Coquettish Rebirth

"Actually, the member judges of the Oscars are basically self-righteous idiots. Not including you, Nolan and Spielberg..." Who knew that Katzenberg said so suddenly! "Why do you say that?" Jia Hongjian asked in surprise. "Did you know that the average age of the member judges of this year's Oscars has reached 50 years old, and they are all old men. These old men are old-fashioned and conservative. It is difficult for them to accept the use of the most advanced technology. As well as the most avant-garde and even the most commercial movies, they will only be old-fashioned, just like people in the 3040s, talking about art. And art is nothing more than that, they are still very nostalgic, such as "Chicago" is a good proof, A musical film can win an Oscar in such an era! Ha! Do you know what Harvey Weinstein proved through such an award? It proves that such a group of old men are a group of out-and-out nostalgics! A Is it possible that a musical that has been out of date for a long time can still win the best picture Oscar? Looking back, Harvey Weinstein made a silent film and won the best picture. I don’t think it will be surprising! And it is very likely that he will really do it! "

Upon hearing this, Jia Hongjian was shocked!Why am I surprised?Because in real history, the Oscars in February 2012 really chose a French black and white silent film "The Artist" as the best film!Such an "Artist" Jia Hongjian has seen before, it is a retro black and white silent film made by a French director to pay tribute to Hollywood!It is about a downhill male actor and a female fan who fall in love in the 2s, and the female fan is eager to be famous. In the end, the male actor helps the female fan to become famous, but the two cannot get together.The structure of such a story is really the same as the style of the film in the 2030s, and the shooting method is even more retro to the silent film of the 2030s.It can be said that such a film has no appeal to ordinary audiences, and it is of no use except as a living fossil of a clear version of an old movie in the 2030s!Back then, Jia Hongjian wondered why Oscar and his gang chose such a film.It now appears that this is exactly what Katzenberg said.Proof that the Oscar judges are all idiots!Don't just give them something retro.According to the way these judges like, then they can win the prize?Just when Jia Hongjian thought of this, Katzenberg said again: "Forget it, let's not talk about it. Now that Miramax is going to fight us, it will definitely do its best to promote it. To tell you the truth Say, that Harvey is a marketing genius just like you, except that he is better at figuring out what the Oscar judges like, and he has a bad temper, basically a jerk who just happened to like the movie. If we fight against them, we may have to do more than just ask the main creator to hold various explanation sessions. We also have to give our "Internet Violence" a little label..."... However, after hearing this, Jia Hongjian is I have a little doubt.Because according to one of his habits, if someone wants to copy what Jia Hongjian has done, and use it against him, Jia Hongjian, he can't leave behind to trick the other party!It's like Cao Cao is good at robbing food and grass, so he will be especially on guard against others robbing him of food and grass!Jia Hongjian can rely on publicity to compete better than others. If he is one of Miramax's brothers, will he prepare a successor?Just when Jia Hongjian was about to make such a statement, he suddenly heard the phone on Katzenberg's desk ring.After Katzenberg picked up the phone, his face changed after listening to a few words!After he hung up the phone, he said to Jia Hongjian with an ugly face, "Hongjian, it's not good, Miramax and the others have already preemptively tagged me. Someone called me just now and said that Harvey had Shout out in the industry that their "Brutal Invasion" is the earliest and most meaningful film in the 2030st century, it reflected and satirized many self-righteous intellectuals, and rekindled the beacon of realistic criticism..."

When he heard this, Jia Hongjian was not surprised that the other party was labeling again, as he thought just now, the other party was too familiar with this hand, so it was impossible for Jia Hongjian and the others to give each other a chance. The way is to return to the other side!And what surprised him was that he thought of why the critics of the Miramax film were saying that this film satirized the hypocrisy and self-righteousness of middle-class or bourgeois intellectuals in the United States!Because this is also a kind of nostalgia! In the middle and late 19th century and the beginning of the 20th century, it was in Europe and the United States that the literature of realism and criticism arose!So from such a perspective, Europe and the United States do have such a leftist tradition, but they gave up this aspect because of ideological problems.If you get it back now, anyway, the Soviet Union has already burped, so if you make a criticism of the reality category, it will be a bit more retro, a bit nostalgic, right?Is this trying to please so many Oscar judges by using old-school movies like "The Artist"?Do you want to use this ancient method to make the literary middle-aged and old people who feel that their hearts are not ancient and the world is declining all day long feel that old things are better?Do you want to grab tickets like this?

This is absolutely possible, right?Just when Jia Hongjian was thinking this way, Katzenberg suddenly asked, "Hongjian, what should we do? Shall we label the propaganda with them?" "No!" Jia Hongjian shook his head. He waved his hand, frowned slightly and thought for a moment, then said: "No...we can't label it, but we have to puncture the trick of labeling!" "Piercing?" Katzenberg was stunned for a moment. "That's right, puncture! Let their tricks not go on! Isn't Miramax very good at marketing? Isn't it very good at capturing the preferences of the judges? If we compete with them to understand the preferences of the judges As well as grasping ability, they may not be able to compare with them. So we can’t fight in the field they are good at, but we must fight in the field we are good at! We must disrupt the opponent’s rhythm and force the opponent to fight with them in the field they are not familiar with. Concentrate superior forces to fight the war of annihilation!"...

That's right, it's like what the chairman said before "they beat theirs, we fight ours", or more like a "famous saying" circulating on the Internet-never argue with a pure idiot, because he will put You pull up to his level, and then use his rich experience to beat you!A company like Miramax, to use an inappropriate analogy, is a pure idiot. They are good at pulling others to their level, and then defeating others with their rich experience.If Jia Hongjian and the others want to fight each other, they must not follow the opponent's habits. They must pull the battlefield to a different level. At least in this way, the two sides will be equal, right?If we know ourselves and the enemy, we will never be imperiled in a hundred battles. If we can't make use of our strengths and avoid our weaknesses, if we always fight in the field where the enemy is best at, how can this work?If he didn't play, he was already weak by three points!So we have to drag them to fight in an environment we are familiar with, even if it is not possible, at least to a level that neither side is familiar with, at least this way the chances of losing are not big!

Katzenberg obviously didn't know much about the philosophy of war. When he heard Jia Hongjian's words, he just thought it sounded like a military book, why was it so like a military theory?But he also knew that what Jia Hongjian said was right!Maybe he didn't understand it at the first time, but after thinking about it for a while, he understood it! "Okay, then what do you say? I'll arrange the manpower!" He asked Jia Hongjian eagerly.

"First of all...we have to announce that we will not carry out any labeling moves, because this is to brainwash the judges! We want to point out the core of their trick, so that they will never be able to use this trick in the future! "Jia Hongjian said sinisterly.