Coquettish Rebirth

However, to make the QR code as popular as it was in China at the beginning, it is definitely not something that can be done through simple unification and standardization.We must know that various industries in the United States have developed longer than ours in China, which means that they have more giants, and they are more giants with greater appetite and are difficult to change!Take the earliest online payment as an example. It is too easy for us to promote it in China. As long as we talk to the domestic bank headquarters, they all support it. Especially after 98, the country began to promote hard payment. Bank cards, at the same time, domestic banks have also begun to carry out computerized office reforms!To what extent is this bank supported?We don't need to invest money to help them improve their equipment, we just need to help banks provide software services in their internal servers!

At the earliest time, our online sales platform did not have online payment, but relied on bank remittance or even post office remittance, so the bank has long known how much money we bring in by doing this, and cooperation is especially welcome!It is different in the United States. When we started to promote online payment in the United States, the time point was earlier than in China. After all, the computerization of offices in the United States started earlier, and our online sales platform initially Also dominated by the United States.But in the United States, because of the early computerized office, the computers are quite old! In the mid-90s, the machines used by a large number of bank counters in the United States were all DOS-based machines!Not even win95!Even if there is a server connected in the background, but the server is also something from the mid-80s, it can be said that it is simply too old!Even if Huaxia Hi-Tech wants to provide them with software support, even if their servers can run our software, but when the online traffic increases, they will crash every minute!So in the end, Jia Hongjian and the others had to contribute money to various banks in the United States.Invest in money to help them upgrade their servers or something!

To put it bluntly, these things are actually similar to the current infrastructure differences between the United States and China-many of the high-rise buildings, dams, and even roads in the United States were built in the 5060s or even earlier. All the infrastructure that can be done has been built, and then it has been used for decades, of course it is old and dilapidated.And what about our China?Not to mention that every city has various road renovations throughout the year, at least all kinds of high-rise buildings are under construction throughout the year.Still using the latest technology!So in fact, if you compare Shanghai and New York, you can find that the various infrastructure in New York is a mess, while Shanghai is a mess of advanced!This is the advantage of being a latecomer. Because we were backward before, the things we build now can use the latest technology, which looks glamorous and has excellent functions!And those who were leading in the past have done what they should do in the early years, so what is left now is old!

Although there is such a thing as a QR code for mobile payment, it seems that there is no need to help various banks in the United States to do system transformation.However, Jia Hongjian realized something else—don’t forget that Google wanted to make mobile payment products such as Google Wallet very early on, but it hasn’t been promoted for several years!Although there are various problems in it, it has to be admitted that various giants in the United States have noticed it one after another. For example, in the earliest days of Google Wallet, it only cooperated with the US telecom operator S. Others such as AT&T, V Home, etc., do not support Google Wallet!This incident made Jia Hongjian feel very strange, we do mobile payment in China.Where is it said that you still choose the operator?This is simply a joke!But this is still the case in the United States, and the other companies don't know because they feel the threat brought by the cooperation between S and Google.It's because I'm optimistic about this market and I don't want to cooperate with Google. Anyway, it is said that several of their operators also want to make mobile payment by themselves!

We are really not as familiar with the US market as the domestic market, so even if you want to improve the QR code and promote it in the US, it is definitely not a slap on the head and let the people below follow the plan and then you can succeed all at once!It is possible to do this in China because Jia Hongjian is a reborn person and is too familiar with the domestic market.So he slightly improved some shortcomings in many things. Just relying on his own understanding of the market and his experience as a consumer, he knew whether the improved plan would work.But it is different here in the United States. After all, we still have to investigate. After all, without investigation, we have no right to speak!The investigation was handed over to Zhang Chaoyang and the others.Although their main business is to "recruit workers", the six people in front of them still have a lot of work, don't they?They are all leaders. Why do leaders have so much work all day long?So it's better to add some burden to them.

This survey, to put it bluntly, is not asking them to go to the streets to do questionnaire surveys, but asking them to do some basic preliminary background checks.For example, does anyone already have a patent for the QR code? It turns out that there is indeed one!After Zhang Chaoyang and the others investigated, what they reported to Jia Hongjian was this QR code. In fact, the United States began to study it in the 80s!In the beginning, this QR code existed as a one-dimensional code or simply as an upgrade code of the barcode!Barcodes are common all over the world. There are basically barcodes on the outer packaging of various commodities. This thing can be scanned by a special machine, and the product name, price and other information will be entered into the computer directly.But after all, barcodes can contain relatively little information, so the United States began to study the existence of such an upgrade as QR codes in the 80s.

As a result of the research, many companies and individuals have launched their own QR code standards, such as pdf417, qr code, code 49, code, and code one, all of which are QR code standards.The QR code standards of different companies are not the same. Some of them look a bit like barcodes, but they are barcodes with thicker vertical lines, and there are many black and white dots in each thicker vertical line. Through such a mode to increase the content of information.There are also two-dimensional codes, which are made just like the snowflake picture when the TV has no signal. It is a completely meaningless snowflake square composed of very small white dots and black dots. In fact, it is so An arrangement also contains information, but the aesthetics are really much worse.

Then there are others, which are made into squares or rectangles. Like a keyboard, many small squares are densely arranged in the middle. Each square is divided into black and white. According to the information contained in it, it becomes a different arrangement. method.Although the common QR codes of Jia Hongjian and others are also arranged in this way, the squares of the common QR codes in later generations are still relatively large and look a little aesthetically pleasing, while these rectangular or square QR codes look It’s like a keyboard that has been shrunk n times, and the black and white grids are so small that it really doesn’t look beautiful at all!Although from a certain point of view, this QR code is just a tool, and it doesn't matter whether it is beautiful or not, but the problem is that Huaxia Hi-Tech is a very high-end company!Can we make something that is not aesthetically pleasing?How beautiful is our sphone or something?

Therefore, although Jia Hongjian did not believe in Dassault, the founder of the French Dassault Aircraft Company, the belief that a good-looking plane is an excellent plane, at least he felt that he could not make something bad-looking!As for the QR code commonly used in China in later generations, it was developed by a Japanese company in 94. Their specific name is qr code, and the whole process is "full speed response code".Such a Japanese company is a subsidiary of Toyota, but although it is a QR code developed by the Japanese, they have chosen an open standard strangely. Anyone who uses their standard does not need to give them Pay patent fees!This point made Jia Hongjian tempted, after all, it can be used!

But after thinking about it, Jia Hongjian felt that it was still not enough!After all, Toyota's QR code is still too open. If Huaxia Hi-Tech can use it without modification, then others can naturally use it.Although it is said to be an open standard, the openness of this standard only means that the order of black and white squares, or the "translation formula" that encodes connotative information into a QR code can be modified by yourself, but the general style cannot!So no matter how you modify it, the final product still has three back-shaped logos at the three corners. Jia Hongjian is still quite dissatisfied with this. How can we say that our Huaxia Hi-Tech products should have our own logo? Inside chant!

It's not that Jia Hongjian is picky, but that this kind of logo is meant to exist as a kind of "quality certification".Just like the "qs" quality certification mark on food, Jia Hongjian didn't want their QR code to be too confusing, and wanted to review all the content information of the QR code in a unified way, so he had to use his own logo certification, so that consumers Only when you see it will you know that this thing is safe, right?Although in actual operation, the QR code reader does not need to read our logo at all, but this logo exists as a visual element, and it is to continuously integrate our Huaxia Hi-Tech brand into the daily use of consumers. The point is to constantly deepen their impression like an advertisement!So thinking of this, Jia Hongjian felt that it was necessary for Huaxia Hi-Tech to develop a QR code by himself, so it was necessary to spend a little more time! (To be continued..)