Coquettish Rebirth

Of course, during the promotion process, Jia Hongjian also considered whether excessive publicity would affect their box office.After all, what he shouted was to say that even if the audience watched a pirated disc, it would still not affect the movie. Would this really cause the audience not to watch it?Is there still a possibility?After all, a lot of times some things belong to the situation that if you don’t shout, no one will take care of you. Everyone knows that the film industry is not easy to mix, but what does the boss’s surname have to do with the film industry?Why do people insist on promoting the film industry?No matter how hard the film industry works, if people think about it rationally, why do consumers still spend more money to watch movies when there are cheap pirated discs?If people can see it, it is equal to support, it is equal to spending money to be a fool, it is pure reward and support.

In this case, either sell feelings, or sell the environment and the like.Feelings needless to say, it is natural to shout slogans, what supports domestic products, what needs the support of ordinary people... Anyway, the slogans are loud, and it seems that they are not Chinese, so that they can attract some neutral consumers. Look, so the box office can be high, right?On the other hand, what does it mean to sell the environment?It is a situation that has appeared in the Chinese film industry in history. Basically, young people under the age of 40 go to the cinema to join in, especially those under the age of 20, and most of them are couples!Why is this happening?Because when there are pirated discs or you can watch them online, going to the cinema to spend money to watch is tantamount to a "high-end" consumption, which can replace shopping or something, and become a simple and easy way to date.Choose to watch a movie.The money spent is relatively not too much, and it can consume a lot of time overall, which is quite suitable for couples.

But when Jia Hongjian shouted out that it doesn't matter even if everyone watches pirated versions, audiences with such sentiments may choose other movies to support, and they are less likely to really support it!After all, it doesn't matter whether Jia Hongjian supports it or not!So it seems that if you don't want to slap yourself in the face, the best way is to use various methods to call on young couples in the city to watch?Spread word of mouth through the dating model of young couples?Make such a comedy like a romance, very suitable for couples to watch?

While thinking so.Jia Hongjian was also shooting.In general.The filming speed of this movie is still very fast. In less than a month, the filming is almost done.After all, such a movie is a small production, and it is impossible to do special effects and the like with a capital of 800 million.So after killing it.The film was sent for review.Then print or something.This is the preparation for the release.At this time, Jia Hongjian did some calculations and realized that this film seemed to be released earlier than Lao Mouzi's "Curse of the Golden Armor"!

This thing is a bit less than perfect, but overall.The effect is actually not that bad.After all, in fact, whether Jia Hongjian's film comes out before Zhang Yimou's film or not is a slap in the face.If Jia Hongjian's performance is good, then even if Lao Mouzi's film is released late but the box office is not good, everyone will not mention Jia Hongjian's film?People won’t point to Lao Mouzi and say, look at Jia Hongjian’s “children of other people’s family”, the box office results of his film’s investment of only 700 million yuan are much higher than that of your 3 million investment film more?Isn't this a slap in the face?Isn't there a negative case to prove that Jia Hongjian is a bull?In this way, don't everyone understand that Jia Hongjian is still a cow in China?

After the printing was completed, Jia Hongjian quickly held a viewing meeting for the theater managers in DreamWorks China.Today's theater chains are the same as I said before, mainly provincial-level theater chains, that is, movie theaters that were previously established by the public are divided according to the administrative regions of each province to form a modern commercial theater chain. .Although such a theater chain system was formed relatively late, it has to be said that there are at least positions such as film review managers, and each theater chain is still relatively active in learning foreign models.

Under such circumstances, more than 30 viewing managers came to DreamWorks China.After they saw Jia Hongjian, although it was the first time for them to meet each other, they treated Jia Hongjian very respectfully!It's as if the gang leaders of various sects have seen the leader of the martial arts alliance, that's called being polite!However, being polite is being polite, but they didn't say that they ordered a copy without even watching the movie. After all, this matter is still a business.In the case of a small number of screens in domestic movie theaters, they still have to try their best to choose movies that can make money, so that their own share and returns can be high.

When he was in the United States, Jia Hongjian received many film managers.When the film managers come, they basically come to participate in the trial screenings--people don't just come to see how the film is, but also to see the feedback from the audience who has been selected to participate in the trial screenings. Decide what the film is like, how many copies to buy, and how many theaters it will be shown in.But here in China, although there is a position like a film manager, although the Chinese theaters also understand that the quality of the film manager’s vision determines how much money their theaters can make, so the training of film managers It's very interesting, but the overall maturity of Chinese films is not as good as that of the United States. For example, there are such things as previews, which China did not have before.

Basically, the film managers come to watch the film, that is, they go to a small screening hall, and twenty or thirty film managers sit together to watch the film, and then everyone thinks and evaluates the film while watching the film. What will happen to the commercial performance, so without the feedback from the audience, judge how much money a film can make.To be honest, on the basis of no on-site trial viewing by consumers, the judgments made by the viewing managers are of course not very accurate.But it doesn't matter in this year, because domestic films don't make much money, and the main ones that make money are all kinds of Hollywood films, so the challenge of watching film managers is actually not too big.

But this time, Jia Hongjian recruited a group of trial audiences to join in the show, and even he found a lot of people, so he directly recruited more than 800 people from all over Shanghai to participate!He did this mainly for the sake of word of mouth.Some viewers have seen the film, and they will definitely not keep it secret when they go out, so won't this word of mouth gradually help to raise it?As long as the film is good, it is a positive publicity effect!As for the film managers, it was a bit shocking to see such an audience of more than 800 people holding a trial screening together!They didn't expect Jia Hongjian's battle to be so big!You have to know that just to entertain these audiences, you need to send washing powder or something, and you have to reimburse 10 yuan for the round trip. Although the money is not much, the thing is really big, and such a battle That really takes good organizational skills!

After the film managers were surprised, they were excited. They also wanted to know what the audience would think of this film. If the audience liked it, then obviously such a film has a higher chance of success at the box office, isn't it?Soon, Jia Hongjian took the film managers and took their seats in the last few rows of the booked movie theater.Such a cinema is actually not well-known. It is an old-fashioned cinema in some places within the outer ring road of Shanghai.It was originally built earlier, so there is only one screen.Thousands of people can sit in the entire theater, but that includes the second floor.If the second floor is not open now, the first floor can actually only accommodate more than 800 people.

The movie was about to start soon, and the group of domestic film managers around Jia Hongjian obviously didn't have as much world experience as their American counterparts.They were all very excited at this moment, almost like the test audiences sitting in front of them!After all, this is also the first time for them to participate in a trial screening with an audience. After a while, they not only have to watch the film by themselves while judging, but also pay attention to the audience's reaction. It can be said that the requirements for the brain are relatively high, so at this time They really weren't chewing gum and waiting for the movie to start like their American counterparts.

Soon, a golden dragon's screening license appeared in the title of the movie, and the movie was really about to start.The first thing that appeared was the logo of DreamWorks China. The logo of DreamWorks China is actually the same as that of DreamWorks in the United States, except that the characters have been changed to Chinese. There is still a crescent moon in the cloud, and then there is A little boy is sitting on the crescent moon with a fishing rod to fish.The words "Dreamworks" of DreamWorks are under the moon in foreign countries, of course in English, but in China, it is written with a big "DreamWorks China".

Immediately afterwards, the screen went black for a second, and then a line of words appeared on the black screen—Jia Hongjian's work.Such a subtitle lasted for 5 seconds, and after it was over, there was another row of subtitles—producer: Jia Hongjian, and the next line of subtitles from the director must be Jia Hongjian!The next screenwriter will be Jia Hongjian!It can be said that Jia Hongjian's name was swiping the screen all of a sudden!This momentum is too much!But it didn't last for a long time. After all, this is a regular movie, not a dv work. It's impossible to say that Jia Hongjian did the whole set by himself.

Soon, after the subtitle group was over, what appeared seemed to be a scene on a train.I saw a guy who looked exactly like a migrant worker... No, it should be said that he was a guy who looked like a migrant worker. He got into the car with a pole carrying a basket of something, and he had an apologetic smile on his face. Apologizing everywhere, I foolishly found my seat and sat down.Then he took out a Coca-Cola can from his basket, then carefully wiped the dust on the outside of the can with his sleeve, carefully studied how to open the can, and finally asked a 5-year-old boy next to him for help. Only then did I successfully open the can!But I don't know if the basket containing the cans shook too much before, so when the cans were opened, a lot of Coke was sprayed out, and it splashed on the people around them all at once!This migrant worker hurriedly wiped it for the other party!But the person on the other side looked like a city person. Seeing the dirty migrant worker coming up to touch him, he was really disgusted. He waved his hand to tell the other party not to touch him, and said that he could wipe it by himself... (To be continued.. )