Coquettish Rebirth

So in Ye Jing's eyes, is Jia Hongjian handsome or not on TV?Of course handsome!Is there any doubt about this?Jia Hongjian on TV, that performance can be said to be super handsome!During the interview on the show, Jia Hongjian really acted in a super professional way!Even though Ye Jing knew a lot of what Jia Hongjian said, the problem was that even she knew, but seeing Jia Hongjian's performance on TV now, she felt attracted to him in every way!This doesn't mean that she was attracted by Jia Hongjian's appearance, but that she was attracted by Jia Hongjian's content!That's right, at first her attention was all on Jia Hongjian, but gradually, she was attracted by what Jia Hongjian said, and then gradually became "fascinating"!At the end, she almost focused all her attention on what Jia Hongjian said, and forgot to observe how Jia Hongjian behaved in the program!

Why is this so?It's not because Jia Hongjian's story is so attractive!That's right, it was the first time that Ye Jing discovered that a person who could tell a story could tell a story she already knew so attractively!In fact, Jia Hongjian told Ye Jing about the things Jia Hongjian talked about, all kinds of interesting things in the movie, after Jia Hongjian finished the movie!Ye Jing knew it all!Why is it that Ye Jing knows almost all of these things, but she is still attracted by the stories Jia Hongjian tells?This is actually because Jia Hongjian can tell stories!What kind of person is Jia Hongjian?That's at the level of a marketing genius, and in such a title, he can definitely do his part. ●⌒, and a good marketing genius must penetrate people's hearts!That's right, this marketing genius is often like a man chasing girls.Consumers are equivalent to girls.As for a man who is a marketing genius, he successfully sells us to the girl when the girl is not interested in us, that is, the consumers are not interested in our products, so that the girl will accept us as she was not interested in before. s things"!And again, good marketing genius.What we need to do is to find out the needs of consumers that did not exist before, so that consumers can actively buy our products!

What is the relationship between this marketing genius and storytelling?The reason is very simple, because Jia Hongjian's storytelling is marketing. He wants to "sell" the story he wants to market to the audience, so of course he must tell a good story!And to be honest, all the well-run brands in history, the marketing talents behind them have created a good story for such a brand, such as the so-called mysterious formula of Coca-Cola, and Sanders of KFC. At the age of 65, the colonel worked hard to start a business.The love myth of Ashima's sister who has Ashima cigarettes... These are actually marketing!

For example, Coca-Cola, as a brown carbonated drink ubiquitous in the world, is still the leader in the industry under the background of shrinking carbonated beverage market.The key to Coca-Cola's ability to remain unbeaten in the fierce market competition lies in its "secret formula".It is an indisputable fact that the carbonated beverage market is shrinking worldwide, and consumers are turning to healthier water, juice drinks and health drinks.Coca-Cola and many companies such as PepsiCo are affected by this trend.Coca-Cola's main competitor, PepsiCo, is relying on revenue from snack products to fill the gap in the soda market.But at such a time, Coca-Cola's performance is still growing!why?

<o=woodruff商人率领一群投资商买下了这份配方。时间是1919年，因此配方也终于被书写在了纸张之上。“作为附加条件。pemberton将可口可乐的保密配方写在纸上。”可口可乐公司的网站上如此写道。从20世纪20年代开始，这份保密配方就一直被紧锁在亚特兰大的某家银行之中，86年后，可口可乐公司决定将保密配方作为卖点宣传，公司遂将配方转移至可口可乐公司在亚特兰大的博物馆中。

Coca-Cola has always claimed that only two senior executives knew the recipe, but the company never released their names or where they were located.But we know from an ad that revolves around the recipe.The two people who knew the recipe were not allowed to travel on the same plane.The security of the museum is very good. As seen in the movie, it is also equipped with a palmprint recognition system access control, numerous password access control and heavy steel gate guards.Inside the thick walls is another safe, with even more security.Inside the safe is a metal box containing "the world's most heavily guarded trade secrets."

For such a recipe that seems to last for more than 100 years.Jia Hongjian really scoffed!why?Because the earliest Coca-Cola contained poisons!Why is the English name of Coca-Cola called a, which means coca-cola!And coca is a poppy-like plant, and cocaine, a drug such as cocaine, can be extracted from them!Cocaine does not sound familiar, so change its name—cocaine, does this sound familiar?This cocaine is a well-known central nervous system stimulant, and it is the most popular drug in America!Therefore, in various Hollywood movies, it is generally only heard that they deal with cocaine or cocaine, and it is rare to hear that they deal with other complicated drugs!

In the early years, cocaine, a central nervous system stimulant, was used as a drug, so such a thing was added to Coca-Cola—even the earliest Coca-Cola was developed as a cold medicine, in order to let people After drinking it, people can feel much better in the cold state!Just like modern cold medicines often contain pseudoephedrine, a substance that can be used to make poison, it has the effect of stimulating nerves!Later, after everyone realized that coca-ine is a drug, Coca-Cola changed the content of coca or coca-ine to zero just in case, and replaced it with other things. Alright, so the formula has changed?How about a change early!In this way, why are they still promoting hundreds of recipes that have not changed?Is this bullshit or what?

Even on the other hand.There is also an organization in the United States that has done the so-called double-blind test of Pepsi and Coca-Cola. It recruited a group of people who claimed that they could definitely tell the difference between Pepsi and Coca-Cola, and then poured the Coke into the glasses, so that they did not know which glass was which. Let them distinguish under certain circumstances, and as a result, 7% of them directly judged wrong!What does this mean?Explain that for most people, Coca-Cola and Pepsi are almost the same without packaging!In this way, did Pepsi steal or imitate Coca-Cola's magical century-old formula?People can do it casually and it's almost the same.There is an egg in this century-old formula?

As for Colonel Sanders, the boss of KFC, that story was also promoted as a "story", especially in the United States!Originally, this classmate Harlan Sanders was born in 1890. When he was middle-aged, he got a gas station in a place like Kentucky and became the owner.Back then, there was no gas station with a supermarket attached, and even the concept of a supermarket didn't exist back then.Then this Sanders student found that when many people came to refuel, they had nothing to do. Some people even put some snacks in the car when they came from home to refuel.Eat on the road and when refueling.At that time, Mr. Sanders, a business genius, thought, why can't we make some snacks for people who are fueled?If this happens, we can make more money, right?

So he considered selling fried chicken, because at that time he sold fried chicken that could be made fresh, and if he made other things such as bread or popcorn, he had to make them in advance.Doing it well in advance is the cost!If there are not many people who buy the flavor, and he makes too much all of a sudden, does this make the whole family eat popcorn for dinner?After choosing fried chicken as a freshly made snack, the fried chicken developed by Sandoz, a foodie, is really good!So gradually his fried chicken became famous far and wide.Many people even came here not to refuel, but to eat fried chicken!As a result, Sandoz's business grew bigger and bigger.He also tried his best to expand such a small restaurant next to his gas station, and at such a time, that is, after World War II, the unlucky days of Sandoz came-because of the Chinese president, the business went bankrupt!

All of a sudden, all the gas stations and the like are gone, and I am getting old.Become a person who can only receive unemployment benefits every month.At this time, he remembered that he still has such a skill in fried chicken. Although he said that he did not have the capital to open a shop and sell fried chicken by himself, he could sell seasonings to other restaurants!right?Like our Chinese Thirteen Fragrances, he can grind the seasonings and make them into small packets, and then sell them to other restaurant owners.right?In this way, the owner of the restaurant takes his seasoning and cooks according to the heat he taught. After attracting customers, can Sandoz get rich again by selling this seasoning?And at such a time, Sanders is 65 years old!

This is of course an inspirational story. Wearing a white suit, wearing a black bow tie, and dressed as a southern gentleman, the white-haired colonel stops at the door of every restaurant, from Kentucky to Ohio, peddling the secret recipe of fried chicken and asking for it to the boss. Show fried chicken with the clerk.If they like fried chicken, sell them a franchise, provide ingredients, and teach them how to fry it.At the beginning, no one believed him, and the hotel owner even thought it was a waste of time to listen to this strange old man's nonsense.Sandoz's publicity work was very difficult. For two full years, he was rejected 1009 times, and finally got a "yes" answer when he walked into a restaurant for the 1010th time.If there is one person, there will be another person. With Sanders' insistence, his idea has finally been accepted by more and more people.

Finally, the first franchised restaurant authorized by Sandoz opened, and the old man succeeded in starting a business again!Although he has no shares in such a franchised restaurant, and although the bulk of the operation has to be handed over to the owner, the old man has made a lot of money relying on the supply of various raw materials!Although when he was 74 years old, he sold his formula and business for 200 million US dollars, and sold a franchise company such as KFC, but his deeds became the promotion of KFC in the United States. Best marketing story ever! (To be continued..)