Coquettish Rebirth

"Dreamworks Jia Hongjian said that they will never publicize the great historical significance of their films, because this approach is purely labeling and boasting, and it is too commercial. How much historical significance does a film have? Naturally, it is judged by the history and members of the Oscar reviewers, not by the propaganda of the distribution company. Whether it is Jia Hongjian or DreamWorks, they all said that they are very disgusted with impetuous propaganda methods, and think that a good art film does not need to do too much The Oscar judges will have enough insight to find out whether the film is a good film..." After such a passage appeared in the Los Angeles Times, it seemed to the fans that this was just a very ordinary interview But in fact, in the eyes of Miramax, this matter is a heavy blow to them!

That's right, a heavy blow!What is the similarity of such a thing in the market?It’s like a business advertises itself, saying how good their products are, but another company stands up and says that there is no need to brag about a good product. Consumers will naturally find out which product is really good.This kind of speech standing on the moral high ground will definitely make "consumers" favor the latter merchant even more after comparing it with the speech of the previous "businessman"!I feel even more that the latter merchant is a sincere person, and I feel that the former merchant is indeed a bit boastful!It's a bit emotionally inclined.But from the point of view of the self-proclaimed businessman, if a colleague behind him targets him so much, it really feels like he is going to cut off his fortune!Can this still be jealous?So even if the effect of Jia Hongjian's propaganda is not fully realized, Harvey of Miramax is already furious!After Harvey found out that Jia Hongjian and the others were going to cut off Miramax's financial resources and even their self-proclaimed labeling and promotional methods, he was about to start revenge in a rage!But this kind of revenge is not an open tearing of face!Harvey is an old fritter who has worked hard in Hollywood for decades, and he even talks about his seniority.They all debuted together with Spielberg and the others, but he was much younger than Spielberg back then!It's just that they are producers and movie bosses, not directors!

So Harvey even Oscar's unspoken rules!In such an Oscar, the red line of unspoken rules is to directly attack competitors without tearing their faces, which is a bit like China's advertising law.You can't say that other manufacturers' products are not good in the advertisement of a product.Even if the products of other manufacturers are really bad!If you want to say it, you can't mention it by name, otherwise it will be unfair competition!So is Oscar.You can brag that your movies are good, and you can say that some movies are not good without naming them, but you must not name them and scold them face-to-face.Otherwise, even if the two companies feel embarrassed, the Oscar Organizing Committee will still feel embarrassed and ruin their reputation!So what is Harvey going to do?It's very simple, just like the election in the United States!Just like Mark Twain described in "Running for Governor".If you want to slander a person and attack a competitor, who said you have to tear your face?There are too many ways to mess up the opponent while complying with the unspoken rules!At this point, the Americans are simply experts in such a routine!Just like the scene in "Running for Governor", the protagonist feels that he has many advantages over the two opponents in the election. He was very excited at first, but a few days later, he found out that there were breaking news articles in the newspaper—some said that the protagonist I have committed perjury before, and some accused the protagonist of doing something immoral when and when!All kinds of old events were unearthed.It's not directly attacking the protagonist's poor governance ability, but attacking such a person's character, attacking such a person's personality!

It seems that if such a person is a bad person, then all the abilities of such a person are deceptive!This is simply the method of cursing people invented by Chen Lin during the Three Kingdoms period - scold the other party first, then everything the other party says is not the truth no matter how correct it is!Next, Harvey really used this method of vilifying opponents in political campaigns to attack Jia Hongjian and DreamWorks!soon.This Miramax counterattack is about to come out!

First of all, Angela Howard, a reporter in the Los Angeles Times in charge of the entertainment section, ran into a "campaign assistant" of Miramax in the bar she often went to after getting off work for such a day.A company like Miramax has a very special team called the campaign team.It’s like there is a campaign team behind the politicians to help plan how to face the votes and how to speak in front of the media. Because Miramax mainly deals in various low-cost literary films, it really doesn’t make much money in the box office market. money.But if it wins an award, and the DVDs are sold, it can earn a lot of money!Just like the week when "Shakespeare in Love" won the Oscar for best picture, the video sales and rental income of such a movie increased by 160%!And many of Miramax's movies are North American copyrights that they bought from abroad for only a few hundred thousand dollars!So the sales of videotapes and DVDs don’t seem to be much, but the surge after winning the award can definitely make Miramax’s return on investment very good!

Under such a situation, Miramax will of course have to rely on the award for a living, and of course they will have a campaign team dedicated to studying how to win the award!And such an assistant in the campaign team was sitting next to Angela at this time, and handed her a folder. "What's in here?" she asked. "Hmm... Some gossip about a well-known company and well-known producer in the industry, I think you should be interested..." The campaign assistant said without looking back after taking a sip of beer.

Angela opened the folder and saw that it was full of briefings. The first one was the report that Jia Hongjian was accused of being a spy by a well-known Fox TV talker!hiss!This is political strife!Angela turned over such a report and continued to look back, only to see that the briefing on the second page was a report about Huaxia Hi-Tech controlled by Jia Hongjian acquiring an anti-virus company in Eastern Europe and Xiaodoufu, a computer security company. block report! "What... does this mean?" Angela asked, pointing to the second report, a little confused.

"I don't know, I just saw such a report, and then I thought that Jia Hongjian actually had a security company and an Internet company. Now he has made another film to tell everyone that the Internet and computers are very important. Not safe... Is there any idea behind this? Do you want to take advantage of the popularity of their films in the future to promote their security software? This is a huge pizza in the world! Especially in their After his film was nominated for an Oscar or even won an award, after the whole world knew about such a film..." The campaign assistant shrugged his shoulders and said as if chatting casually.Angela knew what it meant then!This means trying to rely on commercial interests for Jia Hongjian and the others to make such a film, so that everyone thinks that Jia Hongjian and his "Internet Violence" are just an advertisement, which is to scare everyone enough to scare everyone. Their security products are then sold to everyone!This may not be a problem for ordinary consumers, but for the Oscar Organizing Committee, a group of young artists like them, can they stand being used as guns?The statuette who can stand the Oscar is regarded as free advertisement?Can they stand being treated like a monkey?

Angela nodded, she is not a good man or woman.She is a reporter, and she makes money by writing sensational articles.The more sensational the manuscript, the better the sales of the newspaper. As long as the newspaper does not get into a lawsuit, the reward for her manuscript will be higher!And such a sent material can obviously be turned into a sensational article! "Okay, got it, I'll write it tomorrow and see if it can be published the day after tomorrow." She nodded. "Very well, I just like working with smart people like you. I'll pay for your drink today." The campaign assistant said with a smile.

So two days later, there really was an article speculating that Jia Hongjian made "Internet Violence" to advertise his company's sale of Internet security software!When such an article appeared, it immediately caused a big reaction in the media!After all, Jia Hongjian's film and the hacker leaking other people's secrets in the film caused huge repercussions and panic in the society!As a result, it has now been revealed that there may be something dark about it?How could the media not pay attention or be curious?And such a guess is not pure fantasy!Indeed, when Jia Hongjian and the others bought it, there were related reports!Then it means that such a guess really has a realistic basis, not groundless rumors!

All of a sudden, the media reporters were going to blow up Jia Hongjian's phone!It's about to blow up the phone number of DreamWorks!It can be said that since Jia Hongjian first came to the United States, he has never encountered such a crisis!Even if Intel wanted to bully their AMS in the past, it was done secretly, and it didn't make a fuss about it in the media, but now it's all in the media!At the same time, it also involved DreamWorks!Desperate, Katzenberg hurriedly drove to find Jia Hongjian. He couldn't make a phone call to Jia Hongjian. The company's phone number and his mobile phone were almost blown away. Jia Hongjian His mobile phone is about to explode, so how can I make a call?

"Hung-chien, what shall we do?" Katzenberg asked with a sad face after seeing Jia Hongjian.