Coquettish Rebirth

Mango TV wants to consolidate its basic market, and their first choice for localization is Leiju?Is it to make the TV series very, very ridiculous?What is the reason?Could it be that TV dramas with normal plots can no longer satisfy the tastes of low- and middle-income Chinese people?Is the lower limit of the Chinese people's taste has become so low, or has the taste become so heavy?Even thinking of the various anti-Japanese dramas that have been complained about in later generations, why do many TV stations and film and television production organizations produce so many dramas?How good is the ratings of "Latent", which was filmed in a serious manner!Why do they have to shoot some hand-splitting devils?

When it comes to anti-Japanese dramas, it is actually related to the nonsense in Hong Kong films - in the early years, Hong Kong films were actually all kinds of cultural baggage, and they could do all kinds of things, such as filming a Warring States period As the background of the movie, Hong Kong movies can make the characters in it say "wait for me to have a cup of coffee first".Of course, in a sense, this is a funny movie, and the purpose of designing such irrelevant lines is to make the audience feel stunned and then laugh out loud.But on the other hand, this is also a kind of realization that lacks cultural precipitation-disrespect for history.This is why Hong Kong Island is called a cultural desert. People in such a city are all looking at money, and no one cares about things like culture.Of course, it’s not important to talk about respecting history in funny movies, but after such a group of filmmakers and filmmakers went to the north, they lacked cultural accumulation and did not respect history, so a lot of dramas came out!

That's right!In fact, if we really count, at least [-]% to [-]% of the so-called anti-Japanese thunder dramas are the things that the film and television professionals on Hong Kong Island made after they went north!For these Hong Kong Islanders, since they can add some messy divination and zombies to modern dramas, why can't they add kung fu to anti-Japanese dramas?They can make people say modern dialogues in ancient films, why can't they let people with kung fu during the Anti-Japanese War tear devils with their hands?You must know that it is also a historical film, even if it is not funny.All the historical dramas filmed in Hong Kong Island still have modern dialogues, while all the dramas filmed in the mainland in the early years are all spoken in ancient vernacular!This comparison reveals a lot of things!

Film and television professionals on Hong Kong Island don’t care about whether it’s thunder or not.People only care about entertainment not entertainment!For them, everything is unimportant, as long as they are entertained and make money.That's the best!Just like a director like Wang Jing, who was once the king of comedy in the glorious era of Hong Kong films.Many classic and funny dramas have been filmed, such as Zhou Xingchi's "The Gambler" and "The Gambler", all of which were filmed by Wang Jing!Earlier ones like "Chasing Girls in Hardcover" was a popular movie that won a box office of [-] million Hong Kong dollars on Hong Kong Island!The following "God of Gamblers" is a normal drama.what a movie!Filmed by Wang Jing!With Stephen Chow's "Play Back To School", this is also filmed by Wang Jing!Are these films good?But Wang Jing has already started to make some very messy films at this time, such as "The Variety Star" in "Shanzhai" and "Realization", which is also played by Zhou Xingchi. In such a film, there are all kinds of spoofs. Kind of nonsense!

Then it was like finding three of the four kings - Andy Lau, Jacky Cheung and Aaron Kwok in "Super School Fighter", and brought the characters from the Japanese game "Street Fighter" into the modern society of Hong Kong Island, and said they were Came back from the future.Then let such a group of people play a fictional story logic Street Fighter battle in the movie!Such a f***ing movie was also filmed by Wang Jing!And after that, all kinds of "The King of a Thousand Kings" and "The King of a Thousand Kings [-]".All kinds of messy and shoddy movies are produced wholesale from Wang Jing!If the films made by Wang Jing in the early years were still very funny and interesting, then around [-], the films made by Wang Jing were basically not good to watch.And after entering the [-]st century, this Wang Jing's movie is gradually developing towards the aspect of thunder drama!

But Wang Jing, who shoots thunder dramas like this, is doing well!Even if it develops in the mainland, there are still constant film appointments!Even if the box office of his movies is not high, every movie can basically make the investment boss make money!Such a feature allows him to continue to shoot thunder dramas, and then continue to have film appointments!Isn't this strange?In fact, many film and television professionals in Hong Kong Island, like Wang Jing, are all kinds of over-entertainment!They only seek entertainment.They don't care about mine or not, as long as they can make money!So under such a benchmark, when they found that they ignored any rules and disrupted various rules at will.When the response to the nonsensical minecraft produced is not bad, can they continue to shoot without following the prescription?

And there is a special situation in the mainland - filming gods, ghosts, and gamblers is not easy to pass the trial, and it is always possible to step on the red line!then what should we do?Find the one that is the least likely to step on the red line, and then add the routines of other films to it!For example, Hong Kong movies have a lot of experience in martial arts and fighting scenes, while the safest drama genre on the mainland is anti-Japanese dramas, and there are endless anti-Japanese dramas every year.Then there is a relatively fixed audience.Then use anti-Japanese dramas combined with the experience of making martial arts movies, and use anti-Japanese dramas to add various exaggerated martial arts designs, wouldn't that be enough?Then in this way, wouldn't the shredding devils have a basis for existence?

That being said, if Mango TV, under the attack of Jia Hongjian and China Satellite TV, is going to withdraw their attempt to attack the high-end market first, and start to mainly protect their basic viewing market, so if they are going to strengthen Leiju...then Why does Mango TV want to make a thunder drama?They basically do all kinds of youth dramas, idol dramas, and romance dramas. Are these dramas safe?They didn't cooperate with entertainers on Hong Kong Island, why did they make such a ridiculous film?Because Mango Channel discovered that there is actually a market for this kind of thunder drama through the practice of entertainers on Hong Kong Island!What is the essence of thunder drama?It's pan-entertainment!Just entertainment to death, nothing else!In the anti-Japanese dramas, it is the grenade bombing the plane, it is the hand-ripping devil, it is a martial arts master who can kill more than 100 Japanese devils who are armed with live ammunition and shoot at him.So what is it in a romantic drama?Isn't it just all kinds of ridiculous lines and various ridiculous designs?

This kind of ridiculous lines and ridiculous design, in fact, Mango TV knows the audience they are targeting, and they are not so fussy!Just like the happy audience who watched Hong Kong movies in the [-]s, have they carefully considered the various unreasonable things in Hong Kong movies?No!Movies are all entertainment, as long as they are entertaining enough!Everyone is not here to go to school, so what are you doing seriously?Similarly, TV dramas are good enough as long as they are enough to pass the time, enough to attract people, and enough to entertain them!So what are you serious about?Seriously shoot a "Latent", the effect is good, and the ratings are good!But have an egg?Just to write the script of "Latent", how many brain cells will die in this drama, and how long will it take to write the script back and forth?Then in order for the actors to perform well, how long will it take to shoot?This actor needs to find someone with enough acting skills, right?How much will that cost?

But what if it's a thunder drama?The screenwriter came up with it casually in a weekend, and then just found a few fresh meat, little beauties and the like, wouldn't that be enough!Anyway, you don't need any acting skills, one or two "idols" produced by the well-known Mango Channel, plus a few students who graduated from film and television colleges, how cheap can you get the crew together?Then the shooting cycle is much faster, operating a "Latent" before and after cycle is enough to shoot three dramas!Then can the ratings of "Latent" be worth the three Lei dramas added together?Even if it is really worth it, Mango TV dramas can produce [-] dramas a year, who can produce four TV dramas of the quality of "Latent" a year?Even if it is China Satellite TV, not every TV series can reach the height of "Latent", okay?

So to be honest, from the perspective of return on investment and the speed of investment turnover, shooting thunder dramas is of course the best choice!And it chose the least picky consumers, which is simply the wisest business decision!Because not only consumers are choosing merchants, but merchants are also choosing consumers.Some consumers have low requirements, and they will be happy as long as they give to the other party who stutters, while others are picky and picky.The problem is that these two audiences are just audiences!Everyone in front of the TV is just a single individual being counted! There is no difference between 100 million picky viewers for TV stations and advertising publishers and 100 million viewers watching Lei dramas!

Therefore, for Mango TV, choosing to do thunder dramas is of course the best choice!And China Satellite TV is working hard to segment the market, choosing the advertiser by selecting the audience!It is by capturing consumers with relatively stronger spending power to select advertising publishers who are willing to pay more money-after all, BMW and Mercedes-Benz have different funds for advertising than Chery!And because China Satellite TV has Jia Hongjian, it is relatively easy to choose such a path, and Mango TV does not have Jia Hongjian, so they can only choose Leiju, which is easier!

So how does Mango Channel plan to make "Ugly Invincible" a drama for Lei?It's very simple, first of all, let's start with the character modeling!If it is a serious filming, and the "invincible" heroine is trying to get the same appearance and appearance as ordinary passer-by girls, then it is obviously necessary to uglify it if it is to be made into a drama!Let the heroine dress up like a migrant worker who just entered the city in the [-]s, wouldn't that be enough?Tie two big braids for the heroine, making it look like the style of the [-]s, and then dress in a modern style that no one would wear like that!In this way, the ugly and outdated types of scum can make real ugly girls feel that they are prettier than her, right?In this way, don't real ugly girls feel superior even when they watch TV?Didn't she see that the heroine is on the domineering president list, and feel that she might fall in love with the domineering president in the future?It's all psychology! (~^~)