Coquettish Rebirth

"Wood won 7 million yuan in 2.6 days, Jia Hongjian opened up a new path to the glory of domestic films!" Such a title is the title of Zhao Yan's article.In such an article of hers, she really praised Jia Hongjian and his films. "Jia Hongjian is worthy of being the savior of Chinese movies! Such a son of the richest Chinese man in the world has climbed all the way to the top after entering the film industry, and now he has overcome all obstacles to create a movie with 0 investment and a box office of 7 million in 2.6 days! It's a miracle at the box office. This movie uses an advanced advertising internal placement model. Without investment, just relying on the script and reputation, Jia Hongjian negotiated a 770 million advertisement with a non-Huaxia high-tech company Insertion costs. And the 770 million advertising placement costs have completely become the production costs and publicity costs of the film!"

"In this case, Jia Hongjian did not choose well-known actors, but used the best actor training system in mainland China, and used the most unknown actors with good acting skills in mainland China to fully allocate the production cost. I took advantage of it. With limited funds, I tried my best to improve the quality of the film. As a result, I created a fantastic result of 7 million yuan in 2.6 days! Moreover, the film is not just as simple as excellent results, the breakthrough of this film is also It is outstanding in several aspects—first, it has tried a new path for the industrialization of Chinese films. Before "Hero", Chinese filmmakers have been unable to figure out how to go about film industrialization. But after that, Jia Hung-chien learned the Hollywood model from Zhang Yimou, and began to try the way of big investment, big production and big returns. And such a way is known to be successful!"

"However, such a method is not without disadvantages, because large investment and large returns must be risky. Especially under the current system in our country, the number of movie theaters has been greatly reduced, and the number of screens and the number of moviegoers are not as good as in previous years. The large investment in production cannot recover the cost in the domestic film industry, so it can only rely on overseas box office. If the overseas promotion is not effective, the film will easily lose money! This is obviously not suitable for large-scale promotion! After "Hero", Zhang Yuan The director’s film has also tried the direction of large-scale production. But after investing 7000 million yuan, the domestic box office is only 3000 million yuan, and overseas copyright sales are quite unfavorable. It can be said that director Zhang Yuan’s attempt failed! This fully proves that the big investment is big The mode of production is also a mode of great risk. Not every filmmaker can try and dare to try. And not everyone who tries can succeed!"

"Maybe. Jia Hongjian realized this situation, so he began to study another model, that is, the "Wood" model. Under this wooden model, Jia Hongjian chose to verify the market through low-cost movies. Acceptance. He chose zero investment. From this we can see that he chose this method out of consideration of the nature of the experiment and the nature of the sample. After all, the investment for the first film of a young director in China is basically At the level of two to three million yuan, Jia Hongjian adopted a zero-investment model, just to try to see if he can succeed as a new director if he wants to take the commercial film route! Fortunately, he succeeded! Through his In operation, we found that filmmakers can cooperate with manufacturers to place advertisements so as to increase production costs or make film investment back in advance. As long as the film script is good, as long as they are willing to negotiate with the manufacturers, then some manufacturers will invest in advertising fees. With the investment of manufacturers advertising costs, so as long as the number of viewers reaches a certain level, the manufacturers will naturally continue to invest, regardless of whether the box office will pay off or not!"

"In this way, even if Jia Hongjian's real name is a newcomer, as long as the script is good, as long as the film is good, it is completely feasible to industrialize in our country! There is no need to learn Hollywood's big investment, big production and big dedication model. , but to choose the model of small steps and fast running with less risk, which is enough to promote the competition of my country's film industry! In this sense, such a film by Jia Hongjian is almost as good as the October Revolution. Here comes the meaning of ****!"

"On the other hand, through such a film, Jia Hongjian also gave our country an unprecedented film master with a perfect balance between business and art! He fully demonstrated in the filming of "Tang Monk's Fantasy Journey" In addition to his artistic side, while taking care of the art, he also takes care of the market. Therefore, it can be considered that Jia Hongjian is a direct disciple of the famous American director Spielberg! And Spielberg is the very balance between art and business. Well a master of world cinema! In such a film, we see that Jia Hongjian not only tried the commercial viability of low-budget films, but also tried such a different technique in the film - he No longer aimed at entertaining and teaching, his films are completely market-oriented and audience-based. Everything is based on the audience's preferences. If the audience thinks it is good, he will shoot it. If the audience thinks it is not good, he will make it No. In the whole film, Jia Hongjian, the main creator, is no longer trying to educate the audience like previous directors. Instead of educating, he puts the audience in a higher position than himself. It is full of respect to serve the audience! From this point of view, Jia Hongjian's "Wood" has a huge impact on the creative and artistic views of Chinese filmmakers!"

"Third, it is said that Jia Hongjian personally made the decision to premiere the film on the first day of the Lunar New Year. Before this, no one in our country has tried to release the film on the first day of the Lunar New Year, let alone a premiere. Through this attempt, Jia Hongjian obtained 7 million box office in 2.6 days, which fully proves that the spiritual and cultural needs of the people in our country are still very huge during the 7 days of the Chinese New Year, and the market should provide corresponding spiritual and cultural food for the people! At the same time , Jia Hongjian also proved to filmmakers all over the country through the huge box office of 2.6 million yuan in 21 days that China’s Lunar New Year files actually have great potential. As long as the movie is good and the time is right, then the box office will be soaring. On the one hand, Jia Hongjian's outstanding contributions are enough to make him enter the textbook of Chinese film history, and become the first important filmmaker of the [-]st century recorded in history!"

Look at Zhao Yan's boasting, it really exaggerated Jia Hongjian!Think it's Zhao Yan giving Jia Hongjian face?No!Basically, other media also praised Jia Hongjian so badly, and all kinds of good words were like asking for money!You must know that the media is originally an amplifier for all kinds of icing on the cake and adding fuel to the fire. After a thing is ready, they can brag about it infinitely and go online, as if Jia Hongjian is a superman.But if any scandal happened to Jia Hongjian in the future, they would definitely add fuel to the flames and would not let it go.At a time like this, watching Jia Hongjian's zero-investment movie create such a huge box office, how can the media all over the country not boast?Where is the icing on the cake?

In various newspapers and various media, "Crazy Wood" seems to have become the best Chinese movie in the 21st century!It seems that such a film has become the first step for the Chinese film industry to go to Hollywood!In the future, as long as we continue to follow the path that Jia Hongjian broke through, the limelight of Hollywood in ten or twenty years will belong to China!Although these people didn't really shout out these words, the excitement seemed to be subconsciously thinking so!On the other hand, these media are raving about "Crazy Wood", describing how good this film is, everyone should watch it and support it.It seems that the better the performance of this film, the better the prospect of Chinese films in the future, and the sooner China can reach the level of American films!It even seems that if you don’t watch this film, you are not Chinese!So under this kind of word of mouth, the box office of "Crazy Wood" has risen again!Although there is no collective organization to watch movies, the rising box office has begun to grow against the trend.Originally, the box office was after the 20th, and that day was like 8 million, but on the 600th, it suddenly rushed to the point of 1000 million a day!This is during work!

Of course, if there is praise, there must be criticism. In fact, you can't say curse, and if you don't talk, it is criticism.It's like a film professor named Liu Ming, then stand up and call on everyone to calm down.After calling on everyone to calm down, he said that a popular film like Jia Hongjian's was somewhat kitsch.The setting of some plots is completely funny for the sake of being funny, and there are even some vulgar and vulgar places in the plot setting.To build in the name of our country's spirit, even if we want to be market-oriented, we can't use this kind of kitsch, vulgarity and vulgar plot as a magic weapon on the spot!Otherwise, in the future, will Chinese movies still play the sidelines of pornography, and will they still be prostitutes and robbers?Is it because the trouble is either reactionary yellow or violent and bloody?This is obviously unreasonable.Therefore, he suggested that everyone should watch such a film by Jia Hongjian with a critical attitude. He called on filmmakers to still have a mentality of contributing to the construction of socialist spiritual civilization, or to promote Chinese society with a kind of mentality. The mentality of socialist morality and the traditional virtues of the Chinese nation is used as the criterion to make movies...

This criticism of the "three vulgarities" came out all at once?Didn't it come out?With the advent of a new era and the destruction of the old era, isn't the old generation of guardians going to come out and say that they don't like anything and that what the new generation does is wrong?The problem is that according to their shooting method, it is really not easy to make good-looking shots.Besides, what's so vulgar about Jia Hongjian's films?Which of the three points does he have "shit, piss and fart"?Isn't it just that there is a man disguised as a woman who pretends to be a chicken to seduce men?Is this vulgar?Jia Hongjian hasn't learned from Guo Degang's nonchalant talk about feces and fart, okay?Guo Degang talks about excrement, urine and fart in a small theater, and he always makes fun of it with ethical jokes. If it is said that his vulgar audience is not too happy, Jia Hongjian's film doesn't even have excrement, urine and fart, so he is vulgar?Of course Jia Hongjian refused to accept it!

However, Jia Hongjian refused to accept it, but he did not fight back, because such a professor's remarks were directly the same as the movies made by people like him, and they were directly unknown and ignored by everyone.Everyone seems to have never seen or heard what he said... (To be continued...)