Coquettish Rebirth

"Mr. Jia, let me tell you the truth. It's not that we care about whether the theaters can make money, but that we have cooperated with the theaters for decades. We are old buddies. Many times... there are many relationships between us. There is a tacit understanding, for example... the age and gender of the purchaser will be collected by the cinema chain in the name of members, and then provided to us. When we make a movie, we can know whether such a movie attracts What age group, what gender, and what cultural level and income level are the audience... But what if we cooperate with you? There are clear regulations in your Huaxia Hi-Tech system, saying that the information logged in by consumers is unless the consumers themselves agree. Or there are special regulations from the court or government of the country where you are located, otherwise you will not give the data to any other company without the consent of the consumer... This makes us suddenly have no source of information..." The CEO of Time Warner told Jia Hongjian said with a deep heart.

Seriously, no one has ever told Jia Hongjian why these film companies are unwilling to cooperate with Huaxia High-Tech Co., Ltd. to order new movies online, that is, the one in front of him has already made a decision to authorize the Batman series to Dream. Such an old man from the factory secretly revealed his truth to Jia Hongjian because of his relationship!Jia Hongjian was really taken aback when he heard this. He really didn't expect such a reason. Before, he thought it was the reason for the share!In the price he offered before, it was all online on-demand, and their Huaxia Hi-Tech share 30%. Such a price is really fair, because [长^风^][].[][x].[] is here in the United States On a comprehensive average, the money that the theaters distribute in the end is about 30%.Therefore, with such an offer, Jia Hongjian is equivalent to replacing the theater chain.He gave them all the money that the film company should make, so he felt that logically speaking, there should be a solid foundation for cooperation between everyone!But who knew, it turned out that the people from the American film company were unwilling to cooperate with Jia Hongjian because of the consumer information?Indeed, Jia Hongjian's system stipulates that only Huaxia Hi-Tech has the ability to collect consumer information. After collecting the information, in order not to blow up the privacy-sensitive consumers in the United States, Jia Hung-chien and the others made it clear that unless they are forced to share consumer information by a powerful agency, they will not spread the information as long as the consumer disagrees!But who knew that American film and television companies were unwilling to cooperate with each other!This is how to do?Just when Jia Hongjian was thinking about how to solve such a problem, the CEO of Time Warner continued to say in a low voice: "And there is another most critical issue, you want to serve consumers. Establish a Unified application to order movies and TV. This idea is good for you and consumers, but it is very bad for content providers like us..."

"How do you say it?" Jia Hongjian suddenly said that he didn't understand!After they build a website similar to YouTube, they are working on an application, consumers can directly order all movies of all film and television companies directly on the mobile interface.What a move!How many consumers can this gather!If you do it separately.Every studio has an app.How troublesome is this thing?Why do film companies that treat consumers well do not agree?And at such a time, just listening to the CEO whispered: "Because the simplest point, are these customers counted as customers of your Huaxia Hi-Tech. Or are they counted as customers of our film company? This is a very fundamental question. For your customers, it means that you have become an intermediary distributor, you have become a distributor of all our Hollywood film companies, and then you have mastered the interface of our online market, you have a potential monopoly power.... Today you and us It’s good to say that an online on-demand video is 5 dollars, but tomorrow you say 3 dollars, can we resist? The day after tomorrow you say 1 dollar, otherwise you’ll get out, what should we do? From the standpoint of a company, we definitely want to The decision-making power is in our own hands. It is best to create an app by ourselves, and consumers pay in our app... This is like a chain store that has too many brands and will put great pressure on suppliers. Chain shopping malls often squeeze the profits of suppliers in order to attract consumers and increase their own profits. This is common all over the world. It does not mean that morality is high or low, but that almost every family does this. So relatively Said that we prefer you to provide a venue, and then we open our own shopping malls. Even if consumers are a little troublesome, at least everything is still in our own hands..."

Grass!Are these companies in the United States still thinking so much?Hearing this, Jia Hongjian understood the root of all the problems!This is actually the same as opening a store!For example, those who run shopping malls in China are all "bad guys"!Whether it's a supermarket or a shopping mall, if you want to put things in and sell them, you have to pay things like listing fees, and the manufacturers even pay the supermarkets!Then, you have to participate in various promotional activities of other supermarkets according to the supermarket's pricing. In the end, the supermarket still defaulted on the payment. At first, the payment for such a month was delayed by one month, and later even for such a batch of goods. The payment will only be given when the next batch of goods is shipped!Not to mention that supermarkets are disgustingly starting to produce self-operated products, and the prices of products under the supermarket's own brand are so low that manufacturers have to cut prices!In the end, this supermarket is simply an uncle!This is why it is said that channel is king!Making products is like working for channels!

Many of us Chinese manufacturers are not aware of this, or do not want to change after realizing it. They always think that we should make money first, and we will discuss future problems in the future.But the manufacturers in the United States realized such a problem in advance and began to resist in advance!Such a resistance was enough to give Jia Hongjian a headache!At such a time, the CEO of Time Warner said to Jia Hongjian very sincerely: "Jia, we have a good relationship. Let me tell you the truth. I think 30% of the commission is fair. You want 30%." %I am also willing to give it to you, but if the customer is on your side, I really have no way to explain it to the board of directors. Either you come up with a perfect solution, or let us make our own app and let consumers become our customers , not your customers..." After that, the CEO stood up, patted Jia Hongjian on the shoulder, took out 50 dollars and put it under the coffee cup, signaled him to buy it, and then left. Only Jia Hongjian was left alone in the cafe to meditate.

To be honest, Jia Hongjian still had no idea how to solve such a problem.He really wants to come up with a unified thing, but such a unified thing is so opposed by the content providers, what can we do?People even prefer to make an app or something by themselves. How can Jia Hongjian make it?Jia Hongjian couldn't think of a solution for a while, and Jia Hongjian didn't stop to think about such a thing.He chose to continue to solicit other businesses. In addition to such a film and television business, he felt that he could also do a little bit of business in e-books and e-newspapers.Why do you say that?Because he feels that after so many years, there has not been any big response in China, but in the United States, there has been an obvious decline in the sales of various newspapers and periodicals.

After all, the United States is leading the way in Internet popularization, and of course, the United States is the first to show the power of the Internet.What is the power of network display?It leads to faster flow of information!And such a thing has made life more and more difficult for newspapers and magazines!Such a thing as newspapers and magazines mainly depends on the previous era when the flow of news was not so fast.In the past, consumers liked cars, so they couldn't participate in auto shows everywhere, and it was impossible to make various auto show albums on TV, so in the end, they could only rely on newspapers and magazines to read detailed reports.But it's different in the Internet age. A large number of people began to rely on Huaxia Hi-Tech's blog system.Because of an online advertising model developed by Huaxia Hi-Tech, an industry such as individual reporters came out.

For example, after a reporter resigns, he can go to various auto shows, and then he can post various photos and various comments on his blog.Then, when the number of viewers increases, the click-through rate of such a personal website will increase, and the advertising space that Huaxia Hi-Tech helps them contact will automatically pay more!Looking back, this reporter can make a lot of money from advertising!Under such a situation, how can the magazine make money?When the magazine's report comes out, it may be half a month later!Consumers who should have read it have already read it, so why would they buy such a magazine?This is especially true for newspapers. In such a year, the Sherlock Holmes platform of Huaxia Hi-Tech has news business, and various news agencies are even more active when Huaxia Hi-Tech pushes such a thing as Weibo. Put their various news on the blog.And if this is the case, how can ordinary newspapers be confused?There are all kinds of news on the Internet, and there is still an update with a zero time limit. Why does this magazine only report every other day? How can this compete?

It can be said that such a newspaper and magazine industry has become a sunset industry. It can be said that this is the case all over the world, not only the United States, but even Japan, Europe, China and other countries, all of them are like this!Under such a situation, Jia Hongjian was wondering if we could help other newspapers and magazines to produce electronic versions?Can consumers simply pay to watch online?This can also help the transformation of newspapers and magazines, right?And in this way, these newspapers and magazines will not be as cheap as the film and television companies, right?These newspapers and magazines will not make so many requests?Can we gnaw down such a business first, and then find a way to get such a film and television company!