Coquettish Rebirth

Apple is now in the consumer electronics columns of various magazines and newspapers in the United States, which is often common.For such a one, it can be said that Apple really worked hard!You have to know that a manufacturer like Apple has historically sold mobile phones worth 2000 yuan to 4000 yuan, so you know how much Apple loves money!Such a company sells a mobile phone priced at US$550 and only earns US$50. How much profit is it "losing"?Then in order to promote such a mobile phone of theirs, they have to run various advertisements on TV and various print media!To be honest, these advertisements alone have burned up the profits from the sale of almost a million mobile phones!

Who is Jia Hongjian?After seeing various Apple advertisements in the media, he did not express surprise or curiosity like ordinary people. He directly began to think about the business idea behind such an approach of Apple!It’s like watching a chess game with the crowd. You may see someone’s move and the result is to take a very important piece from someone else, and you will suddenly exclaim in various ways, but as a chess player, you may think about the reason behind the other person’s move. What is the overall thinking, what is the overall offensive concept!This is where laymen watch the fun and experts watch the doorway!To be honest, although Jia Hongjian didn't know the specific advertising price that Apple had negotiated with various media, he could still estimate an approximate value in general!After all, the price of advertising in the American media is set there, and Jia Hongjian and Huaxia Hi-Tech also advertise, so it is easy to guess a number that is close to ten.And now, after roughly counting the scale, time period, layout and other elements of Apple's advertising, they estimated that the price that Apple has spent is almost 5000 million US dollars as promotion expenses! 5000 million US dollars, what kind of concept is this?The concept is that it is almost a profit of 100 million mobile phones!Well, Apple's sales haven't officially started yet, and now it's just starting pre-sales.If you just smashed the hardware profit equivalent to 100 million mobile phones, what does this mean?Does that mean Apple thinks their phone can sell well over a million units?

According to the habit of ordinary people, invest one dollar in advertising.At least two or even three dollars in extra profit from sales is willing, right?Otherwise, the effect of this advertisement is not very great, and it also encroached on cash flow.This is not necessary at all!With so much cash flowing in, there's absolutely so much more to do!So Apple thinks they can sell more than 300 million phones?Jia Hongjian is still quite skeptical, because although the first generation sold 600 million units in history, it was sold worldwide, and now Apple only advertises in the United States!If it is advertised all over the world, 5000 million US dollars is simply not enough!Therefore, it is not impossible to expect such a company to sell more than 300 million units in the United States. From a historical point of view, it is not impossible.You just have to work very hard, after all, this has already accounted for more than half of Apple's historical sales, and Apple has opened up markets in many countries around the world through the ipod in history, and the sales channels have been completely established.But in such a time and space, ipods that are suppressed by music pods can only occupy a small part of the market share in the US and European markets. In such a situation, their global sales system is not well established. It is really difficult to sell 300 million units in the United States alone!Not to mention, their products compete with Huaxia Hi-Tech's previous high-end products!

Follow Jia Hongjian's instructions.Under the oppression of Huaxia Hi-Tech's strong competitiveness, it would be good to sell 100 million units in the United States!This is not to say that Jia Hongjian is so conceited that he thinks his own things must be ten thousand times better than those of others no matter what.It's just that no matter how powerful Apple is, the consumers their products can target have already been scoured by Huaxia Hi-Tech!And the number of searches is quite a lot!Huaxia Hi-Tech has already sold 21 million units in the United States. What kind of concept is this?It means that one out of ten people in the United States has bought it!Even in the United States, there are very few people who are willing to spend $500 to buy a mobile phone!

According to a survey released by a survey center in the United States at the beginning of this year, 62% of the population in the United States has no emergency savings. Faced with an unplanned car repair of $500, 26% of people will pay by reducing other expenses, 16% 12% of people will choose to borrow money from family members or friends, and 54% of people will choose to spend from their credit cards.That adds up to 46% of people!And the other 48% of people choose to temporarily give up such methods as car repairing!For example, find a friend to ride a car every day or something.Find a way to repair the car next month or the next month.According to the survey report of the Federal Reserve Board of the United States, 400% of the respondents in the United States said that they can quickly raise emergency funds of about US$[-] to deal with unexpected situations without borrowing or selling their property.

What is this concept?Even according to the exchange rate of 8. $400 is 3200 yuan, and more than half of the families in the United States can't even make up 3200 yuan in a few days!This is America!And only 39% of the families said.They have a "poverty fund", which is a deposit that can guarantee that the family's expenses will not be problematic for three months in case of sudden unemployment and so on!And among these people, quite a few are Asians!They are also descendants of various Chinese, Japanese and Korean immigrants!Basically Americans live their lives as house slaves and card slaves!It's all before the monthly salary is paid, and it's already booked to pay back [-]. There is a little change left, and it will be gone after a little squandering. Does something happen suddenly and you can't make up the money?

And for such a $500 mobile phone, although there is a subsidy from the operator, consumers still have to pay $200 at a time!For many people, the two hundred dollars is not something that can be easily taken out at once!Either simply use a credit card to pay in installments, or you can only eat out a few meals and play once or twice less!In such a situation, one out of ten people will buy it, which is already very good, plus all kinds of guys who are stubborn and unwilling to change their mobile phones—that’s what the Harvard Business School professor said a long time ago unless It is the kind of people who can’t buy a rotary phone, otherwise they would never change a button phone. In fact, among the people who are willing to change their mobile phones and can afford to pay, at least half or even most of them have sold them. have it all!

Then under such a situation, how many of the remaining people are willing to spend more than 500 US dollars to buy it?We must know that in such a potential consumer market, the sooner the product is released, the better!The sooner who comes out, the sooner he can win over consumers who have the ability to spend and who are willing to buy, and Huaxia Hi-Tech has basically achieved this!More than 300% of the Americans who bought the Motorola Blade mobile phone in history have already switched to Huaxia Hi-Tech.It is really difficult to sell more than [-] million units under such a situation!After all, among the remaining people, there are all kinds of people who don't like or believe in this kind of big screen?There are still people who can't afford it, and all kinds of Motorola fans, and all kinds of diehards, and even people who can't afford this kind of mobile phone!

And anyway, Huaxia Hi-Tech’s previous music pods are not small in the United States, which has already made Huaxia Hi-Tech’s brand loud enough, and although Apple has ipods and their ma machines, but anyway, now The apples in the world are not as amazing as the apples in history, and the current apples feel more old-fashioned.Can such an apple attract more fashionable people?So obviously, in Jia Hongjian's opinion, if such a car can be sold for 200 million in the United States, then it is really lucky, and if it can sell a million or hundreds of thousands of units, it is already considered qualified and not bad.But if it can only sell one million or hundreds of thousands of units, this Apple has used the profit of another one million units for advertising... Is this appropriate?Moreover, this advertisement can only be circulated in the United States, and it cannot even be seen in Europe. The effect of this advertisement is not wide enough. What is this for?

After much deliberation, Jia Hongjian thought, maybe Apple's strategy is not to rely on hardware to make money?It's possible!On the one hand, under the oppression of Huaxia Hi-Tech, it is simply a fantasy for Apple to rely on hardware to make a lot of money!In history, they could sell 2000 mobile phones for 4000, but now Huaxia High-Tech is earlier than them, and the mobile phones are more famous than them, and then 3500 mobile phones are sold for 4500. Apple can only sell 4000 mobile phones for 5000!How does this make a lot of money?Moreover, Apple also has an online application store that can take a commission, so Jia Hongjian thought about it and thought, what is Apple doing?Maybe it's the first time that this hardware doesn't make money first, and spends a lot of advertising money to make the brand popular!It's like making money without making money, so that as many people as possible can enter such a circle of their staking!

In this way, their software commission income can be relatively higher, and they can also earn relatively more.Not to mention that it can bring a better foundation for the second and third generation machines in the future!After all, if consumers agree that it’s okay, then maybe the market leader will be the second child!This little bit of Apple can steal people from Motorola and other mobile phones!In this way, the future may not be bad!Maybe they may not be able to catch up with Huaxia Hi-Tech at that time, but it may not be difficult to live a good life!