Coquettish Rebirth

To talk about such a matter with Sony, it is definitely not possible to talk about it in a day or two.Let’s take the matter of the patent exchange that Sony and Samsung discussed last year. They started the discussion in December 2003, and it took until December 12 to reach a result.Of course, the reason people have been talking about it for so long is that they want to share more than 2004% of their patents, and then keep less than 12% of them hidden. At the same time, I don't want to give the other party the patent of pressing the bottom of the box, which will definitely cause trouble. More than 90 patents have been discussed back and forth one by one, which is also quite time-consuming.Relatively speaking, when Jia Hongjian and the others talked with Sony this time, it was different!

In general, Jia Hongjian's transaction with Sony focused on a dozen or twenty patents.Isn't that fast to talk about?According to the overall estimate, Jia Hongjian felt that there should be a result in a month or two, right?Of course, it was impossible for him, Jia Hongjian, to wait here for a month or two, foolishly waiting for a result.He can also do other things to "distract his attention" - for example, how about letting the media continue to pay attention to Huaxia Hi-Tech?In the history of Apple in the previous life, after the iphone became famous, every move of their company could become the focus of reports by the news media.Even if the orthodox media doesn’t have all kinds of reports on Apple’s lace, but all kinds of media on the Internet can report all kinds of Apple’s lace, and even the design of an invitation letter for Apple’s new product launch.It can all be made up by the brains of these media. A good {}book% {small} says 3.nsb.m several different meanings!Of course, Huaxia Hi-Tech in such an era is not as appealing as Apple's gossip, but Jia Hongjian wants Huaxia Hi-Tech to achieve the effect that Apple's gossip is everywhere.Why?Because this matter is actually the same as that of the showbiz, and most of the time, it is necessary to pay attention to an exposure rate!With the exposure rate, consumers will naturally and unnaturally "write" some information about this product and company into their heads!Then this has reached a point where a large part of consumers who follow suit will subconsciously feel that such a product is actually very popular when they shop in the future, and then increase the probability of buying such a product!Jia Hongjian once paid an expert to ask about it. In such a world, it can be said that 6% of consumers belong to the trend-following category.At most, only 3% of consumers are willing to try new things, and 10% of consumers are unwilling to change the products they are used to.

In such a situation, Jia Hongjian and the others publicized how epoch-making the design of sphne was.How good is the publicity operation.How good the promotional craft is, at best it can only attract 3% of consumers.As for the other 6% of consumers, they will slowly catch up only after buying and using such a mobile phone becomes a trend.This is why iphne1 did not sell tens of millions of units in an instant in history!Because in the beginning, there were millions of people willing to try something new.And after so many millions of people have tried it.A trend has formed.Then it will slowly attract [-]% of consumers to buy such a product, which will cause a trend!As for Jia Hongjian now, he is slowly starting to prepare for such a trend!How to prepare?First of all.Just a few days after Huaxia Hi-Tech and Sony negotiated, suddenly a newspaper like the Los Angeles Times reported it directly!Directly, "It is rumored that Huaxia Hi-Tech is now in contact with Sony. According to people familiar with the matter, the dissolution of Huaxia Hi-Tech and Sony is related to other media reports that Huaxia Hi-Tech may violate the US anti-monopoly law..." Hey!When such a news came out, all kinds of media in the United States immediately became interested, and everyone called Huaxia Hi-Tech and Sony to inquire!Could it be that Huaxia Hi-Tech is going to share their patents with Sony?Thinking of this, many American media at that time were really shocked!

In their view, although a company like Sony has been profitable in recent years, it is not very good, or it has been losing money.But a skinny camel is bigger than a horse. How can Sony be the giant of consumer electronics in the world?Sony has always been eyeing the mobile phone industry. Otherwise, how could they have bought 50% of Ericsson's mobile phone shares?And now if Huaxia Hi-Tech is exchanging patents with Sony, I don’t know what will happen to Huaxia Hi-Tech, but everyone feels that Sony will rush into such a mobile phone field like a hungry tiger rushing to eat!At that time, in addition to Huaxia Hi-Tech, Sony can also make touch-screen mobile phones. This will exclude many other traditional powers from the competition circle. Isn't Sony going to be awesome?Maybe in two years, Sony will kill the Quartet in the mobile phone industry!

So after such news came out, Sony's share price rose in response that day!However, just after the stock price went up, when the reporters wanted to interview Sony and Huaxia Hi-Tech, Sony's executives and Huaxia Hi-Tech's executives shook their heads in denial!For example, the executives from Sony Japan made it clear that Sony and Huaxia Hi-Tech did not conduct any patent exchange negotiations. The two sides met in the UK, but they just occasionally met and chatted and drank afternoon tea. There have been no talks about touch screens.As for Huaxia Hi-Tech, it also directly stated that it did not discuss such a matter with Sony at all...

It is understandable for Sony to deny it, but why does Jia Hongjian want the people below to deny it?Because wouldn't that be tantamount to admitting that it was his side that leaked the news?Originally, Sony was still not sure whether it was someone from Sony who leaked the news or someone from Huaxia Hi-Tech. Why did Jia Hongjian rush out to take responsibility?And besides, the news leaked during the negotiation process in the business world, isn't it always such a denial attitude?After such a fuss, within a few days, Jia Hongjian shifted the attention of consumers and the media to Huaxia Hi-Tech and the touch screen.Although it is said that after the "rumor refutation", such a craze will soon fall.But Jia Hongjian obviously wouldn't let the craze go so quickly.

So, after Sony and Huaxia Hi-Tech refuted the rumors, he immediately secretly sent out another copy of the information.So a few days later, another new news was published on the Los Angeles Times—in such a new news, the reporter of the Los Angeles Times was really telling the truth and analyzing the data. Which manufacturer to share the technology with.Such an analytical article, those are really fascinating.First of all, they started looking for it from the United States—for example, Motorola. They first analyzed the possibility of cooperation between Huaxia Hi-Tech and Motorola, saying that Motorola has been ranked second in the world in recent years and its global market share has been declining. Yin fell, in such a situation.Motorola must be very interested in cooperating with Huaxia Hi-Tech.But it is impossible for Huaxia Hi-Tech to cooperate with Motorola!

Why?It is because Motorola's market share is the second in the world!If the exclusive technology is given to Motorola, which is already the world's second manufacturer, won't Motorola become the world's number one in an instant?Then Huaxia Hi-Tech is like making a wedding dress for someone else!Similarly, it is impossible for Huaxia Hi-Tech to cooperate with Nokia!So who might Huaxia Hi-Tech cooperate with?Samsung?Samsung is even more impossible!According to the reporter's "analysis", Huaxia Hi-Tech came here this time.That is to overturn the table.Just to shuffle the cards.It is to rely on the advancement of technology to suddenly become a company with the highest market share in the world, instead of those children sitting in the back row to share fruit.So it is basically impossible for them to allow any of the world's top three mobile phone manufacturers to block their way!

And who are the top three in the world?That just happens to be Nokia, Motorola and Samsung!Among the top three, Nokia has a market share of more than 30%.Motorola has more than 20% and Samsung has more than 10%. These three together have already accounted for more than 60% of the world's mobile phone sales, leaving more than 30% for other companies. What is Huaxia Hi-Tech going to do? Will you cooperate with these three companies?Therefore, even if Huaxia Hi-Tech is authorized, it can only cooperate with a few well-known companies with a relatively low market share in mobile phones, because in this way Huaxia Hi-Tech can exchange some of the technologies they lack.In such a case, Sony Ericsson, LG, and even Siemens and Alcatel are very good options.Sony Ericsson's market share is around 7%, LG's is around 6%, Siemens' is around 2.5%, and Alcatel's is even lower.Under such circumstances, the cooperation with Sony Ericsson and LG is relatively the most reliable, but the possibility of cooperation with Siemens and Alcatel cannot be ignored.

At this point, it can be said that the reporter's analysis is really in place.And next, they not only got it in place, they even analyzed what exclusive patents the above-mentioned mobile phone manufacturers have that are more useful to Huaxia Hi-Tech, and then selected two such as LG and Sony Ericsson from them, thinking that these two It is the most suitable manufacturer for Jia Hongjian and Huaxia Hi-Tech to cooperate with.Because the unique technologies of these two companies are stronger than those of Siemens, and their own strength is not too strong, so it is not possible to say that Huaxia Hi-Tech has lured wolves into the house.Sony Ericsson has various technologies from Sony and Ericsson, and LG also has very good exclusive technology in LCD production, not to mention that the first LCD production line of China Hi-Tech was introduced from LG!The relationship between these two is really good!

This reporter's analysis is quite good, right?That must be pretty good!Such an article really attracted millions of viewers across the United States during that period of time!Let the sales of such a Los Angeles Times increase a lot at once!To be honest, how did such a reporter's article come about?Didn't they write it based on the news revealed by Jia Hongjian?If Jia Hongjian hadn't leaked the news, which companies would he know were most suitable for cooperation with Huaxia Hi-Tech?Then why did Jia Hongjian leak it like this?Just to attract attention!After leaking the news to the reporter in this way, after waiting for a few days, Jia Hongjian had another news to leak—he revealed to the outside world through the reporter of the Los Angeles Times that Huaxia Hi-Tech seemed to be considering a direct patent exchange. Issues with out-of-production authorizations.To put it bluntly, Huaxia Hi-Tech is considering whether to authorize other mobile phone manufacturers in the industry to use their patents and make touch-screen mobile phones!

When such a revelation came out, it really made the US market and even the global market focus again!Huaxia Hi-Tech wants to authorize?Never heard of it before!But if it is authorized... is it true that other manufacturers with a better market share may also be authorized?Like Motorola?After all, if it is authorized to Motorola, although it may affect the sales volume of Huaxia Hi-Tech's own mobile phones to a certain extent, but don't forget that their mobile phone sales model is different from other companies, and they don't make much money from hardware. .So it can be said that even if other companies are authorized, there will be differentiated competition between Huaxia Hi-Tech and other companies!

Such a news really attracted the attention of mobile phone manufacturers all over the world, and immediately some manufacturers directly called to ask whether the authorization is reliable or not!The first one to call was Motorola.The Motorola excited newspaper was published on the day it was called, okay?As soon as Ye Jing heard that Motorola had called in high spirits, she immediately became unhappy-because she always thought that Motorola was the one who came to the Wall Street Journal and the former director of the anti-monopoly bureau to threaten Huaxia Hi-Tech!Regarding this, Jia Hongjian, of course, appeased the girl. On the other hand, he told Motorola that Huaxia Hi-Tech was considering such a matter, specifically whether to authorize or not, and notified Motorola when a decision was made.

After Motorola called and asked, the next thing was a manufacturer like LG called to ask.Indeed, this lg actually has a good relationship with Huaxia Hi-Tech, so people also want to know whether such a Huaxia Hi-Tech can be authorized to them!Don't forget that LG just sent their former global vice president, the president who sells domestic brands under the name of a foreign brand in the Chinese market, to retire this year!This year, lg has started to make a big change this year. It no longer makes low-end products in China, and the price will also go up. The key is that people want to make more money and want to make profits!And such a touch screen technology of Huaxia Hi-Tech is obviously one of the best technological gimmicks to earn extra profits!

Regarding this, Jia Hongjian was of course noncommittal, so he laughed and passed away.Since he didn't want to explain it so quickly, why did he ask a reporter to reveal such a thing?On the one hand, of course he wants to maintain exposure for Huaxia Hi-Tech and Sphne, and on the other hand, he wants to attract Apple!That's right!He, Jia Hongjian, just wanted to see if Jobs could lower his face and humbly ask Jia Hongjian to authorize Apple!