Coquettish Rebirth

Chapter 360 Making Standard Kodak

After Mr. Zhu met with Pei Xuede, he did not agree to his request on the spot. Instead, he promised with a smile on his face that he would go back and find someone to form an expert group for research and investigation, "If it is really feasible and it is in line with the actual situation in all aspects of our country, then the party , the country and the government will definitely support it!" When Pei Xuede, a foreigner, heard this, he was so happy!As a native American, he has a relatively straight mind, and he can only understand other people's words from the superficial meaning, and he will not understand this sentence according to the "yin and yang" sides like the Chinese.

If this sentence of Mr. Zhu is to be understood by an old fritter who has been immersed in Chinese society for decades, then this sentence is equivalent to saying nothing!What does it mean that if it is in line with the reality of all aspects and it is feasible, it will definitely be supported?From the negative understanding, it means that if it does not meet the requirements and is not feasible, it will not support it at all!Is this an expression of support?Isn't this the same as not saying it?

But at this time, Pei Xuede didn't know all this, he happily brought his entourage back to the company.At this time, Jia Hongjian was having a conference call with Mr. Ye and Ni Guangnan, "Hongjian, the provincial government wants to host the seminar. It is to let our several invested companies and those companies that were initially selected for mergers and acquisitions, as well as the provincial government and Some experts and scholars from our Shuchuan Province held a meeting together to talk about our general direction after the establishment of the joint venture." Ni Guangnan said on the phone.

Jia Hongjian himself had no objection to going to Shuchuan for a meeting.

After he agreed, the one-armed boss Mr. Ye actually agreed to go to Shuchuan for a meeting after thinking about it.After the agreement was made, the one-armed tycoon Mr. Ye seemed to think of something suddenly, "By the way, Hung-chien, I heard that Kodak is going to the capital to meet the state leaders recently, and they want to talk about buying the domestic film industry in a package. What do you think? Shall we make a move?"

"Is there such a thing?" Jia Hongjian was surprised for a moment, but before he could speak, he heard Ni Runfeng say on the phone, "Ah... I have something to do here, I have to have a meeting, Brother Hongjian, Ye Then I'll go first." Although Ni Runfeng is a soldier, he is also very clever. Just hearing this topic, he knew that the next topic was not what he should listen to, so he found a reason and walked away.

"Kodak wants to package all the film industry in the country?" Jia Hongjian thought about it at this time, it seems that there is no such a sensational event in history, and no matter what era the government is, no matter how unscrupulous it is, at least face is still important. It shouldn't be possible to do this kind of thing that makes people point their spines and scold them, and such a thing doesn't do much good.Even according to historical memory, how can there be a domestic film company named Lucky?

"I don't think the government can approve this matter. Even if it approves, it won't approve all of them. There must be at least one national brand as a signboard. Even if it is supported by administrative funds, the signboard must be erected." Jia Hongjian said at this time. After thinking about it, he said.

"..." Mr. Ye originally brought up this topic to tell Jia Hongjian a news and at the same time test Jia Hongjian's reaction. He really didn't expect Jia Hongjian to be able to touch the quasi-government's temper at such a young age! "However, this is also because Kodak has been suppressed too hard by Fuji domestically. Although the competition with Fuji internationally is fierce, it is estimated that there will be no problem in getting through." Mr. Ye said.

"Can it survive? Difficult" Jia Hongjian was happy at this moment. Before he was reborn and came back, he had seen the announcement of Kodak filing for bankruptcy in January, 12 years ago. "This Kodak is a bit brain-dead, and was fooled into thinking that a first-class company is the standard, and it will starve to death in the future..."

"Hungry to death? Don't first-class enterprises set standards?" Jia Hongjian's words certainly aroused Mr. Ye's great curiosity. You must know that not only in the 90s, but even in the first decade of the 21st century, the "first-class enterprises" The word "be a standard" is still being spread in China openly and aboveboard!

"First-class companies are making standards, and those who make standards are also first-class companies, but there is a problem that not only one manufacturer in the world will make standards, but also not only one camp will make standards. Take the video recorder as an example. There are two camps of products in the world. Are the successful and failed standard companies not first-class companies? Of course they are! But making standards is not making products. The standard arena is full of competitors similar to yourself. Do a good job It is possible to make a lot of money by meeting one standard, but if you can’t win several consecutive standards and you don’t have other profitable industries, what will happen if you don’t starve to death?”

It can be said that Jia Hongjian tried to make it as clear as possible without revealing the secrets of the future. The fact is that Kodak is indeed a first-class company, and this first-class company is indeed setting standards-Kodak is the first in history and in the 70s. After the first digital camera was invented, the problem of the cost of photosensitive d was not resolved until the first two or three years of the 21st century.Kodak’s digital camera has a strong photosensitive d capability, but the cost cannot be reduced. In the end, only ultra-high-end brands such as Leica use Kodak’s d. In the mid-to-late 90s, I simply believed in the saying that "first-class manufacturers make standards", and wanted to designate a standard by relying on my status as a powerful player in the field of digital cameras. , They want to use their n many patents to cheat Japanese manufacturers of money. Anyway, they think that if Japanese manufacturers want to make digital cameras, they must not avoid their Kodak patents.

However, in case of unforeseen circumstances, Japanese manufacturers really avoided it—they used this kind of components instead of d, so Kodak was dumbfounded, and became a pretender and a fool. And this company What is the point?The reason is that this company has no other profitable places besides the photography industry!Even if it is Motorola, which has been the worst in the mobile phone industry in history, there are many iron rice bowl industries such as walkie-talkies in addition to mobile phones. In those industries, Motorola is the only god!Although the market of those industries may not necessarily be as big as mobile phones, and there may not be as many mobile phones to make money, but in any case, they are all golden rice bowls. When the company is in the most difficult time, it can support the company from falling. As long as the company does not die, there is hope. !

But what about Kodak?After the popularity of digital cameras, after their patents were bypassed, the company began to make efforts to enter the printer industry-that is, the Kodak labs that can be seen everywhere on the streets of China.Kodak believes that after the popularity of digital cameras, consumers will definitely choose to print out and crop the photos taken by digital cameras, and then put them in albums for storage, but these bastards have forgotten that there is a new industry in the world called the Internet Industry... And the most important thing is that Kodak didn't make printers at all before. Printers were dominated by companies such as HP and Epson. Kodak's territory and technology were limited to cameras and film!

Therefore, the Internet plus Japanese consumer electronics companies directly judged the death of this company... The first-class company sells the standard, and the market value of this first-class company before its death is a mere 16 billion US dollars... Don't even talk about Kodak, just say It is the well-known Sony in Japan. After 02, the various data of this company have become more and more ugly. What Sony is best at is manufacturing standards-especially the standards that only its own family uses.Obviously, the Walkman uses batteries, so this product is designed to be square like chewing gum in order not to be compatible with other batteries!Later, what d was a special format for Walkman, a special CD, a special memory stick... the result of getting the final standard of playing was to make myself out of breath!

Because Jia Hongjian was vague, Mr. Ye didn't seem to fully believe Jia Hongjian's words. He half-believed but didn't plan to delve into it and said, "Really, I don't know about it. You can come with me when you have time later, Xiao Hongjian." Let me know what you think, haha.

That's fine, let's talk again in Shuchuan in a few days. "

After hanging up the phone, Jia Hongjian began to think about whether to buy Kodak's name in 2012—that's right, not even the patent, just the signboard!Now in 94, Kodak was a huge giant. Compared with them, Huaxia Hi-Tech is now a 3-year-old child.After 20 years, the 3-year-old kid took down the head of the once giant as an achievement. Praise?

At this time, George Fisher, named Pei Xuede, returned to the company, and he was full of ambition.When he himself was in Motorola, his performance was outstanding, and even the president of Coca-Cola praised him as "a man of vision"—Goizueta is both the president of Coca-Cola and a member of Kodak's president selection committee, he said There was a sentence that shocked everyone: "When we started looking for candidates, we first chose the emperor himself, and then we looked for geniuses who came after the emperor." Under the recommendation of Goizueta and others, the board of directors paid the annual salary Pei Xuede was hired as the president of Kodak at a high price of 2500 million US dollars, special allowances and loans.

Pei Xuede is really not an easy character!During his more than 20 years in Motorola, he organized two campaigns against the Japanese—in the 70s, Motorola challenged Honda and won the Japanese pager market; the U.S. pager market.

It is precisely because of Pei Xuede's extraordinary leadership and outstanding achievements that even the ib company that is on the verge of extinction wants to promote him as the president, but he rejected ib's invitation; the rest of my life” and to accept a challenging job, I decided to lead Kodak.Now that he has just been in office, the plan he came up with has won the appreciation and support of China's future leadership core. It seems that he is indeed a man favored by the emperor. Is he really trying to save the giant from danger?

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