Coquettish Rebirth

"How do you know that Sony is going to end?" Jia Hongjian couldn't help but test Murdoch.Jia Hongjian knew that Sony was about to end, but the problem was that he knew because he was a reborn person, not for other reasons!But how did Murdoch know such a thing?Is this Murdoch a reborn?With such a thought, Jia Hongjian launched such a test.Then I heard Murdoch say: "Sony has never been able to inject a creative culture, or an entrepreneurial culture, into the company. At the same time, they don't have an agile culture...such a company has too much...fate. So to say Well, over the past few decades, the business theory circle has gradually discovered that most technologically advanced companies will fall into the trap of losing their innovation capabilities.

Many companies with strong R&D capabilities and strong anti-risk capabilities are obsessed with R&D technology, hoping to lead other competitors through new technologies, but they will soon fall into the dilemma and trap of technology R&D and lose their R&D capabilities. Academics have been working on it.Not only Sony, companies like Apple and even IBM and Nokia have some of these problems.Like Apple, they were epoch-making technology companies in the past, but now, you Huaxia Hi-Tech has taken the lead in everything. What about Apple's innovation ability? "Listening to what Murdoch said, Jia Hongjian was really a little embarrassed. In such an era in Apple's history, it has reinvigorated its ability to innovate! But who made him Jia Hongjian a reborn person, so let's take a look. The son Jia Hongjian snatched all the innovations that Apple can do! Doesn’t it appear that Apple can’t do innovations all of a sudden?

Jia Hongjian didn't say anything, just listened to Murdoch's continuation.Then I heard the old man say this: "According to the analysis of the [Innovator's Dilemma] of Professor Clayton Christensen of Harvard Business School, the [technical aristocrats] of the old era will Too much money has been invested in the technology of the times, and when new technologies appear on the market, these old [technical aristocrats] no longer have such strong ambitions, so they seem to be technologically advanced on the surface. A lot of research and development funds have been invested, but in fact, the research and development of these technologies are largely in the wrong direction. When the direction is wrong, the more investment, the greater the future loss! It’s like Sony’s disc player after Diskman. What kind of mini-disk is md's Walkman, they have no possibility of mining flash memory as a storage medium! When the technology has developed to a certain level, what kind of technology will be developed in the next step. This is not certain. There may be ten directions, five of which are known, and five of which are unknown..."

"Sony may have invested in these five known directions, and there are countless other companies investing in five unknown fields. When other people make results all at once, they will all at once Get rid of Sony and other giants who have invested in 5 known directions. This is the same as Nokia. They never thought that the direction of mobile phones is touch is a large screen. They may have thought of integrated camera functions, and they may be here Considerable research and development has been done in the field of touch, but compared with Huaxia Hi-Tech, which has invested a lot of money in research and development in the touch field, it is a bit insignificant. Even if everyone invests the same amount of money, even Nokia will spend more, but this Huaxia Hi-Tech can surpass it in one fell swoop if it catches the opportunity. Even if there is no Huaxia Hi-Tech, even if it is still ahead of Nokia this time, but what about next time?" Finally, Murdoch also summed up the problems other than technical aspects, "Not to mention He said that after some enterprises became big and successful, it didn’t take long for the management of the entire company to become bureaucratized from top to bottom. In the end, the entire enterprise’s ability to adapt was completely insufficient, and it changed from a start-up company to a company that defended the world. , Under such a situation, they turned around slowly..."...Murdoch continued to analyze with Jia Hongjian why these leading companies had problems.In addition to the possibility of a very powerful "newcomer" emerging from an invisible aspect in such an investment, there are other "traps".First of all, this technology research and development is divided into two types, one is the "improved technology" that Japanese companies are good at.Contrary to what most people imagine, there are few Japanese companies that create something completely original and new technology. Japanese companies are more engaged in "micro-innovation", that is, to improve things invented by others. Become a more people-friendly and better technology.From a certain point of view, such a micro-innovation-like technology actually requires relatively small investment and relatively high returns.Not only Japanese companies are doing this, but many European and American companies are doing the same.At the same time, such a kind of micro-innovation can easily improve a brand-new technology developed at present to better meet the market demand and be more friendly to the people, so it can be said that such a kind of quickness is also the most popular in the current consumer market!

It's like a high-end toilet seat unique to the Japanese market, with some kind of automatic heating seat function, and it can also spray water to wash buttocks and so on.This thing is actually a combination of a bidet and a toilet seat. Is this a shocking or groundbreaking invention?Not counting, but after this thing is made, it should actually have a market in the East Asian market!This is an improved invention!For enterprises, Murdoch believes that from a financial point of view, it is completely irrational to invest in breakthrough inventions, and it is more reasonable and rational to conduct improved inventions.Moreover, after a breakthrough technology is developed, it generally requires a lengthy improvement to make such an invention perfectly suitable for users in the market.From the point of view of touch, after the earliest touch screen was invented, it was really annoying to use, because the algorithm of the screen itself was not well optimized, so there were actually many errors in operation.After nearly ten years of improvement, this has become the point where Huaxia Hi-Tech sells it as a product now!

For many companies, this kind of breakthrough invention can actually wait for other companies to do it.When other companies do it, and then do not immediately carry out secret improvements and transformations, but immediately put it on the market, it is easy for large companies to secretly improve, and then exchange patents, and finally everyone can use it!It's a bit like the touch screen in history!In the end, everyone can use it. In this way, isn't it theoretically possible for large enterprises not to suffer?Everyone thinks so, but it's actually quite difficult.Just like in history, after the touch screen technology was opened up, manufacturers such as Nokia still declined.When a technology enterprise develops to a certain level, it must be a bit bureaucratic, and it must be a bit difficult to turn around.Or in more popular terms, there is inertia and inertia.Start-up companies are clear-headed and sensitive every minute, and respond very strongly to external needs.But successful companies often become less sensitive and become more "self-centered". In the end, this often makes big companies miss the ability to seize opportunities and compete for the top!

Just like Nokia, they immediately wanted to learn after seeing that touch-screen mobile phones were selling well.But they have already invested a lot in their own system. Could it be that they throw it all away and start over?This is unlikely, and the company has not adapted to the drastic changes in the market from top to bottom, so all of a sudden everyone is like an octogenarian, unable to adapt to the new era at all.After a few years of dawdling, this Nokia is slowly on the verge of bankruptcy!Having said so many things, it seems that they are all researched by academic circles. Although I don’t know what Murdoch means, Jia Hongjian really feels that I have learned something—it seems that we have to find a way Try to keep Huaxia Hi-Tech in an entrepreneurial stage?Try to keep Huaxia Hi-Tech as active as possible?Don't talk about anything else, let's not talk about Huaxia High-Tech being able to develop new technologies all the time, but at least it won't be the same as Nokia and can't turn back, right?

Just when Jia Hongjian was thinking this way, Murdoch sighed again, "Now the new foreign president of Sony also finds that the lifetime employment system of Japanese companies is too fucked up, and the seniority sequence is too nonsense. , He wants to change such a thing. So it is said that layoffs will start soon, and it seems that even the pillar research institute will be abolished..." Hey!Hearing what the old man said, Jia Hongjian suddenly realized something!He went to the UK a few years ago to meet a ce of a trapeze from Sony. At that time, the ce told Jia Hongjian that he was planning to cancel Sony's projects aggressively, and even planned to lay off employees before 07. About 1 people!At that time, Jia Hongjian was thinking that after the layoffs, they Huaxia Hi-Tech would go and pick up the leaks!

That's right, these 1 people seem to be unwanted by Sony, but it doesn't mean that all the people who are laid off are all kinds of bad people!Just like Apple's Ivey, when Jobs returned, he was almost fired because the project was abolished!He even got the severance pay, and was finally chased back by Jobs!Apple can do this kind of thing, why can't Sony do it? Among the 1 people who have been dismissed, Huaxia Hi-Tech will not say much else, if we bring over thirty or fifty people with real skills and abilities, then we will make money!Even if it is a technician developed by the TV department, can we dig it in and do research on our LCD screen and display projects!So as long as you can find the right person for this matter, you will definitely make money!

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This chapter is for the morning, today is still 5 chapters