Coquettish Rebirth

In the end, Jia Hongjian chose to meet such a Stringer in England.After getting the visa and flying to the UK, Stringer received Jia Hongjian in the hotel, and the two sat face to face in the almost deserted cafe.I have to say that this Stringer really looks like a good-looking talent. Although he is not handsome, he has a broad and strong figure, and his conversation is very elegant. He really has the touch of a British gentleman.But even though such an uncle looks like a British gentleman, Jia Hongjian didn't come here for a blind date, and he wouldn't give a man any favors because of his good temperament—let alone a man, even a beautiful woman would come to him Still don't turn on the water!

"Mr. Jia didn't know that he wanted to meet me so urgently. I heard it was about technology transfer?" After seeing Jia Hongjian, such a gentleman uncle immediately asked with a smile in a low voice, not in a hurry. , and there is no pretentiousness, it feels quite sincere. "Well, our Huaxia High-tech's two touch screen production patents of resistive screen and capacitive screen, we are going to exchange with your Sony, what do you think?" Jia Hongjian smiled and drank Taking a sip of black tea, he suggested so.Originally, he thought that after making such a proposal, the other party would quickly agree. After all, the touch screen of a mobile phone was something that Huaxia Hi-Tech could do before. If Sony can do it now, what an awesome position it is!Sony doesn't even need to invest in its own production line, how much licensing fee can it earn for nothing just by licensing it externally?So Jia Hongjian felt that if he was a human being, he should be able to agree.But who knew that Stringer was embarrassed at such a time, and then explained to Jia Hongjian with a smile: "Mr. Jia, I'm sorry, maybe you don't know it well. Sony's so-called technology route is changed to content as king. I want Sony to gradually make money from content and services in the future, such as movies, music, and even real estate, finance and insurance, etc. In these aspects, after our Sony brand enters, it will make money no less than making consumer electronics products, and the competition is much smaller. It is like the pda of the clie series that Sony once made, and I am going to call it a stop. Then try my best Slowly transforming... so I'm sorry. Maybe your plan doesn't help my Sony much..."

After saying this, Na Stringer smiled, and then closed his mouth and did not speak.At that time, Jia Hongjian felt that this Stringer, your sister, was not ready to continue talking at all!There is a feeling of serving tea to see off guests!Fuck!OK?Brother, you are Sony!You started out as consumer electronics products!Now you mean that all electronic products are not ready to be made?Is this a mess?Jia Hongjian was shocked then, okay?But Jia Hongjian was Jia Hongjian after all, and others might be too shocked to say a word at such a moment.In the end, he might just watch Stringer walk out of his sight after saying excuse me.But Jia Hongjian was not such a person.After he was shocked now, he immediately began to think about how to persuade Stringer to accept his proposal!That's right.Brainwash Stringer!How do you know if you don't try?We wanted to exchange patents with Sony before, so we can't come here and say that if they don't agree, we can just leave, right?A lot of words always have to struggle a bit, always to see if there is a chance, right?A lot of words, maybe struggling to persuade the other party will turn things around?Anyway, no matter how much you toss.The worst is that the two sides don’t cooperate, the worst is just doing nothing now, and if we do something, maybe we can go to a good place, anyway, it can’t be worse!So at this time, Jia Hongjian was quickly thinking about how to persuade Stringer!How to persuade Stringer, according to his Jia Hongjian's habit, of course, first of all, he must grasp the key points in the other party's thinking, and then dispel the other party's defensive psychology by expressing his approval of the other party's ideas, and finally gradually use his own ideas To replace each other's ideas.

However, such an idea may not be of much use to people with very strong opinions.Normally Jia Hongjian can influence ordinary people with such a method, so is this Stringer an ordinary person?First of all, Jia Hongjian carefully thought about Stringer's idea that content is king. In such an idea, Stringer said that he wanted Sony to focus on movies, music, insurance, real estate, etc. in the future. field to make money.From such a perspective, it can be considered that such a Stringer is to protect the project he made his fortune in Sony first?Or is Stringer thinking that he has made a lot of money for Sony by relying on movies and music, and other consumer electronics products are facing fierce competition from China and South Korea, so it is better to quit as soon as possible?

If it is the latter case, it can be considered that Stringer is really far-sighted.Because even if Jia Hongjian is in charge of Sony, he knows that Sony cannot sell things cheaply, so it is really difficult for Sony to make consumer electronics products.By 2012, Sony's mobile phone was not doing very well, and it was also stumbling, and Sony's TV business was losing money all the way.It can be said that what Sony made money at that time was the "software" aspect of movie music and so on!From such a perspective, it cannot be said that Stringer thinks it is wrong!After all, the 21st century is the century of decline in Japanese manufacturing, especially in the category of consumer electronics, whether it is Sharp, Sanyo, Panasonic or Sony, they are all losing money all the way!And in 08, Sanyo, which had a close relationship with Panasonic, lost money to the grandma’s family, and had to let Panasonic buy them, so that the company started by the brother-in-law of Panasonic Konosuke returned to the protection of Panasonic, but the problem of Panasonic After the acquisition of Sanyo, my own life was not very good. In 2011, I even sold Sanyo's home appliance business in Asia, including Japan, directly to Haier!

From such a perspective, Stringer's vision cannot be said to be far-sighted. They really see that the future of Sony's manufacturing is not easy, so they want Sony to take the software and service aspects.If so, Jia Hongjian felt that it was not impossible to persuade him!He was going to try his usual method first—"Software and services win? Sigh...your vision is really...sharp!" Jia Hongjian first praised the other party, and then deliberately paused.Look at the other person's facial expression and see if there is any reaction.It turned out that Stringer was really surprised, "Oh? You think so? The 45 Japanese consultants in our company seem to have some opinions on such a route..." Stringer smiled and said tactfully It seems that many people in Sony do not agree with him.

Looking at it this way, it seems to be a trick!At that time, Jia Hongjian hurriedly said, "If they don't have an opinion, it will be bad. It's because they have an opinion, so it's good. Because they used to run Sony downhill. If they approve everything, wouldn't it be Or will it make Sony go downhill? And Sony is such a company... Sir, don't blame me to be honest, I know that there are serious hills in Sony, and the Japanese are very serious about ranking seniority. So you have to reform the life and death of some old officials with rigid heads Don't agree. That's normal. If they all agree, it will prove that you are going in the wrong direction..." What Jia Hongjian said was really ignorant of his conscience!To be honest, Sony's consultants are basically old people with outstanding achievements in the company.Even if people's thinking is rigid.But it doesn't mean that people will see everything wrong!In case there's anything Stringer is really out of line.Others say him, is it wrong for others?Does Stringer say that the earth is square, and everyone disagrees with him.Or is it everyone's fault?Although it is said so, it sounds really nice!

Sure enough, after hearing Jia Hongjian's words, such an British uncle suddenly showed a kind of subconscious happiness in his eyes.After all, everyone hopes that they can be recognized, and everyone wants others to say that they are good!This is a nature of human beings.Even Jia Hongjian likes to hear others say that he is good, but his main consciousness can reduce the kind of good impression he brings to the other party after hearing good words, but this does not mean that he is unhappy after hearing good words!Such an uncle is also happy, but he did not follow Jia Hongjian's words and criticize those consultants. Instead, he was very gentlemanly to help those consultants: "You can't say that, they are actually kind, after all, Sony is everyone's Sony ..." Look, this is very similar to Jia Hongjian. Although he is happy, he will subjectively control the other side effects of this happiness!

However, the other party's happiness made Jia Hongjian catch something!We Chinese used to pay attention to the fact that mature people should not show emotions, why?Especially for all kinds of old and cunning people, those eyes can not reveal a little bit of inner emotions.Why?Because this is the only way to prevent others from trying to find out what you think in your heart by speaking and probing!Like such an English uncle, although there is no expression on his face, Jia Hongjian caught the joy in his eyes. In this way, Jia Hongjian directly knew what this uncle was thinking, so it was easy to say Yes!If the other party didn't even have a look of joy in his eyes, Jia Hongjian would have no idea what the other party was thinking, so he couldn't follow the other party's thoughts, right?many words

Then follow the other party's thinking, how should I say it?I saw Jia Hongjian saying this at this time: "To be honest, if a company like Sony wants to be able to change its loss situation, there are actually not many ways it can go. I also have some thoughts about Sony. If we say Don’t take it for granted if it’s wrong. Sony is too big a company, and its big-headedness is too strong. The relationship between camera manufacturers and mobile phone manufacturers is like fire and water. The camera of Sony’s mobile phone has the same model as our sphone camera, but The camera adjustment of Sony's own mobile phone may not be as good as our Huaxia Hi-Tech. Logically speaking, this kind of thing should not happen! On the other hand, the relationship between Sony's music player and other departments and your content department It's like fire and water, people don't cooperate with you at all, they would rather go to other music content manufacturers to talk about re-establishing a digital music supermarket under the Sony brand, and they don't want to cooperate with you first. This really makes me I thought of the Japanese army during World War II. During World War II, the relationship between the Japanese army and the navy was like fire and water. The Japanese army wanted to build warships to transport their army, while the Japanese navy wanted to build tanks to help their marines fight... It's hilarious..."

While saying these words, Jia Hongjian had been paying attention to the changes in Stringer's eyes, and he found that Stringer's eyes quite agreed with his statement, so he continued to speak! "Under such a situation, in order for Sony to continue to be great in the 21st century, the most important thing is to implement a Sony policy. To put it bluntly, it is to eliminate the chauvinism. But the chauvinism is not so easy to eliminate, and To put it bluntly, in terms of manufacturing, the 21st century does not belong to Japan. In the past two years, Chinese manufacturing has gradually risen. Japan has been challenged by low-end products from Chinese manufacturers in the mid-end market, and then their high-end products come from South Korea's Samsung's challenge, and Chinese manufacturers are gradually going out of China to the world.

In such a situation, Sony itself failed due to insufficient R&D output and too high R&D risks, such as the previously developed D and other new products.Under such circumstances, it is really not easy to rectify hilltopism and face competition from other countries.So relatively speaking, if it is a more rational judgment, the more once-and-for-all approach is to slowly reduce those disobedient departments that lose money or even sell the business departments. Even ib can sell the pc department, and can transform, let alone Sony? After Jia Hongjian said these words, I saw that Uncle Stringer's eyes became brighter and brighter, as if he had found a bosom friend all of a sudden! It seems that this uncle really thought so before!

If you really think so, then it will be easy to handle!Seeing this, Jia Hongjian went further and said: "However, it is necessary to cut down some departments and shrink some departments. It does not mean that it will be feasible immediately. And let me say one more thing, there are skills in cutting down, because For example, content and services also need to pay attention to the carrier! For example, Sony’s game console is used as a carrier. Although the game console project was a step taken by Sony to occupy the living room, we have to admit that A game console that can play movie discs is indeed a good carrier. And I personally think that mobile phones will also be a good carrier in the future. Look at the sphone of Huaxia Hi-Tech, what will we do in the future? We just want to make hardware and not make money , Make money from software! We want to turn mobile phones into a feeling similar to game consoles! So bro, why do you Sony give up mobile phones? Do it better, this is a personal entertainment terminal! With the development of communication technology, why can’t your Sony music and movies be played directly on your Sony mobile phone? How good is that?”

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