Coquettish Rebirth

Chapter 3318 Peak and valley?

The number of customers for such a booking has exceeded 100 million worldwide, and the data is quite gratifying.Although everyone knows that the number of people who actually buy it may decrease in the future, even if the purchase rate after booking is 7%, it can sell 70 units at once!And such a data is only on the first day, and the sales on the first day through pre-orders, plus direct purchases from various stores, how could it be possible to reach a million units on the first day?Counting the t-mobiles in the United States, there are 70 reservations in the United States alone, and this is just the beginning of reservations. If you look back and work hard to promote it, why don’t you get it before the release? To one million units shipped on the first day?It won't be a big problem to reach 500 million units a month by then, right?If you count a lot of words, it is less than 5000 million units a year, but there should be hope for 3000 to [-] million units, right?A lot of words, so how many people will use their services?It's so attractive right now!

Although t-mobile knew that Huaxia Gao, Wu, Wrong, 3.s. Ke expected the sales volume of such a mobile phone to be only 500 million units, but now that they saw such a number of pre-orders, they couldn't help but go back and forth. Gao Lilai estimated the final total sales!You should know that Nokia or Motorola, the two companies with the largest and second largest market share in the world, both have products with sales of over 3 million!Even for Motorola, which has been in decline for the past few years, after their razr-v2004 mobile phone was launched in 1.3, the sales volume has not even exceeded 700 million.They have reached 1.3 million units!And what you need to know is that if such a Motorola "Blade" series mobile phone is not locked, that is, if it has not negotiated cooperation with the communication company, the price of buying it directly in the mall will cost 2004 US dollars!More expensive than sphone!But what about the result?People can sell 3 million units worldwide!To be honest, such a "Blade" series product is incomparable with a sphone. The "Blade" mobile phone that went on sale in March 4096 has a screen with only a pitiful 130 colors, even if it is the best The camera is only 2004 million pixels!Which accessory can be compared with sphone?And what makes t-mobile most optimistic about sphone?That is, people who bought the "Blade" series of mobile phones in the United States basically signed a two-year contract with the carrier. What does this mean?This means that such a best-selling mobile phone will lead to a wave of replacement in the United States - because the contract that year was signed around March 3 for a two-year contract, that is, the mobile phone cannot be replaced within two years. In this way, the sales of other mobile phones in March 05 must be poor.But after March 3.The contracts of the blade series users have expired one after another, so you can get a new mobile phone now!

Such a sphone is going to go on sale at the end of November and early December of 2005, so if it comes to March and May of the next year, it will of course be a hot seller.At that time, will tens of millions of users in the United States who have purchased "Blade" have a high possibility of changing to a sphone?You must know that the "full price" of their "Blade" was 11 US dollars when they were purchased.Today such a sphone sells for only $12!Then after a series of subsidies from the carrier.You can get this sphone for $2006, which is less than what you paid for the "Blade" back then!So all these have to make t-mobile optimistic about sphone!So this t-obile decided to take a gamble, and they tried their best to contact Jia Hongjian.Do everything possible to persuade Jia Hongjian to increase production!They want Jia Hongjian to produce more than 3 million units no matter what!Of course, they wouldn't just try to persuade Jia Hongjian out of empty words, they also used detailed data to persuade him.In the data, such a "Blade" series mobile phone has sold 5 million units in the United States with the simplest "thin" element!So when many people's contracts expired in March 700, how could the demand for sphones not increase by several million units?After all, what is the "blade" compared to the sphone!Looking at such a statistic, Jia Hongjian was really surprised. He wondered if it was because of such a problem with the "Blade" series of mobile phones in history that Apple's later generations have been paranoid about making mobile phones thinner?

After all, it is like a "Blade" series mobile phone with a poor configuration. Just relying on such a selling point of being thin, it can sell 1.3 million units worldwide!According to the calculation of 60 billion people in the world, one out of 50 people has bought a blade mobile phone!What is this rush?So Apple is desperately trying to make it thin, which is probably one of the reasons why Apple wants to learn from the hot sale of "Blade" mobile phones?At the same time, if Jia Hongjian remembers correctly, the number of first-generation iPhones sold in the United States is actually not too much. Is there a problem of a wave period?After all, the iPhone was launched in early 07. In fact, at such a point in time, a large number of users who bought the "Blade" mobile phone in 04 just bought a new mobile phone in 06 and just signed a 2-year contract! Where was the time to buy a new mobile phone in 07?Even if someone has spare money to buy a new mobile phone, don't forget that there is still a contract!And the mobile phones in the United States, especially the contract mobile phones, are all locked!This is not something that ordinary people can continue to use by taking out the mobile phone card and changing the mobile phone!

Is it precisely because of such a reason that the iphone3g is such a hot seller?You should know that the second generation product of iphone is iphone3g, there is not much difference between it and the first generation product, except for the support of cda network and the addition of gps, basically there is no change!But in history, it took 1 days for a mobile phone such as iphone100 to sell 74 million units, while a product like iphone3g, which has changed its soup without changing its medicine, sold 3 million units in 100 days!You have to say that iphone3g is much better than iphone in terms of hardware.So it's normal to sell a lot of word-of-mouth all of a sudden, but why does it only support a cda and gps so that 3g sells so fast and so well?In his previous life, Jia Hongjian didn't know the reason, but now it seems that it might be because the iPhone 3G just happened to catch up with the replacement wave in the United States!

If it is such a reason, then it is very possible that the sales performance of Huaxia Hi-Tech's sphone is much better than that of the iPhone 1 in history!Because after a few months of sphone sales, we can just catch up with the wave of phone replacement!Thinking of this, Jia Hongjian was really tempted!He even thought about whether to find a market research company in the United States to help investigate whether consumers who bought "Blade" mobile phones are interested in sphones and so on!But having said that, if such a sphone can just catch up with the wave of replacements, should we sell our mid-range and low-end mobile phones?After all, it would not be good to let the mid-range and low-end ones steal the limelight from the high-end ones... Well, Jia Hongjian suddenly remembered something!His mobile phone does not rely on hardware to make money!So what are you afraid of stealing the limelight?

He doesn't rely on the hardware on high-end mobile phones to make money.High-end mobile phones are also sold at a basic cost price.Even if it gives way to high-end mobile phones, so what?Could it be that Jia Hongjian will be able to make more money by selling all high-end mobile phones?Obviously not!Therefore, for Huaxia Hi-Tech and Jia Hongjian, it doesn't matter which high-end, high-end, low-end mobile phone a specific consumer buys, what is important is that consumers should buy their mobile phone!Only in this way can their platform be built, and only in this way can their software be sold more.In order to make more money for the company!So thought of here.Jia Hongjian simply told the people at t-mobile that he wanted to make high-end and low-end products!

For such an idea.That t-mobile person has no problem with his brain, of course he is very welcome!Because if the hardware is a little worse, the price will be cheaper.In other words, the T family's subsidy to Huaxia Hi-Tech is also reduced!For example, the retail price of the unlocked version of the sphone may be 500 US dollars, so in the contract of the T family, they will first subsidize Huaxia Hi-Tech with 300 US dollars, and then let the consumers sign the contract and then sell it at a price of 199 sold to consumers.If such a mid-range mobile phone is really made, the overall cost will be about 300 US dollars, and then the price will be reduced to about 250 US dollars to sell, so they might just subsidize Huaxia Hi-Tech with 150 US dollars!At that time, it can be sold to consumers for $100, right?Many words even if there are low-end mobile phones, the price may only be around 100 US dollars. After a direct subsidy, you can sign a contract and give the mobile phone to consumers for free!In this way, the subsidy of their t family can be reduced, and then many consumers can be attracted to adopt their services and sign a two-year contract with them. No matter how you think about it, it is good for them!So this T family is quite in favor of Jia Hongjian's plan!

At such a time, Jia Hongjian and the others will start to concentrate on preparing to sell mobile phones, and then prepare to start preparing mid-range and low-end mobile phones immediately after the phones are sold.On the other side, Jia Hongjian and the others found a market research company in the United States to conduct market research.In the 50 sample cities in the United States, a total of about 10000 "Blade" mobile phone users were found for investigation. Such a market research company found that the current "Blade" mobile phone users are still very interested in the sphone launched by Huaxia Hi-Tech. interested!You must know that such a "Blade" series mobile phone user may not be regarded as a wealthy person in the United States. After all, 99% of them directly signed a contract to purchase such a "luxury mobile phone".After seeing the advertisements launched by Huaxia Hi-Tech in the United States, many of them are really interested in such an epoch-making mobile phone!And the key is that such a first-generation sphone also looks very handsome!

Although it is much thicker than the "Blade" series of mobile phones, on the one hand, it does not need a keyboard and the screen is so good and big. The most important thing is that it is very smart and very interesting!So at least 60% of people expressed their interest in buying a sphone or at least going to a t-mobile store to try out the sphone before deciding whether to buy it or not.From such a point of view, if it is expanded to the user base in the United States that has purchased a total of 5000 million "Blade" mobile phones, will at least 3000 million people be interested in sphone?Even if some of them are not sold due to various reasons, even if we make a 1500% discount, 500 million people will buy sphones, plus the original sales of 2000 million units in the first batch, the sales of this sphone in the United States will not reach [-] million units up?And this is not a mid-range low-end!This is only counting the sales of high-end mobile phones!In this way, how much should we let Biyadi produce?

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