Coquettish Rebirth

To meet the boss of Sony in private, of course Jia Hongjian first had to know what kind of person the current boss of Sony was.In the past, Jia Hongjian had contact with Nobuyuki Idei and Kena Kutaragi. Both Nobuyuki Idei and Kena Kutaragi were famous people in Sony back then.Nobuyuki Idei was the CEO and chairman of the year, and Ken Kutaragi was the person in charge of Sony’s best-selling ps and ps2 series game console projects in the past few years. This ps and ps2 series game console projects really brought great benefits to Sony. For such a small amount of money, the profit contributed by the ps series games even reached more than 60% of the profit of the entire Sony Group at one point!So in 05, when Sony was preparing for a new CEO, there were three candidates.

The first is to let Nobuyuki Idei continue to be re-elected, the second is to promote Kutaragi Takeshi, and the other is to find a foreigner Stringer who is in charge of Sony Pictures and the music business to be the CEO.Nobuyuki Idei was the first to be rejected, because he had caused Sony a lot of losses in the eight years since he took office in 97.It can be said that apart from the ps8, other products launched by Sony basically did not make any money, and even a lot of projects lost money!Of course such a leader can no longer stay on stage!So Kutaragi Ken?This person has performed very well in PS and PS2 series projects, but he was only in charge of such a project before, and has never taken over other projects. Is he capable enough?So finally <Long><Wind> .c.ne focused on the foreigner Stringer.Speaking of which, after Stringer joined Sony Corporation of America in the mid-2s, it really flourished!First of all, after he took over Sony's film business.After 90, he led the purchase of the copyright of Marvel and launched the "Spider-Man" series of movies. These movies have made a lot of money for Sony Pictures!In the past, Sony Pictures had always been losing money!Then such a Stringer was laying off employees and cutting costs while making money, and after a few years, the entire Sony Pictures department was really booming!After that, Stringer, who performed very well, also served as the business of Sony Music, and he did a good job in music.

On the one hand, he has seized such a new-age digital music sales platform as Huaxia Hi-Tech's Music Pod, which really made Sony Audio popular on the Music Pod!And he also seized such a revolutionary moment when such a platform revolutionized the debut process of newcomers, so Sony Records signed the most newcomers who made their debut through music pods!Even under the leadership of such a Stringer, Sony Music continues to maintain the policy of "rather to be with outsiders than to be a domestic slave", and will not cooperate with Sony's md department and Walkman department at all costs.Anyway, it is determined to cooperate with Huaxia Hi-Tech.We have cooperated for several years.Stringer even took Sony Records to merge Bertelsmann's music company, so a huge music company called Sony BMG appeared all over the world.Relying on such a credit, Stringer finally became the new CEO and chairman of Sony against all odds.As for Nobuyuki Idei, who was competing with him, he led the other seven Japanese directors of Sony's board of directors to withdraw from the board of directors... Is this going to defect?No no no.Just take the blame and resign.They resigned from the board.Continuing to work in Sony can also be regarded as giving Stringer an opportunity to be a king and push his own ideas against all opinions.Of course, from another perspective.In fact, Nobuyuki Idei's approach, in Jia Hongjian's view, was an attitude of non-violence and non-cooperation, that is, he would not lay hands on Stringer and let Stringer sing empty plans alone!After all, Japan is an island country that is relatively xenophobic. Even if foreigners come to this Japanese company and want to be the boss of a Japanese company, there are still some people who have opinions.

But Stringer doesn't care about this, such a buddy David Geffen is very familiar.So Jia Hongjian learned about Stringer's personality through such a partner of DreamWorks. It is said that he is from Welsh, his mother is a native of Wales, and his father is an English Air Force pilot who participated in World War II.After the end of World War II, Stringer and his mother accompanied his father to be assigned as assistants to air bases in overseas colonial territories, and often needed to move, so Stringer has long been used to being "foreigners" everywhere. Such a feeling.At the age of 18, he started to travel poorly in Europe by himself.When he was in his 20s, because of the recession in the UK, he went to the US to find a job.Even in order not to be restricted by visas, he voluntarily signed up for the U.S. military to help the United States fight the Vietnam War, and thus obtained a U.S. green card.Then in the 80s, he was directly naturalized in the United States and became a dual citizen of the United States and Britain.

This is the general experience of a person like Stringer, and David Geffen described his character as "one of the most charismatic and elegant executives in the entertainment industry." Yes, as a Brit, this Stringer is very elegant and speaks like a gentleman, although he is merciless in laying off staff.Such a Stringer just took office in June of this year, and after taking office, such a very charismatic and elegant CEO announced with a gentlemanly demeanor that from January 6 to the end of next year , He hopes to lay off about 06 employees of Sony Corporation worldwide, so as to reduce the burden on Sony!

After roughly understanding Stringer's character and past background, Jia Hongjian recalled the route that the foreigner led Sony after he became the boss of Sony.To be honest, after such a foreigner became the boss of Sony, Jia Hongjian was not too impressed with the changes Sony made.Otherwise, the boss wouldn't have handed over his seal to Nobuyuki Idei in 2012. Jia Hongjian's only impression is that such a foreigner has lost money for seven consecutive years after he came to power, and finally lost money to Sony There is no money to pay dividends to shareholders!This is the first time in the world!Because of this, Sony's shareholders simply kicked out such a foreigner in the end.

Then, in Jia Hongjian's other impressions, Sony will be led by foreigners in the next few years.Those days were really not good. In the TV field, Sony still maintained its usual loss-making situation. The mobile phone field was just like that, and other things... the ps3 was stumbling, In the end, it can be regarded as having a slight advantage on the basis of an equal share with the xbox360.In general, the impression Sony gave Jia Hongjian was that it was a weak giant. In the next few years, its products would maintain a certain standard.The sincerity of cost-effectiveness is something that has never existed!It's like a Sony vaio laptop.In the past, they were all mid-to-high-end products, but after a while, they turned their backs on mid-to-low-end products. As a result, the configuration of the same machine costing more than 3000 yuan can be a bit worse than other manufacturers!In the end, it is to rely on Sony and viao to make money.What if it is really "Sony Dafa"?What if consumers all over the world are willing to spend more money to buy feelings?So in Jia Hongjian's impression.This Sony is getting worse and worse.It is simply a certainty!

Sonny is like a young lady whose family is in decline. On the one hand, life is already in decline, and the family situation can only allow them to live a slightly better life than ordinary people.In the end, they still have a lot of ostentation, and they have to do everything according to the time when their family was good, and then they can't make money. Doesn't it become a role that adds more jokes after sitting around like this?Still living in the glory and compulsion of the past, how can I survive these days?When things are going badly, then hurry up and spend money like other ordinary people, don’t pretend to be a rich lady, this job is too tiring and that job is too little money, the question is can they make more money themselves?Do you have the ability?

It is not an exaggeration at all for Jia Hongjian to speak so harshly of Sony.You must know that the first few years of the 21st century were the years when China flourished.Under such a situation, Sony and the others suddenly discovered that Chinese manufacturers have encountered unprecedented impact in the mid-range market. They are no longer those manufacturers who only made low-priced products in China in the 90s!Even if Chinese manufacturers do not have any so-called core technologies, but relying on the cost advantages brought about by unparalleled large-scale industrial production, Chinese manufacturers have kicked Sony in the Chinese market for ten years, and then they will start to sell in third world countries or even It was Europe that started competing with Sony.After the third world kicked Sony into a corner of the market, Sony could only retreat to the so-called high-end market as much as possible.But the problem is that they are not the boss in the high-end market, so they can't rely on the high-end market to eat for a lifetime!

First of all, companies like Samsung are quite greedy for the mid-to-high-end market owned by Sony, so Samsung has been fighting against Sony.In this way, Sony felt the fierce impact from below, and on the other hand, this Sony brand was actually not strong enough among high-end brands!To be honest, among the luxury brands of electrical appliances, Sony is just a middle-class brand!This is a bit like BMW and Mercedes. These two brands are very high-end in the eyes of ordinary people, but if one day BMW and Mercedes cannot survive in the market of less than 50 yuan, they will be surrounded by manufacturers from various other countries. When they can only retreat to the market of more than 50 yuan, when they want to maintain a strong style and claim that they are a high-end brand, they will find that there are still Porsches and Ferraris laughing over their heads without saying a word!In this way, can they compete with Porsche and Ferrari?I can't compete with the following manufacturers, so the market is getting narrower and narrower. Isn't this getting more and more uncomfortable?

So according to Jia Hongjian's theory, it is still king to seize the low-end market!Just like BMW and Mercedes-Benz, it's not that they don't want to develop in the low-end market!Later, didn't BMW and Mercedes-Benz also have domestic products, and didn't they also have the kind of 30 to [-]?BMW and Mercedes-Benz are trying to fight for the low-end market, but Sony simply gave up!What do you really think that a brand like Sony is an immortal gold medal?But having said that, this Sony is not Jia Hongjian's company. Just exchange a patent with someone else!So whether it will be good or bad in the future is the business of others, regardless of Jia Hongjian's business.

Under such a situation, Jia Hongjian called Sony in Japan through the channel of Huaxia Hi-Tech to make an appointment.It is quite easy to make an appointment for such a thing, but the problem is that Jia Hongjian originally wanted to fly to Japan to meet such a Stringer, but the people from Sony said that this Stringer is a trapeze man, The number of days in Japan is limited in a year, and basically it is usually flying all over the world.Now Stringer is in Europe and will go to England in two days. Either Jia Hongjian will go to England to meet Stringer, or he will have to wait a few months for Stringer to return to Japan before he can meet him in Japan.

After hearing this, Jia Hongjian felt strange in his heart at that time, the boss of your sister's company doesn't stay in the base camp all day, why are you flying around?Although Jia Hongjian, as the boss of Huaxia Hi-Tech, was flying around all day long, even though his time in the country was limited a year.But what you need to understand is that Jia Hongjian's position is not the CEO and chairman of the company!Relatively speaking, Jia Hongjian is actually more like a coo, the chief operating officer.And his father and mother are the bosses of the company, and they sit in the headquarters all day like the old man in chess.If Jia Hongjian took over the position of chairman, he wouldn't be able to run around all day long!Besides, a company like Huaxia Hi-Tech has only been established for more than ten years, and it is still in the process of rapid development. Many projects need someone to take the lead in the past, which requires Jia Hongjian to take the lead in the past.But Sony is different!Sony and the others have a lot of talents, so if they want to develop a market or lay off employees, the chairman of Sony must go to a branch in a certain country to announce it in person?Isn't this a waste of a lot of time flying?

Bill Gates and Jobs have fewer things in their own companies?These two people didn't say that they fly around all day long!People still sit in the base camp most of the time!So after making such a comparison, Jia Hongjian felt that Sony, the boss... was a bit of a loser!It seems that foreign monks may not necessarily know how to chant sutras!