Coquettish Rebirth

So obviously, it's not safe to put the battery pack in the front of the car or in the back of the car.Even if the battery pack is placed in the safest place on the chassis, as a result, Tesla occasionally has one or two spontaneous combustion phenomena, and then the company is so nervous that it rushes to improve the chassis armor!If we want to use batteries that can be found on the market at any time as battery packs, then putting them on the front or rear of the car is obviously self-defeating! "Book of Songs" has a saying: If you don't die, you won't die.The poems of the pre-Qin and Han Dynasties all said this, so it must be right!If you think about it this way, the battery pack of our car will naturally be placed in the chassis of the car.

Even to put it bluntly, the tanks of the former Soviet Union have such a storage point for shells made by the automatic loader system, which is also placed on the chassis.why?Because it's the safest place!The enemy's shells are the most difficult to hit such a position!However, their tanks in the United States don’t even have an automatic loader, and they rely on Uncle Hei’s manpower to load the ammunition. The ammunition is not placed where it is easy to be hit, and it is placed at the tail of the tank turret.Although the tank turret is the easiest to hit, but the shells are placed at the tail of the turret. In this way, if you want to hit the place where the shells are placed, you basically have to punch the turret across - because according to the statistics on the battlefield, 80% of the shells that hit the turret hit within 0 degrees of the turret's front, left, and right respectively, and the further the position was, the lower the hit rate was, and the hit rate at the rear of the turret was almost zero!Therefore, when these two military powers hide their shells, they know to put them in the places that are least likely to hit. We can't die, so naturally we should try our best to put them in places that are not easy to be hit!

Of course, such a thing as the chassis, sometimes it is really easy to be impacted.For example, some Japanese cars, when the car is full of people.Then after adding something to the trunk, the chassis is so low that it almost looks like a racing car or a sports car. When parking on the sidewalk, the chassis can be scratched, and the owner of the car often has to bring a tape measure with him. I saw it. If there are curbs on the sidewalk, you have to go down to measure whether it will scratch the chassis. How sad are these days?So in Jia Hongjian's view.If we want to put the battery on the chassis, the problem that the chassis is easy to be scratched must be solved!

And Mr. Guo Konghui went on to say at this time, "It is too dangerous to put the battery pack on the front or rear of the car. In my opinion, it is safer to put it on the chassis. And for the roof, consider the sunroof and other configurations. It's impossible to place the battery... But if you put the battery on the chassis, there must be a problem with scratching the chassis? How to solve this?" Hey!This old man really thought of going with Jia Hongjian!When the old man asked such a question, Ding Haitao immediately replied, "Raise the chassis. Then add chassis armor!" That's right, there are only two ways to go!If the chassis is lower, there will definitely be more scratches. In order to reduce the scratches, the chassis should be raised.Just raising the height can't solve the problem. For insurance, in order to prevent the battery from catching fire, it is necessary to install a hard armor on the outside of the battery, that is, on the chassis. Isn't this able to minimize the chance of accidents?

"However, if the chassis of the family car is raised, that's the case. It seems that the main focus should be on the chassis armor?" Mr. Guo Hui said after thinking about it.In some respects, the old man was right.As for a family car, the chassis is low!Which car's chassis can be as high as an suv?So no matter how high it is, it’s just a matter of one or two points higher, at least if you really want to get the battery pack that can be purchased on the market now into a family car, then you can only try to find a way to spend money and energy Spend on chassis armor.But at such a moment, Jia Hongjian remembered something. "How about making an SUV?"

"SUV?" Guo Konghui, Ding Haitao and others were stunned. "Yes, suv!" Jia Hongjian said here, thinking about the data on a summary of the domestic market made by Huaxia Automobile that he had seen some time ago, and then said: "I remember that in 02, our domestic The suv market share is only about 2%, but now it’s almost 10%? And there are no companies making domestic suvs, and basically all of them are foreign-funded, especially Japanese suvs, which sell very well. How about we make suvs ?” He came up with such an idea, but didn’t go into details, just to see if anyone could follow his train of thought!Of course he knows that suvs will sell better and better in China in history, and by around 2012, the market share of suvs will exceed 20%!It can be said that apart from the category of compact models, which is 7 to 10 yuan, the share of other categories of cars in the market is somewhat taken away by suvs!All of a sudden, except for the level of 7 to 10, SUVs have the largest market share in China!Doesn't that explain anything?

Jia Hongjian is very familiar with the preferences and habits of our domestic car users - to be honest, our domestic car market is not yet mature.Why do you say that?Because in general, the United States has decades of experience in using cars, and generally speaking, there is already a car culture, which means that ordinary people know exactly what car they want!Why do Japanese cars sell so well in the US?On the one hand, the price of oil has risen, and on the other hand, Japanese cars are worry-free!That is to say, this Japanese car has fewer problems, fewer visits to repair shops, and is more balanced in all aspects.That is to say, although there may not be any special bright spots, there are also no shortcomings. Wouldn't it be more comfortable for people to use?

But it’s different in China. In the past few years, it hasn’t shown much. In a few years, various trolls will say that Volkswagen is good, and then ordinary people don’t choose cars that are suitable for their daily driving. Choose the one with few defects, but choose the one that looks good in appearance!That's right!We Chinese have only entered the automobile age for a few years, so we are still a little irrational in consumption. We always think of such a large item as a symbol of face, as if the car is just big and long, as if Just want to be big!Seriously, if you are in a first-tier city, how hard is it to find a parking space?For example, because of the relatively high population density in Japan, small cars like k-cars are really popular!It's a small car like a mini BMW!This kind of small car has a short body and enough space, and it can be drilled everywhere, and it is easy to find a parking space, not to mention that the fuel consumption is definitely lower than that of a large car. How suitable is it for driving in first-tier cities?It's the same even in Europe, such as the central city of France, it's really hard to find parking spaces for large cars, and all kinds of small cars were popular back then!

But what about China, no!Obviously, all kinds of parking spaces in big cities are tight, and everyone still insists on buying big cars, and insists on buying all kinds of lengthened, widened and enlarged cars!Even after many European models came to China, they had to lengthen the wheelbase to meet the needs of Chinese consumers!Chinese consumers just think that a big car means that it is big and has face!Then the appearance of the car, it also needs to be handsome and shiny—yes, since around 2012, all kinds of models have been covered with large areas of chrome plating, why is that?Isn't it just to satisfy the preference of Chinese consumers who like to be shiny!Then how old-fashioned Germans used to be, they only came from China to develop, and immediately learned all kinds of allocation reductions!

Just stretch the car a little longer, make it brighter, and then replace the engine with a bad one, which can attract Chinese consumers.Then make a little hot spot, which is the highlight, even if there are shortcomings, it doesn't matter!As long as there are bright spots that consumers can brag about, that's fine!Then Volkswagen's sales in other parts of the world are declining, but sales in China have been increasing, and even accounted for 60% of Volkswagen's global sales!This is the result of Volkswagen discovering how to do business in China!And what about Toyota and Honda?On the one hand, because of political reasons, on the other hand, their boss thinks that the Chinese market is not mature enough, and has not improved products specifically for the Chinese market, so their sales are really not as good as the public!Even if Toyota's car sales are the first in the world, even if Volkswagen in other countries is losing ground, even a few streets away from Volkswagen, but because the Chinese market is far behind Volkswagen, the result is that Volkswagen relies on Looking at the sales volume in the Chinese market, it has reached the second place in the world!

Why can the public rely on this to eat, but we can't?We are fully capable of doing so!First of all, make the car shell look better, and then make some bright spots - such as pure electric, fast acceleration, this should be a good sell!For example, h6 has been selling well in China for many years. The problem that it is very difficult to put in the first gear and the second gear has not been changed, but it has always been the best seller among domestic independent brands, and it can even sell the best to the public. Tiguan compares!What Great Wall can do, should we be able to do it too?Can even do better?This is Jia Hongjian's idea!And what he has to do now is to wash such an idea into the minds of Guo Konghui, Ding Haitao and others!

"Suv? Our car's off-road performance may not be good, right?" Some executives questioned it at that time. "Suv is not an off-road vehicle. A suv is a sport-utility-vehicle, that is, a sports utility vehicle. It has the comfort of a car and the off-road capability of a pickup truck. Its off-road performance depends on the fact that its chassis is higher than that of ordinary vehicles. The real off-road Car, it is called orv in English, it is off-road-vehicle, that is, the kind of car that is not driven on the road. What we want to do is suv, which is to run in the city, and occasionally we may drive on the dirt road in the country. It’s just passable, and you don’t need professional off-road ability. As long as we don’t advertise that we have hard-core extreme off-road ability, and don’t recommend consumers to go hard-core extreme off-road, those niche consumers who really like extreme off-road, who will really buy us Are you going to go cross-country?" Who knew that Jia Hongjian answered in this way. (To be continued..)