Coquettish Rebirth

In addition, unlike Nokia's frequent launch of hundreds of models, the biggest difference between Apple and its competitors in terms of terminal products is not "better" or "cooler" but "one trick that can be eaten all over the world", that is, a year a product.However, the single product that was once regarded as the essence of Apple's management seems to have become the culprit restricting Apple's development.As we all know, every time there is an update, the previous generation of products will continue to be sold at a reduced price or in a disguised form, as a supplement to the product line.You can buy new ones to enjoy a better experience, or you can buy previous-generation products with slightly inferior configurations but still enjoy a superiority.

However, with the passage of time, the system and hardware specifications are constantly being metabolized. The previous generation of products can no longer be well compatible with the new generation of systems, and the increasingly outdated configuration makes the old android seriously lack of competitiveness. , The practice of iterative price reduction has gradually lost its appeal to customers.Therefore, due to the demand for market segmentation, Apple needs a more powerful new product to replace the old generation in order to expand its product line and make this series more dynamic. Cheap is undoubtedly the best choice.Moreover, in Jia Hongjian's view, buying a cheap version is actually not as cost-effective as buying a new one from the previous generation when the price is not low.You must know that Apple did not say that after a year of selling new machines, the old machines will be withdrawn from the market directly, and they are still doing it!So under such a situation, the configuration of the cheap version must be better than the previous generation?At least the material is not as good as the previous generation, and the craftsmanship is not as good, and in terms of some pretentious attributes.Of course it's not as good as that.Since Jia Hongjian himself thought that Apple would not release a cheap version, why did he release it again?Isn't he afraid of encountering the dilemma when Apple releases a cheap version?But Jia Hongjian will adopt a similar idea, and then there is a design of his own.in his design.If the machine sells for 4000, the cost is 4000, and if the machine sells for 2000, the natural cost is 2000.In this way, even if the [-] products were released half a year later than the high-end machines, they still couldn’t match the configuration of the high-end machines!After all, the cost gap is not big, and when the next generation of new high-end mobile phones is launched, the configuration of the new generation will naturally be higher.Although the mid-end configuration after the new generation of high-end configuration may be able to catch up with the high-end configuration of the previous generation, the high-end configuration of the previous generation will be off the market long ago—in fact, after the new generation of high-end models are launched , this older generation of high-end machines will be off the market.So in fact, when the new generation of mid-range machines hit the market, the older generation of high-end machines had already been out of the market for half a year.Where are there so many new and old machines for them to buy?So in this way, naturally there will be no such thing as the old machine hitting the new machine.And in this way, there is no obstacle for Huaxia Hi-Tech to make low-end and mid-end products!

As for the other stuff like some kind of aggressive style, that’s even more simple. The reason why some people in history thought that people who bought Apple’s cheap phones had no money and had to pretend to be forceful was because Apple used to give everyone My impression is that always high-end is always expensive!So when Apple suddenly wants to release a cheap model in the middle, this involves a problem of declining brand positioning, which of course will cause the original consumers to be dissatisfied.In other words, the same goes for other brands. For example, lv women’s bags, the cheapest one may be 3000 yuan a piece, but suddenly one day they launched a cheap version, which became 300 yuan. I bought a 3000 yuan wallet before. Of course, people feel that why should they force Grates?People who buy 300 yuan lv will feel that they have no money and still pretend to be aggressive!

But in other words, if such a brand is directly the same as Nissan or Nissan, with cheap models and high-end Infiniti, people who buy Infiniti will feel that other people buy Nissan cars. Are they cool?Of course not!Although there are high-end brands here that are independent brands, on the other hand, there is also a problem of how to operate the brand at the beginning!If there are high, high and low end products at the beginning, then naturally no one will think that buying low-end products means that they have no money and have to pretend to be forced, because such a brand has both high, high, and low end products from the beginning!If you have money, buy high-end, high-end is the best!The mid-range is average.Then the low-end is the lowest!As for using other mobile phones... Except for mobile phones like Vertu, which cost tens of thousands of yuan or 10 yuan, they are not competitive!

Having said that, Jobs on Apple's side was quite confident about AT&T's affairs. In Lao Qiao's view, AT&T was the giant that was not selected by Huaxia Hi-Tech.In fact, it is very suitable for cooperation with Apple.But why one week has passed and two weeks have passed, Huaxia Hi-Tech's high-end mobile phones are going to be launched in Europe.Why hasn't at&t responded yet?This Jobs couldn't bear it, so he hung up a call to Ralph of AT&T, but who knew that a call was made, and then he listened to Ralph on the other side of the phone, saying that they might not like Apple's mobile phone. Very interested.Jobs was in a hurry at that time!Why are you not interested?Didn't we have a good talk before?What's going on in the middle?

But no matter how he asked, Ralph would not tell what was going on!After all, Ralph signed a confidentiality agreement with Jia Hongjian and the others. According to the agreement, Ralph could not say that he knew that Huaxia Hi-Tech had mid-range and low-end mobile phones before June 6!So it was impossible for him to tell Jobs that they were going to sign a contract with Huaxia Hi-Tech, so couldn't he just talk vaguely to Jobs?And how did Jobs listen to Ralph.Then how doubtful!After hanging up the phone, Jobs still couldn't believe what happened. Why did AT&T give up on such a great cooperation opportunity?Could it be that they think it is impossible for such a mobile phone from Apple to be a hit?

impossible!Even if it's not a hot seller, even if it's not as good as Huaxia Hi-Tech's mobile phone, but in general, it shouldn't be a problem to sell 600 million units, right?If this step-by-step development continues, it will be able to sell tens of millions of units in the future!Since AT&T can't cooperate with Huaxia Hi-Tech, why don't they cooperate with Apple?I can't figure it out!If AT&T gets the chance to cooperate with Huaxia Hi-Tech, then it is understandable and understandable for them to abandon Apple.Under the circumstances that it is completely impossible for AT&T to cooperate with Huaxia Hi-Tech.Why are they giving up Apple?Could it be that Huaxia Hi-Tech is going to cooperate with AT&T?Impossible, it must be an exclusive agreement signed by t-mobile and Huaxia Hi-Tech!If Jobs was the EO of t-mobile, he would definitely sign an exclusive agreement with Huaxia Hi-Tech. How could he allow other companies to take a share of the pie?After all, this is such a good time to snatch users from other companies!

Could it be that Huaxia Hi-Tech is going to release other models?Jobs couldn't help thinking of the possibility.So what kind of machine will Huaxia Hi-Tech produce?High-end machine?impossible.The high-end phones on the market have only been out for two months now, so Huaxia Hi-Tech is in a hurry to pave the way for the next generation of high-end phones? AT&T just waited for a year?impossible!And Jobs felt that it was impossible for Huaxia Hi-Tech to know what Apple was developing!On the other hand, is it possible for Huaxia Hi-Tech to launch low-end machines?Jobs thought about it, maybe, but Huaxia Hi-Tech and the others have never made mobile phones before, so how can they pull such a long front all of a sudden?Other companies that do mobile tactics are all companies that have been in the mobile phone industry for more than ten or even decades. Is it comparable to a company like Huaxia Hi-Tech that just came in this year?So in general, it is not bad that Huaxia Hi-Tech can make a good job of the annual generation of mobile phones!And if you get a new machine.If the new machine comes out too early, it will definitely affect the current high-end sales on the market... Although Huaxia Hi-Tech may not care about the sales of a single model...

Although Jobs analyzed it, he felt that Huaxia Hi-Tech might launch some low-end products.But he feels that such a possibility is not too great, at least it seems that it is not too likely right now.It's not even so much that Huaxia Hi-Tech stole Apple's business and cooperated with AT&T.It's better to say that other manufacturers have also developed similar mobile phones, and then AT&T thinks that other companies are more likely to succeed!That's right!Apple can copy Huaxia Hi-Tech's mobile phone, and so can other companies!What if someone else thought of this a year ago?Their overall progress is much faster than Apple's!If at&t really discovers such a manufacturer and such a product all of a sudden, it is very possible to give up cooperation with Apple!

After all, Jobs is not a reborn person. He didn't know that Apple was the first company to make this kind of large-screen touch smartphone in history. It is unlikely that any company researched this model earlier than them...