Coquettish Rebirth

Jobs didn't realize at this time that Jia Hongjian knew that his Apple was going to enter the mobile phone field. At this time, the old Qiao Na still felt that he was hiding it very deeply!Before Old Qiao was shocked to hear that Huaxia Hi-Tech had a touch screen patent, in order to break the situation, he directly asked someone to publicly "intimidate" Huaxia Hi-Tech, so that Huaxia Hi-Tech's Jia Hongjian understood the problem of potential anti-monopoly lawsuits.After Jia Hongjian knew such a problem, Old Qiao had already figured out what he could do next—it was nothing more than authorizing others and exchanging patents with others.Of course, Lao Qiao understands that if Huaxia Hi-Tech exchanges patents with some company, it doesn't mean that the company itself can decide to license such a patent to Apple. After all, the company just got the right to use the patent for free.

However, it doesn't mean that Apple can't buy touch-screen products from each other, right?Just like Sony, their mos and lens quality are very good, and they have their own patents.But isn't Sony selling mobile phone cameras to others?Impossible, they still sell to everyone.While the company uses it, it is still sold to Motorola and Nokia!In such a situation, why can't Apple buy touch screens from others?So isn't there a way out in this way?Then who knew that Huaxia Hi-Tech and Sony were negotiating patent licensing soon, and upon hearing the news, Old Qiao was so happy that he laughed out loud in the office, okay?It's almost like crying like a ghost and howling like a wolf, okay?Why is Jobs so happy?Because their relationship between Apple and Sony has always been good-this is what he thinks.To be honest, this old Joe has always admired Sony's industrial design. From some aspects, this old Joe doesn't know software or hardware. What he can do is actually the aesthetics of the appearance.As for Sony, a company that is "Sony is big and good", is it true that the selling point of computer products, especially notebooks, is the beautiful appearance of industrial design?Otherwise, how can future generations of Sony viaao notebooks fail?Isn't it because there is no special selling point except that it is more beautiful and suitable for people who pursue beauty?And in such a situation, Old Joe still likes such a design of Sony!Then he even moved his mind to authorize maos for Sony notebooks!It's just that due to various considerations, I just used such a system on my laptop!

In fact, Jobs has always been a fan!He admired Sony founder Akio Morita. Visited Sony headquarters n times.It is said that Akio Morita liked two young people from the United States very much, one was the king of pop Michael Jackson.The other is Steve Jobs, the founder of Apple.Jobs repeatedly and thoroughly disassembled and studied the alkman Walkman presented by Akio Morita.Even before the brand new ima-g1998 was designed in 3.Jobs had planned to name the product maman to highlight the importance of this product to Apple, just as alkman is to Sony.And even now when the hardware is being developed, the logo on the case of the plastic prototype made by Apple is all Sony!According to Jobs' words, that is to let the designers learn from the design of Huaxia Hi-Tech, and then design according to the method of "how do you think Sony will design such a product"!Former Sony president Kunitake Ando once said that in late 2001 he was on vacation in Hawaii, on a golf course.Jobs and several Apple executives are holding a vaio computer running osx and waiting to negotiate with Sony.That year, osx went on the market, which was the first heavyweight operating system after Jobs returned to Apple.In fact, Apple had withdrawn the authorization of "clone ma" as early as 1997. After Lao Qiao returned, he no longer authorized others to use their system, because the market could not be opened even after authorization.However, at such a time, due to Apple's internal "marklar plan", Apple is conspiring to migrate osx from ibm's pu platform to intel's x86 platform.While Jobs was hesitating, an Apple engineer only spent one night.Just "transplanted" maosx to a top vaio at that time.Speaking of this stuff, it is actually the "black apple" that is often seen in later generations. In short, it is to install Apple's system on a machine that is not Apple's.What such an engineer did, it really made Old Joe have the heart to authorize Sony at that time!

Under such circumstances, can Lao Qiao be unhappy when he heard that Huaxia Hi-Tech may be licensed to Sony?He has a lot of acquaintances in the Sony company. When he goes over to talk about something and sell touch screens made by Sony, isn't it easy?And it's not that Sony doesn't have its own LCD screen production line now. With the help of Samsung, they already have their own LCD screen line.In this situation.Buying Sony's touch screen for use is better than asking Jia Hongjian and others to buy an LCD screen or apply for authorization!And at the same time.He also guessed that Huaxia Hi-Tech would hold a grudge against Motorola—because without knowing that Lao Qiao and the others were going to enter the mobile phone market to make hardware, normal people would think that Motorola's mobile phone was cheated by Huaxia Hi-Tech.It is normal for Motorola to find the factory again!In this way, Apple has not only broken the game, but also pitted Motorola, its former partner and future strong competitor, how clever is this and kills two birds with one stone?

On the other side, when the Sony people heard that Huaxia Hi-Tech might be willing to authorize other manufacturers to manufacture touch screens and the like, they were in a hurry!Why are you in a hurry?Because originally, if Sony and Huaxia Hi-Tech exchanged patents, they would only give each other patents and only produce products with each other. That would not be too much competition. In this way, patents are also valuable.But if Huaxia Hi-Tech authorizes manufacturers other than Sony to produce, what will happen to Sony?Then such an authorization from Huaxia Hi-Tech is obviously not that valuable!And the key point is that if only two companies produce touch screens, if the price is higher, Sony's profits will be much better. Maybe within a year, Sony's performance report will directly become profitable, okay?But if everyone else makes it, how will Sony make money?

So Sony's negotiators were really surprised and angry to question Huaxia Hi-Tech, while Huaxia Hi-Tech didn't know anything, saying that Huaxia Hi-Tech had no intention of authorizing external parties at all!Even Jia Hongjian pretended not to know about it and told Sony that these were all random guesses from outsiders, and Huaxia Hi-Tech would never authorize companies other than the negotiating target!Why did Jia Hongjian do such a thing?The reason is also very simple, he just wants to stimulate Sony, implying that Sony and Huaxia Hi-Tech can not only cooperate with them!It's like when a player contacts a team he is interested in, if he is not satisfied with the treatment, there will be some scandals during the back and forth negotiations-for example, with this or that club that is also interested in such a player. Interested, in this way, the club that originally wanted to introduce such a player will be anxious all of a sudden, and it will be easy to pay a high price!

Jia Hongjian did this to stimulate Sony, and then he teased Apple by the way, to see if Apple would come up excitedly to apply for authorization, but who knows that Apple really resisted the urge, and really didn't come to contact!However, Jia Hongjian is not worried that Apple will not have contact with Huaxia Hi-Tech. Anyway, he will definitely receive the patent fee from Apple in the future!Just like lawyer Barton said, we have received money from the source, and there is no rule that we can no longer collect money from downstream manufacturers!After Microsoft has historically charged Google for using Microsoft patents for Android, Microsoft then approached every manufacturer that produced Android phones to collect money, and it also gave Microsoft almost 100 RMB for each sold one!

So it's the same for Huaxia Hi-Tech. Even if Apple bought Sony's touch screen, don't forget that the patent for gesture operation is still in the hands of Jia Hongjian and the others!Jia Hongjian and the others discussed the authorization of gesture operation with Sony, which also restricted Sony from transferring it to others!Moreover, such a thing as gesture operation is not a physical product such as a touch screen that can be made by Sony and sold to other companies. As long as other companies make such a touch phone, it must have violated the intellectual property rights of Huaxia Hi-Tech, and Huaxia Hi-Tech can do it. collect money!At that time, Jia Hongjian asked Apple to contribute 100 yuan or something to him, that would be too easy!At that time, there will be Huaxia Hi-Tech's "dumping" model of low-priced mobile phones in front of Apple's mobile phones, and Huaxia Hi-Tech will pursue patent fees behind. At that time, Jia Hongjian wants to see what Jobs' classmates will do!At the same time, under such a favorable situation, he, Jia Hongjian, still didn't believe that Huaxia Hi-Tech was no better than Apple!

Yes, Huaxia Hi-Tech may still be a bit weak in industrial design now, and may still rely on Jia Hongjian as a reborn person to steal the shape of mobile phones that Apple will release in the future.But how did Steve Jobs guide Apple employees to design mobile phones?Follow the path designed by Sony!We can learn too!If it doesn't work, we can still dig Sony's people directly!Moreover, Jia Hongjian felt that there was no need to confront Sony about this matter—didn't Stringer tell Jia Hongjian before that he would fire 07 people by 1?Maybe there are people with design positions here!When the time comes to dig out a few, won't our Huaxia Hi-Tech design style also have the design style of Sony?