Coquettish Rebirth

For Kejian, it is very difficult to judge whether to invest or not!On the one hand, this film is not a blockbuster model, and they have not seen the script. Although Jia Hongjian proposed a plan that sounds very professional, the director is Jia Hongjian!But there is no big star!Will the movie attract enough people to see it?If it can't attract enough people to watch, isn't the advertising fee...isn't it a waste to vote?Wouldn't it be better to advertise on TV, at least you can see the effect?And the most important thing was that they couldn't just ask Jia Hongjian casually when they were hesitant—according to Jia Hongjian's temper just now, why don't they turn around and leave immediately when they question Jia Hongjian?It doesn't matter if he leaves, but the problem is that Jia Hongjian went to recruit Bird, and Bird really invested in it later, and what if the movie is a success?All of a sudden waveguide took advantage of it!Their Kejian people can't just watch themselves let go of the opportunity and get caught by their competitors, can they?

Just when the people in Kejian were hesitating, suddenly Jia Hongjian, such a "big master", said-"If you are not at ease, we can come to a gambling agreement. If the final box office is less than 2000 million, according to the average movie ticket The price is calculated at 40, that is, if there are no 50 views, I will refund your advertising fees. If the box office reaches 4000 million, that is, 100 million views, you will pay me double the advertising fees. I paid 1 million, and you want to pay me 5 times the advertising fee, how about it?"

Shit, when they heard Jia Hongjian's suggestion, Mr. Hao of Kejian, Lin Bingsen and others immediately felt that it was even more difficult to judge!The risk of Jia Hongjian's gambling agreement is even greater!Although if the box office is less than 2000 million, it means that Jia Hongjian advertises them for free.But what if the box office is good?What if the box office reaches 6 million, that means Kejian will have to pay a total of 5 times the current asking price for advertising!Although it is said that the 200 times more advertising expenses will not be used for filming.But it will increase people's income!If it is said that 1 million advertising fees have been invested in it now, and the box office has exceeded [-] million yuan, then Jia Hongjian will have to pay another [-] million advertising fees in the future!This risk is not great?Even if you broadcast an advertisement to a TV station, and place an advertisement for [-] million people to watch, it is impossible to charge [-] million!So according to the VAM agreement, the less the box office, the more Kejian earns, and the more box office, the more Kejian loses!How can this be fixed?

Just when Kejian's team was turning their minds quickly, judging back and forth which solution was the best for Kejian.I saw Jia Hongjian packed up the documents and stood up, "Okay, you guys think about it slowly, and let me know when you think about it. Bird's team is coming soon, I'll go and prepare to receive them... oh, By the way, I forgot to tell you just now. Such an advertising placement agreement is exclusive, whether Bird has a gambling agreement or not, as long as you agree to the placement, it is impossible for you to spend money.” After all, this Jia Hung-chien turned around and was about to leave.

Hearing this at the time, Hao Jianxue's nerves suddenly tensed up!What?Exclusive?If Bird agrees by then.Kejian has no chance to spend any more money?This... this is so exciting!If I am still hesitant on my side, I will really let Bird invest in it later, so it’s still worth it?If the box office is good, and Kejian watches Bird skyrocket, won't he be vomited to death?Thought of here.Seeing that Jia Hongjian was almost at the door, Hao Jianxue immediately stood up and shouted, "Mr. Jia stays behind! We, Kejian, are willing to invest! Investment without a VAM agreement!" That's right!In Hao Jianxue's opinion.The VAM agreement is too exaggerated and the risk is too great. If you really want to invest, it is better to honestly choose a version that everyone can win!It's better to expect Jia Hongjian to do well, and the higher the box office, the more profits everyone will make!

So, through such a method, Jia Hongjian settled the matter of Kejian's advertisement placement!After a series of negotiations, Kejian finally plans to invest 200 million yuan in exchange for placing advertisements at the end of the play, allowing all characters in the play to use Kejian's mobile phones, and at the same time there must be at least three 3-second Premier League episodes. The scenes of Everton's game appeared in the movie, and the players' front faces were also photographed, making the Kejian advertisement on Everton's chest very conspicuous.In the end, there is a special opportunity to insert three lines of advertisements for Kejian, all of which need to allow the characters to positively promote the positive image of Kejian's mobile phone representing China's attack on the world.That sounds like a lot to ask for?In fact, not many really got it in the movie!At least it didn't say that every actor needs to take a close-up shot of the phone's brand when using a mobile phone, right?Therefore, if Jia Hongjian wants to deal with it, he can easily implement such an advertisement placement as much as possible without affecting the plot!And in this way, don't we have a production cost of 10 million?

After signing a contract with Kejian, Jia Hongjian and the others then signed an implantation contract with Pepsi.And such a contract is a little bit broken, because the contract also specifically stipulates that if there is a fraudulent plot of using canned carbonated drinks, then the beverage used for such a fraud cannot be any brand of PepsiCo.What does this mean?Obviously speaking, the character should not deceive people with the winning information of Pepsi, but secretly speaking... that is to deceive people with Coca-Cola!

That's right, in "Crazy Stone" in history, Huang Bo and others used fake Coca-Cola cans to deceive people.If Jia Hongjian and the others signed a contract with Coca-Cola, they couldn't still use other people's Coca-Cola cans to deceive people, right?On the other hand, it is true that Coca-Cola is used to deceive people in the market now!Because Coca-Cola has a lot of winning information!And Pepsi itself has a low market share in China and is in a backward situation, so of course Jia Hongjian wanted to find Pepsi to sign the contract, so that the other party would have the motivation to place advertisements!However, China's advertising law also stipulates that manufacturers are not allowed to make advertisements that attack competitors, because this is unfair competition.Therefore, it cannot be clearly stated in the contract that Pepsi's competitors must be used to cheat, so it can only be written in such a text!Of course, this is naturally proposed by Jia Hongjian... After that, he got 300 million yuan in advertising fees from Pepsi Cola.In this way, the production fee has successfully risen to 500 million RMB!

In addition to Pepsi, a carbonated drink, Jia Hongjian and the others also negotiated a clothing sponsorship contract, "The brand is Baleno!" It is a pity that Huang Bo's classic lines have to be revised, because Baleno really didn't give money. , Metersbonwe gave the money.So Huang Bo's line will become, "The brand is Metersbonwe!" However, such Metersbonwe clothes are actually only provided to some characters, such as Huang Bo. There is another Dao brother's men, and even some other young supporting roles will wear Metersbonwe, but like Dao brother and other more "grade" characters, they will wear Rimba men's clothing!

Metersbonwe gave a sponsorship fee of 100 million, Rimula Menswear gave 70, and the two also sponsored a batch of in-kind sponsorships, that is, clothing.As for these costumes, during the filming, the designers of the other company will come over and temporarily modify them according to the actors' body shapes-after all, these actors are equivalent to models, and they have to modify them secretly, so that The actors look more handsome and slim in their clothes, so the advertising effect will be better!By this time, the overall advertising cost has reached RMB 670 million.

In the end, Jia Hongjian and the others found BMW again. Relying on Jia Hongjian's long-term cooperation with BMW, they managed to obtain an investment of 100 million and an in-kind sponsorship of a BMW 5 Series.After obtaining such a sponsorship, it is necessary to show the image of the BMW car positively—for example, in the historical "Crazy Stone" in the scene where Guo Tao's van knocked down the BMW car, if Jia Hongjian If you want to shoot in time and space, then you can't let the BMW get hurt!That's right!In the past, it may be that the headlights were broken or the bumper was broken. Now, in order to show the safety of BMW cars, the bumpers must not be broken!At most, the paint was wiped off the bumper, and then a large piece of the van was suffocated!Of course, this is only if the shooting is still done according to the original method. Anyway, it is necessary to make the BMW car have a good image anyway!

In this way, the total sponsorship fee has reached 770 million RMB.At this time, Jia Hongjian had suspended such a matter of attracting investment, why?Didn't he say before that he wanted to invest in a real estate agent or something?Nonsense, now I haven't even decided where to shoot, how can I find a real estate agent?Besides, it's not easy to get these advertising fees - after all, Jia Hongjian only has a plot outline, so although the manufacturer has signed a contract, they have to read the final version of the script, and then give it to them when they are satisfied. Money, otherwise people are afraid that Jia Hongjian will change his role in the end and change his role badly!

So at this moment, what Jia Hongjian had to do was to finalize the script!However, if the script needs to be finalized, Jia Hongjian is currently in a bit of a bottleneck period. The reason why he has not put too many details in the plot outline is because he is still a little difficult to produce during the creation process!So for this matter, we still need to finish the whole script!Once the script is ready, you can get the money. Once you have the money, you can start preparations and scouting, and then get the actors and crew members to sign the contract, and then you can start filming!