Coquettish Rebirth

Such a group of senior executives of the Time Group, they are really a bit of the posture of old Chinese foxes. After watching the demonstration one by one, they didn't have any special expressions on their faces, as if their subordinates made a very ordinary demonstration. Report the same.These executives glanced at each other, then lowered their heads and said something to each other, and then one of these executives spoke to Jia Hongjian. "Mr. Jia, what about the consumer's email address and credit card number, can this allow us to get in touch directly?" Yo?Are these guys still struggling with these things?Jia Hongjian sighed, thinking that fortunately their new Android has a built-in Alipay, otherwise, if Apple does not have such Alipay, then there is really no way at this time!Because of Apple's system, it means that consumers must first hand over the money to Apple, and it is naturally difficult for Apple to hand over the consumer's account number to these suppliers.

But Huaxia Hi-Tech's new Android is different, because with such a relatively neutral Alipay gadget, it is normal for a merchant of Alipay to know who transferred money to them, and it is also necessary to explain this to consumers. It is relatively easy to explain, so it can be regarded as a compromise solution.So at this point, Jia Hongjian nodded, "Of course, as for the email address, don't expect us to hand it over to you. When you design the app yourself, create a membership mechanism or something, so that consumers can sign up when they register. When you take the initiative to provide your email address; long; wind; .+x. address, and then say that you can participate in the lottery, consumers will be very happy to provide their own email address. And credit card account number. Because you use Alipay, you You know, it's normal..." "You guys want to recommend new products or something. Just put an advertisement page inside the product to promote it. Don't engage in push promotion. You are also not allowed to send text messages or other promotions. I suggest that you don't send anything. It’s too annoying to promote to the mailbox, you know? At least you have to recommend things in the past. It’s still acceptable to deliver with your magazines. Think about it, if consumers are affected by you alone Can they bear the advertisements delivered? Everything must be centered on the user experience of consumers..." Jia Hongjian said very firmly.After hearing this, the executives looked at each other, then turned to Jia Hongjian and asked, "What is push...?" Logically speaking, as long as one of these executives uses Huaxia Hi-Tech's Mobile phone, then you should understand what push is.But seeing these [-] or [-] executives all staring at each other, Jia Hongjian couldn't help but laugh out loud. Such a group of people is like the group of Morgan Stanley who wanted to give Holmes an IPO back then. People are the same!At that time, the group of people from Morgan Stanley, when Huaxia Hi-Tech’s Sherlock Holmes platform was already popular in the United States, they still didn’t understand the difference between “portal” and “door”. If you want to build a website, why do you still have to say "door"!

Sometimes such a group of real high-level American society is a bit behind the times, and it is really a bit out of touch with the masses!It seems that they don't know anything and don't understand anything that is popular in society!But looking at this group of executives, Jia Hongjian thinks it is quite normal. Such a group of people are basically around 50 years old on average. Isn't it normal that they don't understand the new social fashion?How can an old man understand like a young man in his 20s?Isn't the most obvious feature of this person getting old is that he is slow to accept new things?Don't the old men and women in the family, and even Jia Gang and Su Ping not know much about push and the like?

"To be specific... it is a kind of reminder given by the system, but it is a bit annoying, like a salesman knocking on your door for no reason, or calling your phone and leaving a message recommending you to buy various new products Same, when there are only one or two, it’s acceptable, but it’s annoying if there are more. It’s like when you go home and turn on the phone recording, only to find that some of the twenty or so recordings are from your friends, and the others Most of them are salesmen, which will definitely annoy you to death!" Jia Hongjian explained in a relatively common way, which can be understood by the old men in the United States.Hearing Jia Hongjian's explanation, those old men decisively said that it was indeed too annoying!Of course they don't want to harass consumers like this, they don't want to look like their products can't be sold and they can only rely on harassing consumers to trick old men and old ladies into buying them!

"If that's the case, then there shouldn't be any differences in principle?" Jia Hongjian asked, and then he saw a group of executives shaking their heads.It seems that this matter is really no problem in principle, which can be regarded as a sigh of relief for Jia Hongjian. "Then let's take a look at how to set the price, shall we? How much is the current sales volume of Time Weekly?" "Sales?" After a moment of hesitation, the executive in charge of Time Weekly chose to publish the data "Our total annual sales volume is about 320 million copies, and the weekly sales volume is less than 7 copies..." Hearing this, Jia Hongjian nodded, "The annual contract price of the printed edition exceeds $300, right? A copy is about $6, which is reasonable, but for consumers, such a price is still a bit expensive, so the overall sales volume is more than 300 million copies. In this way, according to Calculated at US$300 a year and 300 million copies a year, the final sales of "Time" is about US$10 billion, including some printing costs. Then what we need to calculate is whether it can become a small magazine in the Internet age. If you pay on a large scale, for example, if you pay $5 a month, how much can the number of subscribers increase..."

"Still rising?" The executives of Time Magazine were immediately confused. "We have only 3 million people in the United States. How can we go up? It's pretty good to sell 7 copies a week. Is it possible to sell 70 copies?" Thousands of copies? We would like to, but so many high-end people will read our "Times"? No offense, but I really have some doubts..." Yes, this executive knows that "Times" is a very good thing. The high-end atmosphere is high-grade, but the price is that this thing is a bit high-end!To put it bluntly, does the daily life of ordinary Americans have anything to do with Time Magazine?Even if "Time" reported the news deeply and truthfully, so what?Can ordinary people live a better life?Can you make people pay more?The daily life of ordinary people in the United States is the same as that of Chinese ordinary people. They also work for the boss in various ways, and they also want to make money to support their families!Knowing more news, how can this directly help people's lives?To put it bluntly, the subscription fee of more than 300 US dollars a year, people might as well use it to buy a pair of shoes and a set of clothes for the family and children!Isn't it better that this family is happy?

The same is true in China. Some people who have achieved a certain level of business say they watch the news broadcast every day, saying that they can see the movements of many countries from the news broadcast.But the average person who likes to watch news broadcasts?What benefits can ordinary people get from watching news broadcasts?So in the end, businessmen, especially businessmen with a certain grade, are the most sensitive to information and news!Because businessmen often make money by relying on unequal information.Ordinary people only know the situation of a group of people around their living area. In a society, only businessmen and other groups will take the initiative to understand the situation and news of people that have nothing to do with their living area, because these things are likely to bring them business opportunities. !

But in such an era, the speed of information dissemination is really too fast, so even if a businessman wants to know the news, people look at blogs such as the Associated Press and Bloomberg on Weibo, and see what they publish at any time. Isn't that the end of the news?Why do people still want to read "Time Magazine" specifically?In such a situation, Time Magazine will definitely not be able to take the route of releasing news quickly.In fact, such an approach has been useless since the 70s, because since the 70s, TV sets in the United States have become popular in large numbers, and in the end TV news has taken away the selling point of timeliness. The Weekly has long been forced to do in-depth reports and analysis!

And the deeper the depth, the audience will definitely decrease accordingly. So in terms of the current system, how can the audience of "Time" increase?Could it be said that the price of one issue is $1, and the price of four issues a month is $4, which can make high school students like to read Time Magazine?impossible!So the executives of "Times Weekly" really said that they couldn't understand Jia Hongjian's thoughts!