Coquettish Rebirth

The success of Mango Terrace in Alexandria now lies in the fact that Jia Hongjian and the others have made too high-end results all at once.All of a sudden, he made popular the unpopular subject matter again, and still made a lot of money, which shocked Mango TV a lot!That's why Mango TV couldn't help but come to review and review the film "Ugly Invincible" they prepared, and whether they can learn anything from Jia Hongjian's film.

Originally, such a film was a copycat of the American "Ugly Betty", and even the name was copied from the other party. The heroine of others is called Betty, and the heroine of this film is called "Invincible".Such an "invincible" heroine claims to be from a working family background and has excellent grades.At the same time, it is also a collection of beautiful aspects of human beings.He is talented, smart and capable, optimistic, hardworking and kind, full of inner beauty but ugly on the outside, wearing glasses and braces.Her ugliness comes from both her looks and her clumsy posture.But Invincible is unpretentious, can laugh at himself, and recognizes that his appearance is a challenge rather than an excuse for pity.Invincible's biggest psychological weakness is that she is not deeply involved in the world, and sometimes she can't take care of the overall situation for the sake of family, friendship, and love, and she is even used by others, especially in terms of love.Fortunately, she has enough self-awareness, she can face up to mistakes bravely, and dare to fight back when encountering bad people.As for such a woman, by chance, she joined an advertising company full of beauties as the secretary to the president, and then, with the help and encouragement of the members of the "Ugly Girl Club" within the company, she assisted the playboy president to complete a series of... tasks, and even fell in love with the domineering president of the Playboy at one point.

Logically speaking, a film like "Ugly Betty" itself has received good reviews in American dramas, and at the same time, young Chinese people are currently watching American dramas, so such a domestic drama copying American dramas, at least logically, should be Attract a certain number of young people like it?For example, in "Love Apartment", which was said to appear only two years ago, in fact, many funny plots borrowed heavily from American drama comedies.In some plots, even the lines are similar, while in others, after some transformations, the framework has been moved over and the content is localized.Isn't a movie like "Love Apartment" very popular in China?Even if there are various doubts about borrowing and plagiarism, audiences who don't care about these things can still follow it very happily!And among these audiences.Most of them are young people!

So basically speaking, if a film like "Ugly Invincible" roughly borrows the framework from the American "Ugly Betty", and then localizes the content accordingly, it would make the film more down-to-earth.In fact, such a drama should have the same word-of-mouth reputation as "Love Apartment", and there should be as many people who love it as people who hate it, and there should be even more people who love it!After all, just like "Love Apartment", there are not many people who really care about whether American dramas that have nothing to do with them are plagiarized!Some people have a stronger sense of justice.So they feel that plagiarism is wrong, and they will be criticized in various ways, but for more people, the plagiarized work is not related to him.His interests will not be affected if he is plagiarized, and he will even see jokes that are more in line with China's national conditions and more in line with China's atmosphere. Why doesn't he support it?

And to be honest, the story frame design of a film like "Ugly Invincible" is also possible. The ugly girl entered a company with beautiful women like clouds and a domineering president.There are quite a lot of conflict points in itself. First of all, doesn't the American movie "The Devil Wears Prada" also tell a similar story-a girl from an ordinary family is dressed in an ordinary way.She is very capable, graduated and entered a top fashion magazine in the industry, and became the assistant to the editor-in-chief of the magazine.Then such a young woman who never knows how to dress herself up, looks exactly like the working class on the street, and doesn't even understand fashion and the meaning of fashion, constantly conflicts with the fashionable beauties in the company and her boss.In the end, I was gradually transformed by the environment, and gradually realized what fashion is and what fashion is, and was gradually transformed by the environment into people like the editor-in-chief and the others.Instead of the previous self, even the boyfriend left me in the end.After communicating everything, the heroine finally chose to leave the job, and the movie finally gave an open ending-in the end, did the heroine find her boyfriend and go back to her previous life.Or just changed a magazine, want to go further and become the editor-in-chief or something?No one knows this, it's up to the audience to guess and think.

In fact, it can be seen from this point that whether it is an advertising company or a fashion company, as long as it is an ugly girl or an ordinary woman who can't dress up, she can enter a company with all kinds of high-end and high-end atmosphere.There must be many conflicts and conflicts!Not to mention that the heroine has an ugly duckling-like setting, and then there is a prince-like domineering president as the male protagonist!Such a setting is the standard template for romantic dramas and idol dramas that Chinese women like!You can even design a domineering president like a prince and a rich, talented and good-looking ex-girlfriend. The ex-girlfriend dumped the male protagonist, and the male protagonist is very sad.Then at such a time, the heroine slowly won the heart of the hero by virtue of her pure kindness and other characteristics.But who knew that just when the two were about to pierce the paper on the window, the ex-girlfriend came back again, and wanted to rob the heroine from the heroine again, and then the heroine also had an old relationship... This is simply a routine!Even at such a time, a male number two who is like a spare tire is stuffed in. No matter how nice this male number two is to the heroine, and the heroine is shaken a bit, this is simply the rhythm of Korean dramas!

It can be said that if such a routine is done well, the effect is actually not bad!Just like the Korean drama "My Name is Kim Sam-soon" produced in South Korea two years ago, it created an average rating of more than 37% in South Korea, and the highest rating exceeded 50%!What is such a TV show about?Doesn't it mean a 29-year-old spinster with an unattractive face, a poor figure, no money and no connections.I went to Paris to learn how to make bread and cakes. After I came back, I went to a restaurant and met the rich second-generation domineering president. Then I fell in love with the domineering president. Then the ex-girlfriend of the domineering president came back and wanted to win her love. It looks like the domineering president. I also want to choose an ex-girlfriend, but the heroine has all kinds of entanglements. In the end, the heroine still embraces the handsome and domineering president...

Therefore, with the same routine of a romantic drama, in fact, as long as "Ugly Invincible" does a good job of localization, as long as it is grounded enough, there is actually no need to worry about the ratings!If you really want to do it well, you don’t need to make it into a heroine. It’s really ugly, and it’s not easy for ordinary audiences to get in. Just let a beautiful actress try her best to go on stage without makeup, and then dress like ordinary people , and even the best actresses can get fatter and the like.What kind of temperament and temperament can be made to be similar to the girls of ordinary working people's families, so that's fine!Then make all the beauties in the advertising agency look like models, and make them all look like unattainable beauties in the upper class. Isn't this a comparison?Girls from ordinary people's homes, if they really go to a high-end occasion and see a woman who can dress well and look very beautiful, of course they will feel naturally inferior!Wouldn't it be easier for the audience to get involved in this way?

Let's make some more funny plots, for example, all the beauties in the company are all human beings, and some people are tempted to punish the protagonist, or use the protagonist as a gunman.In the end, who knew that the character of the protagonist was overwhelmed, and he got the biggest benefit by mistake!In this way, wouldn't there be hilarious scenes, and wouldn't there be scenes of arresting people?Add some love and hatred between the "ordinary person" heroine and the handsome domineering president-for example, the two people hated each other at first, and then slowly became secretly in love... This is simply a good quality A sample of the romantic drama!

So how do they localize at Mango Station?Although they want to hit the high-end viewership group, they can't give up the low-end viewership group they occupy all at once, especially after the advanced data of Jia Hongjian's film ratings survey came out, they can't give up the low-end viewership group That's it - among the viewers of Jia Hongjian's films, the proportion of people with high education and high income is not much, but the proportion of people with low income and low education is very, very high!What does this prove?It proves that regardless of whether Huaxia Hi-Tech and Jia Hongjian did it intentionally or not, anyway, they have occupied the high-end viewing group, and now they are developing the low-end viewing group!This is the basic game of attacking the mango platform!How can Mango Platform not consolidate its basic market?

If we say that at the very beginning, some people inside Mango TV radically suggested that "Ugly Invincible" can completely abandon the low-end market and try the high-end market. Anyway, there are other dramas in the channel that are targeting the low-end market.Well, after so many days have passed, and after seeing such detailed data in Jia Hongjian's film, no one really mentions giving up the low-end market completely!Because now it is necessary to defend, and to attack at the same time as defending. If we only attack now, what if the offensive effect is not good, and the basic market of the low-end market is still robbed by China Satellite TV?Therefore, after reviewing and introspecting, Mango Channel decided to add more localized content and more "Leiju" content, so as to consolidate their basic disk through such a method! (~^~)