Coquettish Rebirth

Since Wang Chuanfu was not afraid of death, Jia Hongjian was not afraid of being buried.Soon, the two parties signed the contract, and then they will start to sign various small-batch supply agreements, and Wang Chuanfu and his Biyadina will also start debugging the production line and prepare for small-batch production.This was first produced in small batches, which can be called an engineering prototype, and it is still somewhat different from the later official version.This small-batch production is different from the small-batch production required by Jia Hongjian and the others. It can be said that the current small-batch production is just a trial production. It is a small-scale production of a batch of test stuff.

Such a small-batch test version is mainly to check whether the process of the production line is suitable or not, and to see if there are any problems in the process design of various aspects-for example, whether there will be problems that the temperature is easy to accumulate and cause the aging of components, such as There is no such thing as wrong "posture" of the folded and placed wires of the display screen, which will easily break the wires. This is all something to be studied!At such a time, people like Ni Guangnan and Luo Feng are all busy working.Of course, Jia Hongjian did not need to do these specific production design issues himself!Otherwise, Jia Hongjian had to do everything in the small talk, so why do you need other people to work?However, this does not mean that Jia Hongjian has nothing to do. For example, he is collecting information everywhere to judge when Apple and the devil Lola will announce their mobile phones and so on!

Jia Hongjian is paying attention to Motorola and Apple's movements here, while Apple and Motorola in the United States are also busy pushing forward their mobile phone production!Of course, their mobile phones have already been designed, and now they are in the process of mass production and stocking up.Originally in accordance with Apple's habits.After the design is completed, it will be announced at the press conference, and then the production of inventory will start, and finally the shipment will be made at the end of the year.But Motorola can't wait!Motorola's market share has already been dropped by Nokia a lot, and the board of directors puts a lot of pressure on the CEO!The CEO wanted to announce the matter ahead of time!In this way, even if the mobile phone is launched later, but because the news is released first, Motorola's stock price will definitely rise!If you follow Apple's model, then only the stock will rise in the fourth quarter.But what if it was announced earlier?Then the stock will go up in the third quarter!In this way, the CEO's performance will look much better, as if he has made the stock price look good for the entire second half of the year, so his year-end bonus will be more!

And Apple and Motorola are in the midst of busy production.That is also intrigue!First of all, it is like when the two companies first designed mobile phones together.This Apple proposed to make the rom of the mobile phone larger, that is, to make the thing in the mobile phone equivalent to the hard disk of the computer larger, that is, the storage space of 16g ​​or 64g in the future.At the beginning, the hardware designed by Motorola was to make the rom only 512m.After all, in such an era, there are not many applications available.And in such an era, java games and so on are all very small things.In general, it is 1m in size.And Huaxia Hi-Tech's music pod system.I don’t know if it’s for fear of anti-monopoly or something, so Music Pod actually authorized their mp2 playback to be released, that is to say, music downloaded through Music Pod.Not only can it be played on the music pod player, but it can also be played on other third-party mp3 players.

But even if this is the case, a song is only 3 or 4m in size, 512m is enough to play hundreds of songs, okay? It's enough!But Apple has to say no, saying that it will give consumers enough space to download and purchase various small applications!Motorola must increase their rom space to 1g.If the rom is doubled, the material cost will definitely increase a lot, and if the material cost increases, the final selling price will definitely increase a lot.But an increase in the price does not mean that the number of consumers who buy it remains the same...According to the experience in the market economy, the higher the price of a product, the fewer consumers will buy it!So Motorola is relatively reluctant to do this.

In the end, Apple tried everything possible to convince Motorola, and then made the other party agree to change the rom to 1g size.And after initially influencing Motorola and letting Motorola listen to his words, Apple's Jobs began to ask for contact with those carriers in Motorola's hands to see which one could better represent the interests of both parties.Such a temptation to slowly bypass such an "intermediary" as Motorola, Motorola actually agreed!Why did you agree?It's not that people in Motorola are stupid and naive, but that Motorola can't do anything about it!Because they are not software vendors, they are just hardware vendors!

Like this Motorola and Apple cooperation project, although the overall operating system seems to be Motorola's, but in fact, because it needs to be integrated into Apple's online store, so both parties have to compromise a lot, and at the same time, it is like Apple's Only Apple people know the details of the online store best!If Apple's people are not allowed to directly contact the telecom operators, let Motorola, a second-hand dealer, explain the details of various Apple designs to the telecom operators?They can't explain it at all!And such a mobile phone, although it has been finalized and started production, after all, it is only hardware, and the software can be adjusted at any time before it is released!

It can be said that at such a time, the online store developed by Apple for mobile phones has some differences every day, and some improvements are made every day.Under such a situation, Apple also needs to contact the telecom operators who understand consumers better, and make various targeted changes through the information provided by the telecom operators.As a result, after such an Apple had a long conversation with the telecommunication companies, those telecommunication companies still did not believe in Apple!These telecommunication providers are very dragging to point out that they believe in Motorola's mobile phone hardware, but they just don't believe in Apple's online shopping mall.So in the future, whether the mobile phones sold by these telecom operators will be equipped with the software of Apple's online shopping mall will be decided by their telecom operators, not Apple!

what does that mean?This means that the final part of the mobile phone that Apple and Motorola cooperate with may have to be discarded by the telecom operator!If several heavyweight telecom operators have abandoned such an online store, then why does Apple cooperate with Motorola?And such an overbearing request, Apple's Jobs actually smiled and agreed!He even turned around and persuaded the angry Motorola boss to agree!why is that?When did Apple's Jobs have such a good temper?Others are bullying to the head, and this Jobs doesn't turn his face and scold his mother?It turned out that Jobs had no intention of making much money from such a mobile phone!

Although on the surface, it seems that the cooperation between Apple and Motorola is a strong alliance, in order to make both parties more profitable.But it's actually not professional at all!In fact, the reason why an old fox like Jobs cooperated with Motorola was to get rid of Motorola one day.In fact, he cooperated with Motorola to get acquainted with telecom operators.It is to build a good relationship now, so that in the future, Motorola can be ignored and the large-screen touch smartphones they design can be directly sold to those telecom operators!It can be said that Jobs was ulterior motives for such a cooperation. Of course, he didn't care whether such a product cooperated with Motorola could make money.Can they promote their Apple idea?

Originally, Motorola proposed to jointly develop such a mobile phone with Apple.It is sold under the banner of a telecommunications company such as "Singler Wireless".Mainly because of such a new telecom provider.On the one hand, it is the second largest wireless Internet service provider in the United States, and at the same time, it is also a telecommunications company that is very interested in new mobile phone technologies!They are different from AT&T, a traditional old-fashioned telecommunication company that relies on voice services to make money. More than 80% of Singler's profits come from the GPRS Internet access that has emerged in such a year!So they are relatively very interested in such a mobile phone that is highly dependent on the Internet that Apple and Motorola jointly developed!The results of it.Under Apple's requisition, Motorola really took Apple to a meeting with Singler Wireless!The result was naturally that Apple helped Singler persuade Motorola to come down, and then signed such an unequal agreement that allowed Singler to decide whether to load the online mall!

After Apple's ulterior motives forced Motorola to agree to such a thing, who knew that soon at the International Consumer Electronics Show in Europe in the summer, Motorola suddenly did not inform Apple. The prototype of the mobile phone was exposed!That's right!The vice president of Motorola personally went to Europe to show the pages and operability of such a mobile phone online store to various media. He even downloaded two softwares from the online store for internal trial on the spot and showed them to the reporters on the spot!Such a move really made Jobs laugh!why are you laughing?Because it gave him a reason to turn around and kick Motorola away!He was worried that there was no reason, but Motorola did such an unscrupulous thing, which suddenly gave him an excuse!

After the development of such a product, when the relationship between Apple and Singler Wireless gradually became hot, Apple can claim that Motorola disrespected them before, and the two parties could not cooperate together, and then they left Motorola and went it alone!In this way, as long as it is rendered, consumers and the media will definitely sympathize with Apple, and then when Apple's large-screen mobile phone is launched, it will definitely attract the attention of consumers and various media at once!Doesn't this complete Jobs' idea?

And what Motorola did really made Jobs feel amused—according to Jobs’ original idea, in order to prepare for the Christmas business war at the end of the year, such a mobile phone should have been announced in September, and then it will arrive at the end of November. The appearance in early December will be listed directly, I believe it will definitely cause a round of panic buying at that time!But Motorola's thing is too 9b, and it's just announced in the middle of the year!Okay, when are you going to sell it after the announcement?Is it on sale in September or December?If it goes on sale in September, it should be discounted in December!If it's only on sale until December, then the frank publicity effect will be outdated!Jobs knew about it, and since consumers know about it, the mobile phone should be sold within two or three months, so that consumers can wait patiently.If you wait half a year or something, consumers will forget about such a mobile phone!If you sell it again at that time, aren't you afraid that your competitors' configurations will catch up?It's just like a neuropathy!

And the news brought by Motorola's practice also let Jia Hongjian know Motorola's plan on the other side of the ocean! (To be continued..)