Coquettish Rebirth

The more Jia Hongjian thought about it, the more he felt that this possibility was not small!Although he would like to think that these American giants have big appetites and great ambitions, but after all, there are so many giants who want to change careers all at once?This is unlikely.Although it is said that companies like Nokia, it seems that they mainly made rubber in the past, and only later entered the telecommunications industry.But in fact, Nokia didn't start its transformation within a day after slapping its head, and it has also gone through decades of foreshadowing!In 1902, the boss of Nokia already wanted to enter the emerging telecommunications industry or the telegraph industry at that time, but the partners were not happy, so in the end, it was good to say that Nokia started to produce cables at the edge of the ball!

In the 1960s, in addition to rubber, this Nokia was involved in cable, paper, chemical, pharmaceutical and even military fields. Then at this time, they began to invest in research and development of telecommunications business and set up an electronic department.As for the electronics department, it first developed various wireless communication technologies, which laid the foundation for the later Nokia mobile communications!It can be said that Nokia is going to transition to mobile phones. It can be said that it has been accumulated for 30 to 100 years, and it has been accumulated for nearly [-] years before the transformation is successful!And these retail giants, even when they are awkward with Apple, really want to have a hand in such a mobile payment stuff, but are they strong enough?

Nokia has worked so hard to accumulate technology for many years before it dares to transform directly. These retail giants, have they accumulated technology?Even if it breaks the sky, a company like Nintendo has undergone a transformation in history, from the earliest company that made flower card toys similar to playing cards to a company that made game consoles.But they didn't directly make hardware from the beginning. They also sold game software first in 77.Then after discovering that there was indeed money to be made, we slowly developed products, and in 80, we produced the first generation of non-replaceable game handhelds——game&watch!This is also a few years of kung fu testing the waters, and then a little bit of transformation!

Therefore, in Jia Hongjian's view, these large retailers have never expressed their intention to enter the payment industry in advance at all in history.Why did they suddenly rebel against Apple's payment platform?No matter how you think about it, it doesn't seem like you can really succeed in the rebellion, and it doesn't seem like you really want to revolt against everyone and build a payment platform of your own!After all, if you really want to do things well, and really want to build your own platform, it really doesn't mean that everyone's uprising will be over!Everyone has no manpower or experience before, so it can be said to be a lot of trouble to get these things done!If a brand-new product has no competition from others, there may still be time to slowly accumulate experience in such a transformation, but Apple and Google are competitors in history!How come Wal-Mart is not afraid that they will be ahead of Apple before they have mastered the trick?

Therefore, after much deliberation, Jia Hongjian still thinks that Wal-Mart and other retailers united to revolt in history.No matter how you look at it, it feels like a bluff, no matter how you look at it, it doesn't feel like "a dog that bites does not bark"!That's right!Although it is said that this company must be high-profile when it comes to new products, and if it really bites people, it must be shouted loudly, but this group of retailers working together to make things does not feel like it to him. If you're really serious about it, it doesn't look like you're going to make it happen!So their way of doing it really felt to Jia Hongjian that they were bluffing, and it seemed to Jia Hongjian that... only thunder but no rain.Shouting loudly is to use it as a bargaining chip!

That's right!In many cases, the actions made by some companies do not mean that they really want to do these things.They are just used as chips to threaten people, such as threatening credit card companies!As for the credit card companies in the United States, the three are very powerful, namely American Express, Visa and MasterCard.These three companies are definitely not willing to make concessions in terms of credit card handling fees for online sales by retail companies!For these three companies, it is right not to make concessions.Originally, there was a handling fee for credit card swiping. This has been an old rule for decades. Why should it be changed now that there is online payment?But in the retail industry, it is different. They also think that since credit card companies can charge interest on repayment after swiping the card, they don't need POS machines for online sales.Why charge a handling fee!

It seems that such a fee of 2% is not much. For many merchants, especially those who win by price like Wal-Mart, it can really drive them crazy regardless of their care!Wal-Mart is great in the United States, the key is not in high technology, not in the value-added things touted by the technology industry or the media, Wal-Mart is great in cheap prices!Who said that to be an enterprise must be high added value?Who says you can't be awesome without technology?Wal-Mart has traveled all over the United States because of low prices, and once became the largest company in the world in terms of turnover because of low prices. Its turnover is even higher than the GDP of many small countries. They rely on a simple word "cheap"!

In such a cheap situation, Wal-Mart certainly pays attention to the profit margin, and even pays a hundred times more attention to the profit margin than high value-added companies such as Apple!After all, like Apple, their gross profit can reach about 50%, while Wal-Mart is not so high, it may only be about 10%!Therefore, for others, if the 2% credit card handling fee is cancelled, wouldn't that be equivalent to a 20% increase in profits all of a sudden?After all, people originally only had 10% of the profit, and then the handling fee was 2%. If the 2% handling fee was saved, at least wouldn't it be equivalent to 20% more profit from the sales of the mobile platform or even the online platform?This will definitely make Wal-Mart jealous!This will definitely make Wal-Mart feel that the credit card company has a sworn feud with them!After all, as the saying goes, blocking people's money is like killing their parents. Isn't this credit card company killing Wal-Mart's parents now?

The more Jia Hongjian thought about it, the more he felt that this might be the case!So now the problem is in front of us. If this is the case, how can we face such a request that Wal-Mart may want to cancel the handling fee in the future?Because Apple's Apple Pay in history must not have the heart to overthrow the old rules of the industry!After the death of Jobs, the people who took over from Apple no longer have the heart to overthrow the old era. They will definitely not want to help merchants cancel credit card fees, otherwise the merchants will not revolt, right? ?So if we think about it in this way, it means that if our mobile payment wants to unify the US market, it must solve the complaints of Wal-Mart and other big merchants about the handling fee!

Although it is said that Wal-Mart has no cooperation with Huaxia Hi-Tech, and even the two parties are actually in a life-and-death relationship, but after Wal-Mart realizes that online payment and mobile payment cannot be avoided, their choice must be to join such a trend!So Wal-Mart will definitely want to do online business in the future!From this point of view, although Walmart and the others are still at odds with Jia Hongjian and Huaxia Hi-Tech, maybe in two years, everyone will become comrades-in-arms again side by side!Sometimes the general trend of the world is so strange, but such a general trend was initiated by Huaxia Hi-Tech!Although it is said that Wal-Mart and the others are such a large retailer, they were originally second-tier dealers, they were originally channel dealers, and they will be replaced by Huaxia Hi-Tech's online sales.But the problem lies in the modern large retailers, they are no longer simply as terminal distributors!They've even started doing their own private label!So like group buying or something, wouldn’t that also help Wal-Mart sell more of their own brand products?

That's right!Many domestic supermarkets have also begun to learn this. In addition to selling products produced by various other manufacturers on their shelves, they will also sell products of their own brands. These products do not require advertising costs, and because they are These big merchants find manufacturers to manufacture them by themselves. The brand is their own and their profits are their own, and there is no second-hand traffickers to exploit it, so the final price must be cheaper than other brands of products.So these big retailers, can they sell their products online in the future?This is not impossible, because Huaxia Hi-Tech's platform is different from traditional retail channel providers, and Huaxia Hi-Tech will not go too far to intercept certain profits!And by then, mobile payment will really become available, and it will also allow Wal-Mart stores to reduce physical cash flow and directly transfer various electronic accounts!This is also good for them. At that time, it can reduce all kinds of money and change. Even mobile payment is definitely easier and more convenient than simple credit card payment. Doesn’t this also improve Wal-Mart’s efficiency?

It can be said that with the deepening influence of the Internet on society and the evolution of the Internet itself, Wal-Mart will definitely be inseparable from the Internet in the future. It must solve their worries!Otherwise, although they won't really find someone to set up a payment platform by themselves, they can make trouble, and we can't promote it!People can't accomplish things by themselves, but they can spoil our affairs and make our affairs impossible!For example, Apple’s payment in history was not promoted by Wal-Mart and other manufacturers? (To be continued..)