Coquettish Rebirth

The release date is a kind of game, especially when Jia Hongjian wants to release it on a date that no one else has thought of, even the theater chain will participate in the game.It will be released on the first day of the Lunar New Year, so it certainly cannot be said that it will not be released on the second and third day of the Lunar New Year, so this film will be released on the first day of the Lunar New Year, which means that the theaters will have to let their employees go to work on a large scale during the holidays.Is there a lot of overtime pay for this?Moreover, when it was released on the first day of the Lunar New Year, the box office might not be good. Would their theaters be happy?If the box office is not good, they will have to pay so much extra overtime pay for no reason. Why bother them?So the theaters are unwilling to agree to release it on the first day of the new year.

But of course Jia Hongjian has a way to deal with it... Well, he wants to scare people with a gambling agreement again?of course not!But the difference is not too much, it is a more detailed release agreement-in general, it depends on the box office.When the overall box office was between 2000 million and 5000 million, Jia Hongjian made a concession and gave the theaters a higher share. He only wanted 40% of the share, and let the theaters share 60%. The share ratio after paying the film development fund and business tax.If the box office reaches more than 5000 million, then the overall share ratio will reach the point of 47% vs. 53%, that is, it will return to the usual top blockbuster share share ratio, and such a 47% ratio is basically the general domestic rule. The highest share ratio.If the overall box office is only less than 2000 million, then Jia Hongjian and the others have to make concessions to a 35% split.

Such a detailed release agreement made the original party very satisfied.They signed it soon, and Jia Hongjian didn't scare them with any gambling agreement.They were not forced to agree to the release on the first day of the Lunar New Year, but they agreed, how simple and harmonious is this?Jia Hongjian can save himself a lot of talking, can't he?After the discussion here, it is decided that the movie will be released on February 2st, the first day of the Lunar New Year. Specifically, it will start at three or four o'clock in the afternoon.At such a time, there are no movies to compete at all. It can even be said that from the first day to the fifth day of the junior high school, there is only one "Crazy Wood" that can be watched in movie theaters across the country!Such a period of monopoly time.In Jia Hongjian's view, that is the guarantee that the box office impact is higher than his expectation!

On the other side, since the release date is almost set, it must be promoted accordingly!To make such a movie, Jia Hongjian spent less than 500 million yuan as a whole.There is almost 300 million small money left to promote it, but to be honest, the 300 million small money is still a bit embarrassing.Why embarrassing?Because according to the price of newspapers these days, if Jia Hongjian wants to advertise in every provincial newspaper.No matter what, you need at least 400 million RMB. After all, there are more than 300 provinces, municipalities and autonomous regions in the country!If there are less than [-] million, Jia Hongjian can only try to cover the A-level areas first, that is, provinces with relatively good economic conditions.

Such an advertisement was made, and it was clearly typed after the advertisement that "Crazy Wood" will be released on the first day of the new year.The media, which had finally stopped for a while a few days ago, suddenly became interested in Jia Hongjian again.All of a sudden, I started chasing Jia Hongjian and his movies again!why?It's very simple, this is the first time in China to try to release a movie on the first day of the new year!If someone else tried to release a movie on the first day of the new year, the media might not think so, but this is Jia Hongjian!This is a young hero who can change the environment of Chinese movies in everyone's eyes. His movie will be released on the first day of the new year!What is this concept?In the past, everyone never thought of releasing it on the first day of the new year or even before the fifth day of the new year, because according to tradition.The fifth day is to welcome the God of Wealth, and it is the day when various businesses start setting off firecrackers to open their doors.And the common people have long been used to the days when there are no commercial activities during the Chinese New Year, okay?So no one thought that movies can be shown from the first to the fifth day of the junior high school!

This topic may not be well understood by children in 2012.In fact, in the 90s, in most parts of the country, fresh vegetables were not even available before the fifth day of the new year!On the 28th and 29th, the maximum is 30, and the vegetable vendors have closed their stalls and stopped doing business. During the Chinese New Year, everyone will have a family reunion just like Europeans who are closed on Saturdays and Sundays!So during the Chinese New Year, not only the supermarkets are not open, but any stores are not open, there are no shopping malls to go to, and there are no entertainment venues except TV. After all, you can’t even buy vegetables!Jia Hongjian even remembered that in the early 90s, before the Chinese New Year, his mother bought enough vegetables for the seven days of Chinese New Year at one time, filling the refrigerator to the brim!Of course, Su Ping did the same thing in 2012, mainly because she felt that the price of vegetables was too expensive during the Chinese New Year, how many times it has increased, that's all, so she has kept her old habit of streamlining her housekeeping.

Having said that, in the eyes of the media, a young man like Jia Hongjian is like a revolutionist representing the market-oriented film industry. Zhaizi, regardless of the 21, just smash and beat, jingling and smashing the rules that everyone used to see before, and didn't even think it was strange!If someone smashes such pots and pans, the media may not only not support it, but criticize it, thinking it is a mess, thinking it is breaking the rules, and will find evidence from all kinds of strange corners to prove their point of view.But the problem is, this is Jia Hongjian!

Jia Hongjian said before that he wanted to try to change the general environment of Chinese films, and he was not just talking about it, he actually did it. He really made such a film to challenge such a traditional and environment!And according to the way he made it, everyone feels that at least it is very innovative, at least on the surface it sounds quite thoughtful!From this point of view, Jia Hongjian has given everyone so much hope. At this time, he will make other actions and challenge new old rules. Will this not make everyone excited and concerned?It can be said that no matter whether people are interested in movies at this time, they are all paying attention to this matter with interest.And if the viewers paid attention, the media should pay even more attention.

As a result, Jia Hongjian's interview requests increased all of a sudden. For this kind of interview requests, Jia Hongjian changed his habit of only taking care of China Satellite TV and not accepting interviews from other people. Now he is almost a newcomer. No rejection!why?Because he accepted the interview itself to be able to promote the movie!It is to let everyone remember such a movie released on the first day of the new year, so if everyone is free on the first day of the new year, it is easy to remember to go to such a movie. Isn't the box office high?

The first interview Jia Hongjian accepted was an interview from the entertainment section of "Yanjing Daily".This interview was conducted by a female reporter named Zhao Yan. She was Wang Dan's former colleague. After learning that Jia Hongjian's movie was going to be released on the first day of the Lunar New Year, she really left Wang Dan. It's like asking for an opportunity to interview Jia Hongjian.And Jia Hongjian wanted to be interviewed, so he agreed to let her do the interview.After Zhao Yan came to Shanghai, she was very polite to Jia Hongjian, and even bought a Hermes belt for Jia Hongjian.How did it look like there would be no opportunity to interview unless Jia Hongjian was given a belt?However, Jia Hongjian still accepted this kind of gift. From his point of view, maybe this is what Wang Dan taught her. Although she has to pay a little more money, she can show her difference when compared with others, right? ?Anyway, with so many reporters, Jia Hongjian accepts all interviews, so it is better to find a reporter who will give him gifts and have a better relationship with him.

"Hello, Mr. Jia, do you think I should call you Mr. Jia or Director Jia?" The reporter was actually average, but he seemed quite cheerful, and the question was easy when he came up. "It's fine, I don't care about so much." Jia Hongjian smiled. "Hehe, director Jia, you are so humble. I remember you said before that you made such a movie mainly to change the general environment of Chinese movies? Now I heard that your movie is scheduled to be released on the first day of the new year. This is also true. Do you want to change the general environment of Chinese films?" Zhao Yan smiled and quickly entered the topic of the interview.

"Well, the most important thing is that I still want to change the entertainment needs of ordinary people during the New Year. You know, many ordinary people actually have nothing to do on the first day of the new year. The main thing is to visit relatives or something, and then eat and drink with relatives. Playing cards and bragging, in fact, although this form of entertainment is very relaxing and family-friendly, it is really not that healthy. After all, we are no longer an era of scarcity of supplies. During the Chinese New Year, every household is full of fish, meat, alcohol and seafood. This tastes really bad for the body, the purines are high, and some people may be about to gout after a few days. Moreover, such an entertainment has a lot of tobacco and alcohol, which is really bad for the body, and sometimes you don’t talk about it when you play Let’s stay up all night, it’s a long time, and it’s really bad for your health. But speaking of it, it’s not a problem for us ordinary people. You said that during the Chinese New Year, there are no entertainment programs in many places, and the movie theaters are not open, and shopping is not a problem. Place, let’s turn on the TV. How can ordinary people entertain themselves with the Spring Festival Gala over and over again? So I think this, or try it on the first day of the Lunar New Year? At this time, for ordinary people, a comedy film is not so heavy. Need to think about it, how good is it for pure entertainment?"

Look, this Jia Hongjian started talking nonsense again when he was serious.Obviously he decided to release it on the first day of the Lunar New Year because he felt that the box office market was good during the Chinese New Year, but now he said it as if it was for the entertainment of the common people, as if he hadn't considered the box office at all!