Coquettish Rebirth

So for such a textbook market, what kind of response should Jia Hongjian devise?He thinks that first of all, it is necessary to see if the existing system can be passed through. If they can pass through the existing system, there is no doubt that this will reduce the overall resistance by a lot. many. !Top! Click *! Otherwise, when fighting with other publishers, Jia Hongjian will even have to prepare to fight against the American system, which of course will be much more tiring!Under the current system, each state has a similar textbook review system. Taking California as an example, after the compilation of this textbook is completed, it is submitted to the Education Bureau under the California state government for review. It is divided into several steps. .

First, the Textbook Selection Committee evaluates the textbooks and recommends those who pass the exam to the Education Bureau.The textbook must then be scrutinized by a Content Review Working Group, a volunteer group of academics in the relevant subject areas who review the content for accuracy and depth of coverage against state textbook standards and subject academic standards.The third is to evaluate the "social content" of the teaching materials by the legal review committee composed of volunteers from all ethnic groups and all walks of life in the state.All teaching materials containing typefaces or pictures must be reviewed for legality, including gender descriptions, racial descriptions, and representations of occupations.The committee also provides presentations of teaching materials to the public and evaluation sessions for citizen participation.

After these considered necessary and appropriate evaluations and revisions, the Textbook Selection Committee recommends a batch of bibliographies to the State Department of Education and submits an evaluation report at the same time.The state board of education makes the final selection from the candidate list and lists the selected textbooks.In the end, the schools follow the list of textbooks, get funding and buy new books.in California.After such a textbook is adopted, the same version will be used directly for 6 years, and new teaching plans will not be formulated until 6 years later.If the school textbook is damaged or something needs to be updated, it is also to buy the same version of the textbook, and the fee is also the same as the government to apply for.

From such a series of procedures, it can be seen that when the state government actually reviews textbooks, the focus is not on science or accuracy at all.As the main selection agency, the "State Election Committee" pays attention to whether the textbooks meet the textbook standards stipulated by the state or the teaching plans, and check whether the knowledge points in the textbooks cover all the knowledge points written in the teaching plans. .Then the so-called legal review committee reviews all kinds of "social content" or all kinds of weird groups come to criticize.Not to mention this aspect, whether there are scientific errors or factual errors in real textbooks.This is checked by a group called the "Content Review Working Group".But although the people in such a working group are scholars in related fields, don't forget that they are volunteers!What is a volunteer?They just don’t take money, they come here to help!If people don't look carefully, they will miss some mistakes at once.This can't punish others?

No money was given to them.Naturally, fines cannot be imposed.People who have not joined the party naturally cannot be expelled from the party, and people who do not have public office naturally cannot be expelled from public office!If you don't want to be strong.That's what it means. In the end, there is no way to punish them, and the law does not blame the public. I don't know who reviewed the part except the problem, or if everyone has a problem, should we drive these people away? , Will you never use these people again next time?On the other hand, there are many objections to such a state election system throughout the United States.Just like in 1992, a survey of the national education system in the United States called "National Educational Progress Evaluation" found that California's education performance ranked fourth in the country, of course, in terms of compulsory education in primary and secondary schools.Then it is very strange that 10 of the top 9 from the bottom all formulate textbooks like California, that is, there is a committee to select textbooks for the state!Among the top ten states, only one state has a state election system, and the other 9 states use textbooks freely in schools!

So it was quite a big deal at the time, and even Clinton, who was later elected President of the United States, stood up and said, "22 states have adopted the state election system, which is extremely destructive to the quality of textbooks, because only when the decision is made The more power is devolved to the grassroots level, that is, the closer to the school, the more attention will be paid to the quality of the textbook itself!" Originally, such a state election system was actually a good idea, but after a long time, it became bureaucratic and changed. The decision is made by an official's head.And such a thing has been shouted since 1992, but it has been shouted for more than ten years now, and there is no tendency to change at all!Even when President Clinton came to power and then stepped down, the textbook thing is still the same!How can one say this?

Having said that, California stipulates that at least 70% of government funding for compulsory education should be used to purchase designated textbooks. Although this means that there are still 30% that can be purchased outside the scope, but after all, the proportion is still too small. According to the survey results It is said that except for schools in wealthy areas, half of the schools in California purchase designated textbooks almost 100%.As for the textbooks purchased by rich schools, 80% or even 90% of them purchase designated textbooks. The tuition fees are expensive and the education funds obtained from the community are large. In the end, there are plenty of money to buy unplanned textbooks!And Texas is even more domineering. The government directly stipulates that all the funds given by the government must be used to purchase designated textbooks. If you buy textbooks other than the designated ones, you are not allowed to use government funds!So how many schools will choose unplanned textbooks?Basically impossible!Unless it is a few "noble schools" or schools in wealthy areas.

Under such a situation, if Jia Hongjian chooses their electronic textbooks to enter the market in an unplanned way, obviously there will be no good results, because the school has no money to buy them!Unless it is said that these textbooks are free!But having said that, the textbooks are free even if we frantically add advertisements, but is this tablet free?No matter how rich Jia Hongjian and the others are, they wouldn't be able to sponsor education in the United States to such an extent!We haven't started to distribute tablets to schools for free in China, but in the United States, we are giving tablets for free?To be honest, the cost of the tablet is not low. Even if there are many advertisements, it feels like there is no way to quickly earn back the cost of the tablet just by relying on advertisements!Maybe it will take four or five years to get back the cost, but four or five years for a tablet?This basically has to be replaced!Computers are outdated after four or five years, let alone tablets!

For other schools, tablets are definitely not included in government financial subsidies, and they will have to buy a new batch of tablets for students in four or five years.If these tablets are still loaned to students like textbooks, some of them might be damaged by the bear kids in a year. Where does the cost of these purchases come from?Where does the money for e-books come from?These government finances are definitely not subsidized!So after much deliberation, Jia Hongjian felt that it was really difficult to follow the unplanned system.Even if he is gone, then he is purely learning from Lei Feng to do good deeds, and he is purely helping the United States to improve their teaching system without making money!Isn't this crazy?

Then how to fix it?Get out of the system?Let Murdoch and their News Corporation compile textbooks that meet the requirements of every state in the United States?Seriously, if it is compiled like this, will it follow the old path of those textbook groups?Will it turn into wanting a book to meet everyone's requirements for the sake of cost?In this way, the quality of the final textbook must be getting worse and worse!But if it is done according to the requirements of each state, or according to the requirements of each school, it seems a bit... too expensive?How do you do this?Jia Hongjian couldn't help but fell into deep thought.On the other hand, Jia Hongjian was very confident about the university textbook market.

If he is really asked to operate such a market for college textbooks, he is confident that there will be a lot of trouble from the very beginning.Then while making noise like this, while buying time for yourself, you can also lead potential competitors into the wrong direction by the way!In this way, when the textbooks for Murdoch and the others are ready, then if Zhenxin cooperates with Jia Hongjian, it will be able to kill the rhythm of the Quartet!Although there is no relationship between the market for university textbooks and the market for primary and secondary school textbooks, Jia Hongjian still wants to start two projects for universities and primary and secondary schools at the same time out of the desire to do things perfectly. Fanglue, don't leave gaps for others, this is the most important thing!

However, just as Jia Hongjian was thinking about his plans for primary and secondary schools, he received a call from Murdoch.When he first received such a call, Jia Hongjian thought that Murdoch was calling to ask him how he was thinking.But who knew that Murdoch didn't call to urge him at all, but called him to chat!I have a go!After discovering such a thing at that time, Jia Hongjian was really shocked!Is Murdoch interested in men?Otherwise, how could he chat with Jia Hongjian like calling a chick?What is there to talk about between the two elders?Besides, these two people are not familiar with each other!It's not the identity of Jia Hongjian and Olsen who have been friends for years!But after thinking that Murdoch has a wife and has married several wives, Jia Hongjian realized that Murdoch might not be interested in men.Then why did the old man call Jia Hongjian to chat with him?

So Jia Hongjian chatted carefully with Murdoch, and while chatting with him, he was going to wonder if there was any overtones to what the old man said.Then I heard the old man say: "Hung-chien, I think it is really not easy to have an agile and creative culture in a large company, but it is very important. I think Sony does not have such two cultures, so in my opinion Come on, this Sony Corporation will definitely be in big trouble in the future! Maybe it will lose money and sell assets in ten years..." Hearing this, Jia Hongjian was startled, he almost thought that the old man Er is also a reborn person! (To be continued..)