Coquettish Rebirth

When the third episode ended, the instant ratings reached 4.1%, and after a 3-minute commercial, when it came to the fourth episode, the ratings were still rising!Within 5 minutes of the fourth episode airing, the ratings had risen to 4.3%, and the ratings of 4.3% directly made our TV series surpass the "Legend of Chu Liuxiang" and other films starring Zhu Xiaotian and the others. In an instant, the ranking was almost the same as that of TV series with an average rating of 15 or 6!At this time, it can be said that as long as the next twenty episodes of such a film by Jia Hongjian can guarantee the ratings, then in the end, this TV series will definitely become a well-known and well-known TV series in China in 07. one!

That's right!In fact, the TV dramas with more than 4% ratings are basically TV dramas with very good quality. After excluding some TV dramas with major historical themes, and excluding some TV dramas about changes in the fate of small people, the rest of the stories themselves The more explosive ones are definitely the ones whose names audiences will still remember within ten years!For example, "Latent"!How popular this "Latent" played in the original time and space!

Jia Hongjian remembers that in 09, the two most popular TV series were "Latent" and "My Leader, My Team". A myth of the latter, the latter was highly publicized before it was broadcast, and it ushered in the opposite ratings and word-of-mouth.From the beginning of the year to the present, "Tuan Zhang" is the second most hyped domestic TV drama, and no one dares to be the first. Several David TVs frantically snapped up the premiere at zero o'clock, simulcasting 16 episodes a day for repeated bombings, and finally alarmed the SARFT. It ended with a "regulation contract", but the final result was that the ratings went up and down, and word-of-mouth was mixed.Although from a certain point of view, the quality of a movie like "The Leader" is quite good, the problem is that the movie was too much publicized before.Maybe the actors are almost the same as the original cast of "Soldier Assault".Therefore, the producer and the TV station hoped too much to inherit the popularity of "Soldier Assault", so they made a lot of publicity.As a result, after the hype has whetted the appetite of some viewers and filled them with fantasy and expectation, they found that the TV series was not as good as they had imagined.So of course there is a problem.

On the other hand, "Latent" is so low-key that people can't figure it out. However, relying on word of mouth, "Latent" has created another myth in the history of Chinese TV dramas. "Have you watched "Insidious"?" This is a question I would ask my friends when I met. Watching "Insidious" has become a popular activity at that time.When the promotion of "Team Leader" was all over the sky, it had already been broadcast on various local stations. The audience who saw the ending in one breath said it was addictive, crying for it, laughing for it, avenging its injustice, and mourning for it. , People call it "a masterpiece of spy warfare that can kill "The Assassination". "Latent" has no hype or publicity, but it is a fire, and the degree of this "fire" is unexpected.And this "fire" trumped all the hype.

In the past, TV dramas with spy wars and revolutionary themes were only concerned by the elderly, but they were a piece of cake for young people, but this "Latent" has brought a so-called "latent" effect.Its appearance has reversed the situation that TV dramas about spy wars and anti-Japanese wars do not sell money, and it has formed a strong competition with urban idol dramas that have always dominated the mainstream ratings.In Jia Hongjian's view, the fact that this film was popular back then really made sense - on the one hand, it did not stand on the previous political stance of "red is natural right" and did not let the protagonist directly become A red warrior with a firm belief did not decide to devote his life to the red cause as soon as he came out.In the past, the protagonist had to be highly enlightened!But the modern age is different, and young people are far away from the previous war years.Many young people even think that a red warrior with a firm belief is a foolish behavior!

So if you want young people to think that such a red spy war drama looks good, what should you do?Naturally, the protagonist is not a red warrior with a firm belief at the beginning, and he is not even on the side of the red at the end of the Anti-Japanese War!In this way, because of the protagonist's disappointment with the skinheads and the love of the red camp.Then I gradually became willing to go to help a little bit, and in the process of helping, I saw the corruption of the skinheads even more, and then compared it with the red regime. Naturally, it is easy to make people feel good about it. Only by slowly awakening can we be high!

Then such a spy drama.That's still a high-IQ spy war drama, and it's full of all kinds of people!All kinds of intrigue!So after such a drama was broadcast, no matter young people or middle-aged people, they found that there are many intrigues in this drama, which can be used in the workplace!People discovered that the red classics are not outdated. After all, society is still a combination of people and people. The problems that modern people can encounter are also encountered by people in the past every day!Screenwriters and other main creators, after digging out such a layer, it will naturally make it easier for modern people to invest in, accept, and observe with an attitude of appreciation and learning, and it will naturally become popular all of a sudden!

Even like the later "The Legend of Zhen Huan in the Harem", that's the same!In the eyes of many men, isn't this film a battle between the women in the harem?It's a battle of women in the harem, but women's battles are all intrigue!So in the eyes of female audiences, these content of intrigue can also be used in the office!Although they don't necessarily have to learn to harm others, at least they won't be fooled to help others after being harmed by similar tricks, right?Isn't this "learning by doing"?It can make the audience feel that the story background in TV dramas is far away from modern time, and there are many plots and details in it that are very instructive to modern audiences, and can have a certain positive impact on their real lives.Then such a TV series is not just an entertainment product, but has transformed into a "education-in-fun" product. Viewers watch TV not only to pass the time, but also to learn something, so the audience is of course more willing to watch!

Modern business competition, it all pays attention to a core competitiveness!What is core competitiveness?We can provide something that others cannot provide, that is called core competitiveness!When other TV dramas are just entertainment products and only provide the function of passing time, there are one or two TV dramas that not only provide the function of passing time, but also provide a certain amount of teaching function, which can make the audience learn in reality Work life benefits, isn't this the core competitiveness?If such a film is not popular, is there any reason?If such a film is not popular, who should be popular?And what is the ratings of such a popular TV series?Not much—the peak audience rating was more than 9%, and the average audience rating was only 5%!

Why is this film so popular, but the ratings are so low?Why didn't it have the same average ratings of 51% as CCTV's "No. 9 Military Station"?Because this film was released in a low-key manner from the beginning!How many people knew the film was good at the beginning?No one knows, everyone suddenly heard relatives, friends, colleagues, etc. say that this TV series is good after a while, and then watched it by themselves!This is a word of mouth effect!And the word-of-mouth effect takes time, but when the word-of-mouth of a TV series doesn't rise in the early stage, won't the ratings be slowed down?If "Latent" has been heavily publicized from the beginning, then maybe the ratings will be 7% or even 8% from the first episode, so even if the final average ratings are less than 9%, they will still be about the same!

Although it is said that in 09, the overall conditional audience has dropped a lot compared to 07, and the overall plate has gradually decreased, but if this "Latent" has the same treatment as "No. In CCTV's prime time, the absolute ratings figures will not be worse than "No. 51 Military Depot", and may even be even better!And from such a point of view, our current instantaneous ratings are almost close to the average ratings of other people's "Latent", does this always prove that our movie is popular?Even if it is said that "Latent" had less publicity at the beginning, and others are strong in the later stage, then our film's early stage publicity is enough, and the quality is not better than "Latent", at least the quality is not far worse, so it really counts in retrospect , The average ratings of our movie should be higher than "Latent"!Even if our film is not as good as "Latent", which can become one of the top domestic TV dramas in the 51 years from 2000 to 2012, then we will be at the same level as "Latent", or a slightly worse level, That's still fine, right?

Although our films are not as good at guiding reality as the core competitiveness of "Latent", and not as high in IQ and fighting wits and courage as "Latent", our films also have their own unique features-the attention to social reality!Although we did not teach the audience how to intrigue, but we let the audience start to pay attention to the left-behind children that they have never paid attention to or even heard of. From a social perspective, our film should actually be more meaningful than "Latent" ?After all, if "Latent" teaches the audience, there are not many people in the audience who can really learn the content and use it in work and life, but our film has successfully made the whole society pay attention to left-behind children. How many left-behind children can be changed?How many of them might have learned to be bad, but it turned out that they didn't learn to be bad because their parents quickly took them to their side after watching such a TV series?

From these perspectives, the ultimate social achievement of our film should be higher than that of "Latent", and it should be more serious!So even if we are not as popular as "Latent", we shouldn't be dumped by word of mouth! (~^~)