Coquettish Rebirth

On the first day of the Lunar New Year, countless ordinary people walked into the cinema with their families for entertainment, and "Crazy Wood" almost perfectly completed such a task of entertaining the public.Although this film may not be about the theme of the Spring Festival, and it may not be a Hong Kong-style New Year's film in the end, but at least it really made everyone laugh, and this "Crazy Wood" is really better than many Hong Kong-style comedies. New Year's Eve films are more cute and efficient!

Such a film that entertains the public is almost perfectly completed, so the market box office response should also be recognized and rewarded by the public, right?Absolutely!But even though he knew that the box office results would be good, Jia Hongjian woke up at five or six o'clock on the first day of the Lunar New Year's Day. He was really nervous and excited!In any case, this film is a film made by him himself as the director. It is a film made without his own investment, and it is also the first film in China to be released on the first day of the Lunar New Year. There is no competitor in the country, how much can this box office be?1000 million on the first day? 2000?

After he got up early in the morning, he waited for DreamWorks to compile the data reported by the theaters before reporting to him.This waited until 8 o'clock, then 9 o'clock, and then 10 o'clock.During these few hours, although Jia Hongjian was not fidgeting, he was really a little restless. On the surface, he was watching TV and seemed calm, but the cup of hot tea he made had long since cooled down. He didn't drink a sip, and the TV programs were showing his least favorite CCTV entertainment program, so Jia Hongjian didn't change the channel for half an hour!

"Ding, ding, ding..." Jia Hongjian's cell phone rang in 32 harmony, and he was startled.Immediately, he grabbed the phone on the coffee table and asked, "Hello, how's it going?" Then he heard a voice on the phone, "Hello, Mr. Jia, the first day is 4000 million! The first day is 4133 million! 4133 million!" When Jia Hongjian heard this, he immediately relaxed, but after he relaxed, he suddenly realized something, "How much? Say it again?" "4133 million!" "[-] million? Isn't that the same as " Is Tang Monk almost ready?" At that time, Jia Hongjian felt a little overjoyed!

That's right!The first day's box office results directly approached the results of "Tang Monk" that year.Directly to 4000 million RMB on the first day!We must know that such a result is still restricted by the small number of domestic movie theaters.Many people want to see it but they can't buy a ticket!On the other hand, places such as Shuchuan still have the custom of eating group meals, that is, gatherings of relatives in one family, eating at one place today and another at another.The result is that in many populous provinces, no one has time to watch the film!This film can do so well.On the one hand, it was because of Jia Hongjian's high reputation.He continues to appear as a savior of Chinese films, and at the same time, the quality of the films he participated in is very high, so this has a similar word-of-mouth effect.His name, Jia Hongjian, has box office appeal.On the other hand, although there is no publicity fee, the early publicity of Jia Hongjian is really full of gimmicks, so the common people know about this film!

This is a bit similar to the advertisement of Melatonin, how stupid is the advertisement of Melatonin?But if you really want to visit other people’s homes, when you see health care products in the supermarket, your first reaction is that Melatonin is famous, so it’s easier to choose Melatonin.What's more, such a film was released on the first day of the new year, and it was the first film in the country to be released on the first day of the new year!After Jia Hongjian's various publicity stunts, if the common people get bored on the first day of the new year, they will easily remember that there is another Jia Hongjian movie to be released!Isn't this easy to attract neutral audiences to watch?Anyway, everyone is idle when they are idle!

And on the other hand, Chinese people have another characteristic, that is, they are really willing to spend money during Chinese New Year, especially during Chinese New Year, and when they go out to play!People these days, especially those in their 40s and 50s, have not experienced hard times. They are quite frugal in daily life, but when it comes to Chinese New Year or when they go out to play, they suddenly You don't have to be frugal anymore!They are willing to spend money to buy new clothes for their children, and they are willing to spend money for their families!Just like Jia Hongjian's father used to be like this, when Chinese New Year or going out to play, this old gentleman would often just say one thing—everything comes out, don't try to save money, save our usual money, now it's Time to spend!

Therefore, some families may be reluctant to spend a total of more than 100 yuan for three people to go to the movies. They would rather buy some pirated discs on the tricycle at the gate of the community and go home to watch them.Let the family have a happy new year no matter what!So at this time, those families who are usually reluctant to watch genuine movies can spend 200 yuan at this time. They bought tickets, not to mention drinks and popcorn, and took their children to watch movies together, enjoying a family relationship together. Joy!

During the few days of Chinese New Year, of course, the media also have a holiday. Even if it is a TV station with a dominant ratings like China Satellite TV, there are only people on duty during the Chinese New Year. In fact, the programs that are shown are all recorded in advance. Some of the staff are still going home for the New Year, so don't even think about film reviews for the time being.However, on such a holiday day, the box office of "Crazy Wood" showed a strange scene.According to the general box office situation of domestic and foreign movies, the box office is getting lower and lower. After all, the audience who want to see the most at the beginning will go to see it, and the next ones are those who don’t want to see it so much. I watched it repeatedly or I didn’t watch it because I was delayed by something.For some films, the box office on the first day is quite different from the box office on the second day, and even the box office on the second day plummets!

But for Jia Hongjian’s film, the box office was 4100 million on the first day, 4000 million on the second day, 4200 million on the third day, 4050 million on the fourth day, and 4300 million on the fifth day!Shit, the five-day box office didn't drop at all!It even means rising against the trend!Why is this happening?The main reason is that there is not much entertainment during the five-day holiday, and too many ordinary people have nothing to do.It's better to choose to watch a movie to relax, and after the word of mouth spreads, the family has watched it, and they can make a phone call to let their relatives and friends know about it.And if your relatives and friends are bored at home, it is even easier to bring your family to see it!At the same time, as I said before, there are still too few movie theaters in China, and many people actually want to watch but can't.On the other side, there are different customs in different places. For example, the theaters in Shuchuan almost exploded at the box office after the third and fourth grades.It is because everyone eats about the same for the reunion dinner.You can watch the movie now!

So after 5 days, such a film that Jia Hongjian had expected to gross a total of 2 million at the box office unexpectedly reached an astronomical box office of 5 million! 2 million box office in 3000 days, this figure is even more terrifying than "Tang Monk"!It's the sixth day of the sixth day.Although the box office has dropped a bit.But it is also maintained at such a data of 2000 million.On the seventh day of the lunar new year, the Spring Festival travel for the return journey began again, and the box office dropped sharply.reached the point of 2.59 million.But even if the box office has dropped significantly, the total box office has reached [-] million yuan!At the same time, it must be understood that in these box offices, there are still some ticket prices for extra seats that have not been counted. They were secretly "secret" by the theater and distributed to employees as overtime subsidies for the Chinese New Year.

When it was time to go to work on the first day of the eighth day, the film critics were finally about to show up.However, the appearance of the film critics on the eighth day of the lunar new year was really full of twists and turns!Why do you say that?Because for example, Zhao Yan, a female entertainment reporter for the "Yanjing Times" who visited Jia Hongjian, went to see a film with her family on the first day of the new year, and wrote a draft film review during the day on the second day of the new year. Well, at that time, I really didn't pay much attention to the box office. I was just writing about how good the movie itself is.But after a few days, she herself observed that the movie theater was full, and found that all the relatives around her seemed to have gone to see this movie!So she immediately realized that the box office of this film must be extraordinary!So she tried every means to contact Jia Hongjian, and obtained the box office data up to the third year of junior high school, and then she greatly praised Jia Hongjian's "Crazy Wood" on the fourth day of junior high school, writing that the cost of this film is 0 Production, it was able to reach a box office of [-] million in three days, which is really good... But who knew that it was the night of the seventh day, and after inquiring again, the box office exceeded [-] million, so the whole article has to be changed!And it has to be changed!

Why do you want to make a big change?Because the concepts of 2.5 million box office and 3 million box office are different!In particular, don't forget that "Hero" is a Chinese-style blockbuster with an investment of 1 million yuan, and the total domestic box office is only 2.5 million yuan.If the box office of "Wood" is only 2.6 million, it may not be able to catch up with "Hero". After all, although the box office is high in a short period of time during the Chinese New Year, it may quickly consume the attractiveness of the movie. Looking back, the box office may plunge, then The total box office may really not be able to catch up with "Hero".But now it has reached [-] million, especially on the evening of the seventh day of the lunar new year, it may reach [-] million or even [-] million. This is quite close to "Hero". If it is released for another month, no matter how you do it, the box office may catch up infinitely. "Hero"?Even if it didn't exceed it in the end, the box office that was infinitely close was enough to shock China!

why?Because there is no investment in this film!And how much did Hero invest? 2.5 million! "Wood" counts for more than 800 steps, and the advertising fee is counted as investment, which is less than 10 million investment. As a result, the box office is close to that of "Heroes". What does this mean?It is not necessary to learn from "Hero" to represent Chinese movies!Although "Hero" has the status of the founder of Chinese blockbusters, this film did not make money in China, and it didn't even make money back. It made money in overseas markets!Although this film has now brought DreamWorks [-] billion yuan in revenue in the global market, and although North America and other countries in the world are now selling DVDs and other things to make a fortune, after all, there is no profit in China. If the overseas operation is not strong enough, That blockbuster is definitely going to lose money!Such a model must be said to be risky!

As for Jia Hongjian's new "Wood", what does it mean?It means that in China, it is not necessary to invest heavily in big movies to make money. As long as low-cost movies are of good quality, they can still make money, and they still make a lot of money!If such a "Wood" finally reaches 3 million at the box office, according to the highest sharing standard prevailing in China, after paying 3% of the sales tax and 5% of the film fund, 92% of the 47% of the box office will be distributed to Jia Hongjian and the others. That is almost 1.3 million yuan!A movie made a net profit of 1.3 million RMB!The investment is 0!What is this concept?This is your sister's return on investment is actually much higher than what "Hero" is!It is something that almost everyone can learn!Although everyone may not be as good as Jia Hongjian at that time, it shouldn't be difficult for a film to earn millions, right?This is really Jia Hongjian digging and proving a simpler and easier path to revitalization for Chinese filmmakers!Doesn't that make much sense?God! (To be continued..)