Coquettish Rebirth
Advertisement and attention
"China Satellite TV's new generation of high-end TV series is coming, caring for the left-behind children in the southwest mountainous area, showing that the left-behind girls can change their fate of dropping out of school and working with the help of basketball, and enter key middle schools..." Such advertisements appeared in many TV series broadcast by China Satellite TV When using special marquee letters to advertise, it can be said that it is definitely a strong recommendation of China Satellite TV!Generally speaking, other TV stations rarely advertise TV dramas, because most of the TV dramas are just a solution to fill the lack of programs broadcast during prime time at night for them!For Jia Hongjian, during the prime time period from 8:10 to [-]:[-] p.m., there are too many program ideas that can attract the audience's attention - doing various variety shows can be very successful Let's attract countless gold!
But for many TV stations in China, they don't have enough creativity to make these variety shows, so they tend to find a convenient and effortless program that can attract the audience's attention and not make the audience dissatisfied, so Isn't it just a TV series?This was the most convenient method for various TV stations in the early 90s.However, with the development of the times and the emergence of China Satellite TV, these TV stations have gradually discovered that variety shows are also very popular!Although these TV stations don't have the creative ability of China Satellite TV, even though they don't have the operational ability of China Satellite TV, it doesn't mean that they can't imitate cats and tigers!So in these years, many provincial TV stations are learning from various variety shows of China Satellite TV like copycats.
For example, when China Satellite TV's Chinese Singer Professional League is popular, various similar variety shows will appear frequently across the country within a few years!All of a sudden, in three years, the whole country was filled with all kinds of singers singing on TV programs.But to be honest, the hottest one in the end is China Satellite TV!Even the "plagiarized" variety shows of China Satellite TV in the next few years are the same. The counterfeit products can't compare with our genuine ones!Why is this happening?Still in production ability!Having a good idea does not mean that every TV station can turn such a good idea into a good-looking variety show, especially when there are genuine China Satellite TV programs for comparison.
Then why China Satellite TV did not have much operational ability and production ability back then.But using Jia Hongjian's idea to develop it?Because there was no competitor in this area back then!To be honest, the editing of the first competition back then actually had a lot of flaws from the current point of view, but the beauty is that there were no competitors back then, so the staff of China Satellite TV can use it for two to three years. Over the years, I slowly learned and summarized slowly, and slowly learned how to make the show look good!Not to mention, Huaxia Satellite TV also recruited various variety show talents from Dawan to teach.He even taught everyone how to do it step by step. Under such a situation, the talents of China Satellite TV have certainly improved a lot!
But what about other TV stations?When they started to learn the creativity of China Satellite TV, even if they adapted it after learning, it was quite creative. Letting their people do it with their own hands is a waste of creativity, and the best effect of creativity is not shown!Of course.After they discover such a problem, the most likely move is to poach people.But poaching people is not easy for domestic TV stations, because domestic TV stations are not private companies, but exist similar to state-owned enterprises—when did you see state-owned enterprises poach people everywhere in the market?
So these TV stations soon discovered the problem, so they chose to continue to use TV dramas to attract audiences, and slowly use their existing manpower to exercise their ability to produce various variety shows.From some perspectives, this can be regarded as a more down-to-earth method.However, using TV dramas to attract audiences does not mean that all kinds of ordinary TV dramas produced in China can have the capital to make everyone's TV stations hype.The ones that can really mobilize everyone to promote it are films like "Dae Jang Geum"!That's why it's worth everyone grabbing the right to play the first round.Then various films for advertising trailers!But this kind of film is still a minority for ordinary TV stations.But for China Satellite TV, the TV series they developed, or the TV series they invested in themselves, are all worthy of advertising!
When many other TV stations advertise, they learn from some Hong Kong and Taiwan TV stations.Add an advertisement for your own strong TV series after various hourly moments or in various advertising time.But China Satellite TV is different. China Satellite TV will not waste the advertising time that can be sold at a high price. It is not worthwhile in terms of maximum profitability.So how does China Satellite TV do it?What they do is to learn from the American TV station's practice - to put advertisements in the middle of the TV series!How to do this?Make it with special effects!
When a TV series is broadcast, 80% of the screen space is still broadcasting the screen of the TV series.Then 20% of the space below is used to make a special effect map.On such a sticker, there is a small video with various leading actors doing actions, and next to it is the name of the TV series, and there are also various marquee subtitles to show the plot changes of the story, so it will attract the attention of the audience more what?Yes, doing this will indeed distract the audience and cause the audience to lose their minds when watching TV dramas, but so what?As long as you don't advertise at a critical moment in the plot, isn't it over?In this way, wouldn't it be possible to add advertisements in the middle of the TV series that you are broadcasting, perfectly avoiding the commercial time that has already been sold?Maybe the effect of this kind of advertisement is not as good as the kind of advertisement that specially puts commercials, but for China Satellite TV, this is the way to maximize the benefits!
Under such a kind of publicity, it can be said that within a week, tens of millions of people across the country knew about the upcoming TV series on China Satellite TV.Even this kind of popularity has aroused curiosity from all sides. No one thought that China Satellite TV would shoot a film about left-behind children in the countryside, and it was a film about left-behind children playing basketball!Can such a movie look good?Reporters and experts from many TV stations and film and television media are very curious. There has never been such a TV series about sports in China before, let alone a sports TV series about rural children!Did China Satellite TV miss the mark, or did they really find a chance to take the lead?This really made all kinds of people in the circle curious, and even many viewers became curious too!Originally, if such a TV series was not filmed by China Satellite TV, maybe after they saw some keywords such as "countryside", "children" and "basketball", these viewers would not be interested in watching it at all.But who let this TV series be filmed by China Satellite TV, this made everyone retain their trust in China Satellite TV, and thus became curious about this TV series!Is this TV show good?Just such a topic has caused quite an upsurge of discussion on the Internet.
In such an upsurge of discussion, some people are optimistic about it and some are not. Everyone wants to wait for the TV series to air, so they can see for themselves, and see for themselves whether China Satellite TV has misread it this time, and even want to confirm it with their own eyes. Did Jia Hongjian miss the point this time?But what they didn't know was that at such a time, Jia Hongjian himself was not worried about whether the ratings would be good in the future at all!To be exact, his whole attention is not on such a TV series that has been filmed and is about to be released at this time!what is he doing nowHe is setting up the sequel of such a drama!That's right!As the main creator, Jia Hongjian was not worried at all about whether such a play would be popular.As a bigwig who has worked hard in Hollywood, Jia Hongjian will create a TV series that is not well received?How can this be?
Although the overall theme is very realistic and socially caring, in fact the development of the story content itself is very in line with the attractive characteristics!In such a drama, there are drama conflicts, character conflicts, happy and sad, hard work and success, and in the end it is a happy ending with a relatively high level. How can this be? They are all fascinating!It can be said that Jia Hongjian has complete confidence in this!Therefore, as the main creator, he is now in the mood to set the sequel in advance!Because he knows that this first season is sure to be a hit, and it will cause huge repercussions, that's for sure!After such a huge response to the first season of the TV series, how to shoot the second season is definitely a problem.
The sooner the second season is designed, the sooner the filming can be started, the sooner the filming can be completed and the filming can be shown as soon as possible.And if it is screened as soon as possible, it will be able to make the most of the popular effect of the first season, and it will be able to retain the audience's attention as much as possible, so that they can watch the second season!Only in this way is a good cycle!Otherwise, it will be too late to design the second season after the first season is over and the ratings data is found to be really good!After all, in this corner of China, we can’t shoot and release at the same time, we have to finish shooting in one go, and then we can only release after passing the review! (To be continued..)
But for many TV stations in China, they don't have enough creativity to make these variety shows, so they tend to find a convenient and effortless program that can attract the audience's attention and not make the audience dissatisfied, so Isn't it just a TV series?This was the most convenient method for various TV stations in the early 90s.However, with the development of the times and the emergence of China Satellite TV, these TV stations have gradually discovered that variety shows are also very popular!Although these TV stations don't have the creative ability of China Satellite TV, even though they don't have the operational ability of China Satellite TV, it doesn't mean that they can't imitate cats and tigers!So in these years, many provincial TV stations are learning from various variety shows of China Satellite TV like copycats.
For example, when China Satellite TV's Chinese Singer Professional League is popular, various similar variety shows will appear frequently across the country within a few years!All of a sudden, in three years, the whole country was filled with all kinds of singers singing on TV programs.But to be honest, the hottest one in the end is China Satellite TV!Even the "plagiarized" variety shows of China Satellite TV in the next few years are the same. The counterfeit products can't compare with our genuine ones!Why is this happening?Still in production ability!Having a good idea does not mean that every TV station can turn such a good idea into a good-looking variety show, especially when there are genuine China Satellite TV programs for comparison.
Then why China Satellite TV did not have much operational ability and production ability back then.But using Jia Hongjian's idea to develop it?Because there was no competitor in this area back then!To be honest, the editing of the first competition back then actually had a lot of flaws from the current point of view, but the beauty is that there were no competitors back then, so the staff of China Satellite TV can use it for two to three years. Over the years, I slowly learned and summarized slowly, and slowly learned how to make the show look good!Not to mention, Huaxia Satellite TV also recruited various variety show talents from Dawan to teach.He even taught everyone how to do it step by step. Under such a situation, the talents of China Satellite TV have certainly improved a lot!
But what about other TV stations?When they started to learn the creativity of China Satellite TV, even if they adapted it after learning, it was quite creative. Letting their people do it with their own hands is a waste of creativity, and the best effect of creativity is not shown!Of course.After they discover such a problem, the most likely move is to poach people.But poaching people is not easy for domestic TV stations, because domestic TV stations are not private companies, but exist similar to state-owned enterprises—when did you see state-owned enterprises poach people everywhere in the market?
So these TV stations soon discovered the problem, so they chose to continue to use TV dramas to attract audiences, and slowly use their existing manpower to exercise their ability to produce various variety shows.From some perspectives, this can be regarded as a more down-to-earth method.However, using TV dramas to attract audiences does not mean that all kinds of ordinary TV dramas produced in China can have the capital to make everyone's TV stations hype.The ones that can really mobilize everyone to promote it are films like "Dae Jang Geum"!That's why it's worth everyone grabbing the right to play the first round.Then various films for advertising trailers!But this kind of film is still a minority for ordinary TV stations.But for China Satellite TV, the TV series they developed, or the TV series they invested in themselves, are all worthy of advertising!
When many other TV stations advertise, they learn from some Hong Kong and Taiwan TV stations.Add an advertisement for your own strong TV series after various hourly moments or in various advertising time.But China Satellite TV is different. China Satellite TV will not waste the advertising time that can be sold at a high price. It is not worthwhile in terms of maximum profitability.So how does China Satellite TV do it?What they do is to learn from the American TV station's practice - to put advertisements in the middle of the TV series!How to do this?Make it with special effects!
When a TV series is broadcast, 80% of the screen space is still broadcasting the screen of the TV series.Then 20% of the space below is used to make a special effect map.On such a sticker, there is a small video with various leading actors doing actions, and next to it is the name of the TV series, and there are also various marquee subtitles to show the plot changes of the story, so it will attract the attention of the audience more what?Yes, doing this will indeed distract the audience and cause the audience to lose their minds when watching TV dramas, but so what?As long as you don't advertise at a critical moment in the plot, isn't it over?In this way, wouldn't it be possible to add advertisements in the middle of the TV series that you are broadcasting, perfectly avoiding the commercial time that has already been sold?Maybe the effect of this kind of advertisement is not as good as the kind of advertisement that specially puts commercials, but for China Satellite TV, this is the way to maximize the benefits!
Under such a kind of publicity, it can be said that within a week, tens of millions of people across the country knew about the upcoming TV series on China Satellite TV.Even this kind of popularity has aroused curiosity from all sides. No one thought that China Satellite TV would shoot a film about left-behind children in the countryside, and it was a film about left-behind children playing basketball!Can such a movie look good?Reporters and experts from many TV stations and film and television media are very curious. There has never been such a TV series about sports in China before, let alone a sports TV series about rural children!Did China Satellite TV miss the mark, or did they really find a chance to take the lead?This really made all kinds of people in the circle curious, and even many viewers became curious too!Originally, if such a TV series was not filmed by China Satellite TV, maybe after they saw some keywords such as "countryside", "children" and "basketball", these viewers would not be interested in watching it at all.But who let this TV series be filmed by China Satellite TV, this made everyone retain their trust in China Satellite TV, and thus became curious about this TV series!Is this TV show good?Just such a topic has caused quite an upsurge of discussion on the Internet.
In such an upsurge of discussion, some people are optimistic about it and some are not. Everyone wants to wait for the TV series to air, so they can see for themselves, and see for themselves whether China Satellite TV has misread it this time, and even want to confirm it with their own eyes. Did Jia Hongjian miss the point this time?But what they didn't know was that at such a time, Jia Hongjian himself was not worried about whether the ratings would be good in the future at all!To be exact, his whole attention is not on such a TV series that has been filmed and is about to be released at this time!what is he doing nowHe is setting up the sequel of such a drama!That's right!As the main creator, Jia Hongjian was not worried at all about whether such a play would be popular.As a bigwig who has worked hard in Hollywood, Jia Hongjian will create a TV series that is not well received?How can this be?
Although the overall theme is very realistic and socially caring, in fact the development of the story content itself is very in line with the attractive characteristics!In such a drama, there are drama conflicts, character conflicts, happy and sad, hard work and success, and in the end it is a happy ending with a relatively high level. How can this be? They are all fascinating!It can be said that Jia Hongjian has complete confidence in this!Therefore, as the main creator, he is now in the mood to set the sequel in advance!Because he knows that this first season is sure to be a hit, and it will cause huge repercussions, that's for sure!After such a huge response to the first season of the TV series, how to shoot the second season is definitely a problem.
The sooner the second season is designed, the sooner the filming can be started, the sooner the filming can be completed and the filming can be shown as soon as possible.And if it is screened as soon as possible, it will be able to make the most of the popular effect of the first season, and it will be able to retain the audience's attention as much as possible, so that they can watch the second season!Only in this way is a good cycle!Otherwise, it will be too late to design the second season after the first season is over and the ratings data is found to be really good!After all, in this corner of China, we can’t shoot and release at the same time, we have to finish shooting in one go, and then we can only release after passing the review! (To be continued..)
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