Coquettish Rebirth

"Threatening these publishers to hand over electronic rights to us by forming a more corporate way? Hmm... sounds like an idea to try!" Murdoch couldn't help but say so.That's right, of course he understood the meaning of Jia Hongjian's plan.In such a plan, it may not be required to obtain the electronic copyrights of all textbook publishers, but if a large part of it is obtained, it will be very successful!At that time, after these electronic copyrights are in hand, they will be sold at a low price and combined with the new products of Huaxia Hi-Tech. For students, they can buy "brand new" e-books at the price of second-hand books!It should be competitive in this way, right?

And in this case, if Huaxia Hi-Tech does not take a cut, even if it has to give some cuts to these publishing houses, it is estimated that it can make a lot of money!Especially if you combine the cd-key of some exercises with the e-book!Then the sales of the electronic version will definitely increase greatly!According to the total number of students enrolled in the top 300 universities in the United States, there are almost 300 million students! 3 million people, each person should not choose 4-3 courses per semester?There are 4-6000 books for each course, and there are only a dozen or twenty books in the end!If all this is added up, 20 to 3000 million sets of electronic books will be sold that year!Of course, this is only a theoretical figure, but as long as it can achieve half of it, it will be amazing!If a book is worth 6 dollars, 300 million sets of e-books, this is 2 million dollars, a year!This is more money than many newspapers make in a year!Whoa!Heard here at the time.Murdoch was so pleasantly surprised that he wanted to hug Jia Hongjian and kiss him!That's right.In this way, the income will be doubled!Especially if you add a few more ads or something?If there are too many advertisements to a certain limit, the price of this textbook can be reduced by a certain amount!This is like a newspaper. After adding various advertisements to the newspaper, of course it can be sold at a very cheap price!Just like the "Sun", the most successful newspaper run by Murdoch.In a country with a small population like the UK, it can sell 70 million copies per issue!What is this concept?And it is the model of large quantity and low price!Then such an advertisement on the first page of a newspaper can sell out all the places within [-] days after it goes on sale!And the price is not cheap!It can be said that Murdoch is relying on advertising to lower the price of newspapers.Then added all kinds of obscenity and robbery to attract many British readers!When the time comes to cooperate with Jia Hongjian and the others, the hardware and software will come together. Jia Hongjian and the others will not receive a commission for the hardware, and then they will be responsible for the software. In the end, everyone has achieved their goals. How perfect is it?So at this time, the old man was really excited and wanted to implement Jia Hongjian's plan immediately, and immediately publicized that they were going to set up a textbook rental agency!He has already thought about it, first shout out such a news, and after the various textbook publishers who shouted out panicked, then throw out the purchase of electronic copyrights, wouldn't it be perfect in this way?Wouldn't that let a bunch of textbook publishers fall into his trap?Seeing that the old man was so excited, Jia Hongjian did not tell the old man what to do.After all, to be honest, this old man is already in his [-]s. What kind of battle hasn't he seen in decades?Still need him, Jia Hongjian, to come and give Jiangshan advice on what to do and what to do?I believe this old man is absolutely sober in his mind!

So, when the old man didn't know that Huaxia Hi-Tech was going to launch a tablet product, the News Corporation quickly started to hype according to the old man's intentions.First of all, the media that has a little relationship with Murdoch and News Corporation quickly broke the news that "News Corporation is rumored to be setting up a textbook rental business"!In such a report, it is said that Murdoch thinks that the expensive American textbook industry is a joke, and it is a joke around the world, so this Murdoch is going to come over and make a mess, and is going to completely change such a textbook. industry.He plans to set up a leased chain of large stores, and start related businesses in every city with a university in the United States.At that time, any college student with a student ID card can apply for a membership card to rent books in the past!

In such a description, it really vividly depicts Murdoch's mood of "repenting from his mistakes", and also vividly depicts "the whole plan"!For example, what is the price of rental books? It seems that you can rent a book for $10 for a semester!Although the price is indeed more expensive than the library - of course there are textbooks and so on in the libraries of various universities in the United States, but the problem is that the number of these books is not enough, so it has always been the fastest There are so few people!Moreover, the time limit for borrowing books for free in American school libraries is still very long, enough for students to complete a semester of study.So in such a situation, everyone really wants to go to the library to borrow books!

In such a situation, Murdoch keenly discovered such a market and was ready to enter.It is expected that after a giant company like News Corporation invests, it will build a chain of bookstores across the country in a short period of time!At that time, the price is cheap and the quantity is sufficient, which will definitely be greatly liked by the students.At the same time, it is likely to lead to a substantial increase in the income of such a news corporation!Seriously, this kind of report looks like a fake!Why?Because the revelations were too detailed, even the pricing was revealed, it really didn't seem like a real thing.But even if everyone thinks that this is a bit too fake, the publishing houses in the field of university textbooks are still all kinds of terrified!

Although many of these textbook publishing groups have been established longer than News Corporation, it has to be admitted that everyone is not as good as News Corporation now, and the money is not as much as News Corporation.What if the News Corporation really creates a chain of rental bookstores?Didn't this mess up everyone's business?Although there were few people who bought textbooks in the past, the total amount was quite large, because the number of students in the country was 300 million after all.But now when I heard about such a chain store for renting textbooks, the news suddenly seemed too horrifying and scary!At such a time, Murdoch was not in a hurry to refute the rumors, but he let the rumors develop fully!

So under such a situation, the news seemed to be acquiesced, and it spread to various news media in the United States at once.Then these news media discussed it one by one, and finally such a popularization suddenly formed a wave of discussions all over the United States!Whether it is an adult or a child, they are happy to hear such news, because they can finally not worry about textbooks!Murdoch is deliberately indulging in the spread of rumors. He does this to appear as if he is doing it for real, so that people all over the United States think that he is going to build a chain of rental bookstores!Only in this way can it look real and cause panic among the publishing houses!

Then, after two or three weeks of such publicity, after guessing that the textbook publishers were really panicked, Murdoch finally asked people to come to talk to those textbook companies.After those textbook publishing companies heard that News Corp. was going to act as an agent for the electronic version of their textbooks, they all thought that their ears had heard it wrong!Didn’t you just talk about renting a bookstore?Why is it now an electronic version?Is this really right?Knowing that Murdoch and the others are not wrong, these publishing companies are of course subconsciously considering the prospect of electronic books.To be honest, at least with such an idea, I feel that it should be very unreliable to get an electronic version of the book or something.Because at such a time, apart from a large-screen touch phone, there is nothing else to read the so-called electronic version of textbooks!At that time, these publishing companies wondered, could News Corporation really make money by doing so?

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Chapter 4, um, Chapter 5 is temporarily on leave. I will supply everyone tomorrow. I am so sleepy.