Coquettish Rebirth

Yes, when Jia Hongjian was working on such a TV series, he naturally knew that the selection of material was very risky. It can even be said that when he was thinking about the idea of ​​such a TV series, he knew that the idea was very risky.But Jia Hongjian is not a part-time worker, we are the boss!What's the difference?The difference is that as the boss, no one above us will directly say no to us as soon as they see this subject matter!As for the part-time job, there is a certain chance that the boss will not read the content after seeing this theme, and then say that this idea is not good, and it cannot be commercialized at all!It can be said that being a boss brings a kind of freedom, a kind of freedom that can exert one's own creativity and ignore other people's stereotyped prejudices!

No one restricts himself, so Jia Hongjian can follow his own ideas in the process of creation, and in the process of creation, he can try his best to use creativity to make up for the shortcomings of unpopular themes.Of course he knows that rural and sports themes are unpopular, and if it is made into a TV series, few people will watch it.Well, we are not artists. As a businessman, we must still pursue ratings. Then how can we shoot rural and sports themes so that urban people are willing to watch them, and still like to watch them?To be honest, as a reborn person, Jia Hongjian knows that rural themes can still be popular in the future—at least in a certain area!

Not to mention Mr. Zhao's series of country love series, TV series with rural themes in Northeast China have always had very good ratings!why?Rural dramas in Northeast China continue to be popular on the screen. In addition to the market operation effect of rolling broadcasts by local TV stations after the premiere of CCTV in history, the audience's popularity for such TV dramas is also an important reason.Objectively speaking, every social phenomenon has its specific background and environment.That is to say, the emergence and popularity of TV dramas about rural areas in Northeast China must be directly related to the economic and social environment in mainland China a few years later.what relationship?In the past, the theme of rural areas became popular, because the countryside, farmers, and agricultural work were the top priorities of the Republic. There were 10 million farmers with 7 billion people. Create?

But after the reform and opening up.The coastal cities took the lead in developing, and the center of gravity of society gradually shifted to the big coastal cities.At the same time, the production methods of TV dramas learned from Hong Kong and Taiwan, especially the production methods of idol dramas, need a wonderful castle in the sky as the background.Naturally, big cities are more suitable.In such a process of urbanization, the rural people are running to the city, and the economic center of society is also shifting to the city, so the theme of rural areas will not become popular.And on the other hand, after the reform and opening up.Cities have strong spending power, and at the same time, the city's infrastructure is more complete, and the penetration rate of TV sets is higher, so this leads to relatively more urban audiences and more spending power at the same time.Then advertisers are naturally willing to target urban audiences as much as possible, and naturally TV stations are also revolving around urban audiences.

After entering the year 2000, the agricultural tax and other taxes were slowly abolished, and the shackles on rural farmers were slowly liberated, making them richer, so that the rural market gradually gained consumption capacity.Naturally, there will be soil for the development of rural-themed TV dramas aimed at the rural market, isn't it?In fact, the most simple comparison can be used to see the changes in the roles of urban and rural areas. Even after the reform and opening up, before 2000, urban or non-agricultural household registration was more popular than agricultural household registration!Because the urban household registration or non-agricultural household registration, that is to eat commodity food, which means that all kinds of jobs can be recruited!Even if it is to set up a factory near the countryside, if you want to recruit employees from the rural guys, then after that.The employees also instantly left the agricultural household registration, and suddenly became a non-agricultural household registration!In the past, farmers wanted to get rid of their agricultural hukou in various ways. The elderly and children didn't want to serve the farmer and repair the earth all their lives!

But after 2000.Or in 2012, rural hukou suddenly became more popular than urban hukou!why?On the one hand, agricultural household registration is divided into land in rural areas!Even if you don't grow the land yourself, you can rent it out to others, and you can earn thousands of dollars a year.Let alone this, if there is a homestead in the countryside, can it be compared with the property right house in the city?There are various two-story and three-story small buildings in the countryside.When demolished, can commercial housing of tens of square meters in the city compare with it?Not to mention big cities, even small cities with third and fourth tiers, when urban reconstruction and urbanization are promoted, the small yards and two-story buildings on the farmer’s homesteads are demolished, and the replacement is two One or even three houses, and even more than 100 million 200 million RMB!

For real estate developers, they are most willing to pay high prices for rural demolition!why?Because of the low population density!A building in a city can be counted as covering an area of ​​6 square meters. Even if it is an old building with 6 floors, there are three households on one floor, and 18 households on the sixth floor!How much would this fucking demolition cost?20 for one family, 18 million for 360 households!And what about the two small rural courtyards that also cover an area of ​​500 square meters?Assuming the same budget of 360 million, wouldn’t it be 180 million for each family?For developers, the cost is the same, but for the demolished people, it is different!So after the demolition, the families with rural household registration instantly took the house to become non-agricultural household registration or urban household registration, and also live in commercial housing, and then there are 100 million 200 million cash deposited in the bank. That is really the rhythm of BMW and Mercedes-Benz driving casually. !Not to mention that farmers themselves still have land!Even if the private land is expropriated, you still have to pay, right?As a result, the land that was originally the least valuable in the hands of farmers suddenly became a very popular capital!

So in 2012, in fact, many ordinary people in the city really didn't have much money, but the former farmers in the urban-rural fringe area had all kinds of money!Even like many so-called urban villages in later generations, isn't that the former urban-rural fringe?Didn't it just develop into a place where all kinds of landlords are local tyrants?Of course, in such a situation, the farmers who have been demolished are not actually farmers anymore, but their aesthetic habits still retain the aesthetic habits of farmers in many cases, and they can still watch TV dramas with rural themes!On the other hand, even in various rural villages in the outer suburbs that have not been demolished, the income of farmers is also increasing steadily.Needless to say, by 2012, even in 2010, every household in many rural areas bought a car!The young people in the family work outside, and the parents at home work in agriculture, earning a lot of money a year!It is not difficult to save money for a few years to buy a car!Under such a situation, with the increasing consumption power in rural areas, merchants are gradually targeting this kind of market, so it is only natural that TV dramas with rural themes will become popular for these affluent farmers!

Even if you look at the specific plot changes of rural themes, you will know that in the 80s, what were the rural themes about?Isn't that land contracting?Isn't it just raising pigs and chickens?In the 90s, wasn't it just migrant workers who went to work in cities?And after 2000, what is it all about?Even the rural areas have started to attract investment!Even in the countryside, there are also various families building factories or enjoying farmhouses!Is the development of tourism resources!And these investment promotion, factory construction, farmhouse tourism resources, plus those parents in the countryside who are short-sighted, trivial, and young men and women like each other's emotional dramas, isn't that the most basic skeleton of a set of popular rural TV dramas in later generations? Is it?

As a reborn person, Jia Hongjian could do this in advance to manipulate rural themes, but he really didn't choose to do so.After all, he still wants to play basketball. After all, the theme of such a TV series is basketball!So how to fix it, how to deal with such a thing as a rural theme?Then let the protagonist be an urbanite!Let the protagonist go to work in the countryside as a city person, instead of as a young man born and bred in the countryside. Wouldn't it give the urban audience a sense of substitution?After all, TV dramas still have to focus most of the shots on the protagonist, after all, they still have to observe the world through the eyes of the protagonist.If the protagonist is an urbanite, the way he sees things and the way he thinks about things in his mind is the way of urbanites, then the urban audience will naturally feel comfortable and close to them!

At the same time, as an outsider, as a young man who ran from the city to work in the countryside, his background can also provide a lot of room for design, and there are also many places that can cause conflicts!For example, his girlfriend in the city, such as his girlfriend's parents, these are real problems!After all, in reality, if a young man from the city goes to the countryside, he must face such a problem!And in this way, wouldn't the limitations of the rural theme itself be eliminated as much as possible?In this way, wouldn't it be possible to show the background that Jia Hongjian wanted to express in the rural theme as much as possible?If there is a leader on Jia Hongjian's head, although the leader may see Jia Hongjian's efforts to eliminate the negative influence of rural themes, the leader may not be willing to stand by Jia Hongjian and try with him!They may not be willing to help Jia Hongjian take this risk!After all, if such a theme is still unpopular after being filmed, then the leader will be scolded!Why did the leaders support Jia Hongjian's risky move?And Jia Hongjian himself is the boss, so everything will be different!The boss decides to take risks, and no one can stop him! (~^~)