Coquettish Rebirth

When the fourth episode finished, the instant ratings had reached 4.5%.Such a statistic seemed normal to Jia Hongjian, but when such a statistic was released to various TV stations through the data report of China Nielsen, it surprised all the colleagues in the industry!Take Mango TV as an example. The various high-level executives of this Mango TV saw that the TV series of Huaxia Hi-Tech’s country girls playing basketball can have such a ratings. They were really surprised and didn’t know what to say—now In an emergency meeting, various executives sat in front of the conference table and were smoking wildly. Everyone was silent, as if they were all in deep thought, and no one said a word!

What are they thinking about in silence?It's very simple, thinking silently why this TV series of China Satellite TV has such a good ratings!Originally, at the end of this year, they prepared a TV series to be broadcast, and they also invested a lot of energy and ideas in such a TV series. The most daring attempt - they are going to imitate American dramas to make domestic TV dramas!That's right!The ambition of this Mango TV station is very big. In the original history, they were the largest TV station in China besides CCTV, and their strength is just below CCTV!And in such a time and space, China Satellite TV led by Jia Hongjian came out and snatched such a No. 1 status, even higher than the historical Mango TV. Can this Mango TV take over?

Although Mango Channel has also joined a simulcast platform of China Satellite TV, but entering the simulcast platform does not mean that people will bow their heads and bow their heads!Therefore, throughout 2007, Mango TV was planning how to compete with China Satellite TV in the basic TV ratings of TV dramas in China!In the original history, the status of Mango Channel was boosted by a series of variety shows such as "Happy Camp" that started in 98, which were the first to learn from Daiwan.In the middle and late 90s in the original history, domestic provincial TV stations were not very good at producing programs. They generally produced some very uncharacteristic programs, and then mainly broadcast various TV series.At the same time, because there were no restrictions on the policy back then, many TV stations broadcast the same TV series at the same time, which led to inefficient repetitive competition and fierce competition.There is nothing like the style of various provincial TV stations doing their own popular variety shows in 2012.There is also no ecological environment in which the TV series broadcast by various TV stations are not the same.

However, because of Jia Hongjian's sudden birth in such a time and space, history has undergone great changes all of a sudden.First of all, in terms of variety shows, in the mid-90s, Jia Hongjian led China Satellite TV to start various "innovative programs".Many reality show variety shows that could only be produced by Mango Channel at a very late stage in history were brought out in advance in the 90s.The result of this is of course that China Satellite TV will be invincible in a short period of time!It can be said that within four to five years, China Satellite TV will stand out, and even CCTV will not be able to defeat China Hi-Tech to a certain extent!After all, Jia Hongjian is a reborn person, and he released the popular variety show ten years later in advance.And the CCTV people haven't seen so many winds and rains like they have seen ten years later!Didn't you get beaten all of a sudden and don't know how to fight back?

However, one thing is a bit like history. After China Satellite TV and the original Mango Channel have dominated for four or five years, other TV stations will not sit still. They have also begun to try to learn to do similar variety shows. programme.Historically, when Mango Channel did well in talent shows, it only took about three years for a TV station in Shanghai to come up with a show like Come on, Good Man, etc. to compete.However, such a time and space is not so fast. Basically, various imitation variety shows are released after 4-5 years. This is mainly because Jia Hongjian and the others have invested heavily and are generous enough.At the beginning, tens of millions were spent on the best audio equipment and stage in the country, and even bought a special concert hall for the Chinese Singer Professional League. Is it worthwhile for other TV stations to see it?And under the leadership of Jia Hongjian, a reborn person.For a period of time, China Satellite TV did not have only one or two variety shows that were the most popular, as in the history of Mango Channel, and only one or two variety shows were successful.

Under the leadership of Jia Hongjian, China Satellite TV really has four or five programs that are booming!For example, the Chinese Singer Professional League, and the Voice of China, these two programs are still interactive, and the outstanding civilian singers in the Voice can be promoted to the Chinese Singer Professional League for further study and various PK!How big of a gimmick would this be, and how much of a shock would it have brought in such an era that lacked entertainment?Even if other TV stations want to learn, they will understand after thinking about it.According to the gourd painting, they might be able to create a talent show to find newcomers, but there is absolutely no way to create a singer professional league!Because Jia Hongjian, the boss behind China Satellite TV, also mastered Rolling Stone Music and Fenghua Music!the two record companies.That's a star lineup that includes 80% of Dawan Mandarin Songs!Therefore, the stars of these two can only appear on the programs of China Satellite TV. This has caused other TV stations to want to learn such a high-level program, but they really can't find enough high-end singers!And if you want to find Hong Kong singers, there are not many Hong Kong singers who are good at Mandarin, and those who are too big are not willing to come.On the mainland, the local singers who are so powerful have already been poached by China Satellite TV.In this way, what else should people do?

As a result, even if people wanted to learn, they found that there was no way to get a share of the pie. On the one hand, the star lineup was not good, and on the other hand, their own family members were not good enough, and there was no way to make a linkage with China Satellite TV!According to the results of the TV station's own budget, it is basically a big investment in the end, and then it doesn't make much money!This has caused other TV stations to dare not learn from it!

On the other hand, in addition to these two variety shows, there are also variety shows such as Master Chef, which use the method of reality shows to select candidates for the head chefs of hotels in various places in China from various outstanding chefs. And the annual salary starts at least 20!In those years, 20 was really a big amount. In fact, the chefs in the hotels that participated in the show did not have such a high salary.But why are those hotels willing to come and cooperate, and then give back a salary of 20 a year?Because this is tantamount to advertising?The chef they hired before had a small salary, but their popularity was also low, and the champion chef who appeared in such a program, not to mention the whole country, but at least tens of millions of people know it, right?In this way, won't the hotel be able to use the chef's name to advertise?Isn't it possible to attract additional guests?On the other hand, doesn't participating in such a program also advertise their hotel itself?

So such a reality show really attracted a lot of outstanding chefs from all over the country to participate.And not to mention that China Satellite TV is still in Shanghai, such an area is full of various high-end hotels!There are also many job opportunities in this way, and big cities are already very attractive to people from other places, so when the show starts, even if the effect of the show is not yet clear, they can still be drawn to the hotel to participate!Apart from these three reality shows, the other reality show variety shows of Huaxia Satellite TV are not too far behind. Compared with the shows of their peers, they are also a big distance away!It can be said that China Satellite TV's variety show list is really an army battle, and all of them are really excellent!Under such a situation, of course other TV stations would feel guilty when they competed!

Therefore, after four or five years, some TV stations began to imitate China Satellite TV and do various variety shows.In addition to variety shows, China Satellite TV's TV drama department brought out by Jia Hongjian also performed quite against the sky among domestic counterparts of the same era-who is Jia Hongjian?O Reborn!Just take a few good-looking TV dramas from China and abroad in Rebirth Memories, and it will surprise the domestic audience, okay?Moreover, there are TV series such as "Newsroom" developed by Jia Hongjian himself, which immediately makes the TV series of China Satellite TV very, very high-end, and other high-end TV stations can't compete!And recently, Mango TV finally mustered up the courage to compete with China Satellite TV!

Originally, in the past, Mango TV was all about the "low-end" type of TV dramas, which were all aimed at teenage groups and migrant worker groups that China Satellite TV did not catch.And in 2007, Mango TV obviously wanted to take a step to a higher place, so they came up with an idea, which is to Chineseize American dramas!Such an idea is very thoughtful!In the past few years, American dramas have become very popular on the Internet. Many viewers have discovered that China Satellite TV's dramas can compete with American dramas in China.And what if Mango Channel directly borrowed from American dramas?For example, what would happen if a down-to-earth film like "Ugly Betty" was localized in China?In this way, copyright factors can be avoided, and then you can compete with China Satellite TV, right?Can you even test the waters of high-end groups?

However, whether to test the water or not to test the high-end group is still very controversial within Mango TV.Some executives still suggest to grasp the basic market first, while others say that they can take a bold step forward and try it out.So under such circumstances, whether the film "Ugly Invincible" should be "thunder" or "easy" has become the focus of internal debate at Mango TV.After discussing for several months, the final result of the discussion is to see if we can try high-end users while keeping the basic disk as much as possible.That is, while maintaining a little "thunder", see if we can develop some audiences with relatively high income levels.And at such a time, they suddenly found out that Jia Hongjian had launched a new TV series, which immediately caught their attention!Because Jia Hongjian is often the vane of the Chinese film and television market!

In the end, they found out that Jia Hongjian wanted to make a TV series about rural children playing basketball!When they heard the news at the time, many people really laughed heartily. They really thought that Jia Hongjian was crazy about taking the road of art, and they immediately felt that China Satellite TV was not justified!But who knows, when the film was actually broadcast, how could it be cleaned up so well? (~^~)