Coquettish Rebirth

Look, how many people can tell stories?One by one, these stories are used as additional selling points to attract consumers. ￥f, and Jia Hongjian also knows that when doing marketing, sometimes there is a story that can really achieve the effect of adding wings to a tiger!Even in Jia Hongjian's view, doing marketing itself is actually similar to telling a story, and in the end it is all about wanting the audience to fall into such a routine!What does storytelling want?It means that the audience enters such a story, is attracted by such a story, and finally listens to the story and feels that it is worthless!It is such a set that requires the audience to enter the story!You can't let the audience lose interest after listening to half of it, you can't let the audience play!Similarly, when doing marketing, we must try our best to let consumers enter such a scene set by ourselves, and we must not let consumers jump out, and we must not let consumers not be interested!

In fact, to be honest, storytelling is really an act that combines many abilities.First of all, it is to pay attention to empathy, that is, the ability to stand in the position of the other party and consider!Because a good storyteller must be keenly aware of the audience's reaction, and then guess what the audience thinks and what they need at this moment!These are all things that require empathy. If you don’t know what kind of story the audience thinks is good, but tell it on your own, it’s strange that such a story can attract talents!Such a story merely satisfies the urge of the storyteller himself to tell it!To tell a good story, it must be based on the reaction of the audience. It must be based on the psychology of the audience. Only in this way can a good and fascinating story be told!

The next thing is to tell a story, but also to have a relatively strong overall view. When telling a story, while describing the details and the current content, you can also control the overall trend.Otherwise, it will easily lead to deviation!The attractiveness of the story will naturally drop greatly!While having a big picture, there must be a certain amount of creativity in the details to arrange the plot.most of the time.The same plot or even the same story has different effects when told by different people.Those who can arrange it can properly hide some information at the beginning, thus creating an effect similar to suspense!And then properly flipping and interjecting, it can make a story very attractive!

According to the analysis of a process of communication, it has been researched by experts.I found that in the process of speaking, in fact, the content of the speech or the content of the text itself only accounts for 7% of the content passed on!Then the sound elements such as voice, tone, speech speed, etc., convey 48% of the information, and finally, things other than language, such as behavior and posture, still transmit 55% of the information!What does this mean?This means that in the process of telling a story, the content of the story itself only provides the audience with 7% of the content. The other 93% of the things are to test the narrator's voice tone, various body movements, and even the demeanor. Wait for a series of things to pass!This actually illustrates a principle - how to say is more important than what to say!

Even from a psychological point of view, usually in the process of communication.The content of the conscious mind is actually only 1%, while the content of the subconscious mind accounts for 99%!This shows that whether you want to tell a story or sell yourself to a girl, the key is to impress the audience and the girl's subconscious!Only by grasping the communication at the subconscious level as much as possible, can this be called effective communication!In the process of telling the story, Jia Hongjian did not use conscious communication, but subconscious communication!It is to arrange the text of the story in various ways according to the possible hearts of the audience, and then use various non-literal elements to strengthen his expression!Only in this way.That's how fascinating it is!

For example, when Jia Hongjian was telling interesting stories about the crew, he talked about Bell's time when he was filming an action scene.It was such a thing that Cheng Long nagged a dozen times.If someone who is not very good at telling stories told this story, he might have simply said, "Because Cheng Long was very demanding when Bell was filming, he nged it more than a dozen times at once, and finally reached Cheng Long's goal." request" and that's it!Such a narration, besides making everyone "oh" in the end, what else can they react?At most, it's just a "Really?" and then it's gone.But Jia Hongjian started talking.That would be different!How is he different?First of all, he praised Bell as a good actor with a lot of talent. After evaluating Bell as the best actor in his age group, he suddenly turned his head and started talking about other things——Which well-known actor When the actor was filming at Bell's age, how many times did he have to be ng in what scene to meet the director's requirements.Here are some examples of well-known actors.The hosts and audience didn't know what Jia Hongjian meant, but they still listened carefully.But just after such an example, Jia Hongjian suddenly asked a question in a mysterious way—do you know how many times Bell was called ng by Cheng Long in a play like ours?

He didn't ask and answer quickly, but looked at the camera for a few seconds, as if he was asking the audience in front of the TV, and then turned to look at the two hosts, as if asking the hosts to guess Same!Seeing Jia Hongjian's action, the two hosts of course guessed it.But because Jia Hongjian praised Bell so much before, and now when I come to such a question, everyone thinks that Jia Hongjian is trying to say that Bell is awesome, and the two hosts think so too, so they try to guess as little as possible. !The host with big blonde hair guessed no ng, while the male host guessed ng 2-3 times.As a result, at such a time, Jia Hongjian announced the final answer with an aura and tone of "you will never believe it"-"He was ng 15 times! He was ng 15 times before he passed." Such a shot!" Upon hearing Jia Hongjian's words, whether it's the host or the audience, they would definitely say, "Damn? Is it true? Didn't you praise Bell before? Didn’t you say that Ya is the best actor in this age group? How come other actors can pass with a few ng points, but your Bell only passes 15?”

This is what confuses everyone!Because everyone immediately felt that Jia Hongjian's 15 points were completely logically contrary to the previous attitude of praising Bell!What they didn't know was that this was the effect Jia Hongjian was after!Isn't it a storytelling skill to suppress first when you want to promote and to suppress first when you want to restrain?Just by praising Bell in advance, and then flattening him suddenly, there was a contrast immediately.Immediately, everyone who heard and saw Jia Hongjian's story felt incomprehensible, and then they must focus on Jia Hongjian, wanting to pursue an explanation and an answer!This is how Jia Hongjian grabs their attention!Of course, Jia Hongjian didn't come here to rely on Black Bell to attract attention, so he soon explained why Bell didn't pass - it turned out that it wasn't that Bell was poor, but that Cheng Long was demanding!After Jia Hongjian explained Cheng Long's requirements in detail.At that time, the hosts all opened their mouths in surprise!And when Jia Hongjian said that Cheng Long had ng more than 20 times for a scene of catching a fan in "Drunken Master", the hosts immediately yelled "Oh my god!"They have never heard of a director being so strict!At this point, how can you make a film?Doesn't the cost have to be the same as running water?

You see, these two hosts who know a little about cost have subconsciously thought of the cost problem. Can Jia Hongjian not induce the problem in this direction?After all, a story with twists and turns is good to listen to and fun to listen to. From Kuabel to dismissing Bell to explaining the reason, how many twists and turns are there?Far from enough!So at such a time, Jia Hongjian turned into a producer and the owner of a film company again, so he counted the cost for the host and the audience in front of the TV with his fingers-it seems that the cost of ng is not the same. not big.Especially when Jia Hongjian and the others also used digital cameras.But the problem is that in the shooting of modern commercial movies, especially Hollywood movies, the cost of film is relatively low and messy!The main cost is spent elsewhere!

Here, Jia Hongjian began to popularize the various cost classification issues. For example, if a film invests US$1.5 million or even US$2 million, how much money will be spent on post-production publicity.Then how much money will be spent on the pre-shooting and post-production work including special effects, and how much will be given to the actors in the pre-shooting... Of course, how many actors will be given to such a film? How much is such a thing.Jia Hongjian will definitely not reveal the secret!Because such a thing as how much money I gave to whom is a commercial secret!Not to mention that it is popular in the United States not to inquire about the salary of colleagues.So you shouldn't tell how much each "employee" gets paid. Even in the United States, like China, everyone doesn't ask other people's salary on the surface, but everyone definitely has a way to use other channels in private. I know, but Jia Hongjian can't say it!

Why?Because apart from Bell, the other actors basically gave Jia Hongjian a friendly price!And student Bell.It was also after 2000, when Jia Hongjian and the others took down the copyright and prepared to shoot, they directly signed the contract for four films at one go. How much Bell would get was already stipulated in the contract!Even if his reputation has risen, a series of contracts have been signed, all of which stipulate that Bell's salary will be increased by a certain percentage in the future.But this thing is also set!Bell was paid a crucified salary. Such a sum of money is really not much.Bell himself didn't mind either. After all, such a contract made his reputation soaring all of a sudden. He could make a lot of money by signing contracts for other plays!The other actors basically looked at Jia Hongjian and Nolan's face, and in order to participate in such a popular movie, they took the initiative to lower their salary requirements!

The fact that these people can lower their financial requirements for Jia Hongjian does not mean that they will lower their requirements with others, right?If we, Jia Hongjian, foolishly disclosed the friendship offer that he gave us at this time, how would we make him behave?At that time, other directors who have a good relationship with the actors will come to find the actors and say, "Oh, you paid Jia Hongjian that price, and you will also give me the same price."Do you think the actor agreed or not?He agreed, but he didn't take the initiative to lower the price. The director didn't appreciate it, and thought it was right.It's no good to suffer on your own side!If you don't agree, it will hurt your face and your relationship!Are you saying that Jia Hongjian tricked him?Jia Hongjian, who has worked hard in the world for more than ten years in his previous life, has long understood that some things should not be said nonsense, because talking nonsense is purely to hurt people who are good to us!

Jia Hongjian only needs to say a total amount of money spent on actors, is that enough to attract people?Of course, Jia Hongjian and the others don't need to be too honest at this time, they can still exaggerate a little bit!After all, this is a TV station, not the IRS, so if we exaggerate the cost a little bit, we haven't made a principled mistake, right? (To be continued..)