Coquettish Rebirth

Although the movie is over, Yin Guangzhong is still immersed in the memories of the movie "Crazy Wood" he just watched.Such a movie was shot really well!It can be said that the whole article is full of jokes, and people often burst into laughter after a few minutes of rest!It can be said that after a movie, let alone the audience, it is a professional like Yin Guangzhong who has watched countless movies, and his abs hurt a little from laughing!He thought about the senses this movie gave him several times, and then he felt that this movie would definitely be popular!

Because look at the way the audience laughed when the movie was previewed just now!According to Yin Guangzhong's observation, at least 8% of the audience responded to the obvious jokes, and most of the other [-]% of the audience laughed.So what does this mean?It shows that the arrangement of the jokes is appropriate, and the audience's reaction is appropriate, which proves that what the film wants to convey is really conveyed in place!And according to Yin Guangzhong's feeling, this film is not tall at all, it doesn't look like a teacher is going to tell students something, this film is very sincerely telling jokes, if this film is not popular, Then there are simply no low-budget films that can catch fire!

But this piece of fire is fire, how hot can it be?According to Yin Guangzhong's judgment, at least 4000 million box office should be no problem, that is to say, it is at least similar to the box office of the funny New Year films that Feng Xiaogang made during the Chinese New Year in the past few years.What is the grade of Feng Xiaogang's films in China?So after a comparison, you can tell that Jia Hongjian and the others must buy this copy, and they must buy it according to the standards of blockbuster movies!Not only Yin Guangzhong judged this way, but other people also judged like this.Everyone felt that Jia Hongjian had the appeal.With the attention that Jia Hongjian's own reputation brought to the movie in the early stage, the box office of such a movie must not be just 2000 million!Three to forty million is all procrastination!what does that mean?This means that it can bring more than 4000 million to 1000 million profits to their theaters. Can they do it?

So it can be said that they don't need to look at the results of the questionnaire after the audience watching the movie that Jia Hongjian is asking the people below to do, and now they just order the copy directly!As a result of ordering copies, there are more than 800 theaters in China, and basically 800 of them will be screened at almost the same time!It is quite difficult to know such a quantity, which means that theaters have to buy at least 800 copies in total. What is the price?In the past, if it wasn't for blockbuster films, many theaters used another method.That is, it will be screened in different time periods and regions!

For example, let's take a movie that everyone estimates is about 1000 million to 2000 million box office.From the point of view of the theater chains, they only buy part of the copies, and then divide them into A-level areas, B-level areas, and C-level areas within their own jurisdiction.Then ship it to B-level release... Such an approach is also a helpless move in the downturn of the film industry.Because there are too many good films abroad.Ordinary people just buy a pirated disc and watch it happily.Why do ordinary people have to come to the cinema to watch a not-so-exciting domestic film?And it costs more!Under such circumstances, even if the domestic film is not pirated, there is no way for the whole country to release it uniformly!

But Jia Hongjian's area is different.Basically, they got the highest priority release level just like Hollywood blockbusters, and all of a sudden they were screened in A and B regions, and even many C regions!What is this one?The purpose is to get as much box office as possible before the pirated version comes out!Although Jia Hongjian said that it doesn't matter if the movie doesn't hit the box office, and it doesn't matter if everyone watches a pirated version, he is not afraid.But the problem is that he is not afraid but the theaters are afraid!Theaters live on the box office cut!Ordinary people have gone to watch pirated discs. Jia Hongjian and his producers have already had advertising revenue, so they are not afraid, but the cinema chains are afraid!If no one came to see it, wouldn't the electricity bills of these theaters be in vain?Don't you want to pay this person's salary?So unless Jia Hongjian's film is going to go to the pirated market, or it won't be released at all, then the theaters will try their best to win the box office if it is released!

Such a large screening scale has been settled, but the next question is, when will this film be released?It's now the end of November, and it's almost December.The Chinese New Year falls on February 11st this year, so is it best to make a New Year's film when it is close to the Chinese New Year?You must know that a few years ago, Brother Cheng Long's movie came to the mainland, and after the Lunar New Year file was opened for the first time, the Lunar New Year file in the mainland has become more and more perfect in recent years.Generally speaking, in 12, the Lunar New Year stalls lasted from December to early January.Generally speaking, such a Lunar New Year stall is similar to the Christmas stall in the United States. In the United States, the Christmas stall starts from around November 2th to 1th, that is, in mid-November, and lasts until December 2002th, that is, A little over a month.

And on the mainland side, it is from December to early January, when the atmosphere of the Spring Festival gradually gets stronger!That is one month plus a week or so, which is basically the same as abroad.However, it is also different from foreign countries in that the Lunar New Year films do not last until the festival comes. Even if it is Chinese New Year in February, there are basically fewer films in mid-January.why?Because at this time, college students are basically starting to go home, and all kinds of migrant workers have to think about going home for the New Year. The Spring Festival travel has already started, okay?Everyone is busy getting ready to go home, who the hell is still in the mood to watch a movie, right?This can be said to be determined by China's special national conditions.In China, however, there is no custom of showing movies on New Year's Eve or New Year's Day. The common people gather at home to pay New Year's greetings, so where is the time to watch movies?And the movie theater employees don't have a holiday?Shopping malls around the world are closed for Chinese New Year holidays. What business do movie theaters do? Anyway, business is not good, so why not let everyone spend more time with their families!

In the eyes of our group of viewing managers, Jia Hongjian's film is obviously prepared for the Lunar New Year, and to put it bluntly, the quality of Jia Hongjian's film is indeed very good.This year’s New Year’s Eve, there are actually not many movies. Feng Xiaogang’s "A World Without Thieves" seems to have been killed by the radio and television, so there is actually no domestic film that plays the leading role in such a Lunar New Year file from 2002 to early 2003!At most, there are small-produced New Year's films such as "A Mouse in Love with Cats", "A Hundred Years of Love", and "As You Like It" from Hong Kong to support the scene. Therefore, in the eyes of the theaters, this Jia Hongjian's film is a New Year's film. Overlord, it's okay to choose the time at will!Jia Hongjian can choose whenever he wants to, and all other movies have to give way to Jia Hongjian's movies!

While everyone was waiting for Jia Hongjian to specify a time, they were surprised to hear the result of Jia Hongjian's choice—"New Year's Day." What?New Year's Day?This, this, this... At that time, all the managers of the cinema were all stunned!What movie is coming out this New Year's Day?If other filmmakers say that it will be released on the first day of the Lunar New Year, the theaters will just look down on him and say, do you understand the market!But when Jia Hongjian said this, what can everyone say?What movie to watch when the family reunite and visit relatives on the first day of the new year!Did Jia Hongjian take too much medicine? "Mr. Jia, is this New Year's Day... suitable? Or are you thinking about it?" Yin Guangzhong couldn't help asking at that time.

When he asked this question, the film managers around him also nodded, "Yes." Said so with certainty!You must know that in Jia Hongjian's impression, there was indeed no movie released on the first day of the Lunar New Year before. This is a fact.But historically, it seems that it was the Spring Festival in 06, and Wang Jing, a director from Hong Kong, brought his film to the first Chinese New Year's Day in mainland China!Then the box office is not bad!Then the mainland also gradually discovered the joy of the first day of the new year!Then in 10 or 11, on the first day of the Lunar New Year, all 4 films competed for the box office together!And 2012 is no exception!Therefore, in Jia Hongjian's view, it doesn't matter whether the first day of the new year is not the first day of the new year. The important thing is that the people are willing to spend money, so why are the theaters still blocking it?

Looking at the theater and the others who wanted to persuade him like constipation, but couldn't easily offend him, Jia Hongjian couldn't help but educated them—"You guys are still too young, too young You just know that New Year's Day is a day for family reunion, but you never thought that New Year's Day is also a day for family entertainment? Everyone is busy on New Year's Eve, and there is not much to do on New Year's Day! There is no Spring Festival Gala on the first night of the new year, and there is no need to eat as grandly as the New Year’s Eve night. The day when relatives should be away is over. The whole family will go out to watch a movie at this time, and the whole family will have fun together. Is it good? Isn’t this family fun or something? Besides, our film is still a comedy, and there is nothing inappropriate. It is very suitable for the whole family to watch together! When the time comes, the whole family will watch it, how good it is Ah! Don’t keep thinking about what was going on in the past. The environment was not good in the past, and I am changing the environment now. Don’t hold the old calendar and say that you can’t change it! I’m not afraid, what are you afraid of? Why don’t you try it at the beginning of the new year? If you can't do one line, how do you know that you can't do it on New Year's Day?"

When others say this, it seems to be all sorts of funny.But when Jia Hongjian said it, the effect was different!After all, Jia Hongjian is Jia Hongjian!A man who is widely rumored by the outside media to change the general environment of the Chinese film industry, and he is really changing!What he said... This really makes everyone a little unable to refute! (To be continued..)