Coquettish Rebirth

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This "Celestial Empire" restaurant has become popular in New York, not to mention that the taste of this restaurant is already delicious, and it has provided the middle and upper class residents of New York with such an opportunity to try high-end Chinese food. Delivering food to the customer's mother will spread widely after it is advertised in newspapers!That's right, the person Maggie serves is the deputy editor of a newspaper under the News Corporation. After the deputy editor is treated so favorably and moved, can the reporters and editors below not take such a thing as a News to report?This can be regarded as his gratitude to the restaurant in return!And speaking of it, the service of the restaurant is so good that it is a news worth reporting!

These reporters and editors, after hearing such a miraculous experience from their deputy editor-in-chief, were all extremely surprised!Because they have never seen such amazing service in the United States!That's right, they've never even heard the phrase "the customer is king"!What?None of them foreigners have heard of this sentence?Didn’t this saying come to China from abroad?Yes, this word spread to China from abroad, but the foreign country is not a country. +Apex novels, in the United States and even Europe, because they generally believe in Christianity, how can they describe consumers with the most powerful and greatest god in their beliefs?Isn't this nonsense?

In fact, a service slogan put forward by the Americans in the early days was "the customer is always right". Later, such a sentence was changed by a Japanese singer, who said "the customer is God", and said such a sentence at that time After that, the singer was criticized in various ways in Japan.Because the desire to treat customers as gods is obviously Chi Guoguo's money worship!However, various merchants quickly borrowed such a saying.As a result, when such a Japanese saying was introduced into China, I don’t know which bastard made a transformation, and then the transformation was not more in line with the Chinese local saying, but it was changed to the God of the West!So in fact, no one in the United States has ever heard of the saying "the customer is God"!

On the other hand, Americans are actually always right when they say the customer.It was actually just shouting.After all, the business is just to make money, just to attract some customers, and they are really not happy to let them be their grandchildren!Moreover, the theory of "the customer is always right" has not been shouted by Americans and Europeans for many years. Over the years, some Americans and Europeans have begun to oppose this slogan. People are no longer just shouting One set is done behind the other, but I don't even bother to shout!Gordon Bethune, president of Continental Airlines, and Michael O'Leary, president of Ryanair, Ireland, are among the representatives.Gordon Bethune is known for turning Continental "from worst to best," the legendary CEO says in his book.In order to ensure that both customers and employees agree with how the airline treats them, it was stipulated that the adage "the customer is always right" was no longer valid at Continental.Bethune said he always stood by his employees when they had conflicts with disrespectful customers. "It's not like you have the right to insult our employees just because you bought a ticket."

O'Leary, on the other hand, was more extreme.The richest businessman in Ireland, who is also the CEO of Ryanair, doesn't pay much attention to customer experience.He directed Ryanair to ensure low prices rather than comfortable service.There are even salesmen on Ryanair's planes selling products such as "scratch cards", perfumes and electronic cameras to passengers."The customer is always wrong," O'Leary said. "You only paid so much, what more do you want?"

From a certain point of view, at best, it can be said that the service industry in foreign countries is also very dignified. At worst, it means that no Chinese can do business with foreigners.They don't know what service is!In China, the consumers are the real masters!And many things that China takes for granted are really rare in foreign countries. For example, all banks in the United States are closed on weekends!Is this what your sister can do?Haven't they considered that ordinary people have to go to work on weekdays and only have time on weekends?No, they haven't considered these things, anyway, they are the bosses, and consumers like to come and go!How come their bank doesn't work on weekends?If consumers want to come to do business, they obediently ask for leave on weekdays to do business.Otherwise, the banker will not serve you!

If this kind of bank does this in China, will it be run out of market in minutes and close down?In the service industry in China, there is no rest or rest, everything is consumer-oriented!Even if this company wants "dignity", other competitors will soon take the initiative to "give up dignity" to grab the market, and then those who want dignity can only die with dignity.For example, the United States is better, and many cities in many countries in old Europe are really enjoying the blessings to the point where they don't even want to make money!Except for London, after 6 p.m. in many cities, basically a large number of large shops are closed and no longer operate, and they don't want to do business for office workers at all!Even the big shopping malls in big cities in China that close at nine or even ten in the evening, in many big cities in Europe close at seven!Even in the United Kingdom, except for special entertainment venues such as restaurants and wine bars, they are only open until less than six o'clock in the afternoon!Just such a kind of business hours, how can customers be right?People's customers just want to spend after get off work, so why don't these stores listen to it?

So after all, in fact, the awareness of the service industry in the United States is not as high as that in China!And this kind of customer-centric service method, which is rare in China, is of course a fantasy in the United States!The reporters really wrote an article describing the process of such a "food delivery" in detail.In their writings, Maggie was "tuned-educated" by Jia Hongjian with great enthusiasm. After hearing that the customer had a need, she immediately offered to help, and even offered to adjust the portion of a meal.Then the next day, the girl's car broke down halfway through the delivery, and she didn't have enough money with her.So he hurriedly called Jia Hongjian, and finally it was Jia Hongjian driving his fiancée's Porsche 911 sports car to pick up Maggie, and then accompanied Maggie to deliver food in the sports car!When we finally arrived at the hospital, it was only 2 minutes later than the agreed time of 5 o'clock. Maggie and Jia Hongjian kept apologizing to the point where customers were embarrassed!

Then what.After the delivery of the takeaway, the sister and Jia Hongjian did not leave. The two of them directly accompanied the customer into the hospital to watch the old lady finish eating the takeaway, and then asked the old lady about the taste of this Chinese food in detail. The views were also recorded in detail.Such a series of practices made the New York reporters rush as if they had heard the Arabian Nights. It is really a completely different experience!That's right, just listening to it gave them a completely different experience!

After such an article was published.That quickly attracted a lot of attention in New York City!The people of New York have never thought that the service of such a business as a restaurant can be so good!So a few days later, the business of the Tianchao Empire Restaurant is booming!What exactly is this explosion?Let’s talk about dinner, which is the main time for all restaurants in New York. There are 30 tables in Jia Hongjian’s restaurant. Because it is a high-end restaurant, all the side dishes are washed, but they are prepared on the spot. The dishes are made after receiving orders from consumers, and they are definitely not prepared in advance.So in this way, it will take about ten minutes to cook two four-course meals for two people at a table!Although it is said that several cooks can cook several dishes at the same time through division of labor, but the overall speed is not that fast.On average, guests sit down for 10 minutes before appetizers are served.Then wait another 5 minutes for the hot appetizer, another 10 minutes for the main course, and finally another 5 minutes for the dessert.In this way, plus the time for the guests to eat, basically an hour and a half is absolutely needed for a table!

If such a restaurant can serve 60 people at a time - because usually couples or boyfriends and girlfriends come to eat together, then there are almost 120 people waiting in the waiting area!That's right, twice as many guests are waiting!Finally until the end of business.The table of this high-end restaurant was turned over 4 times!It’s really not easy to turn over four times at such a slow speed, because it’s only possible to have this kind of turnover when it’s open until midnight!It can be said that the number of table turnovers is beyond the reach of all kinds of high-end restaurants in New York. The number of table turnovers that they open half of the night is only 2 times!So just for such a single dinner, Chao Empire Restaurant can earn almost twice as much as the other party!

Then there is an even bigger gap for lunch!In fact, there are really few people who can come to the restaurant for lunch!why?Because there is not enough time!Many white-collar workers have a short lunch break of only half an hour.The longer one is an hour!Half an hour at noon is only enough for people to take a break. When they go downstairs, they go to a restaurant like Subway across the building to buy a big freshly made sandwich, and then return to the company while eating. It's almost an hour - I must have queued up when I bought it before!For an hour, you can wander around, or go back and have a cup of coffee to relax after eating.So even if people have money to come to the restaurant for consumption, how many people have the time to come besides the boss?So in fact, the high-end restaurants in New York City are not full of people who come to eat at noon!It's just a few people here and there!

But Jia Hongjian and his side were different. At ten o'clock in the morning, someone called and asked——Can you deliver food to their company on time when the lunch break starts at twelve o'clock at noon?Such a request is too strange, Jia Hongjian's restaurant does not deliver food!The previous time was an exception!The waiter who answered the phone considered that Maggie had delivered it before, so he gritted his teeth and agreed to help deliver it.Then such a customer ordered a meal successfully, so why don't his colleagues follow suit?So soon, 100 of the 90 waiters during this noon time were scheduled to go out to deliver food!Then I called to order takeaway, but I could only tell them that it was too late to deliver!The turnover at noon alone can surpass other restaurants by many times!This is equivalent to 90 people coming to the restaurant to consume! (My novel "The Legend of Coquettish Rebirth" will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone! Open WeChat now, click the "+" sign on the upper right to "add friends", Search the official account "qdread" and pay attention, hurry up!) (to be continued...)