Coquettish Rebirth

Such a TV series, as the content of Huaxia Hi-Tech's investment and filming, of course first depends on whether Huaxia Hi-Tech is willing to broadcast it.Although Huaxia Hi-Tech formed a provincial-level TV station alliance a few years ago, it is also very sincere and willing to give some TV drama ideas that are not suitable for its own station to the alliance for investment and shooting. When such a thing happens, we still have to pay attention to a sequence.And other provinces and TV stations also know this, in fact they also have the same treatment - they can invest in the good ideas they find by themselves, and they can choose first, and the ones they can't choose will be put on the platform for public sale Bid for other provinces and Taiwan.In this way, it is in line with human nature to keep good things for yourself first, otherwise, all good things will be released for everyone to bid first, so who has the mood to create good products by themselves?

Although there are many independent film and television companies in the market now producing TV dramas, TV stations with aspirations still hope to be able to produce their own TV dramas, so that they can earn more profits!Just like Mango TV, they have been trying to make their own TV series for a long time, just to slowly climb up the industrial chain!On the other hand, for many independent film and television companies, the existence of an alliance is also a good thing.When they come to find the alliance with the script, they can directly communicate with the final customer—that is, the TV station, and then make certain modifications according to the needs and requirements of the TV station, and then if the film is produced, it will be placed in the alliance for bidding. Of course, more provinces and Taiwan are willing to buy it.

Having said that, a TV series like "Village Girls Basketball Team" was Jia Hongjian's creative idea. Of course, China Satellite TV should invest in it itself, and China Satellite TV will give priority to broadcasting it in the future.This is not to flatter Jia Hongjian's stinky feet.But such an idea of ​​Jia Hongjian is really in line with the taste of China Satellite TV's choice of TV dramas - ever since Jia Hongjian first made a TV series "Newsroom" for China Satellite TV, the style of TV dramas broadcast by China Satellite TV has been slow. Slowly, it has been determined over the years!What style is it?Such a style does not focus on idol dramas like Mango TV, nor does it focus on various mother-in-law and daughter-in-law dramas like other provincial TV stations, but focuses on a higher-end TV series that looks real and in-depth.

Generally speaking, the truth is deep and high-end, which means that it may be high and low.After all, ordinary people are the majority in this world, and lowly people are the majority.Yangchun Baixue is really not everyone's favorite.It's like how elegant Kunqu opera is, but how many people like it?It's like how elegant a symphony concert is, but more people still like pop songs.But the reality, depth and high-end of China Satellite TV are different. It is not so high-brow, but more down-to-earth.Take "News Editorial Department" as an example. Even if the story involves the fake liquor case that shocked the whole country, the great flood that caused the whole country to suffer, but it is not arrogant and ungrounded.The characters here are still very real and have all kinds of emotions and desires, and they still have various pressures and problems in life outside of work.The characters here all look high-end.But it looks like a real person!In this way, the high-end and atmospheric work, various plots involving national and social events are very high-end and real, and there are various down-to-earth places.It can be said that all in all, this TV series of China Satellite TV has a different style from other TV series!It is in the false stories that there is also a concern for the real society!

And such a style also exists perfectly in "Country Girls Basketball Team", such as the story of the country girls basketball team and various characters in the story.It's all fiction.The story itself is arranged according to the theatrical principles that very down-to-earth ordinary people are willing to watch, but on the other hand.The background of such a story is very realistic, and it focuses on the problem of left-behind children in rural areas that few people pay attention to. This itself is deep, and it makes people feel worth thinking about after watching this TV series. It is to help them let them understand some things in the real society that they have not noticed!Such a point is the most different between China Satellite TV's TV series and other TV series!The TV series of other stations are basically all kinds of "overhead".It's all kinds of false castles in the air. It can be said that after watching it, people have nothing to miss!It just makes people look happy and it's over after it's over!The TV dramas on China Satellite TV are different, they are worthy of aftertaste, and even watching it two or three times is not enjoyable!

If you compare it with the United States, TV stations like Mango TV are like other TV stations in the United States.And China Satellite TV is the existence of "TV movies" like hbo!Well-produced TV movies like "Band of Brothers" and "Blood War in the Pacific" are all invested by HBO!For example, "Band of Brothers" even reached 10 episodes and spent hundreds of millions of dollars to shoot!You must know that the cost of a general American TV series is only 500 million U.S. dollars per episode, and some TV series are even lower!And this "Band of Brothers", as a war TV series, has an investment that is 100% higher than that of industry peers!What is this concept?And the depth of the hbo TV series is indeed deeper than other TV stations!Of course, this is in the United States, because hbo does not rely on advertisements to make a living, but relies more on the annual user fee to make a living!The general TV networks in the United States charge a certain amount of cable TV fees, but they mainly rely on advertisements to make money.But hbo has no advertisements at all, and only relies on the high annual membership fee to make money, so hbo doesn't care about the ratings at all, and only cares about whether the audience who watched the TV series are satisfied!

Of course, China Satellite TV is different from HBO in this point. Huaxia Hi-Tech does not have any annual membership fee, and it is estimated that such an annual membership fee will not be successful in China-we Chinese people pay more attention to prices!For many ordinary people, joining China Satellite TV requires paying a membership fee of 300 yuan a year. They don’t necessarily think that if they don’t watch China Satellite TV, they will die, and they will watch other TV stations. Welcome, but make them pay more?No talking!In such a situation, Huaxia Hi-Tech invested in its own TV series, and then relied on the placement of advertisements in the TV series to recover part of the cost in advance, so that it can rely on advertisements to make profits when it is broadcast!Such an approach can be regarded as a special case of the Chinese market.And the existence of such a special case has actually ushered in an era of refinement in the Chinese TV ratings market in advance!

What is the refinement of TV viewing market?That is, in other TV stations, when broadcasting TV dramas and various variety shows, there is not much difference except for the different logos!For example, Mango TV broadcasts various idol dramas. Don't other TV stations broadcast them?When one station is broadcasting "Dae Jang Geum", other TV stations are also broadcasting it. What's the difference?That is, some self-made variety shows on Mango TV are different from other provincial TV stations!As for the existence of China Satellite TV, it can be said that it has greatly distanced itself from other TV stations at once, and it has suddenly become a kind of existence that stands out from the crowd.Then the result of such an out-of-the-box existence is that the proportion of high-income and high-IQ groups watching China Satellite TV is relatively high!And these people don't like to watch other TV stations including Mango TV!So, the grade of this China Satellite TV is a bit higher, and it can attract some manufacturers that other TV stations are not easy to get to advertise!

For example, how often does BMW and Mercedes-Benz advertise on provincial TV stations in China?Very little?There are even few advertisements on CCTV!why?Because according to the survey, high-income people in China actually watch less TV!But now that there is China Satellite TV, a high-end TV station that people with high IQ and high income prefer to watch, the result will be different, and it can attract BMW and Mercedes-Benz to come and cast advertisements!The BMW and Mercedes-Benz came to advertise, of course they charged more money than other provinces charged Head & Shoulders for Rejoice, right?So isn't this income coming?

Having said that, such a TV series "Country Girls Basketball Team" really fits the style of China Satellite TV.It's great to have theatrical appeal and social concern at the same time!So there is no need to sell it, and there is no need to put it on the shelves of the alliance. China Satellite TV orders directly, and then begins to prepare for the broadcast time.In fact, a few months ago, China Satellite TV knew that the filming of this TV series would be completed after the NBA China Games in October. In order to maximize the publicity effect of the NBA China Games, China Satellite TV arranged it in advance a few months ago. The broadcast schedule has been announced, so after giving the film to China Satellite TV in mid-October, China Satellite TV is preparing to broadcast it in early November!This is fast enough, which means that all publicity must be done in just half a month. Only in this way can the ratings be guaranteed!And only if the ratings are guaranteed, can the advertising time during the next year's TV series be sold more easily!So it's really a loop! (To be continued..)