Coquettish Rebirth

Such an executive of "Time Magazine" is actually still in an old-fashioned way of thinking.This is a bit like the traditional way of opening a small store to do business. The estimation of sales will only be done according to when I used to run a physical store. I don’t realize how many times the number of consumers can be as high as doing business online!Similarly, the executives of "Time" are still thinking in the old days, and they still think that there is only such a big market!I also feel that tens of thousands of the 3 million people in the United States are willing to read "Time Magazine", let alone the tens of millions of people in Canada!So people think that even if they put it on the Internet, the consumer will not change from 70 to [-] million, right?

Looking at the unbelievable look of this executive, Jia Hongjian really sighed a little-"Dude, don't keep thinking about the United States! We can sell it all over the world! You must know that in the Internet age It is the most open era, we don’t need any printing fees, and we sell directly as a global business! If we sell to the world in the traditional flat era, then we have to register in various countries and obtain permission from the governments of various countries But it’s different in the Internet age. Our Huaxia Hi-Tech system can be used in various international markets when paired with mobile phones. Then, as long as the applications we sell do not clearly violate local government regulations, as long as they do not cause trouble , you can sell it all over the world before the governments of various countries have reacted to the regulation. "In the previous business model, the shelf space was limited.So we can only reserve shelf space for the best-selling and newest products.But it is different in the Internet age.In the Internet age, our shelf space is theoretically unlimited!Therefore, in such a situation, products that are not selling well or do not have much sales in any period of time can be placed on the shelves for sale.Sales of these products may be very disappointing in a short period of time, but what about the long-term?Like a year or two?Like five or ten years?What would have been a very disappointing product for short-term benefits.But in the long run it may not disappoint at all.For example, there are many such products in our Sherlock Holmes platform..." Hearing this, the eyes of the executives of "Time Weekly" really lit up!" "Really? "He couldn't help asking. In fact, it's not just him at this time, the eyes of other executives of the Time Group are shining! Why are they so shining? It's because they are also the first This is the first time I have heard of such a theory! On the other hand, they were seduced by such a bright prospect described by Jia Hongjian! Fascinated! They never really thought that the Internet would be so It’s amazing! Why does it feel like you can exchange money by throwing any rubbish? Although they don’t know much about the Internet, the feeling that the Internet gives them now, or the mobile phone system plus the Internet, is like the old magazines. Trash that no one wants can be exchanged for money openly! This girl feels like she has come to the golden kingdom. It feels like the ground is full of gold. It depends on whether you pick it up or not! Indeed, in the Internet age is There is such a meaning that when Jia Hongjian discovered the long-tail effect at the earliest time, many booksellers were surprised to find that the bad books that could not be sold before had been sold online for a long time and could still be contributed. A lot of profit!

This gave them the feeling that the Internet is full of idiots!Why is your sister's book that no one buys is bought online?As a result, after learning more about it, I realized that the market for niche books is actually quite huge. The key point is that there were no extra shelves for niche books in our bookstore, and everyone tried to place them as much as possible. Popular books make money, so of course this niche book will not make money.There are few people who buy niche books. Although the total number of these people is quite large, they are scattered after all. There may be one or two consumers in a bookstore on average!Of course, the consumption power of these people is not comparable to that of the general public, but after the number of these niche consumers is gathered, the consumption power is quite impressive!Then after several years of hard work, these niche books fully support a quarter of the sales of the American book industry!What is this concept?The niche books that were completely dismissed by everyone in the past have now become one of the pillar businesses of publishing houses!

After Jia Hongjian gave these executives a detailed explanation of the so-called long-tail effect and the ability to attract users online from all over the world, the executive of "Time Weekly" first made a decision that he would talk to Huaxia. Gaoke cooperated.And after he set an example, other magazines under the Times Group also wanted to cooperate with Huaxia Hi-Tech.After everyone signed the intentional cooperation agreement, the next step is of course to conduct market research.However, such a survey cannot find any traditional readers of Time Magazine and other Time Group magazines, because to put it bluntly, these readers have already paid more than 300 US dollars a year to subscribe to these magazines, and this price reduction is not a price reduction Yes, in fact, it does not delay people's mood to continue ordering!

What Jia Hongjian told them to try before was to see if the price reduction could attract all kinds of people who didn't want to read "Times Weekly" themselves, would they try to read "Times Weekly" after the price reduction.For this reason, it commissioned a market research company to carry out surveys on the streets, and at the same time let the market research company enter the campus to start trying.In particular, I want to talk about the attempt to enter the campus. The "Time" and other magazines, that is, some expired magazines were brought over. They were supposed to be sent to be shredded and made into recycled newsprint. Went to each school and conducted a survey on the students.How to investigate?Invite a group of students into a room, and then give each of them a copy of "Time Magazine" to read. After reading it, ask them how much they are willing to pay to read such a magazine, and then ask why they are willing to subscribe for a long time. Category.

After such a summary of the data obtained from the campus visit, it was sent to the headquarters of the Times Group, and a copy was also sent to Huaxia Hi-Tech.Jia Hongjian was really surprised when he saw this data—according to calculations, if the "Time" magazine was completely free, then there would be about 1000 million people in the United States, and only the United States, who expressed their willingness to try it!These are all kinds of students!Including all kinds of Americans and all kinds of international students!Of course, it's unlikely that "Time Magazine" will be free. Although there is a mode of mixing advertisements, in order to maintain the style, they still can't use any advertisements.Under such a situation, it may not be possible to attract such 1000 million people, but just considering that the potential subscribers have suddenly increased from 1000 to [-] households in the previous month to a potential [-] million people, which is also surprising. ah!

On the other hand, the survey results are also very surprising—among people in society, it is estimated that 300 million people expressed their willingness to continue reading Time Magazine for free.Of course, not to mention whether it is free or not, just talking about such a number of people, if it is free, there will be 1300 million more potential readers! 1300 million!If we make a detailed pricing, even if only 1300% of the 130 million people are attracted, this is still [-] million people!This is much higher than the previous week's sales of [-] to [-]!And this is only the US market!Seeing such a statistic, the executives of "Time" at that time almost burst their blood vessels with excitement!