Coquettish Rebirth

Although it is said that there was no relatively large rice cooker in the world in the previous life, no one like Jia Hongjian thought of making the rice cooker like a washing machine. Whether it is a Japanese or Korean rice cooker, it is basically a lying rice cooker.Although this kind of horizontal rice cooker still puts the cylindrical liner in vertically, but because of the added design similar to the pressure cooker and various electromagnetic heating modes, the front and back of the rice cooker are relatively long, and finally the rice cooker is It grows into an oval cylinder.Such a rice cooker is only used for cooking. It can cook germinated rice, brown rice, porridge and so on, but it is just cooking, and there is no process of washing and washing rice.

If we add the rice cooker to the rice washing process, then the whole machine will definitely become bigger.At the same time, because of such a washing process and the need for technical means, the rice cooker will definitely become the size of a water dispenser that can be placed on the table, and it will definitely become much taller.When the time comes, we can make such a product so that it can make delicious rice, how about it?You can even control it through the mobile phone and the Internet, and you can also choose to make fine adjustments according to your personal taste. Everything can be done through the software on the mobile phone. This must be a gimmick, right?Jia Hongjian felt that if our products could really reach the level of the rice cooked by Lao Zhang in the restaurant, then they should be able to sell well, right?After all, other rice cookers can’t cook as delicious as ours!According to our Chinese consumers in later generations who went to Japan and South Korea to purchase all kinds of electrical appliances and even toilet seats, the potential market for our rice cooker should be good!

Historically, the toilet seats sold in the Japanese market were basically made in China, and even the rice cookers and home appliances in Japan and South Korea were mostly made in China or Malaysia, although domestic OEM It is not easy for a company to sell the same product, but Jia Hongjian knows the reason - in fact, it is the brand!Domestic manufacturers who help OEMs launch similar products themselves.I am not very good at bragging, and I am not very good at promotion and marketing, and I don’t have a brand yet. Isn’t it hard to sell?Don't say anything else, let's just talk about Nike and other sneakers that have gradually stepped down from the altar in 2012.In the 90s and early 21st century, a pair of Nike basketball shoes cost hundreds or even thousands.How much did this account for a month's income for the Chinese at that time?And in 2012, young people in various third- and fourth-tier cities who only earn 2000 to 3000 a month can save money to buy iPhones!Could it be that they can afford an iPhone, but they can't afford a pair of Nike shoes?

Therefore, at the beginning of the 21st century in history, a batch of domestically produced sports shoes broke out into their own brands, but later because of technology and compulsion, it caused problems in marketing.As for those who make luxury rice cookers or toilet seats in China, on the one hand, there are few domestic self-brands.The other one does lack the "forceful style" of those old foreign brands.And such a thing as force, isn’t it the incidental value of the brand, isn’t it an intangible asset?Not to mention the differences between domestic and foreign brands, but the same Japanese brand, one is an old brand found on the Internet, and has been making rice cookers for decades, and everyone agrees.There is also a "miscellaneous brand" that has just been born, and the two do similar things.The price is also similar, so who would buy a miscellaneous brand after eating it?Is this the truth?

And therein lies the problem.The domestic side assists in the OEM production of high-end products. If the technical level and quality level must reach the level of high-end products of foreign brands, the price is actually not much lower than that of foreign brands!In fact, China's manufacturing has long been no longer a simple low-end imitation. Do you really think that the world's factory is just talking about it?In fact, many industries have long been able to do high, medium and low-end products, but the cost of making high-end products is similar to that of foreign brands, but they cannot be sold at the same price as foreign famous brands!Thus.Who is okay with building their own brand?To use an analogy, it is like Foxconn OEMs Apple mobile phones, which sell for 5000 yuan or 6000 yuan.It turns out that Foxconn also makes a mobile phone by itself, from the cpu to the camera to the screen, all of which are equipped with the same configuration as Apple's iPhone.I even invested in my own mobile operating system. Assuming that this mobile phone is on par with Apple in terms of hardware and software from the inside to the outside, and then sell Foxconn's mobile phone, can it sell for 5000-6000 yuan?Certainly not!

For consumers, the price is about the same. Why should they take the risk of trying a self-created brand like Foxconn?Why don't they choose Apple safely?Therefore, Foxconn is facing a series of marketing difficulties. It can be said that if the marketing cannot improve, if the brand is not branded, there is no way to sell the same product at the same price as Apple!And Xiaomi is a different example. They start with software, first do marketing, and then slowly develop hardware.In this way, a mobile phone with almost the same configuration as Samsung can be made at half the price of Samsung. Doesn’t this huge price difference make consumers tempted?But if Xiaomi is not priced at half of Samsung, but the same price as Samsung, then the difficulty of marketing must skyrocket!

The rice cooker that Jia Hongjian wanted to make was different.Historically, it was not until 2012 that various foreign rice cooker brands began to launch various high-end rice cookers. Now they mainly promote the so-called electromagnetic heating rice cookers of ih in the market!Domestic companies have not yet started to research ih electromagnetic heating rice cookers, and domestic ordinary people have not developed the habit of traveling abroad on a large scale and bringing back various electrical appliances, which means that domestic ordinary people have not yet opened their eyes so wide!Under such a circumstance, when the common people in the country do not know what brands Zojirushi and Fuku are, the compulsion of these brands will naturally cease to exist!

So if we want to make a high-end rice cooker, then we don’t have to worry about the quality of the rice cooker, and our Huaxia Hi-Tech itself is also very good. It is also a very famous brand abroad, so there is nothing inferior to international brands. The problem.Then we made a high-end rice cooker, which is supposed to grab the high-end rice cooker market, and when other national brands have not occupied the potential high-end rice cooker market, we monopolize such a market-although there are It’s easy for rich people to go abroad, so they may have broadened their horizons and know that Japanese and Korean rice cookers are good, but the problem is that the technology of the new rice cooker we develop is not inferior to others, and may even be higher than the technology of the products that the other party is currently promoting!At the same time, the income of ordinary people in our country continues to increase. A rice cooker worth 1000 yuan actually has a very wide potential audience—not to mention, so many people get married every year, and most of these married families have to buy various home appliances worth tens of thousands of yuan?If you buy home appliances casually, you can spend 1000 to [-] yuan, okay?In such a situation, is a rice cooker worth [-] yuan considered expensive?

We are even taking advantage of our Chinese people who are good at marketing and consumer experience, aiming at such a potential crowd in the newlywed market, and making the rice cooker shell a festive red color, isn’t that okay?In this way, isn't it easier to sell than those foreign rice cookers without bright red casings?In addition to targeting the newcomer market, Jia Hongjian felt that by the way, he could also target the elderly market—of course not to attract the elderly to pay for it, but to show the advertisement to the middle-aged people, so that the middle-aged people feel that they should let their parents live. Some modern life, and then the middle-aged people paid for our rice cooker for parents to use!Doesn't the market expand in this way?What kind of money is easy to make these days, isn't it easy to make money from marriage, women's money, children's money, and old people's money?

Let's not target the marriage market and the elderly market now, but think of a way to target the women's market and the children's market, for example, to find a great female star... No, let's find Li Chenglong, she is already considered an international celebrity She is the most well-known domestic young female movie star, and she can be regarded as having an international style.Let her advertise our rice cooker in an elegant manner—it’s mainly not to introduce functions, women don’t pay much attention to functions anyway, the main thing is to let Li Pokang show a forceful style!A beautiful woman, a high-end woman should use such a forceful style of Huaxia Hi-Tech rice cooker!It's like the rich people use the iphone to look for the style, and then all kinds of people who are not very rich will also buy the iphone to look for the style?If we can make our rice cooker a compelling existence, then there is no need to worry about sales!

Now that we have four profitable markets, we can get three at once. It is estimated that the operation will be good by then, and the sales volume will not be a worry at all.However, Jia Hongjian is now turning his head and starting to think about technical matters—many projects will look very good when they are conceived, but when they really communicate with the technical staff, they find that it is very difficult to complete them with existing technology. Difficult things, this is troublesome!It's like making a game. Many ideas in the planning mind are really praiseworthy and unconstrained, but the program can't be realized. No matter how good the idea is, it's useless!As a successful person, Jia Hongjian naturally began to consider whether the existing technology could realize the fully automatic integrated rice cooker he wanted to make! (To be continued..)