Coquettish Rebirth

There are a lot of restrictions on entertainment in history, from 06 to 07, and it has something to do with reality shows and drafts, it was promulgated in 2012, and it was stipulated that major The reality talent show held by satellite TV can no longer reach a cycle of more than four months as usual.The overall time should be limited to 2007 and a half months, and other than that, it cannot be broadcasted like "Super Girl" and "Come on Boy" - because there are some audience text messages involved in the live broadcast Vote on a range of economic factors!This eventually led to a sudden downturn in talent shows that had been popular for several years in China.

For example, Mango TV, the king of reality talent shows in history, held the "Super Girl" for three times. After the broadcasting department except the restriction order, the "Super Girl" in 08 died, and it was not held that year. up!After that, it had to be revised and became "Happy Girls", but after two sessions of "Happy Girls", it couldn't continue.It can be said that before the emergence of a series of talent shows in the new era such as "The Voice of China" in history, China's real human talent show really stopped for a while, and it is not an exaggeration to say that it even disappeared. From this point of view Look, the power of the radio and television authorities is really huge!

In such a time and space, the restriction order for such a reality show also came out, and it was also triggered in advance because of the various entertainment programs that came out in advance under the influence of Jia Hongjian.After the restriction order of TV dramas in 98, the TV stations could no longer compete in a rush on TV dramas, and the executives of these TV stations immediately aimed at programs such as reality talent shows.Although it is said that China Satellite TV's reality show singing competition program has monopolized almost all kinds of well-known singers from mainland China, Hong Kong and Taiwan, so that it is not easy to invite guests if other companies host a program similar to "Chinese Singer Professional League", but similar to "China Good" "Voice" is a talent show that selects "amateurs" who have not entered the industry, they can still do it!

If it is said that running a reality show like the "Chinese Singer Professional League" requires a lot of investment - when it was first run, because other TV stations did not have the resources and reputation like China Satellite TV, it must be impossible A well-known singer is invited to appear at a low price, and even a singer may have to pay a lot of appearance fees!Then come five or six singers.Maybe tens of millions of dollars were spent before the show became popular!And to be honest, this kind of appearance fee is still a small investment!The key is the input of various audio equipment and studios!Needless to say, every TV station should learn from China Satellite TV and set up a concert hall as a studio, at least they should learn from China Satellite TV to have the world's top sound effects, right?Otherwise, why would other singers come here?At that time, people will sing very well, but the effect of the TV broadcast will be terrible.Can this family be happy?Isn't this smashing other people's brands?

An old building like the one built by China Satellite TV was specially moved away, and then various architectural acoustics were specially redesigned inside—in order to make the sound waves of music achieve better results when reflected and refracted indoors, this thing How much effort did you put in?So not to mention anything else, if other TV stations want to learn, why should they learn to re-do some acoustic design in their own studios?Are you going to redecorate it?On the other hand.In order to have enough live audiences to show the liveliness of the scene, so as to arouse the emotions of the audience in front of the TV, the studio must be bigger!Why do you have to build a studio with thousands of square meters?

Thousands of square meters of studios are still possible in mainland provincial satellite TV stations after 2000, especially after 2005-only a few top satellite TV stations can have studios of this level!In the 90s, even a station like Mango TV didn't have a studio of thousands of square meters!After all, where was there any provincial Spring Festival Gala back then?Although it is said that in 90, TV stations from several provinces in East China jointly organized the Spring Festival Gala, although the rules are that everyone takes turns to undertake it, and other provincial and municipal stations help to cooperate, but in 2004, the No. 14 joint Spring Festival Gala only invested 200 Only ten thousand yuan!How big a studio can this thing be used for?And it’s everyone’s money!

Therefore, in order to create a large-scale high-end variety show like the "Chinese Singer Professional League", various local stations cannot catch up with China Satellite TV, so they chose a civilian talent show like "The Voice of China" practice.Even if they don't know that there can be programs like "Super Girl" or "Come on, Good Man" in history, they just watch "The Voice of China" run by China Satellite TV.Then you will know that this civilian talent show can make more money!For example, when China Satellite TV holds this kind of program, while it is broadcasting, the number supported by SMS is typed out at the bottom of the screen.Needless to say, this kind of number must be in cooperation with the mobile communication business, one yuan per text message, China Satellite TV and the mobile communication business share!Just this kind of text message is divided into hundreds of thousands or millions, that's at least what you can earn!

On the other hand, after the program itself is attractive, various titles and various intermediate advertising time, that is really a sky-high rhythm!First of all, the "Voice of China" of China Satellite TV has been digesting the naming rights at first, and then two years later, the naming rights began to be sold, and the price was directly hundreds of millions!Hundreds of millions of RMB, just a title!This price can scare people to death in the 90s!You must know that CCTV's programs at that time were not allowed to be named.So CCTV's Biaowang never put his name on a program, and everyone never knew how much it cost to name it!And although various provinces and TV stations can sell titles themselves, the price is really low!For example, some programs can be named for a few 10 yuan!

In such a situation, China Satellite TV's title directly exceeds 5 million.Didn't this scare everyone all of a sudden?And such a title is only the beginning!In addition to the title, the commercial time in the middle of "The Voice of China" is really sold at a price of 50 yuan every 30 seconds, and the program is two hours long, with a 5-minute "pause" every 3 minutes. Broadcast an advertisement, think about how much this is?There is an advertisement time every half hour within two hours.Not counting the ending, there are 5 commercials in the program, each 15 minutes add up to 15 minutes, 900 minutes is 5 seconds, divided by 180 is 5 5-second commercials, calculated according to the price of 50 for 9000 seconds, this is 9000 million!The naming rights are hundreds of millions, and then the advertising time is [-] million!What is this concept?

Moreover, such a program is not only about the naming rights and a lot of advertising time, there are also many sponsors who are not named, but can be constantly mentioned in the program!These prices may be 3000 million or 5000 million, add up to the completion of a season of the show, earning 3 million yuan is just like playing!Although it is said that China Satellite TV has to invest 8-9000 million RMB in the cost of each season of the program, but the large investment and large output, this profit makes all the provincial TV stations jealous, okay?And in addition, there is no need to invite many professional celebrities, only two or three celebrities are needed to come over as mentors - the price of being a mentor is of course different from the price of being a contestant!

Being a mentor doesn’t have to prepare songs every week and then go on stage to compete with others. Being a mentor is more about sitting on the Diaoyutai, and there is no competition, and you don’t have to worry about being embarrassing if your performance is surpassed by others, so the popular star is naturally more willing to come— —As for competitions like the "Chinese Singer Professional League", popular singers are reluctant to come, because they are afraid that if they lose, their popularity will be greatly affected!Therefore, the people who come here are generally successful and famous. For example, various "singing artists" in mainland China are the type that no one is afraid of. If newcomers want to develop popularity and market, they must work hard!

So in such a situation, after 98 to 2000, various TV stations began to hold various singing competitions one after another.And after such a singing competition was held by everyone, it immediately triggered a new round of unscrupulous competition!The TV stations at this time are like this, not only the TV stations at this time, but also the TV stations in 2012 have almost no morals-seeing other peers making popular programs, one by one is rushing to do all kinds of similar or conceptual concepts. The same programs are trying to get a piece of the pie, trying to learn to make some money.In fact, it is better that the TV stations of the later generations have no morals. Fortunately, not every station will learn from a TV station. Generally, it is just a few stations learning from one program.

And in such a time and space, in order to learn from China Satellite TV, during the period from 98 to 2000, more than ten satellite TVs started to hold various talent shows for newcomers in the province or across the country!Some are singing options, some are talent options, some are talent or not, anyway, you can choose anything!Some choose sketches, some choose cross talk, anyway, as long as they choose newcomers, that's fine!And such a way of dancing with demons will of course lead to too many newcomer talent shows suddenly appearing in the market, and then of course the old-fashioned upper management will come forward!So in 2001, a restraining order came out for reality talent shows!

This restraining order directly transfers the right to establish projects of reality talent shows from various TV stations to the relevant central departments!If you want to shoot a reality show, you must report it, and you can only shoot it after you get approval!Not to mention other time restrictions, live broadcast restrictions, and various restrictions! (~^~)