Coquettish Rebirth

In Jia Hongjian's eyes, cheap routers can be shaped at will.Because what they mainly provide is a cheap network solution, consumers also know what they are buying - cheap, so they are not too obsessed with the rigid shape and the incompatibility of the router and the home. There are no options for colorful or multi-material casings.But what we do is different. If we provide different colors and materials for our products, can newly married users have more choices?Can they choose the color of the router to match the various furniture in the new house?Of course, the price of our products will rise slightly in this way, but is getting married a lot of money?People have bought home appliances for tens of thousands of dollars, so are they afraid of spending an extra hundred or ten dollars to choose the color of the router?

What we pay attention to is the marginal cost in the mind of a consumer!For consumers who are not ready to get married, there is indeed a difference between a router of seven or eight hundred yuan and a router of 1000 yuan. Such an extra one or two hundred may indeed discourage some people, because before these people want to buy our router, Didn't spend a lot of money on other things, at least not on related things.In such a case, the marginal cost is very large.For newly married consumers, the money invested in marriage is really a lot.How many people want to buy a new house?Even if you don’t buy a new house, the old house needs to be redecorated. Tens of thousands of dollars have already been spent here and there. In order for the newlyweds to start a new life for two people in such a newly renovated house, buy a router from It is acceptable for everyone to change from seven to eight hundred to a thousand or so!This is the difference in marginal cost, the difference in whether consumers feel that it is important to pay such an extra one, two hundred, two or three hundred!

After hearing Jia Hongjian's teaching, the designer suddenly felt enlightened!In the past, when he designed the appearance of products, it was designed from the perspective of aesthetics and cost.As long as he got the shell cost and material requirements from his boss, he would design according to the requirements.In fact, what this job does is the feeling of dancing in shackles—for example, it is really difficult to use plastic materials without making the process too complicated to increase the cost, and at the same time to make it beautiful and have good heat dissipation performance. Especially if you want to make something different from others.Especially when you want to look beautiful and have your own style.However, this is still relatively self-motivated, and it is the designers at Huaxia Hi-Tech who have this kind of distress.For designers of many other companies, designing the casing of the router is simply a no-brainer!They don't have any need for a beautiful appearance, so naturally they can just mess with it casually.

And what Jia Hongjian taught the designer is that not only does the designer exist as a subordinate in the project team, he does not necessarily design according to the frame drawn by the leader of the project team and the people in the hardware department, but also It can be pointed out that designers can start from the perspective of product positioning, and after having their own special ideas, they can affect the overall product design positioning!It can be said that such a newcomer designer will be inspired by Jia Hongjian once.Slowly form his own design concept in the future, and may even become the head designer of Huaxia Hi-Tech in a few years, just like Ivey of Apple.Jia Hongjian quickly gave his general idea. In his idea, the cross-section of such a product is the size of a 7-inch LCD screen, and the height will be higher. This is also for heat dissipation considerations. If the height is too low If so, the cooling probably won't work.

On such a basis.If wood is used as the main material, it is easy to match with furniture such as the TV cabinet in the living room.If it is designed in a dark color, especially maroon, it is easier to match the color with the living room and the furniture in the room.Generally speaking, Chinese people make TV cabinets or other wooden furniture in the living room, which are basically dark tones.Why?Because it is not easy to appear dirty!Although it is obvious that the dark furniture seems to be dusty, it seems to be similar to the white one.But the problem is that if the background color is dark, it is not easy to be dyed!Many times some plastic things or things of special materials.Rubbing it on the table will really leave a dark mark, which is not easy to clean.If it is white, it will be ugly with this kind of imprint, but if it is dark, you can't see it!

Of course.It's not that no one makes light-colored TV cabinets or furniture.Then we can also design the shell material to match them. Generally speaking, white furniture is a more modern design-because traditional designs are made into darker colors such as maroon.For modern design, generally speaking, light-colored, especially white TV cabinets and other furniture will be made into a piano-like finish, after all, it looks more upscale and has better reflectivity. .In this case, it can be matched with a router with a glass casing. In this way, the hardened glass casing can easily look as shiny as furniture...

Regarding the selection of these several materials, the designer listened carefully to Jia Hongjian and took notes.As a designer, he is not good enough to specify the material of the product shell by himself. Usually, after someone else specifies the material, he designs a shell according to the needs of the engineering cost.Nowadays, what Jia Hongjian said about the matching of materials and other furniture in consumers' homes in terms of color and luster is something that no one teaches and has nowhere to learn!You must have experienced some product development, and you must also develop high-end products before you can learn it!At this time, the designer is very grateful to Jia Hongjian. He knows that if Jia Hongjian doesn't teach him this way, he doesn't even know how long it will take him to learn these things slowly. Maybe even if he learns it, it doesn't mean that someone Tell him so in plain language, but he needs to understand it slowly by himself!

Although the designer is very grateful for what Jia Hongjian taught him, what he doesn't know is that Jia Hongjian did it randomly!After all, for Jia Hongjian, some small design skills and thinking problems are really no big secrets, and there is no need to hide them from others.Perhaps other mature designers are not very good at telling newcomers who have just entered the industry directly. After all, it is not beneficial to tell people in vain. Knowledge.And if the new entrants don't have all kinds of things to please themselves, why should the mature designers take the initiative to tell the newcomers some tips and techniques?

But Jia Hongjian is different, he is the boss.For the boss, the sooner the people below can get started, the faster their strength can grow, which is the best.For other company bosses, they are also worried that after encountering people who are too smart and motivated, the company will not be able to retain these talents, and they may even end up becoming talented people who will not only want to change jobs, but even lead the company "Job hopping" of customers - that is, after going out to change jobs, the customer is pulled away, and even in the future, this talent will go out on his own, and even pull the customer away, that will really make the boss hate it!After all, a strong competitor is taught by himself!But Jia Hongjian was different, why?Because he is confident that Huaxia Hi-Tech can retain talents!

After all, Huaxia Hi-Tech has reached a considerable height. For ordinary outstanding talents, if they change jobs or go out to start a business, they may not be able to get better treatment than Huaxia Hi-Tech. After all, Huaxia Hi-Tech is not only about giving more money , the key is the management with a strong human touch.Not only caring about employees, but also caring about employees' families, caring about what employees care about!In this way, they treat employees as people and friends, and employees are naturally willing to treat them as friends!As for those who are unwilling to treat the company as a friend, they have long been eliminated!Even if you meet that kind of outstanding talent, the other party has a good idea and insists on starting a business by yourself, then Huaxia Hi-Tech will not simply turn the other party into a competitor—there is a clause prohibiting competition in the same industry in the contract , You are not allowed to compete in the same industry within 3 years after resignation!At the same time, if these talents leave their jobs and want to start a business, they can use their plans to seek investment from a former owner like Huaxia Hi-Tech!

Don't forget that Huaxia Hi-Tech has a lot of money in its pocket. In addition to doing business, Huaxia Hi-Tech also has a venture capital department!In this way, even if the talents are going to be lost, at least half of the possible future profits can be retained through the method of venture capital, which is also a kind of compensation for Huaxia Hi-Tech!Ordinary companies don’t do this, because generally those companies don’t have so much money to invest in venture capital, and these companies don’t have that much thought to care about their employees, so they are all worried about the church. If you kill a smart employee and then the employee runs away, Huaxia Hi-Tech doesn't have to worry!This is one reason why Jia Hongjian taught these things without paying attention, and another reason is that Jia Hongjian didn't think it was such a secret trick at all!

As the boss, when he occasionally wants to lead the subordinates to design the appearance, he must stand at a certain height for overall planning, and he must consider cost, space, aesthetics and product positioning.Unlike ordinary designers, he only needs to consider elements such as aesthetics, cost and space, so over time, for him, this kind of overall consideration of design solutions is simply a matter of course!And what he thinks is a kind of little knowledge that everyone should understand, in fact, it often takes others three to five years or even more to learn it before they can understand it!Of course, this can also be said in reverse, Jia Hongjian can easily learn what others have to practice for three to five years to understand, so it's not a big deal! (To be continued..)