Coquettish Rebirth

Mango Channel must be surprised. After they got China Satellite TV and Jia Hongjian made a TV series about rural girls playing basketball, they immediately felt that China Satellite TV should not try to compete for ratings this time. They also thought that Jia Hongjian must have been fooled by Hollywood, thinking about making something artistic all day long!They really thought that a TV series with such a theme would never be popular!

why?Because of the theme!TV dramas are very similar to movies, they really pay attention to the subject matter!Take the Chinese market as an example, comedy films and costume martial arts films are really more popular-although the Chinese market relies more on celebrities, and many times there are many stars, it is not necessarily comedy films or costume martial arts films. Can also fire.But in general, comedies and costumed martial arts are the most popular!So if the movie is aimed at the box office, then obviously these two themes should be chosen.And if you choose other themes, such as science fiction that is very unpopular in China, especially domestic science fiction, it will be over.It really took a lot of effort, and in the end there may not be many people to see it!

Audiences in a market generally have various preferences.For example, American audiences are relatively able to accept political themes, so like "21 Hours Against Terrorism" in the early 24st century, what about "The West Wing", and "House of Cards", which have nothing to do with politics or are purely political. If it's a TV series, then it can get a good response!But in the Japanese market, political TV dramas basically don't have any basic discs, so no one likes to watch them!why?Because Japan was not a complete revolution and then had a later capitalist society, they were improvements.However, there is a problem with the improvement, that is, the remnants of feudalism are relatively serious-in the final analysis, Japanese politicians are basically nobles before the Meiji Restoration!It even looks like the seat of a member of parliament, which is passed down from the ironclad father to the son!So under such circumstances, how can Japanese citizens still have any interest in politics?Those politicians are basically the children of rich politicians since they were young. They have never been in contact with the lives of ordinary people at the grassroots level since they were young. Then the alternatives on the stage are all these people. Does it matter who they choose?Therefore, Japan's election turnout rate has always been famously low in the world!

Such a thing as market characteristics.It is impossible for the manufacturer to insist on it. This is a rigid rule. Whoever does not follow it will hit his head against the south wall!And in the Chinese market.What are the characteristics of this market?As far as the film and television market is concerned, it is a political drama. Although Chinese people are more interested in politics, it is more sensitive after all, and it is impossible to completely follow historical facts.And even the United States did not follow the historical facts.They are all as fictitious as possible, but fiction is a bit on the edge of the red line in China, so few people touch it.For film and television companies, investing in film and television works related to politics is a dead end, and the products are too easily unable to be put on the market due to various accidental factors.And when it is put on the market, because there is no experience of similar products as a comparison, it is completely impossible to predict how the market will respond!So in the Chinese market, political drama is something that film and television makers will never touch.

Then what is the next thing that belongs to the characteristics of the market and cannot be touched?That is the supernatural plot of demons and ghosts.Although the stories of Liao Zhai are considered ghosts and ghosts, but Liaozhai is a classic, so there is no problem.But creating a new ghost story from scratch, on the one hand, the market response may not be good, and on the other hand, it is indeed easy to be stuck by radio and television.So over the years, among the spooky horror movies of demons and ghosts released in China, basically few of them can survive a week in the cinema—the release journey of the spooky horror movie itself is a thrilling story!

Next, like modern war dramas, they are relatively good in the field of TV dramas, but not so good in the field of movies.After all, our Chinese war drama.Filming and filming is such a humiliating 100-year story, unlike the United States that often allows the US military to fight aliens and so on, so the scope of material is limited, and it is normal for young people to get tired of watching it in the end.The difference between TV series and movies is that.Although many TV dramas are based on such a humiliating 100-year history, after all, TV dramas are longer than movies, and it is easier to tell stories and create characters, and at the same time, it does not require ordinary people to pay for it!This way someone will see it!But what if those TV series also need to be paid to watch like movies?Guaranteed to see a lot of people watching war dramas!

If we say that the above kinds of dramas are all due to the range of materials they draw, there are actually a small number of fans in the market.However, due to various reasons, if it is impossible for these film and television materials to be released into the market, then it is really not easy to shoot rural themes, and it is really not easy to shoot well!Such a thing as rural themes was often photographed in New China in the past.It is also because of the frequent shooting in the past that everyone thinks this thing is too common, even a bit too rustic!Many viewers will think that foreign TV dramas seem to be all kinds of high-end, people just live in luxury houses and drive luxury cars. Why are Chinese TV dramas all about farmers in mountain villages?In addition, in recent years, few screenwriters have gone deep into the folks and mountain villages to understand the situation in the mountain villages, so naturally there are not many good-looking books written here!

And if there are not many good-looking books with rural themes, there may be good-looking books.Then sports themes have almost never been popular in China!Although it is true that in the 80s, the Japanese TV series "Volleyball Girls" became popular in China, but it also had a specific historical period-who made it happen that the Chinese women's volleyball team won the world championship at that time when?And who made such an era that China has just reformed and opened up, and all kinds of entertainment are extremely scarce?In an era when Hegel's philosophy books can sell 100 million copies, it is quite normal for "Volleyball Girl" to be a hit.To be honest, the "Volleyball Girl" originally named "Flame of Youth" is not very good-looking as a TV series-this TV series itself is adapted from Japanese comics, so when the TV series is actually broadcast, it often adds some Animation shots to show the connection with the original.At the same time, because the manga was drawn in the 70s, just like Captain Tsubasa, it is full of incredible moves.What kind of tricks like "Thunderbolt from the Clear Sky" and "Phantom Whirlwind" really let players take off into the air and perform a 720-degree turn, and then use their weight to smash the ball towards the opponent's field, and even such a ball can knock the opponent's player It flew several meters—it was almost the same as the later "Prince of Tennis" known as "Killer Tennis"!

In the 80s, "Volleyball Girl" became popular, and China also learned to shoot volleyball movies, but it didn't become popular!And after such an attempt, the Chinese team's sports film and television can't develop anymore!Under such circumstances, Jia Hongjian chose both rural and sports themes.I suddenly chose two subjects that are not so popular and difficult to shoot at the same time, which makes people feel that it is difficult to take good-looking pictures no matter how they think about it!And not to mention that the selection of this sports theme is not for the adult age group, but for the primary school age group, or girls!In this way, who would want to watch it?Who would want to read the story of the girls' basketball team in a rural elementary school as an adult?And primary school girls are not necessarily willing to watch this kind of thing, after all, primary school girls should be doing their homework during prime time at night, and shouldn't be watching TV with their parents!

So under such circumstances, Mango TV from top to bottom thought that this film could not be popular!They even thought that the film's highest ratings could reach 1%, and that was because Jia Hongjian's own fame helped the film!If other lesser-known directors or screenwriters come to create such a drama, let alone the ratings are close to 1%, it is estimated that no TV station is willing to buy it!There will be no ratings at all!From a certain point of view, it cannot be said that Mango TV’s judgment is wrong, because judging by common sense, their analysis is really reasonable, and it is really 99.99% likely to develop as they predicted.

But the problem is that we, Jia Hongjian, are not 99.99% of the people!Not to mention that we are reborn, we have learned a lot from foreign filmmakers such as Spielberg and Nolan who have a very high level of film quality these years!So how could it be possible that Jia Hongjian could not handle the subject matter that others could not handle?Besides, who is Jia Hongjian?That is a person who is naturally very sensitive to market trends. He chose the subject of the rural elementary school girls' basketball team. Couldn't he think about the market reaction in advance?And after thinking about it, he still insisted on making such an idea, which proves that Jia Hongjian has the confidence, that is, he believes that such a film can be suitable for all ages, and that it can have a good market response!

After all, he, Jia Hongjian, was not born as a literary youth, and he was not someone who always thought art was so important.For the sake of so-called art, let him take pictures of things that others can't understand, and only take pictures of things that he finds cool, that's not his Jia Hongjian's style!Since he chooses to invest, he is doing business. Since he is doing business, he must have a good response and a good return. That's all right!And in this way, the people on Mango Terrace will naturally be mistaken! (~^~)