Coquettish Rebirth

Chapter [-] Behind the Kodak Proposal

During this period of time, ordinary people basically talked about "Digital Survival" and the mysterious Mr. J whenever they met.However, in the capital at this time, a big man who once met Jia Hongjian and who will become the core of the leadership of the Republic in the future is now receiving the new boss of Kodak, Pei Xuede.

This Pei Xuede's name sounds very Chinese, but in fact he is a pure American foreigner.This guy's full English name is George-Myers-Cordell-Fisher. Except that Fisher's pronunciation is slightly "similar" to "Pei Xue", there is no way for others to connect his English name with his Chinese name. of.

Mr. Zhu, the future leadership core, shook hands with Pei Xuede at this time and recalled the historical briefing of Kodak that he had read in his mind.This Kodak company can be said to be the largest and most advanced photographic and film giant in the world.Kodak's predecessor Eastman's first point-and-shoot film camera was named "Kodak" (kodak), and then this product was too popular, and finally the entire Eastman company changed its name to Eastman Kodak company!

The founder of the Eastman Kodak Company is named George Eastman. This man was an inventor. In 1888, he launched the box camera. Its slogan is - "You just press the shutter, and we will do the rest ".Then, in 1891, inventor Thomas Edison created the first movie camera with the help of soft film developed by George Eastman.Kodak took this opportunity to enter the field of motion picture film, and has maintained a monopoly position to this day.

On November 1895, 11, German physicist Roentgen accidentally discovered X-rays.On Christmas Eve that year, Roentgen took the world's first X-ray photograph with Kodak film.The following year, Kodak entered the field of x-ray commercial photography and introduced the first e) film specially designed for shooting, which was the world's first commercially successful color film and one of Kodak's most successful products.It has been on the market since 8, and Chrome film has been produced for 1935 years.Numerous pieces of world-class classic photos were born and presented on Chrome.

In 1963, Kodak once again developed a revolutionary product - the point-and-shoot "instamatic" series of cameras.From 1963 to 1970, more than 5000 million point-and-shoot cameras were sold. In 1966, Kodak film accompanied the Lunar Orbiter 1 spacecraft to record John Green's journey into space. In 1975, Kodak Applied Electronics Research Center engineer steven-j-sasson developed the world's first digital camera.This digital camera uses magnetic tape as a storage medium and has 1 pixels.It takes 23 seconds to record a black and white image.The emergence of this "handheld electronic camera" subverted the physical nature of photography.

With such a history of Kodak, it can basically be said to be the IBM of the photographic industry-the entire industry has developed to this day, all relying on the technology diffusion of their company!However, such a century-old store, just after its 110th birthday, is getting worse day by day-well, it can even be said that Kodak began to face unprecedented disasters on its 110th birthday!

The company was strongly impacted by Japan's Fuji Film. In the European and American markets, Kodak retreated steadily, and even took on more than 100 billion US dollars in debt.When Pei Xuede just took office 2 weeks ago, his new colleague told him about a black humor circulating in the company-what is the difference between Kodak and Titanic?Answer - when the Titanic sank, at least there was a symphony orchestra on board to accompany them...

Even in China, a newly opened market, Kodak was surprised to find that it was still a laggard!After Fuji Corporation entered the Chinese market in the past two years, it quickly occupied more than 70% of the market, and the remaining 30.00% was actually shared by Chinese domestic brands such as Lucky and Kodak!As a young man who came from Bell Labs, where the telephone was invented, and later entered Motorola, after being the president and CEO of Motorola and even the genius of the chairman and CEO, Pei Xuede is very realistic and understands that at least 70% of the Fujifilm in the market has no chance of turning over if it uses conventional means of competition!

So, this Kodak came up with an idea, an idea that combines genius, madman and other elements!The idea is—funded by Kodak to fully package and acquire all the national film brands in China!

When Pei Xuede typed out the plan himself and handed it over to Ye Ying, the boss of the Chinese branch, not only Ye Ying, but basically all the executives of the Kodak head office were dumbfounded!They thought this idea was crazy, and Pei Xuede hadn't discussed this plan with them at all. He actually wanted to translate it into Chinese and hand it over to the Chinese central government in advance?It would be crazy for the Chinese central government to see this plan and to meet with Pei Xuede!

However, to the surprise of these people, as the current governor of the Central People's Bank and the core of the future leadership, Mr. Zhu really agreed to meet this Pei Xuede!The development of this kind of incident made everyone in Kodak dumbfounded, but Mr. Zhu had his own ideas.

It turns out that in this era, if Kodak is still struggling, then China's national film industry can basically be regarded as desperate!Like the previous home appliance and beverage industries, the film industry basically began to import complete sets of equipment from foreign countries in the early 80s after the reform and opening up.In that era, governments around the world rushed to establish projects, and successively introduced advanced color film production lines from Kodak, Fuji and Germany's Agfa.Among them, Xiamen Fuda and Kodak reached an investment of 15 billion yuan in the introduction project, and the Gongyuan Company on the top of the mountain and Fuji frankly admitted that the cost of the introduction project was as high as 40 billion yuan.In a short period of time, 10 national film factories have been established in the whole of China, and it has been crowned the throne of the country with the most film companies in the world!

However, after ascending to the throne, the shortcomings of the state-owned enterprises themselves and the disadvantages of this unplanned introduction project were gradually exposed. The huge amount of repeated investment, coupled with the lack of technology digestion ability, and the lack of competition in the market, At the same time, coupled with the rigid mechanism and chaotic management, by the end of 1993, the domestic film companies were in total losses, and the total debt of the industry exceeded 100 billion yuan!In such a situation, Mr. Zhu, who was able to successfully negotiate a tax-sharing system with the local government and dealt with the triangular debt, felt a little helpless!

At this time, Pei Xuede's report was submitted to the central government.On the surface, Pei Xuede’s plan is very attractive. He claimed that if the Chinese government cooperates with Kodak in the process of reforming state-owned enterprises, then Kodak will bring three things—one is technology, and the other is the level of a world giant. management, and the last one is an investment of at least $10 billion!At the same time, Pei Xuede also very cleverly wrote an exclusivity clause - we request that no foreign competitors be allowed to enter China, because we want to reorganize the existing old enterprises, but they can start to build a brand new factory from scratch, which is very important to the company. Very unfair to the old business!

To be honest, this proposal really moved Mr. Zhu!Although Mr. Zhu did not immediately agree to make a decision on this matter, the future leadership core has really begun to consider whether to allow "enterprises to merge state-owned enterprises with poor returns".

At this time, Jia Hongjian's proposal was reported to the central government.After Zhu Zong saw this proposal, he really felt dozed off, and someone gave him a pillow!Originally, after Mr. Zhu saw Kodak's proposal, he was dissatisfied with his ambition to destroy all brands in China - at least he had to leave one for China even out of face?

So President Zhu apparently agreed to have a face-to-face talk with Kodak, but on the other hand, he directly gave Baoli Technology's face and quickly approved Jia Hongjian and Ni Runfeng's proposal!In Mr. Zhu's eyes, the proposal of Jia Hongjian and Ni Runfeng is obviously more suitable for China today.It can be said that the plan they jointly proposed is an evolutionary version of Kodak's proposal!In their proposal, it will not cause the loss of state-owned assets or let the state-owned enterprises be merged by foreigners, and it will not cause an industry to be completely monopolized!At the same time, the plan proposed by Jia Hongjian and Ni Runfeng is still a very good investment in capital and management, and it is only for state-owned enterprises to invest in shares!In this way, the company formed in this way doesn't the country also have the right to speak?Coupled with the equity owned by the state itself in Changhong, it can even be said that the state has a considerable say in this joint venture company!Isn't this the most suitable for China in this era?

Thinking of this, Mr. Zhu admired Jia Hongjian more and more.He still remembered that kid Jia Hongjian's bad temper when he visited Huaxia Hi-Tech last time.At that time, he felt that those who had a bad temper must be experts - the average person would not dare to throw a tantrum in front of President Zhu?Later, I read the various articles Jia Hongjian wrote on the internal reference, and saw Jia Hongjian making various proposals for the country to take pictures, and now Jia Hongjian’s plan to combine poorly managed state-owned enterprises with other companies Together to form a joint venture company, this is simply a great weapon of the country!

He can think of what others can think of, and he can come up with better things that others propose!Isn't this what the country needs?Moreover, such a talent does not seem to be selfish, at least he does not try to eat alone like Kodak. Such a Jia Hongjian is not a talent, so what kind of person can be a talent?

The update during this period of time is very unstable, and I would like to say sorry to all the parents who support Orange.Starting today, Tangerine will try its best to resume normal updates~