Coquettish Rebirth

Zhang Chaoyang and the others were busy promoting group buying, but Jia Hongjian could spare his energy to think about other things.what's up?It's very simple, do you want to get an nfc near-field communication chip in their Huaxia Hi-Tech mobile phone!Consider the matter of mobile payment by mobile phone!If you really want to talk about mobile payment with mobile phones, Google has also done it later, and made a thing called "Google Wallet".But this thing has been promoted for several years, and it seems that the promotion has been unfavorable.Even when Apple later withdrew their "Apple Pay" such a mobile payment thing, many merchants also jointly boycotted it!Like Wal-Mart and large gas station chains, they are all joint boycotts!

why?Is it because American businessmen are particularly strong in resisting monopoly?So unwilling to let Apple or Google unify the industry?No!These merchants are not so conscientious!As far as Jia Hongjian knew, these merchants who resisted Apple Pay finally joined forces to invest in a mobile payment method of their own!People have also taken a fancy to such an interface, and they also want to make it by themselves!From this point of view, the resistance and ambition of such merchants is a huge obstacle for Jia Hongjian and Huaxia Hi-Tech to promote mobile payment in the future!But why do these merchants join forces to fight against Apple?Why didn't those merchants unite to launch a computer version of the online payment system when paypal was on the rise, or in the original history of the 21st century?

This is something Jia Hongjian has to consider!Yes, it may be that these merchants understand the benefits of having a lot of cash flow in their hands, but is there any other reason?Could it be that we have overlooked other points that may be objected by businesses?What would be the point?Jia Hongjian couldn't help thinking.First of all, he thought about the difference between the payment market in the United States and China.Most of the payment in the United States is by credit card - unlike the Chinese, Americans seldom use bank savings cards to swipe their cards, and most of them use credit cards.And the money sent every month has basically paid off all kinds of card debts, so there is really not much money in the bank savings card!And after so many years, they have long been accustomed to various credit card consumption and check consumption in the United States—for example, in the United States, it was popular to use check consumption many years ago, and even scams based on bad checks That's what started in America!

The so-called bad check scam.That is to say, when you buy something, you use a check to pay the bill, but you actually use a fake account, so when the check is exchanged by the merchant, you can't actually exchange the money!In fact, just thinking about it, you can see how loopholes such a check was when there was no computer system.But even so, Americans still have a lot of fun playing checks!And now, the credit card is even more played by the Americans, which is called Shun Liu, and almost all the people in the United States are living on their own money.Everyone owes a lot of credit card debt!So in case the economic situation is not good, the Chinese are at most living on deposits, while the Americans have no money and are forced by various debts to sleep on the streets!

Therefore, in fact, the difference between the Chinese market and the US market is the difference in the number of online payment consumers who use credit cards!Jia Hongjian thought for a while, in the history of online shopping platforms such as Xbao, if you use a credit card to pay online, there will be an extra 1% handling fee.right?In my impression, many small businesses in history marked such things with eye-catching fonts on their product pages!Why do consumers who use credit cards pay 1% more fees than consumers who use bank savings cards?Because the bank that issued the card has to take a commission!And if it is a simple bank savings card transfer, there is no such a thing!So for merchants.The price they set online is the price without handling fees, so if the consumer pays the bill with a credit card, if the original price is still paid, doesn't it mean that the merchant loses 1% of the profit?Will this merchant be happy?There is no way for Zuo merchants to open a store. Consumers have to pay with credit cards, and they have to accept them.And to be honest, in physical stores, these merchants have a higher premium, and the credit card fee is also taken into account!

But it’s different on the Internet. On the Internet, because everyone has relatively no rent and other costs, even labor costs are much lower.In the end, everyone is basically in a price war. In this case, the profit is relatively low, so why are you willing to help consumers pay 1% of the handling fee?And our China is still relatively good, only 1% of the handling fee, in the United States, the credit card is 2% of the handling fee!So in fact, in fact, for products with the same cost in the Flea Street of the Huaxia Hi-Tech platform in the United States, the price charged by individual shopkeepers will be a little higher than that of shopkeepers in China!Just to earn back the 2% handling fee!Since the difference between the Chinese and American markets is mainly due to the difference in the number of people who use credit cards, will merchants in the United States resist Apple Pay, that is, resist the commission of credit card companies?

Although this seems possible, why didn't merchants object to PayPal in history and Huaxia Hi-Tech's online payment system in such a time and space?Regardless of whether it is PayPal in history or the current Huaxia Hi-Tech payment system, in the United States, credit card payments are still mainly accepted, and then merchants are required to pay a commission fee to the credit card company!Why are these companies peaceful on the payment platform of this computer system, but historically compete with Apple on the mobile payment platform?Is there any difference between the mobile payment platform and the computer platform?Is there a discrepancy that makes those companies reluctant to support Apple, or is there some other reason?For example, it suddenly occurred to them to try to get rid of the commission of the credit card company?

In Jia Hongjian's view, there is actually no difference between mobile payment platforms and computer online payment platforms. They are both online transaction systems. What difference can there be?This payment system has been implemented on mobile phones. Isn't it still necessary to pay by credit card in the United States?Isn't it still paid by debit card in China?Thinking of this, Jia Hongjian had an idea of ​​trying, and focused on such a thing as the commission... Could it be that the merchant wants to get rid of the 2% commission of the American credit card company?This is indeed a possibility, although it seems that 2% of the money is not much, but 2% of the money is still money!Especially for bigger companies!If a company is as big as Wal-Mart, let's say their annual turnover reaches 100 billion US dollars.If such a total turnover is all based on consumers swiping their credit cards, then in the end they will have to pay 2 million US dollars just to pay the processing fee to the credit card company!If it is possible to get rid of the 2 million US dollars in handling fees, merchants are of course happy!

So why on the computer and in reality, these merchants did not resist?First of all, on the computer, Jia Hongjian thought it might be because after the merchants responded, the payment system was already a big deal?At the beginning, merchants may not realize how much sales this online payment will bring them.So I didn't pay much attention to the handling fee.For example, if a company sells 100 billion US dollars of products in the United States a year, and then only sells 5 million US dollars of products a year on Huaxia Hi-Tech’s online platform, then how much is the 5% handling fee for the 2 million US dollars? ah?People may not care.But what about when online sales hit $10 billion?How about $20 billion?These companies may pay attention to it!

After all, in reality, many people spend in Wal-Mart and so on. It is not necessarily because credit cards are used more often, and many people use cash!In this way, even Americans love to use credit cards, but in the end, for Wal-Mart, the proportion of people who pay by credit card may not be high!This is within their acceptable range.Or in reality.They have no way to resist this general trend!When they didn't realize it back then, these credit card companies had already become powerful and made ordinary people get used to using credit cards, so Wal-Mart and the others were not happy, but there was nothing they could do!However, with the increasing share of online payment, large merchants may increasingly find that the proportion of credit cards in the payment method has increased significantly, which makes them have to pay attention to such a thing as handling fees, right?

In such a case, it may be that credit cards are mostly used on computer online payment platforms.They are powerless to resist, after all, they are now creating their own payment platform.There is no way to compete!But it is different in mobile payment!If they can break the "monopoly" of credit card companies, if they build a platform of their own that does not need to pay fees, it will not fundamentally eliminate the matter of paying credit card companies on mobile payment platforms that will definitely be more popular in the future. Is it?Thinking of this, Jia Hongjian thought it was really possible!But he felt in his heart that those big merchants still saw the benefits of a large amount of cash flow from the payment platform!

But even though he still prefers his opponents to be more ambitious, he still collected information extensively through the Internet.I want to see if I can analyze the other party's thoughts through various clues.But who knew that after such a search, I really found that the contradictions between various retail businesses in the United States and credit card companies are really not small!It turns out that a guild organization such as the American Large Retail Industry Leadership Association led 70 large retail companies in the United States, including Wal-Mart and other companies, a month ago. It has already started negotiating with the three major credit card companies in the United States!For the three largest credit card companies, Visa, MasterCard and American Express, the retail trade association proposes that the future will be on emerging payment platforms that rely on the Internet such as computers.These credit card companies can no longer charge fees!And the three major credit card companies will definitely not do it!

The retail industry said that they previously accepted the payment of handling fees to credit card companies. The main reason is that the credit card companies have to provide POS machines in the past!Therefore, it is understandable to use someone else’s POS machine to pay the commission or “patent fee” every time you swipe the card, and it does help the merchant reduce cash flow, reduce the risk of being robbed, and be able to enter the account better. .But online is different!When paying for online transactions, this merchant didn't use the POS machine of the credit card company!So why would the credit card company charge you?Besides, online transactions are originally electronic cash transfers. Is there any difference between using a credit card or not?Credit cards do not bring better security to merchants, so why should merchants give commissions to credit card companies?

According to the news in the past few days, these two aspects are really at odds. Some experts even said that after the talks collapsed, the merchants might sue those credit card companies collectively, and seek reconciliation between the two parties within the legal framework... Hiss ... It seems that such a thing as the handling fee may really be the dead spot of the merchant?Is it really because of the handling fee that merchants resist Apple Pay? (To be continued..)