Coquettish Rebirth

Wang Danshui was reading the manuscript of the "Yanjing Times" interview with Jia Hongjian.Such a manuscript was written by Zhao Yan for submission after the interview. When she was finalizing the manuscript, she faxed it over for Jia Hongjian to read.After Wang Danshui made a photocopy of the faxed manuscript, she gave one copy to Jia Hongjian, and she kept the other copy in her hand to read.In Zhao Yan's exclusive interview with Jia Hongjian, Jia Hongjian's image is really too tall.Although Wang Danshui was not around during the interview, but watching such a report, Wang Danshui felt as if he was standing next to Jia Hongjian watching him accept the interview!That sentence, the description of each one, really vividly portrayed Jia Hongjian.

"Director Jia, I would like to ask some people in the society to say that your method of placing advertisements is not a good way to save the Chinese film industry. They think that the United States and other developed film and television countries have not practiced this method on a large scale, so such a method It’s not good. At the same time, they feel that too many advertisements will affect the artistry of the film, how do you see this question?”

"I think this question is very good and very sharp. The truth cannot be discerned, true gold is not afraid of fire, and reasonable things are definitely not afraid of debate. First of all, it seems that the United States does not practice this kind of implantation... In fact, there are some in the United States. For example, in "The Matrix", Nokia made advertising investment in the movie, and thus obtained the implantation of Nokia 8110 products. At the same time, Cadillac also implanted the movie, so it caused a big hit in Europe and the United States. Cadillac has become a fashion topic again. Even in 2002, the Australian Anthony Defoe created a product placement award. This actually fully proves that in Europe and the United States, this product placement is actually entering the film industry and does not exist. It is said that there is no advertisement placement in Europe and the United States. On the other hand, if this is the case, it cannot completely look at the situation in the United States. Why? Because piracy in the United States is not serious, so relatively speaking The return rate of the cultural industry is very high, as long as the quality of the film is good enough, it can almost make money when it is released, in this case, why do they focus on advertising placement?"

"For us in China. Our market is very imperfect. It is difficult for us to recover the cost in the box office market due to the impact of piracy. This is the difference between our Chinese market and the US market. To revive the Chinese film market , first of all, we must restore investors' confidence in such a market, and let investors know that there will be returns after investing in. Only in this way can more and more people be stimulated to invest in movies. Of course. Because of our Piracy is serious in the market. At the same time, the number of movie theaters and screens is too scarce, so it is really difficult to recover the investment through movie theater releases, so we have to find a way to find another way. Take heresy ways that Americans despise as our broad avenue. If the investor turns into several manufacturers, as long as a certain number of audiences watch the movie, it can guarantee the effect of publicity. And with the effect of publicity, the investor will be rewarded.

As long as such a process of return on investment is completed, the box office is not important. This is the best way to change the Chinese film market after my personal thinking.This is a bit like the proletarian revolution back then. The method from the Soviet Union was riots in central cities, but we in China couldn’t do it like others because of the different national conditions. In the end, we could only choose that there was no one in the world The tried countryside surrounds the city.I think this example is actually quite similar to our film industry..."

Just seeing this, Wang Danshui felt that Jia Hongjian had really matured, so he stopped scolding him!This should be put in the past, according to Jia Hongjian's temper, why don't he sneer, why don't he say that those who can oppose him on this issue are all unqualified in modern history?Maybe Jia Hongjian will go online and criticize those who question him for being bookish or dogmatic, because their thinking is rigid or they can't think flexibly at all!And in such an interview, Jia Hongjian really didn't say any sarcasm, he just explained to himself, just defended, and didn't fight back!This is really strange!From Wang Danshui's point of view, Jia Hongjian really matured too much!

Immediately afterwards, he looked down again, and saw that Jia Hongjian continued to defend himself—"As for the fact that too many advertisements are bad, that's right. But what is good in the world? Too much oxygen?" People can’t stand it anymore. Drinking too much water will also cause water poisoning, which will lead to imbalance of electrolytes in the body, people will go into a coma and the heart will stop beating. It is not impossible for people to drink too much water and die. You say this water Too much is not good, let alone other things? Everything in the world has to pay attention to a degree. We can’t say that eating too much will make you feel full and stop eating, right? And what is too much and what is advertising placement? Appropriate, I think it is enough to leave it to the market and the audience to decide. The audience can vote with money. They think which movie advertisement is too excessive, and there are too many, then they can resist it through word of mouth, which will also As a result, the film's box office and the number of movie viewers have declined, which also restricts the film producer. For this reason, I think that our Sherlock Holmes platform of Huaxia Hi-Tech can withdraw from a movie scoring website in the future, and audiences can go to our website at will. Vote for evaluation, so word of mouth will become a very important point..."

Wow, look at Jia Hongjian's speech, it is really reasonable and convincing, it is really gentle and elegant!At that time, Wang Danshui felt that Jia Hongjian was like a different person!Jia Hongjian, who was interviewed by the media, is no longer as aggressive as he was when he was a teenager. He has become very gentle and elegant, with a temperament like a scholar, and now he has such a desire to The idea and actions to transform the Chinese film environment really made people feel that he was unable to get through, and Wang Danshui felt that he suddenly became the kind of big man who needs women to look up to!

A person like Wang Danshui who is familiar with Jia Hongjian feels this way. Of course, others feel even more after reading such an interview!Readers in the market, how do they know what kind of person Jia Hongjian usually is?This is just like fans and audiences, who knows what a celebrity looks like in private?What everyone knows is what the image of a star is like in public.Therefore, in the eyes of many readers, this Jia Hongjian is really "the legacy of his father", he really shows a scholar's demeanor just like Jia Gang, he is really as refined as an intellectual feel ah!After seeing such an interview, the boss is of course willing to believe in Jia Hongjian from the first sense!Because the words of those who opposed Jia Hongjian sounded like the words of trolls!

Moreover, looking at those words of Jia Hongjian, everyone can really feel that he is really working hard for the Chinese film industry, and it also makes everyone feel that he is really a doer , I am really working hard to change the general environment.People who have worked hard in the society for several years know that it is really not something that can be changed by just one person. The general environment in many places is that everyone is dissatisfied, but everyone feels that they have nothing to do. ability to change, so in the end everyone is just "dare to be angry but dare not speak out"!

But what about Jia Hongjian?People didn't shout with great fanfare long in advance before doing things, they didn't have thunder and rain, and they didn't shout for a long time for the sake of fame, but they didn't do anything practical.This Jia Hongjian is simply the type of shouting after the work is done first—people's films are almost finished shooting before they start to promote, and only then do they say they want to change the general environment of the film.People didn't call out half a year before the filming started. From this point of view, how could such a Jia Hongjian make everyone dislike him?

Anyone who has worked hard in society will know that the most indispensable thing in society is all kinds of people who shout empty words.That kind of person yells loudly before starting to do something, acting as if he has already done everything.This kind of person speaks quite nicely, but if they are really asked to do things, they will look for reasons here and there all day long, and they will push back and forth all day long.Maybe young people who have never entered the society will still be deceived by this kind of person, and they still think that this kind of person is quite awesome.But anyone who has really worked hard in society knows that this kind of talent is the most boring and despised!

On the contrary, there are few doers like Jia Hongjian in society, because it is easy to shout slogans, but it is really difficult to think about the ending plan and implement the solution!Sometimes whether it is an expert guiding an expert or an outsider guiding an expert, the easiest and easiest thing is to criticize the current environment. Everyone knows that the environment is bad, but how to change this environment?Some people proposed methods that were simply naive, and some people proposed methods that were not naive but not feasible.In the end, there are still many people who talk, but few people who really do things to change the environment!

But Jia Hongjian was different. He hardly yelled, but kept his head down.So when this attitude of Jia Hongjian was reported by the media, how could the readers not like it, how could they not admire it?And just by looking at and listening to Jia Hongjian's method and plan, you will know that he really took his brains to think about it, not simply patting his head and saying how to do it, he really thought of it One is indeed a feasible solution.From this point of view, such Jia Hongjian is really rare! (To be continued..)