Coquettish Rebirth

"I see...you don't need to look at other UI designs." Murdoch said.When the old man said this, it actually proved that he was convinced, and it proved that he felt that there was no need to compete any more, as it would be embarrassing to compete.In fact, the old man has seen the ui designed by their company, although after being beaten back by him, the people below have redesigned the ui interface and so on.After showing the redesigned ui to the old man, the old man thought it was pretty good.But the things they designed are quite good. Compared with Jia Hongjian's ui design, it looks completely like something designed by non-professionals!Although it seems that these people in News Corporation are indeed non-professionals, but it is true that this thing is a product of their News Corporation, so if they are not professional, who can be professional?

Besides, although this kind of ui design is linked to software design, it is also linked to news and newspaper layout design!Want to know how many newspapers this News Corporation owns?Murdoch's News Corporation controls three-quarters of Australia's newspapers, and 40% of Britain's newspapers including The Times and The Sun. In the United States, there are also TV stations, newspapers, and film companies.How to design this newspaper and how to layout the layout should be the housekeeping skills of News Corporation!This should be the content they are most familiar with!How to dedicate the best news to readers within a limited space, this should be what their News Corp. is best at.But now, such a ui design is really well designed by Huaxia Hi-Tech!And look at the layout or something.That really suits "Wan〓书〓吧〓 .nsb.m's hand is really suitable for watching news, as if the talents of Huaxia Hi-Tech are professional newsmakers! "Have you seen it? Design things in the future. I want to learn from Mr. Jia and the people from Huaxia Hi-Tech. How good are their designs? It's a hundred times better than ours!" Murdoch trained the 50 or so people for a while. After a while, let these people go.When the entire meeting room is empty.Murdoch smiled at Jia Hongjian, "How about it, buddy, come to my office for a drink?" This was obviously inviting Jia Hongjian alone, not Mike and others who came with Jia Hongjian.Under such circumstances, Jia Hongjian asked Mike and others to go back to the hotel first, while he followed Murdoch to Lao Mo's exclusive office. "What do you want to drink?" Lao Mo asked Jia Hongjian, "Gin, whiskey, or brandy?" In this corner of the United States, when people pay attention to their lack of confidence, they still want to call themselves awesome!Because it is said that "if you don't support yourself, who else will support you", and if Americans do something awesome, they will naturally have to brag and say that they are awesome of.So Jia Hongjian didn't choose to talk about how to brag about his awesomeness. He just admitted a little bit of humility on the basis of admitting that he did a good job.On the one hand, it can also show that Jia Hongjian is Chinese and different from Americans, and at the same time, it will not cause misunderstanding to Americans, making people think that Jia Hongjian is so easy to bully or something.

After exchanging a few pleasantries here, we will get to the point.The old man asked Jia Hongjian with shining eyes: "Jia, how is it? Do you have any ideas or plans for the field of textbooks?" The world's ideas are very, very interested, and now he can be said to be gearing up and waiting for Jia Hongjian's plan! "I really haven't thought of a plan for the primary and middle school market..." Jia Hongjian didn't answer what would allow the old man to follow his wish, he really didn't think of it. "Really?" The old man smiled awkwardly, but he quickly remembered something! "By the way, didn't you say that the plan for the college textbook market has already been thought up? Let's talk about it! If it doesn't work, we can make a plan for college textbooks first!"

so?To be honest, at such a time, Jia Hongjian didn't really want to refute the old man's face. After all, the old man treated him very well and gave him face.How about we just talk about it here?Don't we insist on getting both sides together according to our personality of pursuing perfection?Thinking of this, Jia Hongjian simply said: "First of all, you must know that in the American university textbook industry, unlike primary and secondary schools, the school is not the same as the school or the school. In the United States, the textbook of a subject What it is is basically determined by the professor. A class may have three or four books, plus copy materials such as journal papers, book chapters, newspapers and Internet articles. For the first class of the semester, the professor will The course plan is issued, which includes what is discussed in each class, what materials to read, what the homework is, as well as the assessment format and scoring standards, etc. "

Having said this, Jia Hongjian paused, "So even if they are all classmates in the same school, they choose different teachers, and even if they are in the same class, they may have different textbooks. In such a situation , the school does not participate in the matter of purchasing books for students, so in the end all students have to buy books by themselves, even if they buy books written by their own teachers, they have to go to bookstores outside... Such a situation led to The choice of textbooks in the United States is actually very complicated. Different teachers have different preferences. If we want to recompile a set of all-encompassing textbooks, it is basically impossible. Because no one can force professors to choose which books, professors If he only likes books from other publishers, it is normal for him to ignore us..."

Hearing this, Murdoch couldn't help but nodded, he knew what Jia Hongjian said was right.That's why he was always curious about how Jia Hongjian planned the American college textbook market!And at such a time, I heard Jia Hongjian say: "If we can't publish textbooks to occupy such a market, then I think we can represent other publishers' copyrights of electronic textbooks!" Huh?Electronic textbook copyright?Murdoch was stunned at the time, "Why did they sell it to us?" Yes, this is a big question. If they want to represent others' electronic copyrights, then they themselves are publishing houses. Why should they sell them to us? Electronic Copyright Transfer?Can't people run their own business?Why did Jia Hongjian say that?

At such a time, Jia Hongjian said slowly: "It's very simple, because if the other party doesn't give you the electronic copyright, we will open a chain of textbook rental stores covering the surrounding areas of universities in the United States!" "Textbook rental... ...chain stores?" The old man was shocked at the time! "That's right! There are a lot of second-hand textbook sales in American universities now. Since there are second-hand textbook sales, why can't there be textbook rental business? DVD and other copyrights are also owned by film companies, but aren't there still DVD rental shops? It’s not illegal! Even when we do it, we can directly order textbooks from students that they will run out of in the future. We buy them cheaply at half the price or even a third of the price, and then put them on the shelf for lease! This will Won’t it scare other publishing houses to death? That way, almost no one will buy new books at all! And as we grow in business, our library will grow more and more, and their sales will increase. Less and less! Can they not be in a hurry?"

Listening to Jia Hongjian's words, the old man Murdoch immediately seemed to have seen the plight of those publishing houses with his own eyes-either to give electronic rights, or gradually lose a penny!You must know that in such a year, some courses in American universities may be less enrolled or for other reasons, such a second-hand textbook may not actually be available for purchase!In the end, it may really cost 40-50 US dollars or even more than 100 US dollars to go to the bookstore to buy it!Moreover, the various private second-hand bookstores around universities in the United States are all run by individuals, and there are no chain bookstores.Such decentralized management and students selling their own second-hand books on the Internet lead to the fact that things are actually very scattered. It may be quite energy-consuming for people in need to find what they need!But what if they do it?How about they come to be a rental chain?In this way, the inventory can definitely be made into a huge amount!And it can also support the transfer of goods, which is naturally excellent for students!

And in the end, maybe the students will come to this textbook rental store to rent it, except for the local tyrants who want to buy brand new books?Wouldn't the sales of these publishing houses be greatly reduced by then?It feels better to authorize the copyright of the electronic version to Murdoch and the News Corporation, and then if the electronic version of the textbook is sold, these publishers can still get a cut of it, isn't it?