Coquettish Rebirth

It turns out that Murdoch has become somewhat discouraged about the Chinese market.In 2002, he established Star TV. The predecessor of such a gadget was Hong Kong's star-tv, which was the earliest "Satellite Chinese Channel".Then after Murdoch acquired such a stake related to the Chinese TV station of Satellite TV, he wanted to enter the Chinese market.Originally, Murdoch played a Chinese documentary made by BB on Satellite TV's Chinese channel, but there were some inexplicable criticisms of China in the documentary, which immediately made the mainland management agencies angry!Originally, the Chinese channel of Satellite TV had already been broadcasted in many parts of the mainland, but after doing this for a while, it was not allowed to broadcast it all of a sudden!This Murdoch hurried to Beijing to apologize, all kinds of low profile.But even if the official expresses their understanding, the Chinese channels of satellite TV will not be allowed to land in various places like before!

Under such circumstances, Murdoch thought of getting a TV station that is completely aimed at mainland China.The idea at the time was to have such a TV station still be produced and starred at the Hong Kong and Hong Kong bases of Satellite TV’s Chinese channel, but made entirely in Mandarin and completely aimed at mainland audiences. In the end, it was a TV station that fully complied with the regulations of the Chinese government.But after such a star TV came out, the star TV couldn't land!In desperation, Murdoch found CCTV and hoped that CCTV could help.The meaning of CCTV is very simple, everyone exchanged, Murdoch helped CCTV's CCTV four international channels to land in North America and other countries, and then CCTV helped to run the license for Star TV to land in China.Forced to do nothing, Murdoch thought of a way to save the country, and then found Qinghai-Tibet Satellite TV.They found Qinghai-Tibet Satellite TV, and did not sign any acquisition agreement, but acquired it according to the advertising agreement.Specifically speaking, it is to buy other people's broadcast time, and it is also the golden broadcast time!Then in such a situation, Murdoch and the others exported programs and used Qinghai-Tibet Satellite TV to broadcast Star TV programs.Originally, this was a way of playing the sidelines and not causing any fouls, but who knew that such a way would be banned three months later!It's inexplicable!Murdoch understood at such a time.This place just doesn't welcome him, it just wants to show that China welcomes foreign capital to enter the cultural field, but it's just welcome to enter, it is impossible to let outsiders' capital make culture bigger!This Murdoch really got to know Jia Hongjian in detail, and found that Jia Hongjian, an outsider who was originally outside the system, really thrived in the circle of China Radio and Television!Even the former vice minister of radio and television was brought over to be the deputy director!This person has a lot of connections!So now it comes time to bet.Murdoch immediately thought of such a thing!If such a small gamble really wins, and Jia Hongjian helps him move a little bit, maybe there is one in thousands of miles, and the star TV will come alive?Yes or no?Lao Mo is not a person who just sits and waits to die, even if he is disheartened, he still wants to fight again or twice!After all, if you work hard, you may get results, if you don't work hard, you will definitely not get good results!

After hearing what Murdoch said, Jia Hongjian understood the current situation of Star TV.Seriously, let him, Jia Hongjian, come forward and help the Star TV land... This matter is also a bit tricky.To be honest, Jia Hongjian knows how to do a TV station in China.The first thing to show is "our own people", if it is "outsiders".That was really difficult.Why?It is because there are many unspoken rules here!It's like why does China Satellite TV keep Lao Huang as the director?Why has Jia Hongjian not been the head of the station?Because Lao Huang was the director of the station before, he is considered a member of the system.And now he is still the director, which means to keep Lao Huang as the person in charge of the administration. In case China Satellite TV does something wrong and makes a mistake, it will be held accountable and find Lao Huang!

As a system, it must maintain such an authority.The so-called lack of desire is just like Jia Hongjian who is not in the system. If Jia Hongjian is the boss and he makes the TV station make mistakes, even if the higher-ups punish him and fine him money, will it be useful?At most, the TV station is not allowed to broadcast the program, at most it is to stop and rectify, but what substantial damage can it do to Jia Hongjian himself?No!Jia Hongjian has no public office, how can he be fired?Jia Hongjian didn't join the party, so how could he be expelled from the party?There is no way to do it!Actually speaking, Jia Hongjian’s “public-private partnership” TV stations are better. At least all kinds of editing and editing are within the system. .In case something goes wrong later, Lao Huang will be punished, and then there will be such a group of editors and other employees!

But what about Murdoch's Star TV?The editing, editing and production are all in Hong Kong. Although they are all produced in Mandarin, the personnel are all hired from outside, and they have no status within the system!If it's not easy to say, if the Star TV released something that was taboo or made a mistake, who would be responsible?punish who?Even ordering Xingkong Satellite TV to stop broadcasting is impossible. If Xingkong Satellite TV is screwed up, it just wants to broadcast it. Could it be that the radio and television will also take down the satellite?It can only be that the ground is not allowed to receive it!At the end of the day, who can the radio and television company punish Star TV?From the top to the bottom of Star TV, no one is in the administrative management system of radio and television. What will happen to the top?So in such a situation, in order to prevent problems in the future, it is very in line with the logic of the system to imply that the local government will not allow Star TV to land, and use this kind of soft nail to directly eliminate the chance of Star TV making mistakes!

And under such a situation, if Jia Hongjian helped Murdoch escape to the ground, how could he escape?Does it mean that China Satellite TV will help Star TV to endorse?Looking back, Star TV made a mistake and China Satellite TV took joint and several liability?Why!Is he, Jia Hongjian, the boss of Star TV?What is the relationship between the two?Why should he help Star TV to take responsibility?And if a group of people are not found to take responsibility, and a group of people in the system take responsibility, it is unlikely that Star TV will be widely launched in the mainland!What is this thing like?It's a bit like the city management manages street vendors, and it's the kind of street vendors who make snacks.You said that if the small vendor who came out of the trolley used some toxic substances to make snacks and cheated a group of consumers, when everyone wanted to find someone to take responsibility, the small vendor ran away with the cart, and no one could be found. , what should I do?Isn't the urban management trying to catch and drive away these small vendors?

And if these small vendors honestly go to apply for a health certificate, get a health certificate, get a business license, at least enter the system, let the system know that if this person makes a mistake, he can be found and punished, then naturally there will be no problem.Has anyone ever seen the urban management arrest the owner of a regular small restaurant?Although on the surface it may seem that the example is a bit different from the same kind of problem, but in fact the problem is the same!So if Jia Hongjian really wants to say that he is willing to bet and help Murdoch run away, he is really not happy!He didn't get any benefits, but instead helped to bear the responsibility, why bother?Originally, this matter wasn't about a simple flirtatious relationship, and it didn't mean that if something happened later, nothing happened to Jia Hongjian!If there is nothing wrong with him later, he is of course willing to agree, but who made it not such a thing!

At such a time, Murdoch also saw Jia Hongjian's hesitation, he smiled and said kindly: "Don't worry, my friend, I don't want you to guarantee that it will be done, but I just want you to try it out. No To tell you the truth, if there is no result, I will probably find a way to sell the shares of Star TV in the next year. This is just a last struggle. It is best to succeed, and it is normal to fail..." Once I heard this , Jia Hongjian felt relieved, since in this case, in fact, he only needs to deliver the message, and he doesn't have to endorse others, so at least his interests will not be at risk.Thinking of this, he nodded, "Okay, I accept the bet."

Murdoch has already made a bet, and Jia Hongjian has accepted it, so what kind of bet is Jia Hongjian going to make?