Coquettish Rebirth

Of course, in actual terms, the survey data of online sales is not so "bright".According to the results of the final survey, if the subscription fee is $5 a month, that is, $1.25 per issue, it is estimated that about 700 million people will be very interested and likely to subscribe.If calculated according to such a data, it is 3500 million U.S. dollars a month, and 4.2 million U.S. dollars a year.Such a statistic is really incomparable to the annual sales of 300 billion U.S. dollars that "Time Magazine" gets from 10 million physical magazine subscribers.But don’t forget, in the case of physical magazines, not all of the printing costs, storage costs, and even the fees for wholesalers and retailers will go to the "Times Weekly" magazine in the end!

In the field of magazines, 60% of the price is usually wholesaled, so in fact, only 10 million of the apparent annual sales of 6 billion US dollars will arrive in the account, and the 6 million includes various printing and storage costs!So in the end, they didn't make a lot of money!And if the annual online sales fee of 4.2 million is multiplied by 70% of the net income, it will be 2.94 million US dollars, which is really a net income!After deducting the cost of various daily expenses and interview fees, it is pure profit!No one will redistribute the 2.94 million dollars!And if such a price is calculated, it can have half of the current profit!In other words, if the subscriptions of the current 300 million consumers are not affected, then the 700 million potential subscribers will be attracted, and in the end, the US market alone will be able to increase nearly half of the profits. What is this concept?Could this "Time Magazine" executive be crazy?Must be crazy!Such a strong profit growth means that his year-end bonus will be spewed out!It's no wonder that people are full of expectations and hastened to cooperate with Huaxia Hi-Tech all of a sudden, but before doing anything, it is still necessary to consider how to take care of the old readers in the past!Physical readers will pay $6 for one issue.Then they charged $24 a month, and now new readers are only $5 a month... Even if their old readers are rich, they are not stupid!It doesn't mean that people will be "fooled" like this!And according to the data. Only 700 million new readers achieved almost half of the profits of 300 million brick-and-mortar readers, if these 300 million people also became online readers like new readers.So in the end, even if the number of subscribers becomes 1000 million, the overall profit data will also drop!

So how can these new readers spend money to watch on their mobile phones without affecting the "fool" physical readers who continue to subscribe, this is a big problem!In this regard, the executives of "Time" want to try the strategy of postponing the launch by one week, that is to say, the content of the latest issue, of course, can only be seen by physical readers who pay more, while the online version is only available. It won't be until a week later.This is for regular readers who subscribe.They at least have a sense of superiority, and for new readers, it's only a week late, but they can enjoy such a big discount, which is of course very cost-effective!Of course, after the strategy of "Time Weekly" is settled, it is of course other magazines in the Time Group.After talking with these magazines, Jia Hongjian felt that the difficulty of negotiating with other film and television manufacturers has been solved. When he wanted to form a unified solution before, the other party had to do it himself.And Jia Hongjian wanted to provide a more convenient solution for consumers, but if Jia Hongjian's solution was used.Because a variety of film and television programs are integrated in one application, it is naturally impossible for each company to create a settlement page or something.The best way is to get something like a monthly card, and recharge it uniformly to Huaxia Hi-Tech.Then use it to look at the products of each company, and Huaxia Hi-Tech will give each company a share.In other words, a more reassuring way for everyone is to recharge uniformly in the application of Huaxia Hi-Tech, and then get a voucher or other points. Watching different movies and TV will consume different points, and finally the consumption of these points will be used Huaxia Hi-Tech is divided into various manufacturers.

Such a method is the most convenient method for consumers. After all, it is better than recharging once to watch a movie, right?And besides, if this Huaxia Hi-Tech accepts the unified recharge, then the credit card account that the consumer recharges in or something.It is impossible for him to share with others?If it's a single recharge, it's okay to say, why should he give this information to others for the unified recharge?That's not to say he's taking the information for himself.But logically speaking, he has no reason to give it!If consumers know that he has given this information to others, don't they fall out?It was originally said that consumers want to watch Sony's movies and TV shows.The credit card account number was known by Sony, which is understandable, but it was obviously for Huaxia Hi-Tech, how could his information be known by Sony?This is completely unreasonable!

So this was a problem that Jia Hongjian found difficult at the time, and he hadn't thought of a solution at that time.But now, he suddenly felt as if he had come up with a solution - when we suggested to Time Weekly before, we didn't tell them that we could have some promotions and activities, and ask consumers to submit some personal information what?So is it okay to do this in such a film and television area?Let consumers voluntarily submit some information to other film and television manufacturers, and then when Huaxia Hi-Tech shares with them, send the account id of the paying user to the other party by the way, is this okay?From such a perspective, we are fine, right?Just sent the id, didn't send any *?And for reconciliation, it's normal to send id, which proves that there is no nonsense on our side!

As for the correspondence between the id and the consumer's private information, this is not what we do. It is the consumer who submits the latest information to other film and television manufacturers, right?Then after we hand over the IDs of the consumers to the manufacturers, the matching work is done by the manufacturers themselves, right?What does all this have to do with us?It doesn't matter at all!Basically speaking, as long as no one jumps out and kicks such an inside story, then there is no problem, and it belongs to an unspoken rule in the industry!Such an unspoken rule exists in many industries, just like in the field of magazine distribution, there is such an unspoken rule!And like the online video-on-demand in the United States in later generations, does it also have various data analysis!

Basically, whether such a matter is legal or reasonable, it can be said that Huaxia Hi-Tech has no problem, and even if such a matter is kicked out, Huaxia Hi-Tech has no responsibility-it is the consumer who submits the information It was not given to the manufacturers by Jia Hongjian and the others. They cannot be blamed for any responsibility, right?And the key point is that this will allow these Hollywood film manufacturers in the United States and even the production companies of various American dramas to enter Huaxia Hi-Tech's video website and video applications, thus forming a unified state!In such a state, the user experience is absolutely good!At least it’s better than the ones in China in the previous life who always wanted to get a member for such a video site, and also get a member for that video site, okay?After all, those websites in the previous life each had the copyrights of several different TV series or movies. If you want to watch this, you have to go to this website, and if you want to go to that website, you have to go to that website. It’s very annoying, okay?Not to mention that it is annoying to recharge several websites!

With such an idea, Jia Hongjian felt that everything should be resolved perfectly, at least on the surface.With such an idea, he went to various film and television companies in the United States again. Sure enough, after coming up with such a plan this time, the negotiation went much smoother.Not to mention how long they have to delay the release of the movie before they are willing to put it on the Internet for on-demand, at least in principle, they really agreed that they are willing to put the movie on the release to make money!Next, it's the negotiation of the details!At least to say the least, that is quite a big improvement!

As for the details, these American film and television manufacturers, such as various film companies, want to play on-demand on such a network when the movie is shown in the theater and there is not much box office.After all, for the film company, they are just like the editorial department of "Time Magazine", they want to keep their current vested interests, and then gain some more network interests on the basis of vested interests.Unless there is absolute proof, they will never give up the profits they already have in front of them. This is a method that any sane person will choose.After all, just thinking about the new method is good, but the new method is also cheaper. What if the old method is abandoned and the new method does not provide enough profit?The decline in business data is the fault of their executives!Isn't this looking for bad luck for yourself?Isn't this because you can't live with your performance?

For the time being, the time limit that their film and television manufacturers think of is to enter the online on-demand business after the release of the hit movie for about ten weeks.For relatively popular commercial films, or for films that can relatively reach a box office of hundreds of millions of dollars, the box office in the first ten weeks can provide more than 90% of the box office!Some movies have been released for 20 weeks or something, and at the end of the day, there are really few theaters showing them, maybe dozens of movie theaters are showing them, and the box office for a week may be very, very few!In such a situation, why not try it out online?Maybe the cheaper price will attract some people to come back and watch it again or make people who haven't seen it come and watch it, no?

But such a time limit of ten weeks was quite dissatisfied to Jia Hongjian, after all, ten weeks was a little more than two months!Could it be that a new film has to wait more than two months before it can be seen online?In this way, it feels too much to consumers, right?