Coquettish Rebirth

Why did Jia Hongjian do this?In fact, it is very simple. How did Xiaomi get the boom in the beginning in history?In fact, isn't it just acting as if I am very professional, and even running scores later, it is a kind of action to show that my products are very professional.Although the products provided by Xiaomi are cheap, they have to act as if they are professional on the basis of cheap prices. Only in this way can they cultivate fans in the early stage!If Xiaomi hadn't done this in history, then they would definitely have to wait to develop enough to attract attention in the early stage.Even if they started with deeply modified Android systems and relied on making software to attract popularity, there are many similar products on the market. Why is Xiaomi famous?Back then, before the appearance of Xiaomi, there were already some technical experts on some mobile phone forums who could modify the Android system by themselves and opened it up on the forums for ordinary users to download and flash their phones!

A company like Xiaomi started with a modified Android system. In fact, such a company has been preparing to make mobile phones for a long time, but they know that as a company with no brand awareness, it is absolutely unflattering to launch mobile phone products rashly, unless their boss You can stand up and make all kinds of random boasting. Unless the boss can stand up and use himself as a clown to attract attention, otherwise it will be really hard to sell mobile phones!It's like how many celebrities in later generations launched their own mobile phones?As a result, how many sold well?Or how many sell like millet?Relatively speaking, aren't those celebrities themselves topical enough?Absolutely enough, but because they are not from the mobile phone industry, everyone knows that they are playing tickets, so no one will buy it except diehard fans!

Basically, after many celebrities made high-profile announcements about making a mobile phone, the real phone failed to be unveiled, and then disappeared—it is estimated that these celebrities had a good discussion with the team.I found that it is really not easy to make money from making mobile phones these days, so many celebrities' mobile phones are just like their scandals. After they came out and attracted a round of attention, they didn't respond.Even Jay Chou, who is the most serious, made a mobile phone and really had a real phone, but he quit the business circle after selling it for a long time.If you think about it, you will know that sales must be quite average.In such a situation, Xiaomi’s choice can be said to be quite right. They started with the mobile phone system first, and first provided the mobile phone system for so-called enthusiasts for free, attracting the attention of these people, and of course after shaping the word of mouth. It's easier to get a cell phone.

Although after Xiaomi, many domestic mobile phone manufacturers have begun to learn from Xiaomi’s hunger marketing, and even started to sell cheap models online, but those manufacturers don’t seem to start with the system first?nonsense.Those manufacturers who learn from Xiaomi basically make their own mobile phones!They already have some fame themselves, so of course they don't need to earn fame from the system first.And from another perspective, how many of these manufacturers do not have their own mobile phone systems?Even if they are all modified from Android, everyone knows how to create their own UI and plug in a few of their own app stores!It can be said that from a certain point of view, Xiaomi’s approach is actually a bit similar to when Apple launched the iPhone. They first aimed at those who prefer to try new products and new things.At the same time, groups with certain fever ability!

When Apple's iPhone first came out in history, it began to attract those technology pioneers in Silicon Valley.It is to attract those technical nerds.When the iphone gets good reviews from them, the word of mouth will spread to the general population little by little, and the iphone will start to sell well.Even in such a time and space, Huaxia Hi-Tech's sphone and the Yota all-in-one machine launched earlier are marketed in similar ways.Having said that, when Xiaomi first started working on the mobile phone system, they knew people who would refresh the phone and change the system to play with.They're all so-called enthusiasts.Ordinary people would be so bored that they would swipe their phones to see a new and modified version of the Android system released on the Internet?

From the beginning of the software, they used the banner of fever to attract enthusiasts, and then they started to make mobile phones, of course they still have to use this banner, otherwise the core concept of marketing will not be the same before and after.Isn't it easy to abandon the consumers that have been attracted before?And they want to replicate Apple's success, so naturally they want to make mobile phone products look awesome and professional.But the problem is that they don't have the ability to smash the appearance and system like Jobs.Jobs could ask for the iPhone to be made similar to Sony's design philosophy, and he could ask the people below to make Apple's own operating system, but Xiaomi couldn't do it.At the same time, they also know that if they are a company with no brand to make mobile phones, as a newcomer to the market, without the appearance and system of Apple, and at the same time they are not the first leader in the market like Apple, then they can only If you can start at a low price, you can only impress people by being cheap!So if you want to be cheap, you need to reduce the cost. If you want to reduce the cost, you simply don’t want the appearance, you just need better components and lower profits to carry out dislocation competition. Cheap and good!

What Jia Hongjian wanted to do was the same as what Xiaomi did.The same thing is that they also started with a fever as a banner.This point has already started when the Jota all-in-one machine was born. The Jota all-in-one machine back then was definitely more eye-catching than Apple's imac-g5 series.What kind of thing was the imac-g5 back then?It's just that the computer case is built into the crt monitor, and then the white shell of the monitor is turned into a colored translucent one.And what about the Yota all-in-one machine made by Jia Hongjian?Not to mention the LCD screen, but also the magnesium-aluminum alloy shell, which is slim and beautiful in shape, it is much more beautiful than Apple's computer as a whole!

Afterwards, the sphone made by Huaxia Hi-Tech was quite well designed.The overall magnesium-aluminum alloy shell, the overall design also absorbed the design concept of the previous iPhone, it can be said that it is more iPhone than the iPhone of this time and space!After these years, the brand of Huaxia Hi-Tech has been greatly improved, and it can be said that it is a well-known brand all over the world.In such a situation, Huaxia Hi-Tech produces home appliances, of course, there is no need to compete with the other party on price, and of course there is no need to make products cheaper than others!On such a basis, we can do the same as Apple's iPhone in history, improving the function on the one hand and improving the appearance design on the other hand!In the end, the price is raised a little bit, and consumers won't mind - as long as we can really provide products that other companies can't provide, at least for the time being!

After hearing Jia Hongjian's words, Luo Feng understood that the relationship is to leave a little room for a gimmick in the hardware configuration!After understanding such a point, he quickly led the team to start researching hardware design, while Jia Hongjian summoned talents in art design to start preparing for the appearance design.Although there is no word on what the internal hardware is designed to look like, the hardware is probably square in general, and Jia Hongjian never thought of designing such a thing as a round shape. , and when the time comes, the appearance design can be flexibly adjusted at any time according to some data of the hardware design.

Speaking of a router, how can it be designed after design?Isn't it all plastic?Aren't they all white square boxes?Who said that?Apple can make computers into translucent colored casings. We can make computers into magnesium-aluminum alloy casings. Why can’t we replace the plastic casings of cheap routers?Besides, our router will need to add a motherboard and a hard disk later on. The cooling space requirement must be greater, and the resulting volume must be larger than ordinary routers. In such a situation, of course, the shape must be redesigned!And according to Jia Hongjian's aesthetics that is in line with Apple's, of course the appearance should be high-end, elegant, low-key and luxurious at first glance!

Therefore, in Jia Hongjian's view, the appearance design of this router can of course be different from other routers, and of course it can look good!So how do you make it look good?At the shape design meeting, Jia Hongjian put forward such a request - "First of all, of course, it must be square, because we will design a 7-inch touch LCD screen at that time, and the motherboard will be designed according to the It is designed with such a size, so basically the cross-sectional area has been determined to be slightly larger than the 7-inch LCD screen. To accommodate the hard disk, the only thing to do is to change the height. In addition, I think high-end routers can give up plastic for the shell material Material, although using plastic can lower the cost, but we are not short of this cost. Instead, using better materials can improve the valuation of our products in the hearts of consumers. I temporarily consider that the shell material can be made of wood, glass or even ceramics, etc. Several materials, made into several different shell material series..."

When he heard what Jia Hongjian said, the art designer was stunned!He thought that Jia Hongjian would ask for a magnesium-aluminum alloy shell, but who knew Jia Hongjian would ask for something else!In previous products, magnesium-aluminum alloy seemed to be Jia Hongjian’s special material. The Yota all-in-one machine was made of magnesium-aluminum alloy, and the sphone still used a magnesium-aluminum alloy shell.Why did Jia Hongjian not choose magnesium alloy this time?There is no need for the designer to ask, after Jia Hongjian saw the surprised look in the other party's eyes, he took the initiative to explain, "Materials are not just what I like, the first thing to consider is the appearance of our products and The material should be the same as that of ordinary people’s furniture. Things like routers are probably placed in the living room or near the network interface in the house. New houses have home information boxes, which are usually in the living room Inside, the old house still needs to use interfaces such as telephone lines, that is, in rooms such as bedrooms. Therefore, our router must take into account where consumers place it, and then keep it consistent with the surrounding materials , so as not to be abrupt..."

Hearing Jia Hongjian's words, the designer felt a bright light at the time, and immediately felt a little enlightened! (To be continued..)