Coquettish Rebirth

Procter & Gamble's recent encounters were painful enough, but that's all for this matter.However, I don’t know if it’s because China Satellite TV has become famous for such a “crackdown on counterfeiting”. I don’t know if it’s because China Satellite TV is brave enough to challenge various foreign manufacturers, or because it feels that China Satellite TV’s various investigations The ability is invincible, so soon this China Satellite TV received a report, saying that an underground workshop in Shenzhen and Hong Kong produced the Haagen-Dazs ice cream of "If you love her, invite her to eat Haagen-Dazs" under the environment of sewage flow!After knowing this, the reporters of China Satellite TV prepared a full set of equipment at that time, and then flew to Shenzhen and Hong Kong urgently on Jia Hongjian's special plane.In the end, after pretending to be a "purchaser" who came here for fame, he went to see it, which surprised the reporters of China Satellite TV!

Why are you surprised?This place is full of sewage, the stench is incomparable, and the sanitation is in a mess. Such a "gutter workshop" is unlicensed and unlicensed. The reporters thought that such a place must be a small workshop that produces fake and shoddy products, but they went in. The plainclothes chatted with the other party for a while, and got the other party's words, but was surprised to find that such an unlicensed small workshop was not a place to produce fake and shoddy Haagen-Dazs at all, but an officially certified authentic processing factory!Returning your sister is the processing factory designated by the Haagen-Dazs Shenzhen-Hong Kong brand management store!They have such a workshop, and they are actually supplying cakes for Haagen-Dazs' five brand-operated stores in Shenzhen and Hong Kong in a serious manner!Can you believe it?After chatting here, the reporters went to contact the headquarters of Haagen-Dazs in Greater China. After asking about it, they found out that Haagen-Dazs’ processing plant in Shenzhen and Hong Kong was indeed the former The address of such a small workshop!I go!Do you understand, such a small workshop with sewage flowing across it is really a special manufacturer registered at the Haagen-Dazs Greater China headquarters!How did your sister do all this?After Jia Hongjian heard the news.That is really unbelievable!When Haagen-Dazs and the others designated the production plant, didn't they check it out?Such a big company, is it a small workshop with a lot of sewage, so it can apply to become a supply factory?Does your sister have no qualification verification?No one went to the field to investigate?This in the end is Haagen-Dazs too stupid.Or is the internal management too chaotic?And really speaking, Haagen-Dazs is so expensive.A small box of ice cream is 20 yuan and 30 yuan!The slightly larger ones cost tens of hundreds, which is more than 10 times more expensive than the ice cream sold in ordinary stores!Then the ice cream cakes under such a "high-end" brand are actually produced in such a place?And the key is that Haagen-Dazs has always claimed that their products are purely imported!It turned out that such an imported thing was produced in such a place?

Jia Hongjian looked at the information unannounced by the reporter and said that such a workshop is on the 10th floor of a building.Such a building is not an office building, but a residential building, so the location of such a workshop is actually a three-bedroom private house!Then as soon as you enter the room, there is a large trash can that is one person tall in the center of the living room!Then, near the wall of such a living room, there is a long table in a circle.There are various baking tools and other things on the table, and for some reason, the walls of such a living room have been smoked to black, and then the wall skin has fallen off!On the side of such a living room as a workshop, of course it is the toilet.This toilet is used by employees, so the smell is really bad, just like a public toilet.And I don't know if the toilet was leaking or what, the toilet and the floor of the "studio" living room were full of water, and the water seemed to be quite unclean!In a master bedroom next door, there are 7 large freezers.Inside are all kinds of ready-made ice cream cakes, as well as various embryos and other raw materials that have not yet been made.

After filming such a thing, China Satellite TV will of course make a program next.However, when doing the show, someone thought of a small idea - in the process of secretly filming.By the way, I took photos of several orders placed at the workbench at the scene.Some shots really happened to capture the order very clearly, and after the reporters called the phone number and name on the order, it was a Ms. Du from Shenzhen and Hong Kong who answered the call.People said that it was her child's birthday, so she ordered a 800 yuan cake for her child in a Haagen-Dazs store.At that time, the store still said that there was no factory in Shenzhen and Hong Kong for production, so it had to be ordered from the provincial capital Yangcheng, and it took four days to arrive.As a result, when I heard this person from China Satellite TV, I felt that your sister's cake was produced in Shenzhen and Hong Kong?And it was produced in a small workshop with sewage flowing across it?At that time, Ms. Du almost collapsed!It cost seven or eight hundred, your sister's is seven or eight times more expensive than the current market price!The result is such a thing in exchange?At that time, Ms. Du was so emotional that she was about to find someone to smash the Haagen-Dazs store!

After Jia Hongjian and the others aired such a program, it immediately aroused huge repercussions across the country!No one thought of such a brand as the so-called "Rolls Royce of ice cream".Are you still like your sister?The response speed of Haagen-Dazs Greater China headquarters is much faster than that of Procter & Gamble!They hurriedly contacted China Satellite TV to find out the situation that day, and the president of Greater China made a direct phone call to inform them.Immediately brought someone to drive over, and went to China Satellite TV's workshop to watch such an interview material.After reading it.They didn’t find any excuses and just called on the spot and contacted Shenzhen and Hong Kong. After contacting, they found out what was going on. It turned out that the downstairs of such a workshop was a Haagen-Dazs store, but the business was not very good. Well, such a store will be closed.

When it was opened, such a store was designed as a "processing kitchen" in Shenzhen and Hong Kong, so the things of several stores in Shenzhen and Hong Kong were made in this store.Later, after such a store was closed, they saw that there was a residential building on the tenth floor upstairs for rent, so they rented it out, transported all kinds of things upstairs, and used the upstairs as a "processing kitchen" for Shenzhen and Hong Kong.Then, they have such a sanitation permit, which is the permit of the old store... It is reasonable to say that the sanitation permit needs to be re-applied after changing the location, so this It can be said that Haagen-Dazs must have a place where management is not in place!

For this reason, the president of Haagen-Dazs Greater China Headquarters was also interviewed on the spot in China Satellite TV. He said that this matter must be a problem with their management. For this reason, they are willing to apologize to Chinese consumers, especially those in Shenzhen and Hong Kong. .All consumers who have recently ordered products from Haagen-Dazs stores in Shenzhen and Hong Kong can go to Haagen-Dazs stores for refunds unconditionally. At the same time, Haagen-Dazs will deeply reflect on this situation and will close the processing kitchen immediately. Will invest a lot of money to build a new kitchen that fully meets hygienic standards!

It can be said that the attitude of such a Haagen-Dazs is still very good, and the crisis public relations are also in place. They even decided that even consumers who have bought cakes in Shenzhen and Hong Kong stores before can go to the store to get a free one. The coupon with the same price as the cake ordered before is an apology from Haagen-Dazs!From this point of view, this is still very good.But the problem is that at this stage, accidents happened to two excellent foreign brands, from Procter & Gamble to Haagen-Dazs, which immediately hit domestic consumers' confidence in foreign famous brands!Especially the following incident—two days later, the Industrial and Commercial Bureau of Eastern Zhejiang Province announced that the "Nestlé" Gold Medal Growth 3+ milk powder produced by the world-renowned food industry Nestle Company exceeded the iodine standard.

After such an incident happened, Nestlé quickly took off the shelves of the involved milk powder in eastern Zhejiang Province, but refused to disclose the production quantity of the problematic product and which provinces and cities it was shipped to.Later, Shanghai, the capital, and even Tiannan Province all discovered that the local Gold Medal Growth 3+ products contained excessive iodine!However, the international giant Nestle did not have the reaction speed of Haagen-Dazs at such a time, and they didn't even say anything about recalls or returns!As a result, most consumers who have purchased the product have no place to return it if they want to return it! Ten days later, Nestlé China executives began to apologize to consumers for the excessive iodine in milk powder.Then on the third day after the statement, the National Standards Committee attacked Taiwan and stated: "The production and sale of infant formula milk powder whose iodine content does not meet the standard requirements should be strictly prohibited!"

In such a situation, it can be said that such incidents broke out in China in a short period of time in 2004, which really affected the confidence of major international brands in the Chinese market!And the house leak of such a foreign company in China happens to be raining overnight, so obviously it will not be so simple - Dell has also suddenly had a scandal abroad!A well-remaining Dell company was suddenly exposed to a "seduction scandal"... Ah, no, it was an "email scandal"!What kind of disturbance is this?It was an email between a sales manager of Dell US and a target customer who was doing public relations was exposed.The sales manager wrote in the email——

"I'm just looking at ibm's future prospects, not attacking competitors. As everyone knows, Lianxiang is a Chinese government-controlled enterprise that has just recently acquired ibm's desktop and laptop business. Although the US government has approved The deal between Lianxiang and ibm, but everyone should understand that every dollar that people spend on ibm-branded desktops and laptops will directly support or indirectly support the Chinese government. Please think about it, China and Our United States is still an ideologically hostile country. If there is a war between China and the United States in the future, then every bullet fired at American soldiers will be funded by you..."

Tsk tsk... The words in this letter really made Jia Hongjian unable to help but think of the saying in his previous life that if you buy Japanese goods, you will be freed from a bullet in Japan...