Coquettish Rebirth

Procter & Gamble is awesome!

Why do you say they are awesome?Because they were exposed by China Satellite TV to contain illegal substances, their reaction!This Procter & Gamble company is so old. After being exposed by China Satellite TV, it is obviously time for crisis public relations to save the brand image, but the reaction of Procter & Gamble Company is surprising!How did Procter & Gamble react?The next day, the company issued a statement, insisting that they were right!According to them, they strictly abide by relevant Chinese laws and regulations. They did not add chromium and neodymium to cosmetics as raw materials. As for the content, it is purely because these two things are widely contained in nature and are produced in the production process. There is a little chromium and neodymium attached to other raw materials in the quilt, and the relevant Chinese laws and regulations do not stipulate the safe content of chromium and neodymium, so their skii cosmetics from Procter & Gamble are completely fine!It has nothing to do with the itching of the consumer Lu Ping who sued them. Then the itching of Lu Ping's face is probably entirely due to the consumer's own history of allergies!Not because of their company's product problems!

At the same time, Procter & Gamble stated that if they want to sue Lu Ping of their company, it is likely that they are suspected of malicious hype. Gotta get something from Procter & Gamble!Is this attitude awesome?Consumers sue them not because their products are bad, but because consumers have ulterior motives!Isn't this company awesome?Looking back and going forward, does it mean that consumers think that the products of Procter & Gamble are not good, and that Procter & Gamble can claim hundreds of millions of dollars from consumers for allegedly damaging the company's brand reputation?This your sister definitely has the feeling of being bullied by a shopkeeper!There is definitely a posture of "I'm just like this, I like to buy, buy or not"!You must know that China is different from other countries in the world!In the country of China, even before the concept of "consumer is God" came in, old China still had to welcome customers with a smile, and no matter what things could be solved with a smile, they had to be solved with a smile!why?Consumers in this area are very picky, and business competition is fierce!Like being in Japan. ..Then some stores can put a robot or something to welcome customers.Put a machine in the shape of a person at the door of the store. After detecting a customer entering the door, such a machine shouts "Welcome".The Japanese are quite used to such a thing, but if it is done like this in China, it is very likely that no one will come to this store!why?At this point, there are bosses and salespersons, but neither the boss nor the salesperson wants to say "Welcome" by themselves?It’s fine if you don’t shout, but what does it mean to have a robot shout?If you are really too lazy to call you, don't even put on a robot!What does it mean to have such a machine shouting hypocritically here?Do you want to do business well?

Our Chinese attitude towards merchants is very strict.In foreign countries, merchants can choose consumers.Many stores can ask consumers to wear T-shirts and so on, so they can't enter, and they simply don't let such consumers to spend!But in China, if you dare to do this, the store will be out of business in a short time!Because the Chinese are really born to think that the consumer is the boss, the father!As long as you haven't done anything excessive, as long as you're not messy, why can't you enter with a clean T-shirt?You said you can't enter wearing a T-shirt?Okay, I won't come here in formal attire from now on!There are so many stores in the world, why do you still have to come to your store?Look at your shop crazy!So skii has such an attitude.Maybe it's okay abroad, but if it's in China, it's definitely asking for trouble!Sure enough, after they made their statement, even if China Satellite TV hadn't followed up and criticized it, then all kinds of other media really scolded Procter & Gamble!According to the angry attitude of other media, it seems that P&G is treating Chinese people as fools.I feel as if the Chinese will kneel and lick their foreign brands no matter how hurt they are!Although it is said that the Chinese people are a bit xenophobic in psychology, but when they see foreigners push their noses a little bit, the Chinese people really can't stand it!So all kinds of media are really raving about Procter & Gamble!

In such a situation.Procter & Gamble also seemed to sense that something was wrong.They chose to retreat a little bit-allowing consumers to return products, but consumers must meet four conditions before they can return products.First of all, "the product to be returned is limited to such a skin care product containing chromium and neodymium found on China Satellite TV. Then consumers must have a history of allergies before they can return, and must issue relevant certificates from hospitals above the second-level hospitals. Third, You must have a shopping receipt or an electronic ticket stub to return the product, and you must return the product wherever you bought it, and you cannot return the product across counters. If you return the product in the end, the remaining amount of the product must not be less than one-third of the net content of the package!"

After meeting these four conditions, the consumer has to write another "Simple Agreement for Quick Return Handling of Non-Health Related Non-Product Quality Problem Complaints".There are a few sentences in such an agreement: "Although the product itself is a qualified product, there is no quality problem. But in line with the attitude of being responsible to consumers, we have decided to return you from a humanitarian perspective. After the agreement of both parties Refund yuan. The second treatment plan is a one-time final treatment of this case, and the consumers of Party B are not allowed to make any compensation for any reason..."

Although it is said that P&G is a little subdued, the problem is that their current attitude gives people the feeling that they still don't treat Chinese people as human beings!Your sister’s cosmetics contain things that are banned by the country, but you still have to ask us to have a history of allergies before you refund the money?And if you return your sister, just get a one-time refund?No compensation of any kind?Still not allowed to pursue it in the future?Your sister really treats the Chinese as kneeling and licking foreigners, doesn't she?Do you really think this is not New China or the Qing Dynasty?Basically, after such a "reconciliation plan" was introduced, the whole country exploded!All kinds of media are spraying Procter & Gamble, and all kinds of ordinary people are spraying Procter & Gamble!It can be said that for a while, Procter & Gamble has a posture of "cutting itself from the people"!

And at such a time, the second special program of China Satellite TV was released, which really added fuel to the fire of Procter & Gamble—the reporters of China Satellite TV purchased a large number of various skii cosmetics and skin care products a few days ago After sending it for inspection, it turned out that not only the first skin care product had a problem, but also another product that contained chromium and neodymium!All of a sudden, the public opinion was exploded, because it reflected the arrogance and prejudice of Procter & Gamble in dealing with consumers and the public's right to know!They probably knew that there were problems with their 1 products, but they pretended to return only one product that was discovered before, and kept the ones that were not discovered!Such a company advertised so well before, what does this mean?

Seeing that almost all the public opinion is against Procter & Gamble, and the whole country is condemning Procter & Gamble, the senior management of Procter & Gamble finally understands that they have made things bigger!All of a sudden, they rushed to carry out crisis public relations, and urgently announced that skii will be completely withdrawn from the Chinese territory, temporarily withdrawing from the Chinese market, and all products purchased by consumers can be returned unconditionally!This is your sister's only solution!This is sincerity!But such sincerity came too late, and was scolded by all kinds of rich women in China!

Just when such a Procter & Gamble company was being scolded, it was really not just a matter of skii - I don't know why a few provincial newspapers suddenly reported a news - saying that it was the latest research by a certain scientist in the United States Show, Warn Company's Colgate Toothpaste Contains Cancer-Causing Chemicals!After such a news came out, before Procter & Gamble had time to respond, supermarkets all over the world took the initiative to remove Colgate toothpaste!Procter & Gamble came out with such a thing and said that American scientists did not find out that Colgate had carcinogens at all, and that was a mistake in translation!To put it bluntly, such a thing as toothpaste is just rubbed with various wetting agents, sweeteners, thickeners, and flavors!So how can all these things cause cancer?This Procter & Gamble toothpaste is really similar to other toothpaste. If Colgate toothpaste causes cancer, other toothpaste also causes cancer!

But at such a time, no one believes what Procter & Gamble said!It is because they used to know that there are problems with other products on the skii before, and they didn't rush to explain it clearly, and they kept it hidden, so it is impossible for people now to believe them!According to a survey of 88.4 people conducted by China Nielsen, 9.84% of people said they trusted Colgate in the past, but only [-]% of people are willing to continue to use this brand of toothpaste now!From this point of view, Procter & Gamble is really leaking and raining all night!Originally, if they simply encountered such a mistranslation of Colgate toothpaste, it should not be a big deal!However, because of the arrogance shown by Procter & Gamble in the previous skii cosmetics and the attitude of not taking consumers seriously, consumers are now quite suspicious of Procter & Gamble's products. As long as there is a little bit of wind, they may immediately abandon them. P&G!From such a perspective, Procter & Gamble is really a typical example of not dying if you don't die! )