Coquettish Rebirth

The promotion of group buying is really not something that can be done quickly.The main difficulty is that many stores do not trust our group buying effect. In their view, there are a large number of customers who did not directly determine the number in the early stage, and they are really unwilling to let them lower the price!This matter really doesn't depend on whether Jia Hongjian is a reborn person or not. In history, why did the group buying on the Internet only determine the number of people online?Even the group buying website in the United States at the beginning of group buying only started after gathering the number of people!This is mainly to reassure traditional merchants!These traditional merchants are not Internet merchants. They can make money at a loss, but they will never lose money for a long time!

Internet companies can burn money and make money at a loss for a long time, and continue to find venture capital or find a new home while the popularity is strong, but traditional businesses hardly do this!So at such a time, Jia Hongjian came up with such a kind of group buying without pre-determining the number of people, which really worried many merchants-they were worried that if they gave a [-]% discount, they would come to the group Some people only have two or three kittens. Doesn't this make them earn less money than they could have earned?Such an idea is of course an obstacle to the development of group buying, but the problem is that Jia Hongjian doesn't care at all!That's right, he is not a newcomer who wants to start a business by doing group buying these days, is he afraid of being a fool?

No matter how good the group buying is, the money he earns is too much for Jia Hongjian, so whether there is any hindrance?We are reborn and know the general trend of history.So even if there are obstacles in front of us now, we don’t have to care about them. The development of group buying in the next few years is enough for these merchants to take the initiative to hug their thighs!Besides, Jia Hongjian engaged in group buying to help the United States resolve some social conflicts.It is to reduce the number of unemployed people, and to prevent small and medium-sized businesses from being so severely impacted by the Internet.Now that we are doing group buying, we have already started to hire people to work, and it is not the most important thing if we can't get results.As for small and medium-sized businesses, in big cities such as New York and Los Angeles, business development is quite good.

For businesses in these big cities, there are more people and more opportunities in big cities.However, their storefronts have a small radiation range, so it is easier for stores in big cities to accept such a so-called group buying!Even if there is no limit on the number of people for such a group purchase, but in big cities like New York and Los Angeles, one in a thousand people want to come after seeing the group purchase, which can also increase the turnover of these stores, right? ?So now the group buying business is developing well in big cities, with a lot of merchants signing up, while in small and medium cities, the population is getting smaller and smaller.There are fewer and fewer merchants signing up. For example, among the 150 cities in the United States, among the cities with the smallest population of 10,000+, only a dozen merchants have signed up!Moreover, the business of these merchants is not very good, probably because they don't make much money themselves, so they sign up as if they were dead horse doctors!

And at such a time, Jia Hongjian actually knew that group buying would perform well.To make merchants have confidence, in fact, the best thing is to advertise!Not to mention advertising for every merchant that joins.At least it is necessary to promote such a signboard of group buying, let the common people know that when they want to consume, they can use their mobile phones or computers to check for news of discounted group buying, right?Although it has been revealed through various media during the previous film conference, if you really want to promote group buying, such a round of publicity alone is definitely not enough!The next thing Jia Hongjian and the others have to do is to advertise on various media that housewives can see!

That's right!After many women in the United States get married.They are all housewives at home. Although there are women who are married and still work, they are a minority after all.Women are in charge of the house, so they are naturally very sensitive to prices, let alone Chinese women.American women still have to travel far for a price difference of one or two dollars!Whether it is China or the United States, daily necessities, rice, oil, salt, soy sauce, vinegar tea and how to spend every penny are things that women in ordinary families need to pay attention to!And the women in ordinary people's homes will watch and pay attention to the media, which is different from others!Men can read newspapers and news, especially the middle class in the United States. The traditional life is to get up every morning, go out to the lawn to pick up the newspapers that the newspaper delivery boy threw on the ground, and eat the ones made by my wife when I go home. Have breakfast while reading the newspaper.

Men read newspapers and news, but women don't!There are even some female fans in sports in the United States, but these female fans are still a minority after all, and most of the fans are still men, right?So if you want to advertise to American women, it really needs to be different from advertising to men!Advertisements aimed at men means placing advertisements in news newspapers, news TV stations and even sports, so that men can see them as much as possible.But women are different. Women are rarely interested in news, and some women never read news!In the United States, ordinary people do not rely on Internet entertainment as much as Chinese people these days, so housewives usually use computers at home to surf the Internet, which eventually leads to advertising on the Internet, which is not effective. Must be good!

Of course, if you advertise in a news station like N, the effect will not be good!So the place to advertise should be in the less popular daytime soap operas!This kind of soap opera is usually not taken seriously by people. Like the American dramas known in China, most of them are broadcast at prime time at night, and the emphasis is that both men and women can watch it.But what about the soap operas that run during the day?That's for housewives who stay at home during the day!So the American dramas broadcast in the United States during the day are almost the same as the family ethics dramas in Hong Kong dramas and mainland dramas. They are all about mothers-in-law and mothers all day long. Love and hate!Whether it is an American woman or a Chinese woman, everyone likes to watch this stuff!

The daytime soap operas in the United States are very particular. Unlike the American evening dramas in the United States, this daytime soap opera does not broadcast one episode a week, but one episode every day from Monday to Friday, that is, one episode a week. The rhythm of Friday episodes!Such an approach is almost the same as the way Chinese TV broadcasts soap operas!This actually proves that the characteristics of Chinese and American audiences are not very different in viewing movies!Then this daytime soap opera has to have one episode a day, which is obviously all kinds of relatively "shoddy" ones!Because the American dramas in the evening are relatively good, they have to shoot one episode a week and broadcast them while filming, but if the daytime soap operas are filmed and broadcast at the same time, they have to do one episode a day!If one episode is filmed in one day, how can the quality be so high?

Don't say anything else, when Daiwan is filming a series, there is a day when one episode is filmed.Sometimes one episode is filmed a day, and when it comes to filming at the end, the script has not yet been written, and the actors are only sent the outline of the episode, and the lines are only spoken for half the episode!How to shoot this?Must shoot down!So sometimes it is really the actors who make up the lines randomly according to the plot!Isn't this all kinds of shoddy?It’s like the soap opera of Daiwan. It’s halfway through the filming, and a certain character died. It turned out that the audience liked that character very much. Then, in order to attract the audience, they had to make up nonsense in the next few episodes. Feign death or something... How can the quality of this thing be so high?

Of course, whether this daytime soap opera is rubbish or not, and whether it is of high quality or not, that is not what we should pay attention to!What Jia Hongjian has to do is to ask Zhang Chaoyang to find someone to place advertisements for these daytime soap operas, and even let our embedded advertisements or soft advertisements appear in the daytime soap operas being filmed, that would be even better !Generally speaking, the ratings of this daytime soap opera are definitely not as good as the American dramas at night, so the advertising costs must be much cheaper. It is estimated that the cost of a 30-second advertisement for a TV station in a month is enough for a million dollars. up!In this way, if you spend about 300 million yuan in advertising fees, it should be possible to make group buying known among the American housewives, right?

After all, women are already interested in all kinds of discounts. If they see our group buying advertisements and can't help but look at them, it will be easy to make impulse purchases, right?After all, when women consume, they are easily excited.Seeing information about discounts, I feel that if such a discount opportunity is not cherished, it will be a loss if I come back in the future!But they didn't want to think about it, if they didn't join in the fun, and they didn't even have to come in the future, then they wouldn't have to pay the money in front of them!Wouldn't that save more?Wouldn't it be more of a loss if you pay now?After all, where are the buyers, there are sellers!

To be honest, Jia Hongjian thinks that if the group buying thing develops well, it should be able to usher in a better development in the United States than in China!why?Because Americans are stupid!For example, Jia Hongjian heard a joke in the United States, which said that after a Chinese came to the United States, he opened a small restaurant called "One Dollar Chinese Restaurant", and after attracting Americans, the Americans discovered this. The side is one dollar for a spoonful of dishes, and one dollar for a rice dish.This spoon is enough for Chinese people to taste a few mouthfuls, but definitely not enough for Americans!So according to Lao Mei's appetite, if you order a few dishes for this meal and add a few spoonfuls of each dish, it will cost more than ten dollars!And the Asian restaurant next door is probably only $8 for a meal!But Americans still think it’s cheap to eat at a one-dollar Chinese restaurant!Will recommend friends everywhere!Facing such a group of lovely Americans, Jia Hongjian felt that our real discounted group buying should attract them more? (To be continued..)